Young people's lives have changed significantly in the last five years due to advances in technology and social media:
- Social media has given young people a voice and a platform to connect with others on a global scale. It is now the primary way for social interaction and maintaining social relationships.
- Ubiquitous mobile devices mean young people are constantly connected and can plan and communicate on the go.
- Young people's sense of identity is stronger than ever, as they can freely mix and match interests across genres and curate their own tastes through access to vast amounts of media and information.
- However, the media often portrays young people negatively and the future remains uncertain as the pace of change continues to
This was a four-hour workshop presentation delivered by Tim McAlpine at the National Youth Involvement Board 2013 Annual Convention in San Diego on July 29, 2013.
Synopsis: Not only are your credit union members aging, but so are your employees. Learn to connect with young adults and discover what makes Gen Y and Z tick. In this session, Tim McAlpine discusses what young potential members really look for from their financial institution, including which products, services and technology your credit unions needs to remain relevant. This presentation also looks at your credit union staff to figure out how to attract and engage the next generation of leaders. The session is capped off with an in-depth look the Young & Free Marketing Program filled with ideas to inspire your own young adult marketing.
This was a four-hour workshop presentation delivered by Tim McAlpine at the National Youth Involvement Board 2013 Annual Convention in San Diego on July 29, 2013.
Synopsis: Not only are your credit union members aging, but so are your employees. Learn to connect with young adults and discover what makes Gen Y and Z tick. In this session, Tim McAlpine discusses what young potential members really look for from their financial institution, including which products, services and technology your credit unions needs to remain relevant. This presentation also looks at your credit union staff to figure out how to attract and engage the next generation of leaders. The session is capped off with an in-depth look the Young & Free Marketing Program filled with ideas to inspire your own young adult marketing.
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
The Millennial Think Tank for Participants ArCompany
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
What are young people really looking for from their financial institution?
Gen Y, Millennials, Net Generation, Echo Boomers, Generation Next—no matter what label you give them, the fact is, credit unions are failing to attract the next generation of members. There is a decade-plus age gap in credit union industry. While the average age of a North American is 37 years old, the average age of a credit union member is almost 50. Credit unions are not replacing maturing depositors with young borrowers fast enough. But your credit union doesn’t have to fade into the history books. Learn how your credit union can understand and connect with young adults.
Gen Z, also known as the Swipe Generation, is about to change the world and set it on fire. Learn more about this creative, committed, social conscious generation and how to communicate, manage and motivate them.
Gen Z had a unique childhood They were developing their personalities and life skills in a socio- economic environment marked by chaos, uncertainty, volatility and complexity. Blockbusters like The Hunger Games and Divergent depict teens being slaughtered. No wonder Gen Z developed coping mechanisms and a certain resourcefulness.
Ever wondered why the two hottest words in marketing today are “Millennial” and “Multicultural”?
Well the short answer is that the Millennial Generation (18-34) rules category after category and Multiculturals are their heart and source of vitality and growth.
Andy Halley-Wright, VP Planning and Research at Y&R/Bravo Miami, looks at how despite millennials coming of age in dire economic times, they are optimistic, open minded and brave. And in the home of the brave, the American Dream burns brightest in multicultural millennial hearts. Naturally various life stages and different mindsets fall between the ages of 18 and 34. In fear of over simplification, the younger cohort (18-24) are “Explorers” (4Cs) driven by the mega need of discovery while the older segment (25-34) are “Aspirers” (4Cs) motivated to make a mark and to show the world that they are making it.
"Born in a digital world, eight in 10 Millennials in America own a smartphone. They are always on, always connected – like 1 in 2 are tweeting, liking, emailing, you-tubing or whatever; while on the toilet! No generation has ever spread the word about themselves and help build or break brands like this generation. And again, Hispanics are at the bleeding edge, especially when it comes to mobile," he writes.
If “Millennial” and “Multicultural” are the two hottest words in marketing today, the two most important commandments they impart are that the marketer should “Embrace Diversity” and “Be Participatory.” Of course, that’s easier said than done.
The Millennial Think Tank for Participants ArCompany
The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship.
MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.
What are young people really looking for from their financial institution?
Gen Y, Millennials, Net Generation, Echo Boomers, Generation Next—no matter what label you give them, the fact is, credit unions are failing to attract the next generation of members. There is a decade-plus age gap in credit union industry. While the average age of a North American is 37 years old, the average age of a credit union member is almost 50. Credit unions are not replacing maturing depositors with young borrowers fast enough. But your credit union doesn’t have to fade into the history books. Learn how your credit union can understand and connect with young adults.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
1. http://www.uktribes.com/?p=article&id=26&article=257 Use the guide questions in ‘UK Tribes
Published: 7th May 2010 Annotating Essays.doc’ to help pick out key
points from this article
It's easy to forget five
years ago life was so
different. What has
really changed for
young people?
In a society where
social media, mobile communications and instant access are considered the norm, it is
easy to forget that even five years ago life was so different. But what has really changed
for young people? How are the lives of young people changing? And what’s so different for
16 to 24-year olds?
