1) The document summarizes the 2nd Young Ideas Salon Jakarta event held on December 10, 2010 in Jakarta, Indonesia. 2) The event brought together youth, marketing practitioners, and community leaders to discuss topics related to youth trends, digital media, and community. 3) Several speakers shared quotes about engaging youth through social media, the importance of community, and the need to understand youth perspectives.

1. www.enterthelab.com Youth laboratory Indonesia 17 Great Marketing Quotes from ‘2nd Young Ideas Salon Jakarta’ 10 December 2010/PPM Jakarta -Event Summary-

2. The Expert, Youth Trendsetter, Marketing Practitioner Youth Community, & Young People were There Where were you?.....here’s the summary www.enterthelab.com Youth laboratory Indonesia

3. ‘2nd Young Ideas Salon Jakarta’ Opening Speech “Youth nowadays are so dynamic, It’s not an easy task to understand their mind” -Dr. Martinus S Rusli- Head of PPM School of Management Youth laboratory Indonesia

4. www.enterthelab.com Youth laboratory Indonesia “It’s not about being popular on media. To engage with youth We must have a humble attitude” -Edith Lavindri- Marketing Strategist Youth Laboratory Indonesia Moderator at The 2nd Young Ideas Salon Jakarta

5. Panel Session On ‘Youth & Digital World’ “A more personalized media or website will rise, because it will help the young people to promote their creation” -ArdoArdhana- Creative Director Else Press Youth laboratory Indonesia www.enterthelab.com

6. www.enterthelab.com Youth laboratory Indonesia “The next Facebook will be for those who facilitate the young people to express themselves easier and better” James I Winawan –Viral Marketing Expert PPM School of Manangement-

7. Panel Session On ‘Youth & Digital World’ “First it’s about sharing, next, the digital world such as social media will be about comparing one self to another” -BullitSisareza- Video Games Creator A-Box Youth laboratory Indonesia www.enterthelab.com

8. Panel Session On ‘Youth & Digital World’ “For the next sixth month it’s still twitter, but will decline slowly due to a lot of negative account out there” -Choky Ramadhan- Youth Anti Corruption Activist Club Speak/Mudagakorup Youth laboratory Indonesia www.enterthelab.com

9. Panel Session On ‘Youth & Digital World’ “Tumblr will grow, because it shows the deep character of the account owner” -PoppieAiril- Youth Media Graphic Designer Provoke Youth laboratory Indonesia www.enterthelab.com

10. Panel Session On ‘Youth & Community’ “Community should have a vision so it sustain through time” -Firnando B Sirait- Youth Community Leader AIESEC Youth laboratory Indonesia www.enterthelab.com

11. Panel Session On ‘Youth & Community’ “Community helps youth find their true identity” -DewiHanafi- Youth Radio Announcer Trax FM Youth laboratory Indonesia www.enterthelab.com

12. BEM PPM School of Management Youth laboratory Indonesia www.enterthelab.com

13. Panel Session On ‘Youth & Community’ “4 things that make community so important: Benefit Identity Similarity Future” -ArifinWindarman- Fashion Outlet Owner UNKL347 Youth laboratory Indonesia www.enterthelab.com

14. Panel Session On ‘Youth & Community’ “Tribes could be united, as long as there’s a common benefit such as self actualization” -Syafiq B Assegaf- Communication Expert University of Paramadina Youth laboratory Indonesia www.enterthelab.com

15. Youth laboratory Indonesia www.enterthelab.com “A Movement could be use for marketing purposes such as flashmob” -YudhiArfani- Youth Media Writer Provoke

16. Keynote Session ‘Are You Youthful Enough’ “Focusing on the ‘innovator’ Is key to create trends And diffusion in 2011” -Muhammad Faisal- Executive Director Youth Laboratory Indonesia Youth laboratory Indonesia www.enterthelab.com

17. Youth laboratory Indonesia www.enterthelab.com

18. “There’s a psychological gap between youth and its previous generation. So it’s not about the methodology, it’s about building relationship” -Tara Talita- Project Manager Youth Laboratory Indonesia Project Officer of The 2nd Young Ideas Salon Jakarta Youth laboratory Indonesia www.enterthelab.com

19. “It’s not always about selling You know!..” -DeandraAyu- Social Media Admin Youth Laboratory Indonesia MC at The 2nd Young Ideas Salon Jakarta Youth laboratory Indonesia www.enterthelab.com

20. “Youth have the basic needs to feel significant. Don’t take it for granted” -AnggunIntan- Research Manager Youth Laboratory Indonesia Youth laboratory Indonesia www.enterthelab.com

21. “I believe that Indonesian Youth are one of the most creative youth in the world” -Andini D Kusuma- Managing Partners Youth Laboratory Indonesia Project Officer of the 2nd Young Ideas Salon Jakarta Youth laboratory Indonesia www.enterthelab.com

22. Meet us on The ‘3rd Young Ideas Salon Jakarta’ Grab our youth trend report out this december2010: ‘Indonesian Youthniverse 2011’ Find out more about us on : www.enterthelab.com` Youth laboratory Indonesia www.enterthelab.com