This document provides information about a survey on the impact of exercise on age self-perceptions. It shows that people who exercise at least once a week report feeling younger than those who exercise once every 6 months or less. The mean reported age decreases as the actual age of respondents decreases, across both levels of physical activity. Another section examines reasons for visiting outdoor spaces, with health/exercise and relaxation being the most commonly cited reasons. A third section looks at factors that help reduce work stress, with socializing, exercise and walking being the most agreed with. The document is from Future Foundation and provides contact details for more information.
Social Media Industry Report Running Shoes - Replise Content FinderReplise.com
Content Finder
Content Finder is a qualitative and quantitative study to identify target group relevant brand communication content.
The report collects the local content to fit into your social media strategy in any market, by providing a differentiated image of the composition of your target audience’s preferences. Identify the issues that users care about and the social media channels best suited to your brand. List the potential advocates or brand ambassadors.
By downloading the study of the Content Finder report you receive information to different topics related to running shoes, running shoe brands and running in general. The report explores why users choose running as a hobby, how they perceive the different shoe features of the observed brands and how different brands presents in the discourse about running shoes.
About Replise
The Social Intelligence Company Founded 2010 in Hungary by serial entrepreneurs. Replise provides social research services in more than 40 languages and operates offices in Germany, UK, Poland and Hungary. Focusing on social research using proven market research methodologies, Replise has established partnerships with classic market research firms. Replise’s services are based on the combination of a unique high-end social analytics platform and a team of qualified analysts with years of market expertise. We can provide access to historical as well as real time data from blogs, forums, news portals, video platforms and social networks like Twitter and Facebook. Replise products and services are used by well-known brands and many marketing and PR agencies across Europe.
Last minute decisions 'Chubby-Checker 3000'Killian Vigna
The document summarizes a directed study report for a smartphone application called the "Chubby-Checker 3000" that is designed to help users monitor their weight, body composition, and fitness progress over time. The application would sync with Bluetooth-enabled skin fold callipers to automatically input body measurements and body fat percentage into the app. Users could also take photos to track their external progress. The product aims to help motivate users by providing a more complete picture of their internal changes compared to just weight alone. The target market is 18-50 year old smartphone users looking to improve their appearance without expensive personal trainers or gym memberships.
The virtual run competition organized by Cantrik Enterprise and TSA aims to increase interest in running in Indonesia. It will involve universities and corporate employees competing in a series of virtual runs tracked via the Sportypal app over 18 weeks. The competition begins with shorter distances and progresses to a final 10k run. Top performing groups from each phase will qualify for the next. The university and corporate winners will participate in the culminating Allianz 10k event. Accompanying activities like "Believe in the Run" encourage non-competitive participation. The goal is to popularize running and activate the Allianz brand through an engaging digital competition.
Garmin's target market for its GPS sports watches includes athletes and active individuals ages 20-55. It segments this market geographically, demographically, psychographically, and behaviorally. Its target segments are middle-aged and upper-aged athletes and those engaged in luxury recreation activities like marathons and triathlons. Garmin uses an integrated marketing communications approach focused on advertising, personal selling, sales promotion, public relations, and direct marketing to increase awareness and sales of its Forerunner and Approach sports watch lines. It is in the growth stage of the product life cycle and competes against other GPS sports watch brands.
DEVELOPMENT AND IMPLEMENTATION OF MOBILE GEAR FOR SKIER TRAINING SYSTEMijseajournal
The purpose of this study is to develop a Skier Training System for monitoring skiing courses and analyzing
skier posture using smartphones. The system is composed of three elements: first, operating servers that
receive information on the skier’s exercise; second, Skier Training Apps developed using Java and C based
on Android SDK 4.2 or above; and third, Data Gathering Gear embedded with gyroscope sensors and GPS
for measuring skier stance. When a skier wearing our Data Gathering Gear runs down a slope, his or her
stance is uploaded to the operating servers. Then the servers calculate the recorded data, such as velocity
and turn trajectory, in order to suggest body angles that are optimized for the skier; subsequently, the skier
can improve his or her skills by checking his or her records, and then attempt to correct his or stances
based on the suggestions offered by the Skier Training Apps.
UI animation is the new black. How to make it actually add to user experience, rather than being just a fancy addition?
Talk given at up.front Berlin on 11. November 2014
Unfortunately the GIFs from the original presentation don't work. Original Keynote file is available here: https://db.tt/FXOaa0Xs
In this end of year report we highlight some of the key trend narratives and events that we think will be shaping the consumer landscape in the coming year as well as signposting the global economic outlook. We also review some of the biggest and most significant trend shifts and insights from 2013, identifying what happened across areas such as retail, technology and finance. Find out more about us at futurefoundation.net
Unidad 6 eie que tipo de empresa me interesajmgudin
Este documento describe las diferentes formas jurídicas de empresas, incluyendo las de responsabilidad ilimitada como el empresario individual y el trabajador autónomo, y las de responsabilidad limitada como la sociedad de responsabilidad limitada y la sociedad anónima. También cubre las sociedades laborales, cooperativas de trabajo asociado y franquicias. El objetivo es ayudar a los lectores a elegir la forma jurídica más adecuada para su tipo de empresa.
Social Media Industry Report Running Shoes - Replise Content FinderReplise.com
Content Finder
Content Finder is a qualitative and quantitative study to identify target group relevant brand communication content.
The report collects the local content to fit into your social media strategy in any market, by providing a differentiated image of the composition of your target audience’s preferences. Identify the issues that users care about and the social media channels best suited to your brand. List the potential advocates or brand ambassadors.
By downloading the study of the Content Finder report you receive information to different topics related to running shoes, running shoe brands and running in general. The report explores why users choose running as a hobby, how they perceive the different shoe features of the observed brands and how different brands presents in the discourse about running shoes.
About Replise
The Social Intelligence Company Founded 2010 in Hungary by serial entrepreneurs. Replise provides social research services in more than 40 languages and operates offices in Germany, UK, Poland and Hungary. Focusing on social research using proven market research methodologies, Replise has established partnerships with classic market research firms. Replise’s services are based on the combination of a unique high-end social analytics platform and a team of qualified analysts with years of market expertise. We can provide access to historical as well as real time data from blogs, forums, news portals, video platforms and social networks like Twitter and Facebook. Replise products and services are used by well-known brands and many marketing and PR agencies across Europe.
Last minute decisions 'Chubby-Checker 3000'Killian Vigna
The document summarizes a directed study report for a smartphone application called the "Chubby-Checker 3000" that is designed to help users monitor their weight, body composition, and fitness progress over time. The application would sync with Bluetooth-enabled skin fold callipers to automatically input body measurements and body fat percentage into the app. Users could also take photos to track their external progress. The product aims to help motivate users by providing a more complete picture of their internal changes compared to just weight alone. The target market is 18-50 year old smartphone users looking to improve their appearance without expensive personal trainers or gym memberships.
The virtual run competition organized by Cantrik Enterprise and TSA aims to increase interest in running in Indonesia. It will involve universities and corporate employees competing in a series of virtual runs tracked via the Sportypal app over 18 weeks. The competition begins with shorter distances and progresses to a final 10k run. Top performing groups from each phase will qualify for the next. The university and corporate winners will participate in the culminating Allianz 10k event. Accompanying activities like "Believe in the Run" encourage non-competitive participation. The goal is to popularize running and activate the Allianz brand through an engaging digital competition.
