The document summarizes an upcoming HR Measures, Metrics and Analytics Summit to be held from January 20-22, 2010 in Arlington, VA. The summit will provide attendees with tools and strategies to measure the effectiveness of HR programs, benchmark organizational effectiveness using metrics and analytics, and identify best practices in HR metrics. Over the three days, attendees will learn how to select metrics to increase workforce performance, measure the impact of HR on business outcomes, and design a metrics system to drive innovation. Speakers will address topics such as developing a balanced scorecard and measuring employee engagement and retention.

1. HR Measures, Metrics and Analytics Summit
HR Measures, Metrics
and Analytics Summit
January 20-22, 2010
Develop and Implement HR Measures and Metrics
Arlington, VA for a More Productive and Innovative Workforce
You Will Learn to:
Use Metrics Measure the Connection Between HR Programs and Strategic Outcomes
to Drive Understand the potential of human capital to achieve organizational missions
and goals
Decisions,
Benchmark Organizational Effectiveness through the Use of HR Metrics
Monitor and Analytics
Identify best practices in HR metrics and analytics to maximize your
Performance organization’s ROI
and Improve Utilize Assessment Measures to Improve Performance and Planning
Results Assess which areas of human capital development you should invest extensive
quality and training efforts
Manage and Maximize the Value of Your Workforce
Use workforce data to develop a results-oriented performance culture
In Association with:
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2. agenda
HR Measures, Metrics and Analytics Summit
Agenda-at-a-Glance
Day One: Wednesday, January 20, 2010
8:15 Conference Registration and Continental Breakfast
9:00 Keynote Address: Understand the Importance of Tracking the Effectiveness of Your HR
Department
10:00 Break and Refreshments
10:15 Implement and Manage HR Performance Measures, Metrics and Analytics
11:15 Select the Right Metrics to Increase Workforce Performance and Productivity
12:15 Lunch Break
1:00 Measure the Bottom Line Impact of Workforce Analytics
2:00 Break and Refreshments
2:15 Develop Six Sigma Performance Improvement Metrics
3:15 Connect Key Performance Indicators with Continuous Improvement
4:15 Day One Adjourns
Day Two: Thursday, January 21, 2010
8:15 Continental Breakfast
9:00 Keynote Address: Use Workforce Metrics to Drive Innovation
10:00 Break and Refreshments
10:15 Use an ROI Approach to Manage Talent Retention
11:15 Develop a Balanced Scorecard to Advance Your HR Line of Business
12:15 Lunch Break
1:00 Measure and Improve Employee Engagement
2:00 Break and Refreshments
2:15 Analyze the Return on Workforce Investments
3:15 Use Data to Build Workforce Intelligence
4:15 Conference Adjourns
Day Three: Friday, January 22, 2010
8:30 Workshop Registration and Continental Breakfast
9:00 Workshop: Design a Metrics System to Drive Innovation and Performance
12:00 Workshop Adjourns
who should attend:
HR Executives Director of HR
HR Practitioners Executive Management
CEOs Budget Directors
CHRO Recruitment Professionals
EVP, SVP, VP of HR Retention Specialists
2 www.HR-Measures.com

3. day one
HR Measures, Metrics and Analytics Summit
January 20, 2010
8:30
Conference Registration and Continental Breakfast
9:00
keynote address
Understand the Importance of Tracking the Effectiveness of Your
HR Department
In order to show the direct impact the human resource function has on all aspects of an organization,
a strong metrics system must be implemented to support such contentions. In this session, you will
gain a better understanding of how the implementation and communication of these measures will
relay overall effectiveness within your organization. During this keynote you will learn how to increase
the effectiveness of your HR strategies and functions in addition to learning more about emerging
issues in the human resource arena.
10:00
Break & Refreshments
10:15
Implement and Manage HR Performance Measures, Metrics and Analytics
Develop manageable and useful metrics by calculating the increase in transparency
Assess measures based on employee actions to evaluate productivity
Benchmark your human capital management approach with best-in-class examples
Harry Griendling, Director of Staffing Solutions, DoubleStar, Inc.
11:15
Select the Right Metrics to Increase Workforce Performance and Productivity
Understand employees’ roles and their connection to organizational strategy
Link employee development and enterprise success
Identify outcomes that drive employee activities
Brian Lowenthal, Managing Partner, Benchmark Partners LLC
12:15
Lunch Break
top five reasons to attend:
Implement Design a metrics Assess the impact Discover the best Reduce costs
best-in-class HR system to drive and cost of your way to measure and improve
performance innovation and learning programs your talent satisfaction
measures performance management throughout all of
process your HR functions
www.HR-Measures.com 3

