HR Roundtable Detroit 12.6.16

© 2016 Fitbit Inc. All rights reserved.
© 2016 Fitbit Inc. All rights reserved.
Crossing the Finish Line With Executive Buy-in
featuring Beaumont Health
HR Executive Roundtable, Dec 6, 2016

2Crossing the Finish Line with Executive Buy-in 2
#1
wearable
globally
64
countries
54,000
stores
53
million
devices
sold to date
Source: 1 IDC Worldwide Wearable Device Tracker, May 2016. 2 As of Q2 2016

3Crossing the Finish Line with Executive Buy-in©2016 Fitbit Inc. All rights reserved.
3
Users with friends on the
Fitbit platform take on
average
11% more steps
than users without friends
Community
4% Other
8% Garmin
4%Jawbone
79% Fitbit
3% Sportline
2% Misfit
US MARKET SHARE: UNITS SOLD
Connected Health and Fitness

4Crossing the Finish Line with Executive Buy-in
Fitbit
GLOBALLY SEARCHED MORE THAN

Incentives 55Crossing the Finish Line with Executive Buy-in 5Crossing the Finish Line with Executive Buy-in
#8th Most Loved Brand Worldwide

WHAT SETS FITBIT APART
Broad range of
fitness products,
styles, and
price points
CHOICE
Proprietary
technologies and
sleek & stylish
designs with easy-to-
use experience
INNOVATION
Compatible with 200+
iOS, Android &
Windows devices,
plus computers
COMPATIBILITY
Large & growing
community with
motivating social tools
COMMUNITY
We stand
for health
& fitness:
we make
fitness fun
BRAND

Crossing the Finish Line with Executive Buy-in 77Crossing the Finish Line with Executive Buy-in
enables all organizations to lead more
engaging and effective wellness programs
with technologies and services.

GROUP HEALTH ADVANTAGES
ENGAGEMENT
FULFILLMENT
MEASUREMENT
Bring a beloved brand, compelling social
experience and market-leading products to your
company and members.
Leverage the infrastructure and partnerships of a
top consumer technology company for seamless
integration.
Evaluate the effectiveness of your program by using
data to power your decision making and
communications.

Crossing the Finish Line with Executive Buy-in 9

Do corporate wellness the right way
REWARDING
EXPERIENCES
SCALABLE &
MEASURABLE
CONNECTED
COMMUNITY
SELF-MOTIVATED
CHANGE
$62.3B
or 11.3 days resulting
from insomnia's effect on
the average U.S. worker's
productivity.
57%
of employees would
exchange health &
wellness data for reduced
health care premiums.
7 in 10
employees say that health
& wellness programs
positively impact the
culture at work.
of benefits professionals
say they spend a great
deal of their time working to
increase wellness plan
participation.
nearly
Source: Insomnia and the Performance of U.S.
Workers. SLEEP. (2011).
Source: The State of Workplace Productivity.
Cornerstone on Demand. (2014).
Source: The Business of Healthy Employees.
Workforce Management and Virgin Pulse.
(2013).
Source: Inside Benefits Communication
Survey. NBCH and Benz Communications.
(2014).
45%

2014
15 MILLION
DEVICES SOLD
THRU2015
38 MILLION
DEVICES SOLD
THRU
43 MILLION
TO DATE:
DEVICES SOLD
Introductions
Your name, organization, role
Your experience in gaining executive
approval for wellness
DISCUSSION BREAK

How to get executive support

WHY WORKPLACE WELLNESS IS
IMPORTANT

Reducing costs, improving health
The rising prevalence of chronic diseases is
putting increasing pressure on healthcare
budgets, and countries are looking for ways
to reduce costs while improving health.
Deloitte, Global Health Outlook, 2015

Wellness spend is on the rise
Businesses have been spending 60% more
per employee on wellness since 2010.
In the U.S., the corporate wellness industry
is expected to be over $9.9 billion in 2019.
Fidelity and NBGH, March 2015
IBIS World, August 2015
60%
$9.9B