Garmin's target market for its GPS sports watches includes athletes and active individuals ages 20-55. It segments this market geographically, demographically, psychographically, and behaviorally. Its target segments are middle-aged and upper-aged athletes and those engaged in luxury recreation activities like marathons and triathlons. Garmin uses an integrated marketing communications approach focused on advertising, personal selling, sales promotion, public relations, and direct marketing to increase awareness and sales of its Forerunner and Approach sports watch lines. It is in the growth stage of the product life cycle and competes against other GPS sports watch brands.
DEVELOPMENT AND IMPLEMENTATION OF MOBILE GEAR FOR SKIER TRAINING SYSTEMijseajournal
The purpose of this study is to develop a Skier Training System for monitoring skiing courses and analyzing
skier posture using smartphones. The system is composed of three elements: first, operating servers that
receive information on the skier’s exercise; second, Skier Training Apps developed using Java and C based
on Android SDK 4.2 or above; and third, Data Gathering Gear embedded with gyroscope sensors and GPS
for measuring skier stance. When a skier wearing our Data Gathering Gear runs down a slope, his or her
stance is uploaded to the operating servers. Then the servers calculate the recorded data, such as velocity
and turn trajectory, in order to suggest body angles that are optimized for the skier; subsequently, the skier
can improve his or her skills by checking his or her records, and then attempt to correct his or stances
based on the suggestions offered by the Skier Training Apps.
UI animation is the new black. How to make it actually add to user experience, rather than being just a fancy addition?
Talk given at up.front Berlin on 11. November 2014
Unfortunately the GIFs from the original presentation don't work. Original Keynote file is available here: https://db.tt/FXOaa0Xs
In this end of year report we highlight some of the key trend narratives and events that we think will be shaping the consumer landscape in the coming year as well as signposting the global economic outlook. We also review some of the biggest and most significant trend shifts and insights from 2013, identifying what happened across areas such as retail, technology and finance. Find out more about us at futurefoundation.net
Unidad 6 eie que tipo de empresa me interesajmgudin
Este documento describe las diferentes formas jurídicas de empresas, incluyendo las de responsabilidad ilimitada como el empresario individual y el trabajador autónomo, y las de responsabilidad limitada como la sociedad de responsabilidad limitada y la sociedad anónima. También cubre las sociedades laborales, cooperativas de trabajo asociado y franquicias. El objetivo es ayudar a los lectores a elegir la forma jurídica más adecuada para su tipo de empresa.
Las autoras describen cómo crear documentos en la red. Explican las aplicaciones que permiten editar documentos de forma colaborativa como Google Docs y Office 365, las cuales permiten trabajar en tiempo real desde cualquier dispositivo con acceso a Internet. Estas herramientas facilitan el trabajo en equipo y la comunicación entre compañeros de estudio.
The shooting schedule outlines a 3 day film shoot for the movie ToyWood-Production#0001. The first two days will take place on Wednesday November 13th and Wednesday November 20th from 12:30-5:00PM and 12:30-5:30PM respectively at Elwick Road in Hartlepool. Scenes 1-4 and 5-8 will be filmed on each day. The cast includes Toni Cottingham, Sarah Johnson, Olivia Colquhoun, and Rachael Kelly who will be in toy costumes.
El documento clasifica los diferentes tipos de animales en vertebrados e invertebrados, acuáticos y terrestres, y según su alimentación como herbívoros y carnívoros. Entre los vertebrados menciona caballos, vacas, burros, peces y perros, e invertebrados como estrellas de mar, gusanos, moluscos y abejas. Los animales acuáticos incluyen tiburones, tortugas, ballenas y delfines, mientras los terrestres son gatos, leones, tigres,
Matrices can be used to represent 2D geometric transformations such as translation, scaling, and rotation. Translations are represented by adding a translation vector to coordinates. Scaling is represented by multiplying coordinates by scaling factors. Rotations are represented by premultiplying coordinates with a rotation matrix. Multiple transformations can be combined by multiplying their respective matrices. Using homogeneous coordinates allows all transformations to be uniformly represented as matrix multiplications.
Agriculture august2013-130926012103-phpapp01Annam R
India has experienced strong growth in agricultural production and is now the largest producer of many crops. Food grain production reached an all-time high in FY12 due to factors such as favorable climatic conditions, increasing mechanization and irrigation, and high crop yields. Rising incomes and population have also driven robust domestic and external demand. The government continues to support the sector through various schemes and policies aimed at further increasing production and strengthening agricultural supply and demand fundamentals.
Precise Color Communication complete book (In Gujarati language) :Manish Kapadia
Precise Color Communication(In Gujarati language) : A Study booklet for Understanding Color & its science.
Mr. Gilbert Tan, Konica Minolta Sensing Singapore pte ltd, recognized the need & strength of local Indian language GUJARATI: Released a Study Booklet prepared by Mr. Manish Kapadia, Mr. Sunil Malvankar & Mr. Yogesh Wandrekar, jointly with Jay Instruments & Systems Pvt. Ltd, at Morbi, Gujarat. Mr. Hardik Patel Director-Shiwkon Instruments & Mr. Dakshesh Darji of Jay Instruments (JISL) could reach around 75 key ceramic companies to distribute the hard copies printed in Gujarati language.
The local people say that reading & referring to mother tongue language Gujarati helps pick up the subject matter with better insight & ease.
This document discusses the LDAP Synchronization Connector (LSC), an open-source tool for synchronizing data between different data sources like LDAP directories, SQL databases, and files. It provides an overview of LSC's features like connectors for various data sources, synchronization rules, logging capabilities, and support for Active Directory. The document also describes how to configure LSC to synchronize between an OpenLDAP directory and Active Directory, including handling passwords and attribute mapping between the different schemas.
The document presents a series of statements with responses to agree or disagree with the statements. It introduces common phrases like "So do I" to agree and "Neither do I" or "I don't" to disagree. It then provides examples of agreeing and disagreeing with positive and negative statements through this framework. The overall content explores different ways to linguistically agree or disagree with statements in English through examples.
El documento habla sobre cómo el CEO de Apple, Steve Jobs, predijo que los servicios en la nube reemplazarán a los discos duros de las computadoras personales como el centro de la vida digital de las personas. Aunque la nube permitirá a los usuarios acceder a sus documentos y archivos desde cualquier dispositivo, algunos ven riesgos para la privacidad y seguridad en almacenar tanta información personal en servidores externos. El documento también recomienda ser cauteloso al publicar información personal en línea y solo conectarse a redes
Our product is a platform that connects individuals, medical institutions, wearable companies and sports brands. It collects health and fitness data from users' wearable devices and analyzes it to provide weekly reports. It also shares aggregated user data with institutions and uses feedback to help companies.
The survey found most users are young, educated adults who exercise frequently and follow low-sugar diets. They prefer brands like Apple Watch and want professional health advice. Sports like swimming and basketball are popular. Most purchase sportswear over once in 3 months and want recommendations. This shows a need for our platform's personalized reports, rewards from brands, and data-sharing services.
How to Create a Fitness App Process Features and Cost.pdfSuccessiveDigital
This is an article about how to create a fitness app. It discusses the process of creating a fitness app, from ideation to launch. It also details the features that should be included in a fitness app. Some of the important points from this website are that the app should be easy to use and have a variety of features. It should also be integrated with wearable devices.
