This document discusses collective identity among contemporary British youth and how the media influences this. It provides context on the upcoming exam, which will focus on how the media portrays and influences youth collective identity through representations of teenagers and subcultures. Examples are given of subcultures from the 1970s and how style and music were used to express opposition to dominant culture and influence identity formation among youth.
How young people are represented in the media in Argentina. Stereotypes and representations.
Roxana Morduchowicz, Ph.D., Director of Medias in Schools Program, Ministry of Education, Argentina.
Youth and Media -seminar, 16.9.2010, Helsinki.
How young people are represented in the media in Argentina. Stereotypes and representations.
Roxana Morduchowicz, Ph.D., Director of Medias in Schools Program, Ministry of Education, Argentina.
Youth and Media -seminar, 16.9.2010, Helsinki.
A2 Media G325 Collective identity in youth Case Study ChartBridie Fry
I devised this chart to help me revise case studies for the G325 Question 2 answer. I have described how the examples represent youth, I've applied different theorist interpretations to this answer, I have highlighted the key points and made links between the examples. Hope this helps
Youth marketing - A guide to understanding youth development phases by Dan Pa...guest10a9e56
A short presentation that looks at some of the key development stages kids, tweens and teens go through and the implications for marketers looking to have conversations with kids. See danpankraz.wordpress.com for more insights into youth marketing.
A2 Media G325 Collective identity in youth Case Study ChartBridie Fry
I devised this chart to help me revise case studies for the G325 Question 2 answer. I have described how the examples represent youth, I've applied different theorist interpretations to this answer, I have highlighted the key points and made links between the examples. Hope this helps
Youth marketing - A guide to understanding youth development phases by Dan Pa...guest10a9e56
A short presentation that looks at some of the key development stages kids, tweens and teens go through and the implications for marketers looking to have conversations with kids. See danpankraz.wordpress.com for more insights into youth marketing.
How will both the media we consume, and the collective identities we belong to, change in the future with the rise of Web 2.0 and Participation Culture
1. Collective
Identity
What is it?
How does the media influence it?
2. Learning Objectives:
• Gain an overview of the exam.
• Begin to understand what youth collective
identity means.
3. The exam – G325
• One exam.
• June 4th.
• 2 hours.
• 2 sections.
• Section B will be done with Mr Sherringham.
• Section B will be done with me.
Section B:
• One hour.
• Long essay.
• Choice of two questions – answer one only.
4. G325 Section B
• Contemporary Media issues.
• We will be looking at Media and Collective
Identity.
• The group we will be looking at is:
contemporary British youth.
5. Big Questions
• How are teenagers and young people in
the media portrayed?
• Are these portrayals accurate?
• How does the intended audience influence
the messages sent about youth in the
media?
• How do young people create their own
representations? How are these different
to those created and aimed at adults?
6. Starter Discussion
• Who is your favourite young person in the
media? (real or fictional)
• Why do you like them?
7. Hebdige (1979)
• Studied sub- cultures in 1970s.
• Subcultures allow youth to express
opposition to society and challenge
hegemony.
• Style is key aspect of subculture – attempt
to resist hegemony.
• Representations tend to be limited: Youth
as fun or youth as trouble.
8. Who are
you?
Fashion:
Lifestyle/
Clothing, hairstyle
practices
Music, art
Subculture Dialect/ slang
Opposition/ resistance
To dominant culture
Place, gender, class, race
counterculture
Who aren’t
you?
9. Subculture
• Bands
• Writers
• Magazines
• Artists
• Fashion
What subculture are you? What
social groups are you a part of?
• These groups have a ‘collective identity’.
10. Article on pop tribes:
http://www.guardian.co.uk/music/2
010/feb/25/emo-pop-tribes-mods-
punks
11. Jacques Lacan
• Mirror stage – child begins to develop their identity
– recognise themselves in a mirror at around 6
months, helps to develop sense of self.
Just like the recognition of the mirror, images
on screen offer:
• Identification
• Aspiration
• What are potential issues with this?
13. 1945-60: Birth of the Teen
• 1940s – WWII = demand for labour = young people with
disposable income
• Economic potential is obvious – market of the future
• But also the first negative stereotypes
• Youth simultaneously represented “a prosperous and
liberated future” and “a culture of moral decline”
• First sign of adult culture’s dichotomous image of
teenagers
• Film example: ‘The Wild One’
14. Generation gap
• Hegemony = a dominant social group
keeps an oppressed group in their
subservient position by making them feel
this position is ‘normal’ or desirable.
• Adult mainstream exploited the image of
the ‘rebel teen’
• Sold to teenagers as aspiration
• Sold to adults as a fear
15. James Dean – an accurate
portrayal of youth?
• First celebrity to capture the
dissonance of youth;
• ‘Rebel Without A Cause’ –
lots of delinquent behaviour.
Conforms to adult fears.
• But: Dean’s character isn’t a
‘bad boy’ – confused,
sensitive, frustrated… and
very handsome.
• ‘Live fast, die young’ = the
start of adults fetishising
youth?
16. Each pair will be assigned a decade.
You need to use the internet to complete your row of this chart:
Decade Movement (s) Films Event Media
1950s
1960s
1970s
1980s
1990s
2000s