We asked a team of industry experts – people for whom the 16 to 24-year old
demographic is an important one – to let us know their thoughts. Some of the changes are
obvious: of course, the “social media revolution” has played a part in ensuring that
everyone has a voice – and a place for their voice to be heard, be it by the tens or the
thousands; and technological advances mean that people are more connected than ever
before, and more mobile – you can make plans on the move, instantly and hassle-free. But
what else is changing for young people?
“For young people it’s about moments that draw them together – and enhancing those
moments amongst an ever-growing array of entertainment experiences,” agrees Adam
Boita, of Sony Computer Entertainment. “PlayStation sets out to be social, fun and
surprising, which I think resonates with them. The ability to challenge friends and other
fans online globally has opened up boundaries. For some young people, it's their main
entertainment experience and for others it plays a part in their overall entertainment
experiences.”
Michelle Saxby of the Teenage Cancer Trust agrees that social interaction is most
important to young people: “Mobile technology and the internet has meant that teenagers
in 2010 have an online social life that needs maintaining.”
It is access and communication that has most altered the lives of young people, says
Michelle. “It is important to communicate with young people in an engaging, clear, honest
and non-patronising way. We give important messages that don’t scaremonger. We use
social networking channels, such as Facebook, and we use text updates. We use the most
up-to-date forms of communications to speak to young people and our units provide
patients with state-of-the-art technology – online gaming and Skype, helping to keep them
occupied and in touch with friends and family,” Michelle adds.
“Young people want to feel part of a gang. And they know what they like, what they want
as consumers,” says Taylor Glasby, editor of Disorder Magazine. “The explosion of
social media means that traditional media is now dissected and reassembled away from
the gaze of those that control it – and the results can be very interesting. When Rage
Against the Machine got to number 1 over the X Factor single, it was obvious that no
record label could have constructed that campaign successfully. It was a real group
achievement.”
But this is not really new behaviour, says Sean Adams, founder of Drowned In Sound.
“The ability to 'follow' people on social networks is just like a digital equivalent of people
reading interviews with Kurt Cobain to discover the Pixies and Sonic Youth. Tumblr is the
new scrapbook, Twitter is the new scribbling in Tippex on your textbook.”
“I think the person-to-person world has shifted things greatly. I think we're seeing a shift
from the data-is-king aggregation world of popular-equals-best, to a much more fractured,
individualistic culture,” adds Sean.
2. “Media plays a role in shaping and influencing and representing young people's lives more
now than ever before,” asserts Naomi Jane, from the 4WD Foundation. “Young people
have grown up with the media, using it as a method of communication with friends and
strangers as well as a source of entertainment and information. Social media is now likely
to engage young people more than any other media format. Young people have been
brought up as consumers of media, accepting stories as fact and more often than not have
a more active interest in entertainment orientated media over information-orientated
media.”
But there is a negative to the mass media presence in the lives of young people. For
young people, a sense of belonging – to a community or network or group – is still
important, says Taylor. “Young people are consistently belittled, demonised, or ignored.
Sadly, most young people accept this. And when they don't and try to use media as a tool
to protest, the patronising continues; a raised eyebrow, a snide 'oh, look at that clever
young person talking in big sentences!' aside. Magazines such as Disorder are vital as a
voice and inspiration. Blogs are brilliant tools of voice and community.”
Naomi Jane agrees that, unfortunately, the media plays a part in ostracising young people.
“The media's representation of young people has been largely negative and demonising.
Often taken as truth, misconceptions and generalisations can have the knock on effects of
isolating the young and spreading ignorance and prejudice amongst older generations.”
Communicating isn’t simply through normal channels. Music is important to young people,
as an expression of who they are, says Andy Spence, a member of New Young Pony
Club. “Music is a great communicator of style, values, beliefs, emotion… It lends itself to
developing great friends – something that's a high priority at that age. It's also a great
escape from worries and anxieties.”
Young people’s sense of identity is stronger than ever, says DJ/producer Kissy Sell Out.
“It’s like a smash ‘n’ grab society; here today/gone tomorrow. You can mix and match
music tastes to suit your identity. Young people know what they like, and are not afraid to
stay loyal to those tastes – but equally they’re very experimental.
“It encourages innovation and creativity – and inspires young people. I think that’s
something older people don’t necessarily understand – it all changes too quickly for them.
Imagine what it’ll be like in 10 years’ time! Young people have the freedom to be whoever
they want to be. They don’t tend to distinguish between genres. Choice now has more to
do with what young people actually prefer, as opposed to what they belong to. Music is
about the experiences now.”
“If I were to name two major differences I would say engagement and expression,” says
Gaby Jesson of Radiator PR. “As well as channelling brand personalities through
conventional and social media, brands are getting right into the hearts and minds of 16-24
year olds through direct engagement. They are making young consumers the champions
and benefitting from their input too. Expression is also key – making brands come to life
through delivering relevant experiences aimed at this age group.
“Today it is almost impossible to buy a home or get a worthwhile pension so most young
people are creating status through the life experiences they have and how they share
these with their peer group. They are less motivated by financial gain and more motivated
by the journey they are on. Whether that’s becoming a young entrepreneur or just finding
an amazing new festival or holiday experience to check out.
And so what does the future hold for young people? How will their lives continue to
change? It’s uncertain, concludes Naomi Jane. “The future is a very uncertain concept for
young people right now. Change is more frequent, fluid and unscheduled than has ever
been before. It will just keep changing.”