Future consumer trends will impact sports participation. Play, performative leisure, and the quantified self trends may influence how sports are played and marketed to incorporate fun and social sharing elements. The perfection of the body trend means sports must communicate health and appearance benefits. New technologies from wearables to 3D printing will change sports, while short attention spans require novelty and incentives to motivate participation. The future of sports depends on adapting to these shifting consumer trends.
Carenet is a mobile health and lifestyle app that aims to make healthy living easy and fun by connecting wireless biosensors to track user data. The app provides users with real-time feedback on their health metrics to encourage positive behavior changes. Carenet believes that by giving users access to personal health data, they can take control of their wellness and longevity through small actions. The app includes a proprietary health score, social features to connect with friends and family, and a marketplace for additional sensors and services to further users' health goals.
The document discusses future trends that may impact sports participation. It begins with an introduction to Future Foundation, an organization that analyzes consumer trends. It then covers three key areas: [1] Current levels of sports participation are declining slightly but e-commerce sales of sports goods are increasing. [2] Children view exercise as important for health but interest declines with age. [3] Emerging consumer trends like gamification, social media use, self-quantification, and an emphasis on physical appearance may influence future sports participation if sports adapt to these trends.
Ultimate Guide to Fitness App DevelopmentLucy Zeniffer
This article provides a guide on how to create a fitness app. It discusses the different types of fitness apps and the features they offer. It also details the steps involved in developing a fitness app, including identifying a target audience and choosing a monetization strategy.
Las autoras describen cómo crear documentos en la red. Explican las aplicaciones que permiten editar documentos de forma colaborativa como Google Docs y Office 365, las cuales permiten trabajar en tiempo real desde cualquier dispositivo con acceso a Internet. Estas herramientas facilitan el trabajo en equipo y la comunicación entre compañeros de estudio.
The shooting schedule outlines a 3 day film shoot for the movie ToyWood-Production#0001. The first two days will take place on Wednesday November 13th and Wednesday November 20th from 12:30-5:00PM and 12:30-5:30PM respectively at Elwick Road in Hartlepool. Scenes 1-4 and 5-8 will be filmed on each day. The cast includes Toni Cottingham, Sarah Johnson, Olivia Colquhoun, and Rachael Kelly who will be in toy costumes.
El documento clasifica los diferentes tipos de animales en vertebrados e invertebrados, acuáticos y terrestres, y según su alimentación como herbívoros y carnívoros. Entre los vertebrados menciona caballos, vacas, burros, peces y perros, e invertebrados como estrellas de mar, gusanos, moluscos y abejas. Los animales acuáticos incluyen tiburones, tortugas, ballenas y delfines, mientras los terrestres son gatos, leones, tigres,
Matrices can be used to represent 2D geometric transformations such as translation, scaling, and rotation. Translations are represented by adding a translation vector to coordinates. Scaling is represented by multiplying coordinates by scaling factors. Rotations are represented by premultiplying coordinates with a rotation matrix. Multiple transformations can be combined by multiplying their respective matrices. Using homogeneous coordinates allows all transformations to be uniformly represented as matrix multiplications.
Agriculture august2013-130926012103-phpapp01Annam R
India has experienced strong growth in agricultural production and is now the largest producer of many crops. Food grain production reached an all-time high in FY12 due to factors such as favorable climatic conditions, increasing mechanization and irrigation, and high crop yields. Rising incomes and population have also driven robust domestic and external demand. The government continues to support the sector through various schemes and policies aimed at further increasing production and strengthening agricultural supply and demand fundamentals.
Precise Color Communication complete book (In Gujarati language) :Manish Kapadia
Precise Color Communication(In Gujarati language) : A Study booklet for Understanding Color & its science.
Mr. Gilbert Tan, Konica Minolta Sensing Singapore pte ltd, recognized the need & strength of local Indian language GUJARATI: Released a Study Booklet prepared by Mr. Manish Kapadia, Mr. Sunil Malvankar & Mr. Yogesh Wandrekar, jointly with Jay Instruments & Systems Pvt. Ltd, at Morbi, Gujarat. Mr. Hardik Patel Director-Shiwkon Instruments & Mr. Dakshesh Darji of Jay Instruments (JISL) could reach around 75 key ceramic companies to distribute the hard copies printed in Gujarati language.
The local people say that reading & referring to mother tongue language Gujarati helps pick up the subject matter with better insight & ease.
This document discusses the LDAP Synchronization Connector (LSC), an open-source tool for synchronizing data between different data sources like LDAP directories, SQL databases, and files. It provides an overview of LSC's features like connectors for various data sources, synchronization rules, logging capabilities, and support for Active Directory. The document also describes how to configure LSC to synchronize between an OpenLDAP directory and Active Directory, including handling passwords and attribute mapping between the different schemas.
The document presents a series of statements with responses to agree or disagree with the statements. It introduces common phrases like "So do I" to agree and "Neither do I" or "I don't" to disagree. It then provides examples of agreeing and disagreeing with positive and negative statements through this framework. The overall content explores different ways to linguistically agree or disagree with statements in English through examples.
El documento habla sobre cómo el CEO de Apple, Steve Jobs, predijo que los servicios en la nube reemplazarán a los discos duros de las computadoras personales como el centro de la vida digital de las personas. Aunque la nube permitirá a los usuarios acceder a sus documentos y archivos desde cualquier dispositivo, algunos ven riesgos para la privacidad y seguridad en almacenar tanta información personal en servidores externos. El documento también recomienda ser cauteloso al publicar información personal en línea y solo conectarse a redes
Our product is a platform that connects individuals, medical institutions, wearable companies and sports brands. It collects health and fitness data from users' wearable devices and analyzes it to provide weekly reports. It also shares aggregated user data with institutions and uses feedback to help companies.
The survey found most users are young, educated adults who exercise frequently and follow low-sugar diets. They prefer brands like Apple Watch and want professional health advice. Sports like swimming and basketball are popular. Most purchase sportswear over once in 3 months and want recommendations. This shows a need for our platform's personalized reports, rewards from brands, and data-sharing services.
How to Create a Fitness App Process Features and Cost.pdfSuccessiveDigital
This is an article about how to create a fitness app. It discusses the process of creating a fitness app, from ideation to launch. It also details the features that should be included in a fitness app. Some of the important points from this website are that the app should be easy to use and have a variety of features. It should also be integrated with wearable devices.
Future consumer trends will impact sports participation. Play, performative leisure, and the quantified self trends may influence how sports are played and marketed to incorporate fun and social sharing elements. The perfection of the body trend means sports must communicate health and appearance benefits. New technologies from wearables to 3D printing will change sports, while short attention spans require novelty and incentives to motivate participation. The future of sports depends on adapting to these shifting consumer trends.
Carenet is a mobile health and lifestyle app that aims to make healthy living easy and fun by connecting wireless biosensors to track user data. The app provides users with real-time feedback on their health metrics to encourage positive behavior changes. Carenet believes that by giving users access to personal health data, they can take control of their wellness and longevity through small actions. The app includes a proprietary health score, social features to connect with friends and family, and a marketplace for additional sensors and services to further users' health goals.
The document discusses future trends that may impact sports participation. It begins with an introduction to Future Foundation, an organization that analyzes consumer trends. It then covers three key areas: [1] Current levels of sports participation are declining slightly but e-commerce sales of sports goods are increasing. [2] Children view exercise as important for health but interest declines with age. [3] Emerging consumer trends like gamification, social media use, self-quantification, and an emphasis on physical appearance may influence future sports participation if sports adapt to these trends.
