A teen ethnography I did for truth anti-tobacco while at Crispin Porter + Bogusky, exploring media habits of 11-17 year olds from across the U.S.. The insights hold true today, and are just amplified that much more. Contact me to quickly recruit and implement innovative imagination-tapping digital ethnographies for branding, product, service, and business development. Also to develop a crowd source for ongoing connectivity.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
Mobile future in focus report 2013 via comScoreThierry Pires
comScore, un des leaders mondiaux de la mesure et de l'analyse numérique, a publié le 25 février dernier son rapport ‘2013 Mobile Future in Focus’ que je vous propose d’étudier via mon blog http://marketing-webmobile.fr/2013/03/les-tendances-2013-du-marche-mobile-selon-comscore/
The Psychology of Sharing: Why do People Share Online?Burak Günbal
This document summarizes a study on the psychology of sharing and the motivations behind why people share content online. The study used ethnographies, interviews, and surveys of 2,500 regular sharers to identify six distinct personas of online sharers: Altruists, Careerists, Hipsters, Boomerangs, Connectors, and Selectives. Each persona is defined by their emotional motivations for sharing, how they want to present themselves, the role of sharing in their lives, and their preferences for sharing platforms. The study also provides guidelines for marketers to get their content shared, such as appealing to relationships between consumers and a sense of urgency, while maintaining trust and simplicity.
The document discusses customer-driven marketing strategies, including market segmentation, targeting, differentiation, and positioning. It describes how companies can:
1) Segment markets into distinct groups based on geographic, demographic, psychographic, and behavioral factors to better target customer needs.
2) Target specific market segments to pursue after evaluating segment size, attractiveness, and fit with company objectives. Strategies include undifferentiated, differentiated, and concentrated marketing.
3) Differentiate their products by identifying competitive advantages to build a unique positioning in customers' minds relative to competitors. This involves developing a positioning statement and strategy.
This document discusses what insights are and how to develop them. It defines insights as a deep intuitive understanding of people that explains why they do something rather than just observing behavior. Good insights are fundamental human truths that are immediately recognizable to others. The document provides examples of insights that led to new ideas for products. It emphasizes looking outside of marketing to gain insights by understanding consumer behavior, psychology, and culture. It also notes that the language used to convey an insight is important for its potential to influence and evoke emotion.
Beer is widely consumed in the US, with 37% of adults drinking beer in the past month. This document from Anheuser-Busch provides an overview of beer shopper demographics and purchasing behaviors, highlighting that beer shoppers are primarily male consumers who buy beer at grocery stores. The beer industry is projected to grow steadily due to increases in key demographic segments that drive beer sales.
This document summarizes trends in the craft beer market based on consumer insights. It finds that millennials currently make up almost half of regular craft beer drinkers and will continue driving growth. While most craft beer drinkers are currently male, brewers are looking to attract more female drinkers. The term "craft" can mean different things to consumers and brands need to ensure their interpretation aligns with their target audience. The document also notes trends like the rise of sessionable and lower alcohol craft beers, as well as increasing cross-border collaborations between craft brewers.
The future of mobile in 2016, DBD media agency and Google, LISTEX Summer Sess...listex_uk
DBD Media and Google, share thoughts on the future is mobile in 2016. Case studies, statistics, trends, industry comparisons. For LISTEX Summer Session, May 2016, a snowsports trade networking event.
Mobile future in focus report 2013 via comScoreThierry Pires
comScore, un des leaders mondiaux de la mesure et de l'analyse numérique, a publié le 25 février dernier son rapport ‘2013 Mobile Future in Focus’ que je vous propose d’étudier via mon blog http://marketing-webmobile.fr/2013/03/les-tendances-2013-du-marche-mobile-selon-comscore/
The Psychology of Sharing: Why do People Share Online?Burak Günbal
This document summarizes a study on the psychology of sharing and the motivations behind why people share content online. The study used ethnographies, interviews, and surveys of 2,500 regular sharers to identify six distinct personas of online sharers: Altruists, Careerists, Hipsters, Boomerangs, Connectors, and Selectives. Each persona is defined by their emotional motivations for sharing, how they want to present themselves, the role of sharing in their lives, and their preferences for sharing platforms. The study also provides guidelines for marketers to get their content shared, such as appealing to relationships between consumers and a sense of urgency, while maintaining trust and simplicity.