4. day one
HR Measures, Metrics and Analytics Summit
January 20, 2010
1:00
Measure the Bottom Line Impact of Workforce Analytics
Understand why workforce measurements are mission critical to bottom line results
Establish performance measurement as a driver for success
Develop a measurement process that is valid and relevant to your organization
Dr. Michael Kannisto, Talent Acquisition, University Relations, Employment Branding, BASF
2:00
Break & Refreshments
2:15
Develop Six Sigma Performance Improvement Metrics
Reduce costs and improve satisfaction throughout all of your HR functions
Restructure your hiring procedures to circumvent long delays
Benchmark your results to understand how six sigma can be implemented throughout your
HR department
3:15
Connect Key Performance Indicators with Continuous Improvement
Determine if your HR department is operating at best-in-class levels
Decide if HR functions are supporting the profitability objectives of the organization
Establish meaningful KPIs for your HR functions
4:15
Day One Adjourns
“Good ideas for measurements and how to suggest
ideas to management.”
Mary Doran,
Hannaford Bros. Co.
4 www.HR-Measures.com

5. day two
HR Measures, Metrics and Analytics Summit
January 21, 2010
8:30
Continental Breakfast
9:00
keynote address
Use Workforce Metrics to Drive Innovation
In a down-turned economy and competitive market, innovation is key. The challenge of
innovation isn’t usually the development of ideas but instead successfully managing the
process so that it delivers a good ROI in people, time and money. This keynote will help you
understand how to use workforce metrics to drive innovation and give you skills that will help
your organization stay ahead of the curve.
10:00
Break & Refreshments
10:15
Use an ROI Approach to Manage Talent Retention
Accurately measure the cost of talent departure
Pinpoint causes of top talent turnover
Design, implement and measure impact of solutions
Lisa Edwards, Director of Learning and Development, Corbis
11:15
Develop a Balanced Scorecard to Advance Your HR Line of Business
Construct a balanced scorecard that improves the behavioral outcomes that are tied to
organizational success
Utilize your dashboard to measure how changes in business and human resource strategy
affect employee performance
Create a plan of action to close identified performance gaps
12:15
Lunch Break
“Good examples of applying methodology to business.
Good data that we can use later.”
Carla Drake,
Management System Lead,
Idaho National Laboratory
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6. day two
HR Measures, Metrics and Analytics Summit
January 21, 2010
1:00
Measure and Improve Employee Engagement
Calculate the financial impact of employee engagement
Crack the talent code to identify the factors that cause a person to engage, perform and
want to stay
Reduce turnover by identifying the causes of employee dissatisfaction
Dwight Cooper, Chief Executive Officer, PPR Healthcare
2:00
Break & Refreshments
2:15
Analyze the Return on Workforce Investments
Identify and measure the human capital factors that affect organizational performance
Measure and monitor the initiatives that best influence your desired outcomes
Apply and align value-based metrics to your strategic HR goals and initiatives
3:15
Use Data to Build Workforce Intelligence
Analyze your workforce’s impact on the business
Identify solutions to workforce issues
Understand where your workforce is most effective
4:15
Conference Adjourns
“Great energy, appropriate examples that were
transferable.”
Brian Houghton,
Talent Management Analyst, 3M
6 www.HR-Measures.com

7. workshops
HR Measures, Metrics and Analytics Summit
January 22, 2010
Workshops are designed to be an interactive way for participants to learn the latest
techniques in order to implement them in their workplace. This workshop provides
a platform to learn practical applications of current best practices. Space in this
comprehensive workshop is limited, so be sure to reserve your seat today.
8:30
Workshop Registration & Continental Breakfast
9:00
workshop
Design a Metrics System to Drive Innovation and Performance
With over 500 human capital metrics, implementing the top 10 within your organization is a
difficult undertaking. In order to apply the most appropriate measures and metrics requires a
defined company mission. Understanding company areas that need improvement and what you
want to measure can help streamline the process.
During this workshop, you will learn how to:
Receive over 500 different metrics to choose from and begin the process of selecting your
handful of measures
Understand the value of data reliability
Develop tools to collect, compile and maintain critical information necessary for viable
metrics
Shebani Patel, Manager, Saratoga Institute, PriceWaterhouseCoopers
12:00
Workshop Adjourns
“Very interesting, provided a great way to look at
metrics for insight.”
Adam Allmon,
Business Intelligence, Target
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8. training
HR Measures, Metrics and Analytics Summit
In House Training
One of the more popular vehicles for session to your objectives. While the majority
accessing the Institute’s educational of on-site trainings are focused on smaller
offerings is the delivery of on-site groups, the Institute also has the ability to
trainings and management facilitations. accommodate organizational-wide training
Bringing a training or facilitation in-house initiatives. Utilizing multiple instructors, the
gives you the opportunity to customize Institute has the capacity to deliver courses
a program that addresses your exact to groups of up to 300 participants per day.
challenges and provides a more personal
learning experience, while virtually AREAS OF EXPERTISE
eliminating travel expenses. Whether you On-site delivery of single courses,
require training for a small group or for an certification programs and entire packages
organizational-wide initiative, the advanced of specialized courses are available in the
learning methods employed by the Institute following areas:
will create an intimate training atmosphere
that maximizes knowledge transfer to Strategic Planning
enhance the talent within your organization. Performance Measurement
Project Management
CUSTOMIZATION
We realize that not all obstacles can be Lean Six Sigma
overcome by applying an “off-the-shelf Workforce Management
solution”. While many training providers will Budgeting and Forecasting
offer you some variation of their standard
Contracting
training, the Institute’s subject matter
experts will work with you and your team Performance Reporting
to examine your programs and determine Program Evaluation
your exact areas of need. The identification Administrative Management
of real life examples will create a learning
Change Management
atmosphere that resonates with participants
while at the same time providing immediate Balanced Scorecard
return on your training investment. Using
interactive exercises that employ actual For more information about in-house training
projects or scenarios from your organization, options available to you, please contact Jennifer
instructors can address specific Mueller at 202-739-9619 or email her at
challenges and align the curriculum of each Jennifer.Mueller@PerformanceInstutite.org
8 www.HR-Measures.com