Ultimate Guide to Fitness App DevelopmentLucy Zeniffer
This article provides a guide on how to create a fitness app. It discusses the different types of fitness apps and the features they offer. It also details the steps involved in developing a fitness app, including identifying a target audience and choosing a monetization strategy.
This document discusses trends in health, behavior change, and technology. It provides examples of consumer health apps, describes how patient behaviors drive health outcomes, and outlines 7 guidelines for motivating behavior change using mobile technologies, including reminding people of their goals, fostering alliances, applying social influence, and contextual prompting. It also discusses trends like wearable technology, platforms for collecting and sharing health data, visualization of personal data, gamification of health activities, and the role of social elements in health apps and communities.
Top 10 Consumer Trends Impacting the Fitness Industry 2010Simon Hall
The document discusses 10 consumer trends that will impact the fitness industry in 2010, according to a survey of the Australian fitness industry. The trends include: 1) "Nowism" - consumers wanting information about what is happening in real-time; 2) the rise of user-generated video content; 3) increased personalization of fitness programs and services; 4) social networking both online and offline; 5) wireless connectivity replacing cables; 6) fitness programs targeting older adults; 7) kids fitness programs and equipment; 8) interest in lower-tech exercise options; 9) opportunities for charitable giving through fitness purchases and activities; and 10) making green/eco-friendly options more accessible.
LoyaltyGames 2014 - Finals Game Plan - Dave NeumanLoyaltyGames
This Social Innovation Game Plan was produced by Dave Neuman as part of the 4-hour World Vision Case Study completed by the 12 World Finalists of LoyaltyGames 2014, the Loyalty and Gamification World Championships (http://www.theloyaltygames.com). All rights reserved.
Wearable Devices App Development: A comprehensive Guide For You! Techugo
Our wearable app development company specializes in creating innovative, user-friendly apps for a variety of wearable devices. From smartwatches to fitness trackers, we have the expertise and experience to bring your app ideas to life. Our team of talented developers and designers works closely with you to understand your unique needs and deliver a product that exceeds your expectations. Contact us today to learn more about how we can help you tap into the growing market of wearable technology.
Inspiring Innovations - People's Insights (Jan and Feb 2015)MSL
As we welcome 2015 and with it possibilities for a new era of marketing communications, a few questions become more relevant today than ever before:
• What is the next big idea that can redefine brand-consumer interaction?
• How can businesses create more lasting value for their consumers?
• Why should brands and corporations focus their energies on being more socially relevant with their businesses?
With increasing interconnectedness and shrinking global boundaries, it’s an exciting time for businesses to evolve and innovate.
In this issue of the People’s Insights monthly brief, we look at 10 inspiring innovations in the space of Mobile, Citizenship and Personalization.
We’d love to hear your take on these approaches. Do share your thoughts with us at @PeoplesLab on Twitter. You can also reach out to us on Twitter @msl_group.
The document describes BeneFit, a digital wellness program launched by Generali Welion. It provides 3 key services: 1) A mobile app that tracks health data and awards points for healthy activities. 2) A points-based status system (bronze to platinum) with rewards from partners. 3) Personalized plans and goals to help users improve lifestyle habits. A survey found companies want more employee wellness initiatives focused on prevention and healthy living. BeneFit aims to address this with a mobile-centric, clinically validated approach using behavioral economics principles and gamification.
EnduringFX is developing a community fitness system that transforms public spaces like parks and pools into interactive digital environments. Their system collects fitness and health data from individuals and the community as a whole using hardware installations and by integrating with personal devices. Their goal is to use this consolidated data to document reductions in type 2 diabetes rates in cities where their system is installed. They have conducted a successful pilot and secured their first customer contract with the city of Columbia, SC.
A concise report to demonstrate digital marketing on a smaller platform. This report shows the various aspects of digital and sports marketing for better understanding and implementation.
Copy of SKILL ORIENTED COURSE-1 DJANGO - 9 November, 20_52.pdf22a51a1203
The document provides details about a skill oriented course on Django conducted by APSSDC- CM’s Centre of Excellence & organised by the Department of IT at Aditya Institute of Technology and Management. It includes an abstract, introduction, benefits of using Instagram, key features of Instagram, best Instagram categories, scopes of Instagram, system architecture, development tools used and terms and conditions of Instagram. The course aims to teach students how to develop an Instagram clone using the Django web framework.
This document introduces DECK, a proposed application that would monitor users' online activities related to health and wellness (e.g. on social media and fitness apps) and reward them with points for healthy behaviors. The points could be redeemed for prizes or discounts. DECK would provide value to employers, insurers, and governments by allowing them to promote healthy lifestyles, learn about customers' behaviors, and reward healthy actions. The document outlines DECK's potential markets and provides examples of how it might work in practice by showing a prototype interface.
• The SMART Objectives for this proposal is to ensure brand awareness to the target demography. From the brand awareness there should be at least 10,000 Facebook, Twitter followers for the gym and at least 10 blog posts that are most read.
This document discusses how self-tracking devices could disrupt or benefit the fitness industry. It begins with an introduction to quantified self, which refers to tracking inputs, states, and performance about one's daily life. Examples are given of the types of data self-trackers can collect. The document then considers whether self-tracking will be a disruptive innovation that displaces existing competitors or if it will complement what the fitness industry currently offers. The author shares their personal experience with self-tracking and how fitness companies are starting to utilize data from these devices. Examples of opportunities for the fitness industry are presented, such as tracking clients outside of the gym.
Workout Buddy is a mobile app that allows users to track workouts and nutrition, receive custom workout plans, and connect with other local users to workout together. It aims to be a one-stop-shop for fitness that fills a gap in the market by integrating multiple features like tracking, planning, recipes, and social connections. The target market is millennials aged 18-34. Revenue will come from ads on the free basic version and monthly subscriptions for premium personalized features.
Wearables are dead, long live wearables! the case for the contextual user e...Guillaume Tourneur
“Wearables are dead, long live wearables!”. The age of the single app experience and the inundation of actionless, fancy charts will dissipate and will ultimately be replaced with life-changing individualized single experiences through the “virtual coach” paradigm. This document’s objective is to identify the challenges consumers and companies are facing and proposing a “Version 1” framework of recommendations to meet or exceed customers’ expectations, enabling profitable long-term relationships for companies. The writing is on the wall. Apple, Google, Facebook are leading the way. Are you?
This article was published on LinkedIN and best experienced reading from the link below:
https://www.linkedin.com/pulse/wearables-dead-long-live-guillaume-tourneur
The Manchester City Council's previous sports volunteering program saw a small number of dedicated volunteers and opportunities. By adopting a new digital approach and empowering local champions, they were able to increase registered volunteers by 15% to over 5,000 volunteers providing 55,000 hours across 35 monthly opportunities. The new program utilized digital tools to make search and signups effective and easy, gain insights from data, connect through social networks, and recognize and engage volunteers. Local champions played a key role through their mentorship and positive influence in expanding the program.
TfL is responsible for public transport in London and collects large amounts of data from over 30 million daily journeys. They have established an open data program to share this data through APIs and under an open license. This open data is used by hundreds of third party applications and has generated significant economic benefits, including an estimated £30-116 million in annual customer time savings. TfL aims to continue expanding their open data program and partnerships to increase transparency, innovation, and customer experience.