The document discusses customer-driven marketing strategies, including market segmentation, targeting, differentiation, and positioning. It describes how companies can:
1) Segment markets into distinct groups based on geographic, demographic, psychographic, and behavioral factors to better target customer needs.
2) Target specific market segments to pursue after evaluating segment size, attractiveness, and fit with company objectives. Strategies include undifferentiated, differentiated, and concentrated marketing.
3) Differentiate their products by identifying competitive advantages to build a unique positioning in customers' minds relative to competitors. This involves developing a positioning statement and strategy.
This document discusses what insights are and how to develop them. It defines insights as a deep intuitive understanding of people that explains why they do something rather than just observing behavior. Good insights are fundamental human truths that are immediately recognizable to others. The document provides examples of insights that led to new ideas for products. It emphasizes looking outside of marketing to gain insights by understanding consumer behavior, psychology, and culture. It also notes that the language used to convey an insight is important for its potential to influence and evoke emotion.
Beer is widely consumed in the US, with 37% of adults drinking beer in the past month. This document from Anheuser-Busch provides an overview of beer shopper demographics and purchasing behaviors, highlighting that beer shoppers are primarily male consumers who buy beer at grocery stores. The beer industry is projected to grow steadily due to increases in key demographic segments that drive beer sales.
This document summarizes trends in the craft beer market based on consumer insights. It finds that millennials currently make up almost half of regular craft beer drinkers and will continue driving growth. While most craft beer drinkers are currently male, brewers are looking to attract more female drinkers. The term "craft" can mean different things to consumers and brands need to ensure their interpretation aligns with their target audience. The document also notes trends like the rise of sessionable and lower alcohol craft beers, as well as increasing cross-border collaborations between craft brewers.
If it's going to work, you need to involve people outside the marketing function. Actually, you have a change management project on your hands. See why.
Please credit the author if you use the material. Some images are subject to copyright.
This document discusses insights, including what they are, different types of insights, and why they are important for marketing. It notes that while insights are often talked about, real insights that provide an intuitive understanding of consumer behavior are rarely found. The document examines several definitions of insights and perspectives from marketing planners, emphasizing that insights must offer more than just an observation and provide an explanation for consumer behavior.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them
The document appears to be a collection of marketing materials and articles from various automotive brands. It discusses different SUV models and how they aim to appeal to customers' senses of adventure, freedom, and urban lifestyle. The brands promote their vehicles as enabling recreation and adventures both in the city and beyond. Key vehicles mentioned include the Chevrolet Captiva, Toyota RAV4, Suzuki Grand Vitara, Nissan Qashqai, Honda CRV, Ford Kuga, and Renault Koleos.
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
The customer journey could essentially be divided into 7 elements. We’ll touch upon the issue of ‘Privacy’ and how one balance social and commercial value. Practical examples of
customer analytics at its best will be discussed as well as the importance of the eco-system.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
16-24 year olds have grown up in a digital world and rely on the internet for communication, entertainment, and knowledge. They cruise different styles and cultures online, taking what they like and filtering out the rest. This has led to an era where experiences are highly valued over defined groups.
While ambitious and passionate, they also crave personal recognition and worry about failure to achieve their goals. Anything perceived as lacking control causes stress.
To effectively reach this demographic, brands must have a strong online presence where they interact and engage audiences. They should focus on creating memorable experiences rather than targeting specific tribes. Most importantly, they must help address 16-24 year olds' social concerns and allow self-expression
In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.
The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.
The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.
The document discusses how technology has shaped modern teenagers and their relationship to the digital world. It notes that teenagers today have grown up with the internet being ubiquitous, are heavy creators and sharers of online content, and are skeptical of information online due to the democratization of media. The document suggests that games, role-playing, and creative outlets can help teenagers learn skills and build confidence as they navigate this period of transition towards an increasingly connected future.
It`s lit - A guide to what teens thinks it`s coolIQads
This document provides a summary of research on what Generation Z (those born between the mid-1990s to early 2000s) considers "cool". Key findings include:
- Technology such as smartphones, iOS, VR/AR are very cool to Gen Z. Social media platforms like Snapchat and Instagram are popular for connecting with friends, while Facebook is less cool.
