General management
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This document provides an overview of general management courses including strategies for competitive advantage, entrepreneurial capability building, principles of management, business ethics and corporate social responsibility, and foundations of entrepreneurship. It discusses how functional areas in management combine to deliver value, the importance of formulating strategies to gain competitive advantage, and how ethical behavior and social responsibility can attract investors, customers, and employees. Entrepreneurship education is highlighted as a way to develop grit by exposing students to the demanding and uncertain entrepreneurial process.
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General management
- 2. Relevance • Business success or failure is largely dependent on how the various functional areas in management are combined to produce and deliver value to different stakeholders. • Course on strategies to formulate and implement successful strategies that grant competitive advantage to a firm, where a strategy is a plan that guides managerial decisions. • Ethical behavior and corporate social responsibility can bring significant benefits to a business: I. attract investors and keep the company's share price high. II. attract customers to the firm's products, thereby boosting sales and profits. III. make employees want to stay with the business, reduce labor turnover and therefore increase productivity.
- 3. Ctd. • Students learn grit through entrepreneurship as the entrepreneurial process is both demanding and uncertain. • Entrepreneurs prove to be some of the grittiest people on the planet, and grit can be taught through entrepreneurship education.
- 4. Courses offered • Strategies for Competitive advantage • Entrepreneurial Capability building • Principles of Management • Business Ethics & CSR • Foundations of Entrepreneurship