Generali Welion - Insurer transformation Award 2022

1. The information contained in this document constitutes confidential material
Generali Welion
Category:
People & Digital Culture
THE WORLD’S DIGITAL
INSURANCE AWARDS
BeneFit
30/09/2022
People & Digital Culture

2. Almost 50% of the companies interviewed believe that
the segment of the population least covered by welfare
and health initiatives is the young one (24-34 years).
Two of the most important emerging welfare ad health
needs of employees are the activation of initiatives
aimed at the prevention and adoption of healthy
lifestyles (65% of responding companies) and the
increase in purchasing power (54%).
Following the health emergency due to Covid-19,
companies have recognized the importance of undertaking
people caring programs aimed at protecting and
safeguarding people's health.
New digital health and behavioral change services, healthy
lifestyle paths and psychological support are just some of
the emerging needs that have entered the top management
agenda.
A recent survey on Welfare and Health policies - carried out
by Generali Welion on a sample of 80 large and medium-
sized companies - highlighted the primary needs of
companies in terms of welfare and health:
WHYDID YOUR EMPLOYER CHOOSE BENEFIT
FORYOU?
Over 60% of the initiatives that respondents have
intention to activate in the course of 2021 concerns
new ones health services.

3. BENEFIT: THE SOLUTION
To learn new lifestyles, earn BeneFit points and redeem rewards.
Health check
Nutritional
analysis
Non-smoking
declaration
Verification
of physical
parameters
Benefit for
Apple
Watch
Weekly fitness awards
Active Rewards
Awards based on
status
Through a wide range of
applications and devices that can
be connected to the BeneFit App,
points can be earned for
workouts performed
Discounted
products
Wide range of products
Garmin accessible at
discounted prices
5
Tracking
Assessment
Online Fitness
Physical test

4. BENEFIT: THE PROGRAM
BeneFit is a path to health and well-being whose key
elements focus on a "mobile centric" approach, on a clinical
method aimed at improving health, on the principles of
behavioral economics, on a series of short and long-term
goals and finally on a selection of major brands as partners.
MOBILE CENTRIC
A complete mobile experience through a fully
customizable, user-friendly and fun app.
ACTIVE POINTS
A points system that can be easily monitored through 4
different BeneFit Statuses: bronze, silver, gold and
platinum.
PARTNERS
An exceptional panel of integrated partners, such as
Adidas, Apple, Amazon, Expedia, Garmin and Zalando.
REWARDS
Collection of rewards by achieving weekly goals
6

5. THE JOURNEY
Know your health
Assessment to find
out your health status
and how healthy your
habits are
Improve your health
Tips for adopting
healthier lifestyles and
enhancing physical
activity.
Enjoy The rewards
System to collect
points, increase status
and benefitfrom
exclusive benefits
7
Activation
Access the benefit.welion.it
portal, select "Activate"
and complete the registration.
Download the BeneFit app
from the app stores and log in
with your credentials.
Connect the app to your
fitness devices to track your
activities and earn points.

6. THE POINTS…
The different activities provided by the BeneFit program
allows to earn points.
1
2
Annual activities
• Online self-assessment (health check, nutritional
analysis, ...)  starting from 1,000 points
• Medical check-up  starting from 1,500 points
Daily activities
• E.g. reaching a certain number of steps starting
from 50 points
• Ex. High intensity training (calories burned /
minutes under exertion) 1  starting from 50
points
Weekly activities - BeneFit challenge
• Achievement of target objectives during the
week)  200 points (2)
3
1) The goal of each activity is designed according to the lifestyle of the BeneFit user (eg. 7,500 steps a
day for a novice user, 10,000 steps a day for an "expert" user)
2) The weekly goal adapts to the lifestyle of the BeneFit user and, if reached, gives access to extra
points or Amazon, Adidas and Zalando vouchers
8

7. 9
THE STATUS…
Platino
30.000 points
Gold
20.000 points
Silver
10.000 points
Bronze
0 points
As you achieve your BeneFit
Activities goals, you earn points.
The more points you earn, the
higher your status starting with
"Bronze" then "silver", "gold" and
finally "platinum".
The higher your status, the
greater the rewards offered by
our partners.
Thanks to BeneFit Activities, you
have the opportunity to
accumulate BeneFit points and
scale up the Status until you
reach the Platinum one.
Each new member of the program starts with bronze status.
Everyone can increase their status through the planned
activities.

8. AND THE PRIZES!
Tracking Apple
Watch
Up to € 480 based on the
achievement of monthly fitness
goals
Cashback
Tracking Garmin 40% discount on the online
purchase of a Garmin product
Direct
Discount
BeneFit
Challenge
Various By winning the challenge (1), you
have access to the BeneFit
Wheel game
Voucher
Shopping Zalando Gift Card
Shopping Adidas
By reaching the target proposed by
the BeneFit Challenge, you are
entitled to a Zalando voucher
Voucher
Shopping Amazon Vouchers worth between €
5 and € 40
Voucher
Travel Expedia Cashback on Expedia travel,
the amount of which depends
on BeneFit Status (10% to
40%)
Cashback
10
Vouchers worth between € 5
and € 40

9. AND THE PRIZES!
11
ACHIVED RESULTS
Usage data of the Generali Group program
• Activation date of the program: 21 October 2021
• 480 Employees activated BeneFit, corresponding to 25.3%
women
33%
men
67%
18-35
8%
35-55
79%
>55
13%
Distribution by gender Distribution based on age
Percentage of staff sampling
Health test 61%
Feeding test 47%
No-smoker declaration 49%
Health check 10%
Usage data from 21 October 2021 to 28 February 2022
Distribution of membership by status
73
12 8 7
B R O N Z E S I L V E R G O L D E N P L A T I N U M
Weekly Goals - Activity Rewards:
• Participation rate in weekly challenges: 50%
• Weekly Goal Achievement Rate: 25%
• Donation at Ora di Futuro - THSN: 595 euros
• Apple Watch Purchased: 8
• Accumulated cash back 495 euros
Apple Watch Challenge:

10. 12
ADV DEM
PARTNERSHIP with
GARMIN CONNECT
POST LINKEDIN AWARDS

11. 13
HOW BENEFIT WORKS
https://www.welion.it/ComeFunzionaBeneFit
WHY ACTIVATE BENEFIT
https://www.welion.it/PercheAttivareBeneFit
PRESS RELEASE
https://www.welion.it/-/media/Welion/Site/CS_07202021_generali-italia-lancia-il-
nuovo-modello-health-welfare.ashx
AWARDS
https://www.welion.it/News/Award/PremiRiconoscimenti
YOUTUBE
Canale Youtube di Generali Welion
https://www.youtube.com/channel/UCAmMQ9lI0dBgV949NDvMdPg
BeneFit
https://www.youtube.com/watch?v=FxQw0gPR8oQ
BeneFit - The testimony of Caesar
https://www.youtube.com/watch?v=c-d58tJIoMo
BeneFit open market
https://www.youtube.com/watch?v=JwPQmCVrfRc
Speech by Cesare Lai at the online seminar on Integrative Health organized by
MEFOP
https://www.youtube.com/watch?v=cTRo8hIFKBs
Cesare Lai at the CEOforLIFE & LUISS event
https://www.youtube.com/watch?v=0o5uluxuJS0
FestivalFuturo 2021 Altroconsumo - HEALTH &
WELLNESShttps://www.youtube.com/watch?v=NaYqxenlVHQ