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Generation X, Y, Z
     Cognitive Surplus: Part I




                       Shirky, C. (2010)
1)MEANS
   A METHOD BY WHICH ONE ACTS

2)MOTIVE
   A REASON FOR WHICH ONE ACTS

3)OPPORTUNITY
   INTERACTION BETWEEN ACTORS




Laws of Action
   THE TRILLIONS OF HOURS OF FREE TIME
    EXPENDED BY THE TWO BILLION PEOPLE
    WHO ARE CONNECTED BY THE INTERNET.




COGNITIVE SURPLUS
 200   BILLION HOURS/YEAR

 100
    MILLION HOURS/WEEKEND
 WATCHING COMMERCIALS



AMERICAN TELEVISION SURPLUS
   APACHE WEB SERVER

   THE “ORIGINAL” NAPSTER




SOCIAL PRODUCION
   MOST WIDELY USED WEBSERVER
    WORLDWIDE

   READILY AND PUBLICLY AVAILABLE CODE

   COPYRIGHT BY THE APACHE LICENSE
    ◦ NO ONE CAN PREVENT THE CODE FROM
      FREE CIRCULATION

    ◦ ENCOURAGES EXPERIMENTATION AND
      PARTICIPATION

APACHE SERVER
   GOVERNANCE OF THE COMMONS (OSTROM)

    ◦ REQUIRES GREAT COMMUNICATION AMONG
      MEMBERS

    ◦ REPEATED INTERACTION

    ◦ MUTUALLY BINDING AGREEMENT


   THE COMMUNITY AND THE AGREEMENT
    ARE CRITICAL FOR SUCCESS


MECHANISMS OF FREE PROJECTS
   MP3 FILE SHARING/MEMBER SOURCED

   THEORIES OF SUCCESS
    ◦ 1) YOUNG PEOPLE ARE MORALLY BANKRUPT

    ◦ 2) YOUNG PEOPLE OVERCOME WITH COMMUNAL
      TENDENCIES

   NAPSTER WAS THE ANSWER TO “RIVAL
    SHARING”
    ◦ MEANS, MOTIVE, & OPPORTUNITY




NAPSTER (1999-2002)
   3 KEYS TO SUCCESS
    ◦ DIGITAL DATA WAS INFINITELY AND
      PERFECTLY COPYABLE AT $0 (MEANS)

    ◦ PEOPLE WILL SHARE IF SHARING IS SIMPLE
      ENOUGH (MOTIVE)

    ◦ SHAWN FANNING DESIGNED A SYSTEM TO
      LINK (1) TO (2) VIA THE RIGHT INCENTIVES
      (OPPORTUNITY)



NAPSTER (1999-2002)
   MEANS+MOTIVE+OPPORTUNITY =
    ACTION

   FREE TIME x PARTICIPATION =
    COGNITIVE SURPLUS

   COMMUNITY+AGREEMENT =
    GOVERNANCE OF THE COMMONS




WHAT DID WE LEARN?

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Generation x, y, z

  • 1. Generation X, Y, Z Cognitive Surplus: Part I Shirky, C. (2010)
  • 2. 1)MEANS  A METHOD BY WHICH ONE ACTS 2)MOTIVE  A REASON FOR WHICH ONE ACTS 3)OPPORTUNITY  INTERACTION BETWEEN ACTORS Laws of Action
  • 3. THE TRILLIONS OF HOURS OF FREE TIME EXPENDED BY THE TWO BILLION PEOPLE WHO ARE CONNECTED BY THE INTERNET. COGNITIVE SURPLUS
  • 4.  200 BILLION HOURS/YEAR  100 MILLION HOURS/WEEKEND WATCHING COMMERCIALS AMERICAN TELEVISION SURPLUS
  • 5. APACHE WEB SERVER  THE “ORIGINAL” NAPSTER SOCIAL PRODUCION
  • 6. MOST WIDELY USED WEBSERVER WORLDWIDE  READILY AND PUBLICLY AVAILABLE CODE  COPYRIGHT BY THE APACHE LICENSE ◦ NO ONE CAN PREVENT THE CODE FROM FREE CIRCULATION ◦ ENCOURAGES EXPERIMENTATION AND PARTICIPATION APACHE SERVER
  • 7. GOVERNANCE OF THE COMMONS (OSTROM) ◦ REQUIRES GREAT COMMUNICATION AMONG MEMBERS ◦ REPEATED INTERACTION ◦ MUTUALLY BINDING AGREEMENT  THE COMMUNITY AND THE AGREEMENT ARE CRITICAL FOR SUCCESS MECHANISMS OF FREE PROJECTS
  • 8. MP3 FILE SHARING/MEMBER SOURCED  THEORIES OF SUCCESS ◦ 1) YOUNG PEOPLE ARE MORALLY BANKRUPT ◦ 2) YOUNG PEOPLE OVERCOME WITH COMMUNAL TENDENCIES  NAPSTER WAS THE ANSWER TO “RIVAL SHARING” ◦ MEANS, MOTIVE, & OPPORTUNITY NAPSTER (1999-2002)
  • 9. 3 KEYS TO SUCCESS ◦ DIGITAL DATA WAS INFINITELY AND PERFECTLY COPYABLE AT $0 (MEANS) ◦ PEOPLE WILL SHARE IF SHARING IS SIMPLE ENOUGH (MOTIVE) ◦ SHAWN FANNING DESIGNED A SYSTEM TO LINK (1) TO (2) VIA THE RIGHT INCENTIVES (OPPORTUNITY) NAPSTER (1999-2002)
  • 10. MEANS+MOTIVE+OPPORTUNITY = ACTION  FREE TIME x PARTICIPATION = COGNITIVE SURPLUS  COMMUNITY+AGREEMENT = GOVERNANCE OF THE COMMONS WHAT DID WE LEARN?