- Popular cool brands include YouTube, Netflix, Google, Xbox, Oreo, GoPro, Playstation, Doritos, Nike, Chrome.
- Activities like team sports, video games, streaming media and reading are seen as cool ways to connect with friends or escape reality. Music that makes them "feel" something is also cool
This document provides a summary of research on what Gen Z teens find "cool" through three studies commissioned by Google. Some of the key findings include:
- Technology like smartphones, iOS, VR/AR, Snapchat and Instagram are considered very cool, while Facebook is seen more as a utility.
- Popular cool brands include YouTube, Netflix, Google, Xbox, Oreo, GoPro, and Nike.
- Sports, music, video games, junk food and streaming media are also deemed cool activities and interests.
- There are some differences in what males and females view as cool.
Google Report: A Definitive Guide to What Teens Think Is CoolFilipp Paster
This document provides a summary of research on what Gen Z teens find "cool" through three studies commissioned by Google. Some of the key findings include:
- Technology like smartphones, iOS, VR/AR, Snapchat and Instagram are considered very cool, while Facebook is seen more as a utility.
- Popular cool brands include YouTube, Netflix, Google, Xbox, Oreo, GoPro, and Nike.
- Gen Z values authenticity and individuality in celebrities, music and self-expression. Sports, junk food, reading and video games are also commonly seen as cool activities.
- There are some differences in what males and females view as cool, but both value feeling connected to friends through shared interests.
This document provides a summary of research on what Gen Z teens find "cool" through three studies commissioned by Google. Some of the key findings include:
- Technology like smartphones, iOS, VR/AR, and social media platforms like Snapchat and Instagram are considered very cool.
- Celebrities seen as cool are musicians who are also philanthropic and genuine. Popular artists mentioned include Beyonce, Drake, and Twenty One Pilots.
- Sports, both playing and watching, provide an outlet and way to connect in real life for Gen Z. Popular sports are football, basketball, soccer, and running/track.
- Streaming platforms like YouTube, Netflix, and Spotify are an integral part of Gen Z
A generation gap refers to differences between younger and older generations that can cause conflicts or complicate communication. In the past, society was less mobile and young people typically lived near family and were exposed to similar cultural influences. However, in the 20th century the introduction of television, movies, and the 1960s civil rights and Vietnam war exposed young people to new ideas that differed from older generations. Now the gap is more subtle and defined by disparities in outlook rather than core beliefs, with younger generations seen as more tolerant but prioritizing consensus over credibility, and using technology and having different communication styles than older generations. Overall, neither generation should be generalized as differences can provide opportunities for learning between the ages.
Snapshot: Trendspotting and Modeling for the Next Generation of Library UsersMonica Harris
This document discusses trends in demographics and technology usage among current and future generations of library users. It notes that child poverty is rising while teen birth rates are falling. Cities are becoming wealthier and more segregated, while suburbs are growing more diverse. Most teens now access the internet primarily through mobile devices. It introduces "Generation Z", those born between 1995-2014, as the next generation of library users and discusses strategies for libraries to effectively engage them, such as providing diverse and collaborative programming and spaces for making things.
This document analyzes the attitudes and behaviors of Dutch girls aged 15-30. It finds they have become more ego-centric and focused on themselves compared to previous generations. Key indicators of this "me-thinking" include having more feminine ambitions like travel and appearance, prioritizing careers lower, and being less dependent on relationships with others or a partner. Facilitators of this individualism include post-feminism emphasizing independence, the role of shows like Sex and the City, financial independence, being single becoming more accepted, and constant online connectivity through technology. This represents a shift from a "we-feeling" to a more individualistic attitude that marketers must recognize by appealing to what's in it for the individual
This document summarizes the emergence of the concept of "digital natives" to describe today's students and discusses some of the key concepts related to how these students interact with and use technology. It traces the development of the digital native model from 2001 onward and also discusses some of the criticism of this model. Finally, it touches on several topics relevant to digital natives, including reading habits, privacy, copyright, social networks, gaming, and creativity.
