The document describes BeneFit, a digital wellness program launched by Generali Welion. It provides 3 key services: 1) A mobile app that tracks health data and awards points for healthy activities. 2) A points-based status system (bronze to platinum) with rewards from partners. 3) Personalized plans and goals to help users improve lifestyle habits. A survey found companies want more employee wellness initiatives focused on prevention and healthy living. BeneFit aims to address this with a mobile-centric, clinically validated approach using behavioral economics principles and gamification.

1. The information contained in this document constitutes confidential material
THE WORLD’S DIGITAL
INSURANCE AWARDS
Category:
INSURER INNOVATION 2022
BeneFit
Generali Welion
15/07/2022

2. Your digital life coach

3. How can you live healthier?
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4. Discover the new
BeneFit app
3

5. Following the health emergency due to Covid-19, companies
have recognized the importance of undertaking people caring
programs aimed at protecting and safeguarding people's health.
New digital health and behavioral change services, healthy
lifestyle paths and psychological support are just some of the
emerging needs that have entered the top management agenda.
A recent survey on Welfare and Health policies - carried out by
Generali Welion on a sample of 80 large and medium-sized
companies - highlighted the primary needs of companies in terms
of welfare and health:
Almost 50% of the companies interviewed believe that the
segment of the population least covered by welfare and
health initiatives is the young one (24-34 years).
Two of the most important emerging welfare and health
needs of employees are the activation of initiatives aimed at
the prevention and adoption of healthy lifestyles (65% of
responding companies) and the increase in purchasing
power (54%) .
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WHYDIDYOUREMPLOYERCHOOSEBENEFITFORYOU?
Over 60% of the initiatives that respondents have
intentionto activate in the course of 2021 concerns new
ones health services.

6. BENEFIT: THE SOLUTION
To learn new lifestyles, earn BeneFit points and redeem rewards.
Health check
Nutritional analysis
Non-smoking
declaration
Verification of
physical
parameters
Benefit for
Apple Watch
Weekly fitness awards
Active Rewards
Awards based on status
Through a wide range of
applications and devices that can be
connected to the BeneFit App, points
can be earned for
workouts performed
Discounted products
Wide range of products
Garmin accessible at
discounted prices
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Tracking Assessment
Online Fitness
Physical test

7. BENEFIT: THE PROGRAM
BeneFit is a path to health and well-being whose key elements
focus on a "mobile centric" approach, on a clinical method aimed
at improving health, on the principles of behavioral economics, on
a series of short and long-term goals and finally on a selection of
major brands as partners.
MOBILE CENTRIC
A complete mobile experience through a fully customizable,
user-friendly and fun app.
ACTIVE POINTS
A points system that can be easily monitored through 4
different BeneFit Statuses: bronze, silver, gold and platinum.
PARTNERS
An exceptional panel of integrated partners, such as Adidas,
Apple, Amazon, Expedia, Garmin and Zalando.
REWARDS
Collection of rewards by achieving weekly goals
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8. MY JOURNEY
Knowyour health
Assessmentto find out
your health statusand
how healthy your
habits are
Improveyourhealth
Tips for adopting
healthier lifestyles and
enhancing physical
activity
EnjoyTherewards
Systemtocollectpoints,
increasestatusand
benefitfromexclusive
benefits
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Activation
Access the benefit.welion.it
portal, select "Activate"
and complete the registration.
Downloadthe BeneFit app from
the app storesand login with
your credentials.
Connect the app to your fitness
devices to track your activities
andearn points.

9. THE POINTS…
The different activities provided by the BeneFit program allow you
to earn points:
BeneFit Activities
1 Annual activities
• Online self-assessment (health check, nutritional
analysis, ...) -> starting from 1,000 points
• Medical check-up–> starting from 1,500 points
2 Daily activities
• E.g. reaching a certain numberof steps
-> starting from 50 points
• Ex. High intensity training(calories burned/ minutes
under exertion) 1 -> starting from 50 points
Weekly activities - BeneFit challenge
• Achievement of target objectives during the
week) -> 200 points (2)
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1) Thegoalof each activity is designed according tothe lifestyle of the BeneFituser (eg.7,500stepsa day for a
novice user, 10,000stepsaday for an"expert" user)
2) Theweekly goal adapts tothe lifestyle of the BeneFit user and, if reached, gives accesstoextrapoints or
Amazon,Adidas andZalando vouchers
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10. 9
THE STATUS…
Platino
30.000 points
Gold
20.000 points
Silver
10.000 points
Bronze
0 points
As you achieve your BeneFit
Activities goals, you earn points.
The more points you earn, the
higher your status starting with
"Bronze" then "silver", "gold" and
finally "platinum". The higher your
status, the greater the rewards
offered by our partners. Thanks to
BeneFit Activities, you have the
opportunity to accumulate BeneFit
points and scale up the Status until
you reach the Platinum one.
Each new member of the program starts with bronze status.
Everyone can increase their status through the planned
activities.

11. AND THE PRIZES!
Tracking Apple
Watch
Up to € 480 based on the
achievement of monthly fitness
goals
Cashback
Tracking Garmin 40% discount on the online purchase
of a Garmin product
Direct
Discount
BeneFit
Challenge
Various By winning the challenge (1), you
have access to the BeneFit Wheel
game
By reaching the target proposed by the
BeneFit Challenge, you are entitled to a
Zalando voucher
Voucher
Shopping Zalando Gift Card
Shopping Adidas Vouchers worth between € 5 and € 40 Voucher
Shopping Amazon Vouchers worth between € 5
and € 40
Voucher
Travel Expedia Cashback on Expedia travel, the
amount of which depends on
BeneFit Status (10% to 40%)
Cashback
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12. 11
ACHIVED RESULTS
Program usage data from the General Group

13. 12
• https://www.welion.it/PercheAttivareBeneFit
• https://www.welion.it/ComeFunzionaBeneFit
• https://www.welion.it/-/media/Welion/Site/CS_07202021_generali-italia- lancia-il-
nuovo-modello-health-welfare.ashx
• https://www.linkedin.com/feed/update/urn:li:activity:6857331834074734593
• https://www.linkedin.com/feed/update/urn:li:activity:6872179908769009664
• https://www.linkedin.com/feed/update/urn:li:activity:6869320793772310528
• https://www.linkedin.com/feed/update/urn:li:activity:6917525123910520832
• https://youtu.be/JwPQmCVrfRc
• https://youtu.be/c-d58tJIoMo
DEM
ADV
GARMIN
CONNECT
LAUNCH KIT & WEBSITE
LINKS:

14. 13
Health & Medmal Insurance
Summit 2021
1˚Prize in category “Digital
Innovation” for depelopment
of Benefit
Insurance Connect Awards
2021
1˚Prize “Corporate Welfare”
for BeneFit & Staiwel
Italy Insurance Awards
2022
1˚Prize in category “Best
New Product” - BeneFit

15. Thank you