Tim Crabbe gave a presentation at the 2016 Sport Summit about using data, evidence, and evaluation to improve sports programs and organizations. He stressed the importance of establishing SMART goals that are specific, measurable, achievable, relevant, and time-bound, and identifying indicators and collecting evidence to evaluate whether projects are achieving their objectives and producing desired outcomes and cost savings.
Podium Partners is a UK charity that provides a crowdfunding platform to raise funds for sports projects and activities. Their platform allows individuals, clubs, and organizations to create campaign pages to fundraise for youth sports programs. Donations made through Podium Partners campaigns qualify for Gift Aid, and the charity handles all administration of campaigns so there are no costs for groups using the platform. Since 2015, Podium Partners has helped 30 campaigns raise approximately £30,000 to support a variety of sports. Their goal is to provide an alternative funding source for sports by enabling communities to donate through crowdfunding campaigns.
The document discusses the benefits of meditation for reducing stress and anxiety. Regular meditation practice can help calm the mind and body by lowering heart rate and blood pressure. Studies have shown that meditating for just 10-20 minutes per day can have significant positive impacts on both mental and physical health over time.
1. Local governments play an important role in supporting sport, recreation, and well-being through regeneration, economic growth, and social development.
2. There is a need to provide varied, targeted, and local opportunities for physical activity to benefit communities. Collaboration is important to activate different community settings and meet diverse resident needs.
3. Current challenges include decreased budgets, an emphasis on contracting out services, and fragmented delivery. There is also a lack of co-commissioning. However, sport provides significant social and economic benefits when delivered effectively at a community level.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
YHA (Youth Hostels Association) aims to enhance the lives of young people through hostels and wants to measure their social impact. They seek impact reporting to understand their progress, engage partners and funders, and show internal development. YHA hopes to reach 1 million young people annually by 2017 and is expanding to 30 more hostels in 2015. They measure impact using existing data, partnerships, and public research, and have undertaken an impact journey including data analysis, linking with partners, and hiring an impact manager to embed these practices.
Sport England's new strategy focuses on getting more people from all backgrounds regularly participating in sport through a customer-focused approach. The key elements are:
1) Investing to increase participation, not just support sport.
2) Using behavior change models and new measurement tools to better understand participation and target underrepresented groups.
3) Taking a customer-centric approach to understand needs and design effective offerings.
The goal is to create lifelong participation habits and increase engagement over time, especially among those currently less active.
Presentation by Arun Kang, Chief Executive of Sporting Equals, about the current trends on ethnic diversity on sport boards and how to increase it. Presentation delivered at the 2015 Sport and Recreation Alliance Leadership Convention
Presentation by Dame Helen Ghosh, Director General of the National Trust, about leading change within an organisation. This presentation was delivered at the 2015 Sport and Recreation Alliance Leadership Convention
Presentation slides from John Bull on results based accountability. Presentation was delivered at the 2015 Sport and Recreation Alliance Leadership Convention
1) England Boxing oversees amateur boxing in England, with over 80,000 people attending boxing clubs each week, though only 15,000 compete. Boxing is commonly used for fitness and social inclusion work.
2) One project saw a boxing gym in Bristol work with a man with bipolar disorder, leading them to partner with a mental health organization to offer boxing sessions to patients. Patients reported improved mental wellbeing and fitness.
3) England Boxing hopes to create guidance for coaches on recognizing and responding to mental health issues among members, and share experiences with other sports to shape alternative options to medication.
Presentation delivered by Mind at the Sport Minds event on 6 October 2015. The presentation focuses on helping sports organisations develop their action plans following their signing of the Mental Health Charter for Sport and Recreation
Presentation delivered by LPP at the Sport Minds event on 6 October 2015. The presentation focuses on sport coaches and support staff and their role in mental health.
This presentation is version 3 of the strategic plan for Real Bedford Football Club.
Our goals are:
1. Men's Team - To bring League Football to Bedford and ultimately get us into the Premier League.
2. Women's' Team - To bring Championship to Bedford and ultimately get us into the Women's Super League.
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Indian Premier League (IPL) ---2024.pptxrathinikunj60
The Indian Premier League (IPL) is one of the most prominent and lucrative Twenty20 (T20) cricket leagues in the world. Since its inception in 2008, the IPL has revolutionized the landscape of cricket by blending sports, entertainment, and commerce. This summary provides an overview of the IPL's history, structure, notable performances, controversies, and its impact on cricket and beyond.
History and Formation
The IPL was launched by the Board of Control for Cricket in India (BCCI) in 2008, inspired by the success of domestic T20 leagues like the English T20 Cup and the now-defunct Indian Cricket League (ICL). Lalit Modi, the then Vice-President of BCCI, played a crucial role in conceptualizing and launching the league. The inaugural season kicked off in April 2008 with eight franchises representing different cities in India.
Structure and Format
The IPL follows a franchise-based model, where teams are owned by a mix of corporations, Bollywood stars, and other high-profile individuals. The league originally started with eight teams, although the number has fluctuated over the years due to various reasons including expansions and terminations. As of the latest seasons, the IPL features ten teams.
The tournament format includes a double round-robin stage, where each team plays the others twice, followed by playoffs. The top four teams from the round-robin stage qualify for the playoffs, which consist of two qualifiers, an eliminator, and the final. This format ensures a highly competitive and engaging tournament, culminating in a grand finale to crown the champion.
Teams and Their Evolution
The founding teams of the IPL were:
Chennai Super Kings (CSK)
Delhi Daredevils (now Delhi Capitals)
Kings XI Punjab (now Punjab Kings)
Kolkata Knight Riders (KKR)
Mumbai Indians (MI)
Rajasthan Royals (RR)
Royal Challengers Bangalore (RCB)
Deccan Chargers (now defunct, replaced by Sunrisers Hyderabad)
Over the years, the league has seen new teams such as Pune Warriors India, Kochi Tuskers Kerala, Gujarat Lions, and Rising Pune Supergiant. The most recent additions are the Gujarat Titans and Lucknow Super Giants, introduced in the 2022 season.
Iconic Players and Performances
The IPL has attracted the best talent from around the world, with numerous iconic players making significant contributions. Some of the standout performers include:
Sachin Tendulkar (MI): The "Little Master" brought his legendary status to the IPL, winning the Orange Cap (top run-scorer) in 2010.
Chris Gayle (RCB, KXIP): Known for his explosive batting, Gayle holds the record for the highest individual score in an IPL match (175*).
MS Dhoni (CSK): Dhoni's leadership has been instrumental in CSK's success, leading them to multiple titles.
AB de Villiers (RCB): Renowned for his innovative stroke play, de Villiers has been a consistent match-winner.
Virat Kohli (RCB): The highest run-scorer in IPL history, Kohli's batting prowess is unmatched.
La
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Hordes Germany will look to triumph on home soil at Euro Cup 2024 this seasonal. The three-time Euro Cup Germany champions have disappointed at recent major tournaments, exiting the last two World Cups in the group epochs and only reaching last-16 of Euro 2020, where they lost to England at Wembley three years before.
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But Julian Nagelsmann will be out to recuperate the spirits of the home nation and recent victories over France and the Netherlands in friendly contests was a sign that Germany will be among the competitors for the title this summer.
Scotland, Switzerland and Hungary delay in Group A, with Germany kicking off the UEFA Euro 2024 against the Scots in Munich on June 13. Nagelsmann’s crew has been bolstered by Bayer Leverkusen’s remarkable unbeaten Bundesliga accomplishment, with star Florian Wirtz named player of the year in the German top-flight.