If it's going to work, you need to involve people outside the marketing function. Actually, you have a change management project on your hands. See why.
Please credit the author if you use the material. Some images are subject to copyright.
This document discusses insights, including what they are, different types of insights, and why they are important for marketing. It notes that while insights are often talked about, real insights that provide an intuitive understanding of consumer behavior are rarely found. The document examines several definitions of insights and perspectives from marketing planners, emphasizing that insights must offer more than just an observation and provide an explanation for consumer behavior.
The planning, creative and broader marketing community uses insights or an insight to get to ideas that will solve their marketing or business problems. This is a brief exploration into the definition of the insight.
This is just a short little presentation on how to create an insight. Its a bit of a black box the whole insight thing. But I think you can train yourself to deliver them
The document appears to be a collection of marketing materials and articles from various automotive brands. It discusses different SUV models and how they aim to appeal to customers' senses of adventure, freedom, and urban lifestyle. The brands promote their vehicles as enabling recreation and adventures both in the city and beyond. Key vehicles mentioned include the Chevrolet Captiva, Toyota RAV4, Suzuki Grand Vitara, Nissan Qashqai, Honda CRV, Ford Kuga, and Renault Koleos.
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.
The customer journey could essentially be divided into 7 elements. We’ll touch upon the issue of ‘Privacy’ and how one balance social and commercial value. Practical examples of
customer analytics at its best will be discussed as well as the importance of the eco-system.
Strategic Planning & the Importance of Consumer insightsKaren Saba
A high level presentation shedding light on what Strategic Planners really do at creative agencies and the importance of consumer insights in the world of planning. It is an interactive presentation with a 'Guess the insight' section at the end.
Please feel free to download, improve, and share the credits.
16-24 year olds have grown up in a digital world and rely on the internet for communication, entertainment, and knowledge. They cruise different styles and cultures online, taking what they like and filtering out the rest. This has led to an era where experiences are highly valued over defined groups.
While ambitious and passionate, they also crave personal recognition and worry about failure to achieve their goals. Anything perceived as lacking control causes stress.
To effectively reach this demographic, brands must have a strong online presence where they interact and engage audiences. They should focus on creating memorable experiences rather than targeting specific tribes. Most importantly, they must help address 16-24 year olds' social concerns and allow self-expression
In 2014, we asked 60 young people around the world to show and tell us about their generation. We set them the challenge of photographing their lives and describing why the images are important to them and illuminating to us.
The photographs and stories they produced are beautiful, inspiring, and informative – just like the best research should be.
The Generation Edge photography project reinforces The Sound’s belief that Insight is Art.
The document discusses how technology has shaped modern teenagers and their relationship to the digital world. It notes that teenagers today have grown up with the internet being ubiquitous, are heavy creators and sharers of online content, and are skeptical of information online due to the democratization of media. The document suggests that games, role-playing, and creative outlets can help teenagers learn skills and build confidence as they navigate this period of transition towards an increasingly connected future.
It`s lit - A guide to what teens thinks it`s coolIQads
This document provides a summary of research on what Generation Z (those born between the mid-1990s to early 2000s) considers "cool". Key findings include:
- Technology such as smartphones, iOS, VR/AR are very cool to Gen Z. Social media platforms like Snapchat and Instagram are popular for connecting with friends, while Facebook is less cool.
- Popular cool brands include YouTube, Netflix, Google, Xbox, Oreo, GoPro, Playstation, Doritos, Nike, Chrome.
- Activities like team sports, video games, streaming media and reading are seen as cool ways to connect with friends or escape reality. Music that makes them "feel" something is also cool
This document provides a summary of research on what Gen Z teens find "cool" through three studies commissioned by Google. Some of the key findings include:
- Technology like smartphones, iOS, VR/AR, Snapchat and Instagram are considered very cool, while Facebook is seen more as a utility.
- Popular cool brands include YouTube, Netflix, Google, Xbox, Oreo, GoPro, and Nike.
- Sports, music, video games, junk food and streaming media are also deemed cool activities and interests.
- There are some differences in what males and females view as cool.
