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MADISON
 WORLD




      Aditya Ghanekar
      Dr.Abhishek Dadoo
      Ekta kulkarni
      Linh
      Mahalaxmi BV
      Prashanth
      Yoshit Patel
Madison World is a 23-year old diversified communication group
Operates in India, Thailand and Sri Lanka
23 units across 10 specialized functions of advertising, business
analytics, out-of home, PR, Rural ,Retail, Entertainment , Mobile
and sports.
Gross billing of approx GBP 400 million.
Employs approx 1000 communication professionals.
•Business to business Marketing
•Marketing at a International Level
   Adapting to a different environment
   Market Segmentation
   Marketing Mix
   Distribution Channels/Market Entry Options
   Targeting
   Positioning Strategy
Changes in the wider macro-environment may not be as
close to the marketing firm’s day-to-day operations, but
they are just as important. The main factors making up
these wider macro-environmental forces fall into four
groups. (PEST)
•Political and legal factors
•Economic factors
•Social and cultural factors
•Technological factors
Clustering
Positioning market
•Customer focus
•Market Choice
•Value proposition
•Key Relationships
• Hiring and nurturing the best talent and constantly
challenging them intellectually.
• Constantly challenging our existing ways, thoughts,
processes and systems and developing radical new ways,
tools, processes and systems that show the way.
•Leading the media industry; showing to clients the
importance of media in achieving their corporate goals and
sensitizing media owners to advertisers' concerns and goals
Airtel             Asian paints
Levis              Blue star
Marico             Britannia
McDonald’s         Cadbury
Procter & Gamble   ITC
Tata Tea
TATA AIG
The Godrej Group
TVS
• Car Firing (one day prior)
 – The Red Bull Team & David
fired up the Red Bull F1
car for the very first time in the
presence of media
 – David then took questions
on the car, the scheduled
F1 showcase run and other
questions
•As long as marketers need ideas to build their
brands ,they’re going to need “ADVERTISING
AGENCIES” Most admired global leader in the ad
industry .
• Creating unique high-quality promotions for
costumers driven by highly motivated employees
and supported by best- in-class processes and
continued innovations.
• To be responsible towards its society.
Advertising agency

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Advertising agency

  • 1. MADISON WORLD Aditya Ghanekar Dr.Abhishek Dadoo Ekta kulkarni Linh Mahalaxmi BV Prashanth Yoshit Patel
  • 2. Madison World is a 23-year old diversified communication group Operates in India, Thailand and Sri Lanka 23 units across 10 specialized functions of advertising, business analytics, out-of home, PR, Rural ,Retail, Entertainment , Mobile and sports. Gross billing of approx GBP 400 million. Employs approx 1000 communication professionals.
  • 3.
  • 4. •Business to business Marketing •Marketing at a International Level  Adapting to a different environment  Market Segmentation  Marketing Mix  Distribution Channels/Market Entry Options  Targeting  Positioning Strategy
  • 5. Changes in the wider macro-environment may not be as close to the marketing firm’s day-to-day operations, but they are just as important. The main factors making up these wider macro-environmental forces fall into four groups. (PEST) •Political and legal factors •Economic factors •Social and cultural factors •Technological factors
  • 7.
  • 8. Positioning market •Customer focus •Market Choice •Value proposition •Key Relationships
  • 9. • Hiring and nurturing the best talent and constantly challenging them intellectually. • Constantly challenging our existing ways, thoughts, processes and systems and developing radical new ways, tools, processes and systems that show the way. •Leading the media industry; showing to clients the importance of media in achieving their corporate goals and sensitizing media owners to advertisers' concerns and goals
  • 10. Airtel Asian paints Levis Blue star Marico Britannia McDonald’s Cadbury Procter & Gamble ITC Tata Tea TATA AIG The Godrej Group TVS
  • 11. • Car Firing (one day prior) – The Red Bull Team & David fired up the Red Bull F1 car for the very first time in the presence of media – David then took questions on the car, the scheduled F1 showcase run and other questions
  • 12. •As long as marketers need ideas to build their brands ,they’re going to need “ADVERTISING AGENCIES” Most admired global leader in the ad industry . • Creating unique high-quality promotions for costumers driven by highly motivated employees and supported by best- in-class processes and continued innovations. • To be responsible towards its society.