The 21-year-old star adds to a quantity of national team stalwarts who remain from Germany’s World Cup triumph in 2014, with Thomas Muller and Manuel Neuer amalgamated by the returning Toni Kroos, who is back from international withdrawal.
Euro Cup 2024: Julian Nagelsmann Announces Euro Cup Germany's 27-Player Preliminary Squad
Julian Nagelsmann named a 27-player introductory Euro Cup squad on 16 May. This must be cut down to at least 26 players, including three goalkeepers, by the 6 June target.
Goalkeepers: Manuel Neuer (Bayern Munich), Marc-Andre ter Stegen (Barcelona), Oliver Baumann (Hoffenheim), Alex Nubel (Stuttgart),
Defenders: Waldemar Anton (Stuttgart), David Raum (RB Leipzig), Antonio Rudiger (Real Madrid). Moreover Nico Schlotterbeck (Borussia Dortmund), Jonathan Tah (Bayer Leverkusen). Benjamin Henrichs (RB Leipzig), Joshua Kimmich (Bayern Munich), Robin Koch (Eintracht Frankfurt), Maximilian Mittelstadt (Stuttgart)
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Midfielders: Toni Kroos (Real Madrid), Jamal Musiala (Bayern Munich), Aleksandar Pavlovic. Although, Robert Andrich (Bayer Leverkusen), Chris Fuhrich (Stuttgart), Pascal Gross (Brighton and Hove Albion). Florian Wirtz (Bayer Leverkusen), Ilkay Gundogan (Barcelona), (Bayern Munich), Leroy Sane (Bayern Munich)
Forwards: Thomas Muller (Bayern Munich), Deniz Undav (Stuttgart), Maximilian Beier (Hoffenheim), Niclas Fullkrug (Borussia Dortmund), Kai Havertz (Arsenal)
Switzerland vs Germany: Murat Yakin Announces Switzerland Euro Cup 2024 Preliminary 38-Man Squad
Executive Murat Yakin selected a preliminary 38-man Euro Cup 2024 squad on May 17. Due to a number of his troupes still active on club duty. "As many experienced
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Playing this fast-paced game, you control a small cube that has to get through stages that get harder by avoiding spikes, obstacles, and dangerous gaps while keeping up a fast pace. Though, it's important to remember that Geometry Dash isn't a simple game to get good at. No matter what mistake you make, you will face a tough position and have to start at the beginning.
The sounds and sights in Geometry Dash are very interesting. Your attention will be drawn to the simple style and catchy melodies. While the game looks good, it's not just visually challenging; getting through the tricky rounds requires quick thinking and reflexes.
The stages get harder over time, testing your skills and forcing you to find new ways to get past problems that other people have found impossible. Your experience with Geometry Dash will be remembered for a long time because of how satisfying it is to beat a difficult level or find a secret route. Join the many people who love Geometry Dash and are fascinated by this exciting and fun game. Get ready, because things will move quickly!
2. 2
Impact of exercise on age self-perceptions
“On a scale from 1 to 10, how old would you say you feel, where 1 is very young and 10 is
very old” | Mean by regularity of physical exercise | 2012
7
Those who exercise at least once a week
Once every 6 months at most
6
5
4
3
16-24
25-34
35-44
45-54
55-64
Source: nVision Research | Base: 5,000 online respondents aged 16+, GB, 2012
65+
3. 3
Reasons for last visiting the outdoors
“Which of the following, if any, best describe your reasons for this visit?” | 2012
For health or exercise
To relax and unwind
For fresh air or to enjoy pleasant weather
To enjoy scenery
For peace and quiet
To spend time with family
To be somewhere you like
2011/2012
To entertain children
2010/2011
To enjoy wildlife
2009/2010
To spend time with friends
For other reasons
To challenge yourself or achieve something
To learn something about the outdoors
Don't know
0%
20%
40%
60%
Source: Natural England/nVision | Base: 4,421 respondents aged 16+, England, 2012
80%
100%
4. 4
“What helps reduce your level of work stress?”
% of employees who agree with the following | 2012
Socialising with friends
Drinking alcohol
Getting out of the office and exercising
Walk the dog
Exercise in the gym
Chatting with colleagues during the day to make them aware
of my stress
Socialising with colleagues
Nothing helps reduce my level of work stress
Working longer hours so I get everything done
Run outdoors
0%
10%
20%
30%
40%
50%
Right-click on chart and select Edit Data for demographic data
Source: Nuffield Health/nVision | Base: 1,500 employees (including 826 line managers) aged 16+, UK, 2012
5. Trends in Action Sport
Future Foundation’s trend manifestations give real-life colour to the themes we
track by capturing best-practice and innovative commercial examples of how
trends are being applied in the marketplace. Here we present recent highlights
from the Sport sector.
nVision users have access to more than 2,500 trend manifestations - with more
added each week thanks to our network of trendspotters based in key global
markets.
For more information please contact Jason Mander
Email: jasonm@futurefoundation.net
6. 6
My ASICS
App that creates personalised training programme | Global, 2013
My ASICS is a smartphone app that allows fitness
enthusiasts to create individual, bespoke fitness plans with an algorithm constantly evolving it during a workout so
that it matches the needs and performance of the individual.
Global
The app responds to the performance of the person using
it, and can also make successive workouts progressively
harder in order to help people improve their fitness levels
and meet personal goals.
The Quantified Self
Totally Bespoke
End of Inefficiency
Concierge Living
Related
Sectors
Connected
Trends
According to the website : “My ASICS is a free service for
runners. You can create a custom training plan, keep a
logbook and analyse your performance. Whether you're
looking to improve your marathon time or just starting to
train for your first race, My ASICS will help you achieve your
running goals”.
Sport
Link: http://myasics.us/
7. 7
AchieveMint
Platform that rewards users for healthy behaviours | USA, 2013
Launched in 2013, AchieveMint is a platform which
aggregates data from selected apps - such as Twitter,
MapMyFitness and FourSquare - in order to reward
users for “healthy” behaviours.
USA
Points are awarded for activities that are health- and
wellbeing-related, from tweeting a healthy article to
“checking-in” at a health food shop or a gym. Users can
then exchange their points for cash, with 1,000 points being
equal to $1.
The rewards are funded through a combination of sponsors
and through selling the anonymised aggregated health data
generated by users to third parties.
Consumer Capital
The Quantified Self
The Hyper Individual
Healthy Hedonism
Society of Sobriety
Related
Sectors
Connected
Trends
At time of writing (September 2013), the company claimed
to have 82,000 US users.
Health and Wellbeing
Sport
Link: http://www.achievemint.com/
8. 8
BluFit and CamelBak Thirst
Smart tools tell users how much water to drink | Global, 2013
BluFit describes itself as “the smart water bottle that works
directly with your phone to record your water drinking habits,
while keeping you healthy and hydrated”.
Global
According to the website : “Our app collects a variety of
factors such as weight, age, temperature and humidity to
determine exactly how much water you need. Next step,
start drinking from your BluFit bottle! BluFit automatically
records the time and amount of water consumed, sends the
data straight to your phone and then to the cloud. The app
shows your current hydration level, your goals, and graphs
of your historical data so you can ensure your body is
consistently operating at peak efficiency”.