Google Report: A Definitive Guide to What Teens Think Is CoolFilipp Paster
This document provides a summary of research on what Gen Z teens find "cool" through three studies commissioned by Google. Some of the key findings include:
- Technology like smartphones, iOS, VR/AR, Snapchat and Instagram are considered very cool, while Facebook is seen more as a utility.
- Popular cool brands include YouTube, Netflix, Google, Xbox, Oreo, GoPro, and Nike.
- Gen Z values authenticity and individuality in celebrities, music and self-expression. Sports, junk food, reading and video games are also commonly seen as cool activities.
- There are some differences in what males and females view as cool, but both value feeling connected to friends through shared interests.
This document provides a summary of research on what Gen Z teens find "cool" through three studies commissioned by Google. Some of the key findings include:
- Technology like smartphones, iOS, VR/AR, and social media platforms like Snapchat and Instagram are considered very cool.
- Celebrities seen as cool are musicians who are also philanthropic and genuine. Popular artists mentioned include Beyonce, Drake, and Twenty One Pilots.
- Sports, both playing and watching, provide an outlet and way to connect in real life for Gen Z. Popular sports are football, basketball, soccer, and running/track.
- Streaming platforms like YouTube, Netflix, and Spotify are an integral part of Gen Z
A generation gap refers to differences between younger and older generations that can cause conflicts or complicate communication. In the past, society was less mobile and young people typically lived near family and were exposed to similar cultural influences. However, in the 20th century the introduction of television, movies, and the 1960s civil rights and Vietnam war exposed young people to new ideas that differed from older generations. Now the gap is more subtle and defined by disparities in outlook rather than core beliefs, with younger generations seen as more tolerant but prioritizing consensus over credibility, and using technology and having different communication styles than older generations. Overall, neither generation should be generalized as differences can provide opportunities for learning between the ages.
Snapshot: Trendspotting and Modeling for the Next Generation of Library UsersMonica Harris
This document discusses trends in demographics and technology usage among current and future generations of library users. It notes that child poverty is rising while teen birth rates are falling. Cities are becoming wealthier and more segregated, while suburbs are growing more diverse. Most teens now access the internet primarily through mobile devices. It introduces "Generation Z", those born between 1995-2014, as the next generation of library users and discusses strategies for libraries to effectively engage them, such as providing diverse and collaborative programming and spaces for making things.
This document analyzes the attitudes and behaviors of Dutch girls aged 15-30. It finds they have become more ego-centric and focused on themselves compared to previous generations. Key indicators of this "me-thinking" include having more feminine ambitions like travel and appearance, prioritizing careers lower, and being less dependent on relationships with others or a partner. Facilitators of this individualism include post-feminism emphasizing independence, the role of shows like Sex and the City, financial independence, being single becoming more accepted, and constant online connectivity through technology. This represents a shift from a "we-feeling" to a more individualistic attitude that marketers must recognize by appealing to what's in it for the individual
This document summarizes the emergence of the concept of "digital natives" to describe today's students and discusses some of the key concepts related to how these students interact with and use technology. It traces the development of the digital native model from 2001 onward and also discusses some of the criticism of this model. Finally, it touches on several topics relevant to digital natives, including reading habits, privacy, copyright, social networks, gaming, and creativity.
This chapter introduces the setting of a high school football game where the author observes familiar scenes and rituals that seem not to have changed much in two decades, despite technological changes. When interviewing teens, one teen told the author that little actually changes - it's just the format that is different, like changing the font or background color. At halftime, the Homecoming Court is introduced, though the student body spends more time socializing than watching. This highlights how some aspects of teen life remain similar despite new technologies.
Digital Millennials + New-stalgia // Pulp lab megamashup_may2012Kate Pawlicki
The nostalgia trend _ opportunities to innovate + engage.
“Eventually within the next quarter of a century, the nostalgia cycles will be so close together that people will not be able to take a step without being nostalgic for the one they just took.” — Frank Zappa
The Real Frank Zappa Book, 1990
The document discusses tweens, defined as 8-12 year olds. It notes that tweens spend significant time watching TV and online but reading for pleasure is declining. Tweens have split personalities, still seeing parents as friends but showing teenage attitudes. The libraries discussed offer programming for tweens like book clubs, crafts, games, and dedicated tween spaces. Tween interests include parents, music, movies, being smart. Libraries aim to engage tweens through these interests.