The investment is paying off
HERO reported distinct correlation between comprehensive
wellness programs and better corporate stock
performance.
Health Enhancement Research Organization, 2016

Programs with Fitbit may deliver a return on investment.
STUDY GOAL
Measure the impact of Fitbit technology
as part of a wellness program
RESULTS
• Two years after the Fitbit program
launched, employees who opted-in
incurred 46% less in health care
costs than their counterparts who
didn’t participate.
• Cost reduction is potentially highest
with less active individuals (average
~6,500 steps / day) – nearly 60%.
TOTAL COSTS: CONTROL GROUP VS. OPT-IN GROUP
$5,637
$5,072
$4,941
$3,830
Employee’s total health care costs average of $1,242 less per
individual than the control group when taking part in the Fitbit program
- $1,242*
Baseline Year 2
Control Group Opt-In Group
* p < .05

Return on Investment
Tokyo Electron, a semiconductor firm, states that it was able to reduce
its annual claims growth to 5%, down from 11% in 2008.5%
Source: Forbes. “Fitbit’s Game Plan For Making Your Company Healthy” (2016)
Benefits Pro “McKesson Gets 30 Percent Return on Wellness Program” (2015)
McKesson, a healthcare services and information technology company,
saw a 30% ROI for the money it had devoted to its employee wellness
plan.
30%

Wearable technology
Employees would wear
employer-provided wearables
in exchange for
lower health insurance costs.
PwC, 2014
68%

Health & wellness data
Employees would exchange
health & wellness data
for reduced health care premiums.
Cornerstone on Demand, 2014
57%

Participation rates
Generally, corporate wellness programs
show about a 20% participation rate.
Fitbit Wellness sees much higher
participation rates – sometimes over 90%.
Gallup, May 2014
20%
80%

Considering all the data…
We believe healthier, happier employees are more
productive.

WHAT DO CEOS THINK?

Leaders believe wellness is a priority
94%
of CEOs believe a health and wellness program
is essential to attracting top talent.
88%
of CEOs report that their companies already
have a corporate health and wellness program
in place.
2015 Fitbit Wellness Survey of CEOs, companies with 1,000-10,000 employees, n =
200

The top three problems
28% 23% 21%
Hard to keep
track of data
Low employee
participation
High cost
200

The top five benefits
53% more engaged
employees
51% increased
employee retention
47% lower healthcare
costs
47% stronger sense of
community
44% fewer sick days
used
200

2014
15 MILLION
DEVICES SOLD
THRU2015
38 MILLION
DEVICES SOLD
THRU
43 MILLION
TO DATE:
DEVICES SOLD
Objections
What objections have you faced and how
have you overcome them?
DISCUSSION BREAK

YOU HAVE THE STATS TO CONVINCE
YOUR CEO. NOW WHAT?

5 tips for working with your CEO
 Get to know your CEO
 Don’t do it alone
 Remember: your CEO is the best spokesperson
 Make your program easy to understand
 Track and deliver results

Get to know your CEO
• Find out what motivates your CEO
o Understand their pastimes and passions
• Tap into their competitive streak
o Encourage them to get some skin in the game
• Learn from Houston Methodist
o ‘Beat the CEO’ challenge increased activity levels
90%
Houston Methodist
employees participated
in Fitbit Wellness
16k+
Average steps taken
per day by Houston
Methodist executives

You don’t have to do it alone…
• Rally a wellness committee
o Empower champions at every level
o Employees motivate other employees
• Incentivize your champions
o Healthy lunch & learns
o Corporate swag
70+
Wellness champions
across various
departments at Emory
University and Emory
Healthcare
4 years
…and growing.

