The document discusses two frameworks for understanding the diffusion and adoption of innovations - the Hype Cycle and Diffusion of Innovation theory. Diffusion of Innovation theory by Everett Rogers seeks to explain how innovations are adopted by different groups in a population over time. It identifies five qualities that influence an innovation's rate of adoption and categorizes adopters into innovators, early adopters, early majority, late majority, and laggards. The Hype Cycle model similarly tracks emerging technologies through phases of a hype cycle from trigger to peak to through the trough of disillusionment.