The document discusses a mobile app called WeFitter that aims to motivate people to be more physically active by rewarding them for workouts and challenges. The app aggregates fitness data from other apps, allows users to earn points and rewards, and contributes to charity with their efforts. This solution benefits businesses by helping them improve brands and employee productivity, as well as fitness centers through loyalty programs. WeFitter has experienced traction with over 60,000 users and has raised funds from investors like Technogym to expand.