Fitbit Lives Its Passion (FLIP)
FITBIT STEP
CHALLENGE
ORGANIZED
WALKING BREAKS
WEEKLY FITNESS
NEWSLETTER
SPONSORED RUNS
FOR EMPLOYEES
Teams divided by
organization with our
founders competing
against all other teams.
Charitable donation on
behalf of winning team.
Employees are
encouraged to rep Fitbit
and participate in
sponsored races. From 5k
to full marathons, there is
something for everyone.
Employees stay in the
know thanks to a weekly
newsletter updating
readers on what (free!)
fitness activities are
available in the coming
week.
Fitbitters are encouraged to
take a much needed break
by participating in
organized group walks to
recharge, get some fresh
air, and rack up their steps.

Make your CEO your best spokesperson
• Your CEO is the voice of the company
o If CEO is on board, others will be too!
• Get a quote for various employee
communications
o Internal memos, flyers, company blog, etc
6
Ways of promoting
wellness-related
content at Atlantic
Packaging
5
Professionally-
produced videos about
their wellness program

Make sure it’s easy to understand
Provide engaging communication for employees (and CEO)
o Think beyond email (blogs, social media, videos)
o Incorporate your wellness plan into orientation
Push employees, but not too much
o Communicate, but don’t flood their inbox
Maintain momentum
o Host challenges a few times per quarter vs. once per year

Track and deliver results. Frequently.
• Track engagement/improvements
in understandable way
• If you don’t have immediate
access to data, create your own
• Consistently report to CEO
96%
Surveyed participants at IU
Health said they are
moving more
40%
IU Health participants
decreased their BMI
60%
With diabetes who
decreased their hemoglobin
A1C

2014
15 MILLION
DEVICES SOLD
THRU2015
38 MILLION
DEVICES SOLD
THRU
43 MILLION
TO DATE:
DEVICES SOLD
Takeaways
What strategies and tactics will you take
back with you to work?
DISCUSSION BREAK

FITBIT GROUP HEALTH OFFERING

Fitbit believes…
that staying active,
being well-rested, and
eating healthfully have
a positive impact on
individual productivity,
happiness and health.

Why Fitbit Works
Power of a market-
leading brand
Enormous network
of loyal users
World-class
ecosystem
Flexible for any
company

Easy access to
exportable reporting
on activity levels and
program performance.
The Program Management Dashboard

46Crossing the Finish Line with Executive Buy-in 46Crossing the Finish Line with Executive Buy-in
“Step It Up” at IU Health
• Indiana’s largest and most
comprehensive healthcare system
• Comprised of hospitals, physicians,
allied services and health plans
STEP IT UP CHALLENGE
Fitbit activity-based challenge focused on
increasing activity using Fitbit technology
• Sold 3,000 subsidized trackers in
three hours
• Discounted trackers for family &
friends
WITH FITBIT WELLNESS
• Powerful brand & connected
community
• Easy fulfillment, enrollment, and
operation

Results: Lifestyle changes
93%
79%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
"I'm going to continue using my Fitbit."
"I'm interested in having more awareness of my
daily achievements."
96%
99%
84%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
"I'm moving more."
"I forsee myself moving more after the challenge
ends."
"The challenge motivated me to be more active
with family and friends."
POST-CHALLENGE RESULTS FROM COMPANY-WIDE SURVEY

Results: Employee sentiment
“A better sense of
self”
“Taking the stairs more”“I lost 26 pounds in the
challenge!”
“I can really see a
difference in my
motivation to move more”
What changes has the competition motivated in you?
“Eating healthier, exercising regularly,
losing weight”
“I lost 11 pounds and have no
intention of regaining them”
“I’m maintaining increased level of
activity and healthier food choices. This
has become a lifestyle change for me.”
What changes will you sustain as the challenge ends?