.THNG
Narrative Data
Computers Learn Human
The Quantified Self
Healthy Hedonism
Related
Sectors
Connected
Trends
Designed to achieve a similar outcome is Camelbak Thirst,
an app for Google Glass which instructs people how much
to drink based on current weather conditions.
Health and Wellbeing
Sport
Digital Media
Link: http://www.blufitbottle.com/ and https://www.camelbakthirst.com/
9. 9
Nike’s PHOTOid service
Customise trainers via Instagram | Global, 2013
Nike PHOTOiD is an online platform that allows users to
customise their trainers with help from their Instagram
profile.
Global
Individuals can connect to their Instagram account via the
PHOTOid website and then choose a photo that they would
like to see imposed on their trainers. Subsequently, Nike
matches the shades from the photo and applies them to a
pair of its Air Max 1, 90 or 95s.
Cult of Creativity
Concierge Living
Unique Belonging
The Visual Self
Performative Leisure
Related
Sectors
Connected
Trends
While their shoes are being made, users can also share
their designs on various social networks.
Retail
Fashion
Sport
Link: https://photoid.nike.com/
10. 10
Foresee
Plan activities around weather, time of day and preferences | Global, 2013
Foresee is an app that its developers say can help people
to plan their activities based on the current weather, time of
day and their personal preferences.
Global
According to the website : “By intelligently analyzing your
ideal conditions with the latest weather data, Foresee
provides you the best times for your activities. Simply
put, Foresee is your personal activity forecast!”.
The Leisure Upgrade
End of Adventure
Risk-Free Society
Related
Sectors
Connected
Trends
Users can specify the types of weather conditions they are
willing to put up with while undertaking certain activities
such as playing sports or going for a walk, with the app then
delivering recommendations and suggestions based on
real-time information.
Leisure
Sport
Link: https://itunes.apple.com/us/app/foresee/id597382937?ls=1&mt=8
11. 11
Express Biker
A vending machine for cyclists | USA, 2013
Express Biker is a vending machine in New York that
dispenses cycling parts and accessories.
USA
Positioned as a “self service bike shop kiosk”, the machine
is intended to appeal to stranded cyclists in need of a bike
part when there are no shops either near or open. The
vending machine is available to use 24 hours a day and
contains parts that cater to the everyday needs of
cyclists, including : lights, tubes, patch kits and more. To
pay, cyclists simply swipe their credit card or phone; the
machines are equipped with a special “Sensit” delivery
system that ensures you’ve received your product or you
will get your money back.
Self-Service Redefined
Culture of Immediacy
Related
Sectors
Connected
Trends
As of June 2013, there were two such kiosks operating in
New York, but the company said it had plans to expand its
availability along major bike routes.
Retail
Sport
Link : http://www.expressbiker.com/
12. 12
Tweet and Shoot lets users “play” against Tsonga
Tennis app launched by We Are Tennis and BNP Paribas | France, 2013
In May 2013, BNP Paribas celebrated the 40th year of its
partnership with Roland Garros by teaming up with We Are
Tennis to launch the Tweet and Shoot app - an online
platform that allowed users to play in a virtual match against
French star player Jo-Wilfried Tsonga.
France
Players were invited to submit shots via Twitter (specifying
their location, power and effect). If they were among those
randomly picked by the system, the Tweets activated a robot
which launched a ball on a tennis court where Tsonga was
waiting to receive it.
Connected Communities
Game On
The Celebrity Factor
Native Marketing
Related
Sectors
Connected
Trends
In addition, Tweet and Shoot encouraged tennis fans to share
positive messages to all Roland Garros contestants using the
#tweetandshoot and #40a hashtags.
Sport
Digital Media
Advertising, Branding and Communications
Link: http://tweetandshoot.wearetennis.com/
13. 13
Instabeat
Tracking device attaches to goggles and monitors swimmers | Global, 2013
Crowd-funded and launched in May 2013, Instabeat is a
tracking device which swimmers can attach to their goggles
to monitor different aspects of their performance.
Global
Designed to be an ultra-light and non-obstructive gadget, it
helps swimmers to track heart rate, breathing pace, calorie
burn level, laps and turns during their swimming routine.
The Quantified Self
The Hyper Individual
Narrative Data
.THNG
Related
Sectors
Connected
Trends
The device can also be connected with a computer so the
swimmer can review their performance and analyse their
long-term progress.
Sport
Leisure
Health and Wellbeing
Link: http://www.instabeat.me/
14. 14
Pop-up gyms from Adidas
Venues support the brand’s #mygirls zine | Global, 2013
Early 2013 saw Adidas promoting its #mygirls campaign by
launching a series of pop-up gyms in a number of cities
across the world.
Global
The initiative was designed to support the brand’s e-zine
that features stories from inspirational female athletes and
other sportswomen - as well as a range of other content
such as style sections, collection showcases, etc.
Native Marketing
Shops That Pop
Retail Reloaded
Related
Sectors
Connected
Trends
According to the supporting website : “Events held in cities
across the world where you and your friends can try your
hand at a range of sports (think cricket, boxing and fencing
- why not?). Explore, try and share: you’ll find everything
you need to fire up your passion for sport. Add in certified
personal trainers, adidas sports stars, sweet gift bags and
the best DJs spinning your favorite tracks to make it an
affair not to be missed”.
Advertising, Branding and Communications
Sport
Health and Wellbeing
Link: http://qa.mygirls.adidas.com/news/pop-up-pop-in/
15. 15
Upgrade Clinic Roadshow from Evans Cycles
Free in-store advice and events for cyclists | UK, 2013
Spring 2013 saw Evans Cycles promoting its “Upgrade
Clinic Roadshow” - an initiative which invited consumers to
“come in-store and speak to industry experts for advice,
information and a few good snacks”.
UK
According to a supporting blog post : “To help you get ready
for the season you have planned, we’re holding free in-store
events attended by level 3 British Cycling coaches and a
host of industry experts. At every event there will be a
chance to win one of three £100 vouchers, and everyone
will be able to help themselves to a glass of bubbly and
some snacks.
Concierge Living
Retail Reloaded
Experts for Everything
Related
Sectors
Connected
Trends
At each event there will then be the chance to speak to
industry experts from nutrition suppliers SIS or High5. Also
attending will be the top guys in componentry from
Shimano, as well as power, GPS and data geeks from
CycleOps and Garmin, and the kit specialists from
Specialized will be at Edinburgh and Spitalfields, too”.
Sport
Retail
Link: http://blog.evanscycles.com/uncategorized/upgrade-clinic-roadshow/
16. 16
Cheat on your Gym
Soho Gyms offers free trial for new members | UK, 2013
Early 2013 saw Soho Gyms running an advertising campaign
which invited people to “cheat” on their current gym - urging
them to “Try Soho for free” but not “tell a soul” about their act
of brand disloyalty.
UK
Ish!
Polarisation of Loyalty
Related
Sectors
Connected
Trends
To make use of the offer, consumers simply filled out an online
form, with the company saying it would then be in touch to
arrange a session at one of its nine gyms across London.
Sport
Health and Wellbeing
Advertising, Branding and Communications
Link: http://www.sohogyms.com/index.php?page=cheat-on-your-gym
17. 17
NikeFuel Zine
Online magazine containing branded content | Global, 2013
To celebrate the one-year anniversary of the release of its
Fuelband tracking device, early 2013 saw Nike unveiling the
NikeFuel Zine - an online platform containing motivational
case studies and other branded content relating to fitness.
