evaluation question one for media

1. EVALUATION QUESTION 1

2. MUSIC VIDEO

3. For my media video, I decided I wanted to do something different for dubstep. Therefore,
my video is abstract as it has no real story to it, only hints when my actress looks at
pictures through her phone.
Svein Carlsson-
My music video fits in with Svein carlsson’s theory that a music video either has a
narrative and performance or is just abstract. Although mine seems to have all of them,
as my artist mimes the words and there is a hint of a narrative when she looks through
the photos on her phone, however most the video is just very abstract with no set
storyline.

4. DOES IT FOLLOW CONVENTIONS?
• Conventions for dubstep are typically a unique narrative or bright colours and
videos from the artists concert. I have not conformed to this as I felt the song I
chose was more of a light summertime anthem and not a really heavy bass song like
dubstep songs usually are. I also took the chance to change dubstep conventions
for my video as I had a female artist, which there is not a lot of in dubstep, and
females generally would create a different vibe to males.

5. I did not make any links between my song
and music video apart from when my
actress was lip syncing as this made it
more obvious she was the artist

6. It is common for music videos to use close up
shots, long shots and tracking shots in music
videos, so I decided to add these all into my work
to make it seem like a more realistic music video.

7. I did a lot of editing on my music
video so each clip was not too long
and music videos have very fast
moving clips to keep the audience
interested.

8. Angela’s outfit was very typical of a teens
outfit to the beach in winter, I did this so
the music video would be more realistic
and teenagers may feel more connected
to her as she is dressed younger and
more like teenagers. This still follows the
convention of a dubstep outfit as she is
still wearing very simple, dark clothes.

9. ANCILLARY TEXTS

10. When I looked at this
bassnectar mixtape cover,
I really enjoyed the blue
and red that reminded
me of the 3D effect
colours and how they
look when a person isn’t
wearing 3D glasses.
Because I liked it so much
I wanted to incorporate it
into a piece of my
ancillary texts. The picture
on the right is not the
front cover but the left
inside sheet, and I enjoy
how I changed the colour
of the sand to red with a
slight hint of blue, and
the sea is round about
the same colour.

12. Just like in my analysis, I
have included the name of
my artist in big letters, and
the name of the album
underneath
I made the sea a
pink/purple colour to stand
out and be different, and to
make it more colourful. I
personally really enjoy
colours, and I liked how
bassnectar and Skrillex
made their CDs eye-
catching. Although I didn’t
want mine to have a dark
background, because I felt
a lighter one would give
happier connotations, and
make the album seem
more fun.
I decided to make my
actress black and white to
create a contrast between
the colourful scene and
herself, and I like the
outcome.

14. I inserted a bar
code and price tag
to make it look
more realistic
I followed on from my
front cover and kept the
theme of a pink/purple sea
so it all fits in well with
each other
Just like every CD I
included a list of the
songs included on
the CD, in total I
made 8

15. Both left and right insides are very simple and almost the same, apart from Angela is on the left to
give it more personality as the audience will see the left more. I have not included any writing on the
as there is no need to.

16. • My ancillary texts both conform and do not conform to the dubstep genre digi packs.
• They do conform because my pictures use eye-catching colours and are very fun and
different.
• However, on the most part they do not conform because they can be seen as quite
‘girly’ which dubstep CD’s are usually not. This is because I had a female artist and
wanted to change the conventions of dubstep to how I think it could look if it was not
completely male dominated. Most dubstep artists do not include themselves on the
album cover, and on mine she is on there, you just cannot see her face.