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Hypecycle
1.
The Hype Cycle
AND THE DIFFUSION OF INNOVATION
2.
3.
4.
5.
INNOVATORS 2.5% OF
POPULATION Innovative/Creative/Focused
6.
EARLY ADOPTERS 13.5%
OF POPULATION Strategic/Independent/Visionary
7.
EARLY MAJORITY 34%
OF POPULATION Pragmatic/Mainstream/Uncommitted
8.
LATE MAJORITY 34%
OF POPULATION Conservative/Risk Averse/Fearful
9.
LAGGARDS 16% OF
POPULATION Argumentative/Critical/Controlling
10.
11.
12.
Hype Cycle
13.
14.
15.
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