From news websites to coffee shops to retail brands, many companies are using mobile apps to extend their businesses, increase brand awareness and expand. In this presentation you will learn some quick facts about the mobile web and mobile apps and how you can Incorporate mobile applications, and new technologies into your business strategy.

1. Let’s put some mobile into the mix!
Image from Flickr

2. The Mobile Web refers to the use of
Internet-connected applications, or
browser-based access to the Internet
from a mobile device, such as a
smartphone or tablet computer,
connected to a wireless network
Source: wikipedia
Image from Flickr

3. The shift to mobile web access has
been accelerating with the rise since
2007 of larger multitouch smartphones,
and of multitouch tablet computers
since 2010.
Image from Flickr
Source: wikipedia

4. Source: Microsoft Tag Blog

5. Source: Microsoft Tag Blog

6. extremely fast adoption and wide use!
Image from Flickr
More widespread availability of unlimited data plans has
helped the mobile web to expand at a very fast pace

7. 50%
of local searches are being done on a mobile phone
Source: Microsoft Tag Blog

8. 2.6 hours
per day
is spent by Americans socializing using mobile devices
Source: Microsoft Tag Blog

9. 72%
of small American businesses indicate they use mobile
apps in their business, with roughly four in ten (38%)
reporting they could not survive without mobile apps
Source: AT&T Survey

10. So?
From where
do I start?
Image from Flickr

11. Don’t just copy your website!
Do something special!
Image from Flickr

12. Know your audience
Image from Flickr

13. Adapt to how your customers use
handheld devices and your service/
product in their everyday lives
Image from Flickr

14. Give users the tool
Image from Flickr
to solve a problem!

15. Create special promotions for
mobile users
Image from Flickr

16. Make it easy to share
especially through social media
Image from Flickr

17. Utilize user location
Image from Flickr

18. and the big question...
Native
or
Web Application?
Image from Flickr

19. web app
:-)
Write Once, Run
Anywhere
(=lower cost)
No App approval process
needed
Uses the same serverside
infrastructure as
traditional web
Image from Flickr applications
Source: OpenMobster

20. web app
:-(
Not a very good user
experience,
lacks the native look and
feel
Does not allow access to
all the low level services
of the mobile platform
that can deliver true
innovation
Image from Flickr
Source: OpenMobster

21. native app
:-)
Best user experience with
respect to response times and
user interaction
Accessiblity to low level
hardware functions
True location aware services
Image from Flickr
Push notifications support
Source: OpenMobster

22. Native apps allow you to use the force!
Image from Flickr

23. App Store
more than 350,000 apps
over 10 billion downloads
Image from Flickr

24. Android Market
more than 200,000 apps
over 1 billion downloads
Image from Flickr

25. native app
:-(
Multiple programming languages
and platform APIs
No write once, run everywhere
(=extra cost)
Some platforms require a
thorough approval process before
installation on an actual device
Image from Flickr
Source: OpenMobster

26. From news websites to
coffee shops to retail
brands, more and more
companies are using mobile
apps to extend their
businesses, increase brand
awareness and expand.
Your business can, too!
Image from Flickr

27. Sources
Antonis Frigas PhD
wikipedia
microsoft tag blog
Inc magazine Executive Director at beeherd
mashable
openmobster.googlecode.com mobile application development
images from flickr @afrigas
www.beeherd.gr
@beeherdgr