9. HR Measures, Metrics and Analytics Summit
Logistics & Registration
Venue and Hotel: Tuition & Group Discounts:
HR Measures, Metrics and Analytics will be held The tuition rate for attending the College &
at The Performance Institute Conference Center University Performance Summit 2009 is as follows:
in Arlington, VA, just one block east of the Offerings Tuition
Courthouse Metro stop on the Orange Line. A
public parking garage is located just inside of the Conference $1799
building for $10/day. Post-Conference $399
Workshop
The Performance Institute Conference Center
1515 N. Courthouse Rd., Suite 600 * For the early bird rate or for information
Arlington, VA 22201 on group discounts, please contact Blake
877-992-9522 Humble at 858-866-9352 or email him
at Blake.Humble@ASMIWeb.com
A limited number of rooms have been reserved
at the Arlington Rosslyn Courtyard by Marriott Cancellations and
For live events: ASMI will provide a full refund less $399 administration
at the prevailing rate of $209 until December fee for cancellations four weeks before the event. If cancellation occurs
19, 2009. Please call the hotel directly and within two weeks prior to conference start date, no refund will be issued.
Registrants who fail to attend and do not cancel prior to the event will be
reference code “HR Measures” when making charged the entire registration fee.
reservations to get the discounted rate. The hotel
For webinars: ASMI will provide a full refund less $50 administrative fee
is conveniently located three blocks from the for cancellations four weeks before the event. If cancellation occurs
Rosslyn Metro station. Please ask the hotel about within two weeks prior to conference start date, no refund will be issued.
a complimentary shuttle that is also available for .
Registrants who fail to attend and do not cancel prior to the meeting will
be charged the entire registration fee.
your convenience.
All the cancellation requests need to be made online. Your confirmation
email contains links to modify or cancel registrations. Please note that the
Arlington Rosslyn Courtyard by Marriott cancellation is not final until you receive a written confirmation.
1533 Clarendon Blvd. Payment must be secured prior to the conference. If payment is not
Arlington, VA 22209 received by the conference start date, a method of payment must
Phone: 703-528-2222 / 1-800-321-2211 be presented at the time of registration in order to guarantee your
participation at the event.
www.courtyardarlingtonrosslyn.com
Quality Assurance
ASMI strives to provide you with the most productive and effective
educational experience possible. If after completing the course you feel
sponsorship opportunities there is some way we can improve, please write your comments on the
evaluation form provided upon your arrival. Should you feel dissatisfied
with your learning experience and wish to request a credit or refund,
please submit it in writing no later than 10 business days after the end of
As a conference and training provider, The American the training to:
Strategic Management Institute is an expert in bringing ASMI Corporate Headquarters: Quality Assurance
805 15th Street NW, 3rd Floor
together leaders to share and discuss best practices and Washington, DC 20005
Note: As speakers are confirmed six months before the event, some
innovations. We connect decision-makers with respected speaker changes or topic changes may occur in the program. ASMI is not
solution providers. responsible for speaker changes, but will work to ensure a comparable
speaker is located to participate in the program.
ASMI offers four different pre-designed If for any reason ASMI decides to cancel this conference, ASMI accepts
no responsibility for covering airfare, hotel or other costs incurred by
sponsorship packages: registrants, including delegates, sponsors and guests.
Event Co-Sponsor Discounts
All ‘Early Bird’ Discounts must require payment at time of registration and
Session Sponsor before the cut-off date in order to receive any discount.
Any discounts offered whether by ASMI (including team discounts) must
also require payment at the time of registration.
Luncheon Sponsor All discount offers cannot be combined with any other offer.
Discounts cannot be applied retroactively
Exhibit Booth Sponsor
For more information on sponsorships or to get
started, contact Blake Humble at 858-866-9352
or Blake.Humble@ASMIWeb.com
www.HR-Measures.com 9

10. HR Measures, Metrics and Analytics Summit
Logistics & Registration
to register
Call Fax this Form to Visit
877-992-9522 866-234-0680 www.HRMeasures.com
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