1) The document discusses using a mobile web strategy instead of native mobile apps to extend web apps to mobile users. It addresses the technical problem of web services not having real-time knowledge of a user's device capabilities. 2) 5o9 EZMobile software provides a solution by delivering mobile metadata like device type and location via the browser to optimize web apps for each device. 3) The software has client-server components - a browser plugin on devices and a web server module that presents metadata to optimize content delivery for mobile users.

1. Your Mobile Strategy With 5o9 ® EZMobile Software for Mobile Web Extend your Web Apps to Mobile Users ©2010 5o9, Inc

2. Mobile apps take advantage of the device UI, but … Apps are not scalable or flexible Multiple development teams are required Expensive to develop, support & update cross platform The Business Problem Cost, Time & Risk

3. Web Services Why? Works on all devices with a browser & it’s understood by IT Proven business models External: Personalized Advertising, Subscription, Transaction Internal: Productivity Gains, Cost Reduction So What’s the technical problem with Web services on Mobile? If Not Apps – Then What?

4. The Web (HTTP protocol) has no real-time knowledge of the user, their device’s capabilities or their location (Dev Cap) Nobody has solved the Dev Cap problem on the Web (until now) The only existing option has been mobile apps P.S. HTML 5 does not solve this problem © 2010 5o9®, Inc. The Technical Problem Device Capabilities (Dev Cap)

5. Compare the Benefits The Best of Mobile Apps & Web Apps ©2010 5o9, Inc Benefits Web App Native App Contextual Web App Write once deploy to many ✓ − ✓ Supports frequent updates/changes ✓ − ✓ Uses open development standards ✓ − ✓ Supports one-to-one personalization − − ✓ Reduces data entry − − ✓ Supports data privacy − ✓ ✓ Supports menu-based navigation − ✓ ✓ Supports optimized UI for each device − ✓ ✓

6. Data Access Means Web App Optimization 5o9 ® EZMobile delivers mobile metadata via the browser You define the data you need and 5o9 ® EZMobile delivers it to your Web server. Any Accessible Phone API Device Type Browser Specs Location Screen Size Screen Colors Resolution Phone Number User-Entered Data User Name Passwords Zip/Postal Codes E-mail Credit/Debit Cards Preferences Entered only once Each field user-controlled Access the Data you Need to Create a Great User Experience! ©2010 5o9, Inc

7. ©2010 5o9, Inc Lowers time to market. Lowers business risk. Lowers cost. Improves agility. Mobile Web Apps Enabled by 5o9 ® We believe the web works for mobile with open protocols and common web tools 5o9 lets you extend your existing Web strategies and policies to mobile devices.

8. The User Experience Mobile Users They download/install it just like any other app on the same OS They see an app with an icon (if the phone supports icons) just like any other app When they hit the privacy controls or User Info menu/button they get the device resident functionality When they launch the “app” or “service”, it opens the browser to the pre-set URL and the Web app If they launch the browser & go the URL, the experience is the same as if they “launched the app from the app icon.”

9. 5o9 ® EZMobile Software Client-Server Middleware Two Software Elements: The Handset The Server ©2010 5o9, Inc

10. A browser plug-in that transports mobile metadata to your Web server via the browser Primary Functions Data Transport Data Encryption Menu Management Security Mapping Compatibility Blackberry Windows Mobile Android iPhone Symbian 5o9 ® EZMobile Software Mobile Component ©2010 5o9, Inc

11. A Web server module that presents metadata (DevCap and more) so you may optimize Web apps for mobile users Primary Functions Data Decryption Security Mapping Content Compression Compatibility Windows IIS Apache Data Format & Integration HTTP_X Headers CGI or other Web standard scripting technique 5o9 ® EZMobile Software Web Server Component ©2010 5o9, Inc

12. 5o9 Value Proposition Mobile App Richness. Web App Efficiency. Lets you optimize for every device, like an App, but you make all you changes on the server in your Web App Open Standards Simplify… Development Integration Training Support Use Simpler = Faster, Cheaper, Easier Faster to Market Lower Cost Less Risk ©2010 5o9, Inc