Global
Designed to celebrate the “breadth of physical activity”, the
online portal was the result of a collaboration between
artists, coaches and creatives and contained a range of tips
about how Fuelband owners could get fitter in
unconventional ways as well as earn NikeFuel points.
The Quantified Self
Game On
Performative Leisure
Native Marketing
Related
Sectors
Connected
Trends
As part of the e-zine, individuals could access a number of
chapters, including “The Secret Life of the Nike+ FuelBand”,
“life Logged” and “Object Lession” - the latter comprising a
guide about how to use everyday objects in order to boost
fitness. Another chapter - “I’m with the Band” - contained
stories of three individuals from different parts of the world
who used their FuelBands to compete with one another
despite being in different timezones.
Sport
Health and Wellbeing
Leisure
Link: http://nike-fuel-zone.s3-website-us-east-1.amazonaws.com/
18. 18
Game Golf
App which helps golfers to measure their performance | Global, 2013
Game Golf is a device and app from fuseproject designed
to help golfers track and analyse their playing performance
- with the company saying that its sensor is “worn on the
hip and works seamlessly with the mobile app and website,
utilizing advanced sensor technology to track movement
and transmit data as play evolves over time”.
Global
According to a spokesperson : “The app is immediately
intuitive, tracking the stats you care about and ignoring the
ones you don't. By using accurate maps, you can see every
shot you take on any given course and compare your game
against your friends or your favorite pro”.
The Quantified Self
Game On
Performative Leisure
Related
Sectors
Connected
Trends
The company adds on its website that : “Engaging data
visualizations make it simple and easy to see which club
performed the best or where the longest drive landed.
Whether golfers want to share their game with friends at the
bar or on social media, GAME allows them to relive the
experience and tell stories in the moment or long after”.
Sport
Digital Media
Leisure
Link: http://www.fuseproject.com/products-71
19. 19
94fifty’s smart basketball
Ball which can monitor a player’s performance | Global, 2013
94fifty claims that its “smart” basketball can assess a
player’s performance through motion sensitive technology.
Global
According to the company’s website : “Our technology
allows coaches, trainers and players to objectively measure
skill by analyzing the full 360 degree aspect of the ball's
motion. We can count every bounce, every impact on the
ball, spin rates, shooting arc, and even the athletic
capabilities of any player to the millisecond. Our technology
generates objective, personalized diagnostics within
seconds and stores all information online for players and
coaches to see results”.
The Quantified Self
.THNG
Digital Revolutions
Related
Sectors
Connected
Trends
94fifty says that its aim is to : “develop sophisticated but
cost-effective basketball skill analysis technologies for the
mass market, bringing new information to both elite level
and youth level basketball so that players can better
develop skills and their coaches and trainers have objective
information about their development”.
Sport
Link: http://www.94fifty.com/about
20. 20
Miele’s restaurant offering meals and exercise areas
“Helping diners to offset their calorie footprint” | UK, 2013
In March 2013, Miele opened a pop-up restaurant called
Steam in London’s Covent Garden - inviting diners to enjoy
a healthy, freshly prepared meal and then undertake
exercise in order to burn off the calories they had just
ingested.
UK
Miele said that the dishes on offer were designed to be
healthy but delicious - with the venture being intended to
promote its steam ovens (which it said could preserve
flavours and nutrients more effectively than alternative
cooking techniques). After the meal was over, diners were
then invited to visit a separate on-site area to participate in
stretching exercises or work-outs.
Healthy Hedonism
Society of Sobriety
The Leisure Upgrade
Related
Sectors
Connected
Trends
According to a spokesperson : “This is something that has
never been done before, so we can’t wait to hear what
people think. If the restaurant proves a success, we’d love
to roll them out across the country”.
Leisure
Health and Wellbeing
Sports
21. 21
Downsize Fitness
Gyms aimed at overweight individuals | USA, 2013
Downsize Fitness is a company which operates gyms in
Chicago and Dallas which have been specially tailored to
meet the needs of larger individuals.
USA
The company says that its staff have been specially trained
to help obese people lose weight - and that it offers “a
community that empowers you to change your life through
personalized fitness and lifestyle coaching”. It also hopes to
provide “a setting where you feel like you belong”.
Assault on Pleasure
Society of Sobriety
Performative Perfection
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According to the website : “We understand that increasing
your level of fitness and improving your nutrition can be
difficult. That's why our professional DSF trainers are
personally committed to educating and supporting you
throughout the program”.
Health and Wellbeing
Sport
Link: http://www.downsizefitness.com/
22. 22
ibitz
Tracker allows parents to monitor their children’s activities | Global, 2013
Launched in early 2013, the wireless ibitz tracker by
Geopalz allows parents to monitor the activity levels of their
kids.
Global
The device can be attached to a child’s shoes and then
synced with a smartphone, computer or tablet owned by
their parent(s).
The Quantified Self
Murdered by Modernity
Culture of Fear
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Subsequently, adults can opt to temporarily “lock” their
child’s electronic devices (eg game consoles, mobile
phones) when they think they have been using them for too
long. They can also reward kids for achieving fitness goals
(eg a certain number of steps).
Digital Media
Leisure
Health and Wellbeing
Telecommunications and Mobile
Sport
Link: http://ibitz.com/
23. 23
PUMA’s Guia do Atleta da Noite
Social guide for “night athletes” in Sao Paulo and Rio | Brazil, 2013
In January 2013, PUMA launched the Guia do Atleta da
Noite - an online social guide for “night athletes”.
Brazil
The guide contains more than 300 listings for restaurants, bars
and clubs in Sao Paulo and Rio de Janeiro. Each entry comes
with a detailed description and a number of photos.
Native Marketing
The Leisure Upgrade
End of Adventure
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With the 2014 World Cup and 2016 Olympics on the horizon,
the social guide will, it might be thought, prove useful for
tourists visiting the country to attend the events.
Digital Media
Leisure
Travel and Tourism
Sports
Link: www.pumasocialguide.com.br/sp?action=index_cityless
24. 24
Gatorade’s Facebook Page
Brand uses page to engage NFL fans | USA, 2013
Gatorade has been an official sponsor of the National
Football League in the USA since 1983. In 2013, as part of
its sponsorship campaign, the energy drink brand continues
to host an active and content-rich Facebook page.
USA
As well as posting poll questions, competitions and
discussion topics designed to appeal to NFL fans,
Gatorade also shares NFL related stories, videos, pictures
and news via the page.
The brand has also used the social network platform to host
live interactive interviews with star NFL players, giving
sports fans a chance to “ask the experts” (by posting
questions on the page or tweeting them with a specific
hashtag).
Native Marketing
Connected Communities
Unique Belonging
The Gemini Effect
The Celebrity Factor
Related
Sectors
Connected
Trends
At time of writing the Gatorade Facebook page had over
5.7 million likes.
Advertising, Branding and Communications
Digital Media
Sport
FMCG
Link: https://www.facebook.com/Gatorade
Editor's Notes
Photo: (Creative Commons) steve.garner32
Fieldwork was completed in July and August 2012.
Natural England, Monitor of Engagement with the Natural Environment survey. Additional data are included with this chart. Right click and select “Edit Data” to find demographic breakdowns. 2009/10 refers to the March 2009 to February 20102010/11 refers to the period March 2010 to February 20112011/12 relates to the period March 2011 to February 2012
Fieldwork was completed between April 13-28, 2012.