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The house style in closer is visible due to
the similarity in the colours used. For
example, pink and white are predominantly
used as the font colours and the pink is the
most prevalent colour in both pages and
combined with images of only females
across both pages constructs a
representation that pink is a feminine
colour
The idea of exclusiveness seems to be
present in both the pages, for example in
the front cover the main cover line has
exclusive above it, also in the contents page
there is a subtitle, “only in closer every
week”. Both connote to the reader that
closer is unique.
The masthead is displayed in the same serif
font type to maintain the brand image
Between the frontpage and the
contents page of there are very
few similarities and is difficult to
identify the brand from the
contents page because there are
no consistent conventions or
brand specific graphic elements
present in both pages. However
the font type used is an sans
serif in the entirety of both
pages which is a visible aspect of
media language that is kept
consistent.
The brand is identifiable in the
contents page because the
masthead is located on the top
right. Although its not as
dominant as the masthead in
the front page it is still
noticeable. The colour scheme is
not consistent.
The layout of the pages varies, in
the front page the coverlines
and images are very cluttered,
whereas in the contents page
the layout is very organised.

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House style

  • 1.
  • 2. The house style in closer is visible due to the similarity in the colours used. For example, pink and white are predominantly used as the font colours and the pink is the most prevalent colour in both pages and combined with images of only females across both pages constructs a representation that pink is a feminine colour The idea of exclusiveness seems to be present in both the pages, for example in the front cover the main cover line has exclusive above it, also in the contents page there is a subtitle, “only in closer every week”. Both connote to the reader that closer is unique. The masthead is displayed in the same serif font type to maintain the brand image
  • 3. Between the frontpage and the contents page of there are very few similarities and is difficult to identify the brand from the contents page because there are no consistent conventions or brand specific graphic elements present in both pages. However the font type used is an sans serif in the entirety of both pages which is a visible aspect of media language that is kept consistent.
  • 4. The brand is identifiable in the contents page because the masthead is located on the top right. Although its not as dominant as the masthead in the front page it is still noticeable. The colour scheme is not consistent. The layout of the pages varies, in the front page the coverlines and images are very cluttered, whereas in the contents page the layout is very organised.