The Million Step Man
Lost 10% of his body weight, normalized his cholesterol numbers, and lowered a borderline A1c number to normal.
10,000 Broviak’s initial daily step goal with the IU Health challenge.
HOW HE GOT HIS START
45,000 The number of steps Broviak walked the first Sunday of June, after
seeing a colleague record an all-time high step count
HOW HE WAS INSPIRED
34,000 Broviak’s average daily step count in June
8 The number of miles Broviak walked every morning at 4am with his
dog, Dexter
1,036,747
The number of steps Broviak took in August 2014.
Despite physical setbacks in July, he was determined to
meet the million step goal.
A CHALLENGE FROM HIS DAUGHTER

The Million Step Man
Lost 10 percent of his body weight, normalized his cholesterol numbers, and lowered a borderline A1C number to
normal.
10,000 Broviak’s initial daily step goal with the IU Health challenge.
HOW HE GOT HIS START
45,000 The number of steps Broviak walked the first Sunday of June, after
seeing a colleague record an all-time high step count
HOW HE WAS INSPIRED
34,000 Broviak’s average daily step count in June
8 The number of miles Broviak walked every morning at 4am with his
dog, Dexter
1,036,747
The number of steps Broviak took in August 2014.
Despite physical setbacks in July, he was determined to
meet the million step goal.
A CHALLENGE FROM HIS DAUGHTER

Employee Wellness
HR Executive Roundtable
Wearables in the Workplace
December 6, 2016
Krista Bobo, Sr. Health Education Specialist
Steven Barr, Project Coordinator

Objectives
• Review strategy of integrating
physical activity into wellbeing
programming.
• Discuss how Fitbit supports
engagement in wellbeing at
Beaumont Health.

• Supports employees in providing compassionate,
extraordinary care every day.
• Creates “high touch” conditions for employees to thrive
and feel a greater sense of wellbeing
at work.
• Takes a holistic approach to wellbeing,
focusing on six dimensions…

Dimensions of Wellbeing

2016 Strategic Framework

Your Employee Wellness Program

Re-Launch May, 2016!
As an investment in their health, Beaumont employees are able to
purchase Fitbit activity trackers at a preferred price or discounted
rate through the ‘Bwell with Fitbit’ online storefronts.

Process to Participate
1. Purchase a tracker, if applicable.
• 1,784 ordered with subsidy
• 176 through F&F storefront
2. Join the ‘Bwell with Fitbit’ group
(voluntarily) for:
• Ongoing inspiration and tips
• Challenge opportunities

Communications
NEO

Challenges
with Fitbit Summer Challenge
Go for the
Gold!
Parade Yourself through Thanksgiving
Challenge!

2016 Challenge Data
Challenge
Total Steps;
Avg/Day
Total in
Group
Total
Participants
Met Goal
Walk to Bwell,
June 4
2,950,526;
9,427
376 311
156 (51%)
(10,000 steps)
Go for the Gold,
August 3-21
69,571,867;
8,617
689 561
288 (51%)
(94 Gold; 79
silver; 115
Bronze)
Parade Yourself
through
Thanksgiving,
November 24
3,339,229;
7,659
836 432
271 (63%)
(5,600 steps)

2016 Dashboard Data
April 15 – November 30, 2016

Employees as Co-Creators

Lessons Learned
• What is going well?
• Quality products
• Customer service
• Low administrative management
• Dashboard capabilities
• Areas for further development:
• Promo code production
• Mobile and non-activity challenges (i.e., sleep)
• Continued engagement

Employee Experience
• High enthusiasm surrounding Fitbit
• Fitbit supports ‘workplace of choice’
“Since I started using my Fitbit, I’ve been more
active. I began wearing it to track my steps. I kept
wearing it because it works! Wearing the Fitbit and
connecting with others that use it encourages me to
keep moving and working toward completing my
step goal every day. When I’m more active with my
Fitbit I’m encouraged to eat healthier and work out
more as well.”
~ Judi S., Data Analyst

NETWORKING/Q&A

THANK YOU.

HR Roundtable Detroit 12.6.16

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