This document discusses the over-reliance on data and measurement in decision making. It notes that we tend to measure things that are easily quantifiable, which often ignores important but less tangible factors. This can lead to harm when data-driven decisions are made without considering human and ethical factors. The document advocates for moving beyond a focus only on numbers and data to consider qualitative human elements as well. It questions the notion that what can be measured is most important and argues we need to broaden what we value beyond just quantifiable metrics.
21st Century Literacies - An IntroductionRoger Sevilla
The document discusses trends in how teenagers use and interact with media and technology. It notes that teenagers on average spend over 6 hours per day consuming media and the majority use the internet daily. Teenagers are highly engaged in social media like instant messaging and creating online content through blogs. The document examines how schools can better incorporate new non-linear and interactive technologies into teaching to match how teenagers naturally learn and engage online.
Similar to Culture Project Technology & Need States Final (20)
What is Show Love? Strategy only takes you so far. Web design only takes you so far. Having a blog only takes you so far. Your business has a beautiful blog/website/twitter account/FB page. Now what? How are you managing it all? What kind of content are you producing and/or providing? Is it constantly providing newsworthy value?
Chauncey Zalkin - Social Media Starts With Content - Talk Given to EPWN Spain...Chauncey Zalkin
The document discusses how social media has become integrated into both personal and professional lives. It notes that people now spend twice as much time on social networking than emailing. The document also discusses how social media can be used for content marketing and brand building, and the importance of engaging audiences and sharing content across different social media platforms. It promotes setting up an automated social media strategy and hiring an expert to help manage a business's social media presence.
Combine authentic ethnographic research and insights with input from relevant makers (designers, etc.) to affect NPD. I proposed this to a big name research firm who wasn't ready for it so now I'm going to do it myself with all the resources I have built up over the past 15 years.
The document discusses trends in natural and sustainable consumer products. It notes the growth of organic foods and consumer interest in transparency. Companies are focusing on sustainability in their products, packaging, and operations. New companies are launching natural products, while some are expanding their sustainable offerings. The market for green products is growing across all retail platforms.
Women in Design - 1st edition - What Women Make Debut LDF 2010Chauncey Zalkin
This document describes What Women Make, an organization that showcases and celebrates female makers from around the world, including designers, entrepreneurs, innovators, and artisans. It introduces several designers and artists who will be featured in What Women Make's debut at London Design Week 2010. Background is provided on the founder Chauncey Zalkin and details about the event venue and partners.
Teddy Bear / Plush Toy Study Victoria's Secret PINK by Chauncey ZalkinChauncey Zalkin
Looking at storytelling, fashion iconography, pop culture, trends, identity, and ideas of romance I explored meaning, memory, and the cultural role of plush animals for young women (not girls) using the Girl on the street network.
old trend report i created internally for former former agency but all still strangely enduringly relevant even if some of it is no longer 'news'. trends, jump off point is a new york fashion week - both big and bit players - to inspire ad agency creatives not well acquainted with the inner workings of fashion or fashion week.
Japanese Lifestyle Brand Concept / From Research to Rationale Chauncey Zalkin
Lifestyle brand concept / first strategy - From the kernel of an idea regarding the allure of ancient Japan as a relevant jumping off point for a modern lifestyle brand - to deep research in the back alleys of Kyoto and Tokyo, this is an overview of where contemporary values meet ancient Japan for a fresh approach to lifestyle and design. Followed up by an article for brandchannel.com - 'fresh brand ideas from ancient japan'.
Chauncey Zalkin Case Studies from AdvertisingChauncey Zalkin
Chauncey Zalkin is a freelance writer, brand strategist, and ethnographer currently based in Barcelona. She founded the trend-focused website Girl on the Street in 1999 and has since worked as a senior brand strategist and resident trends expert for several advertising agencies. Her work involves researching cultural trends through first-hand experiences and providing strategic insights for brands. She regularly speaks at conferences and writes for various publications.
Chauncey Zalkin08 Social Networking Presentation TwoChauncey Zalkin
This is a social networking presentation I gave in Paris in 2008. Though its without audio and the embedded video, it's still a fun overview of how far we've come. This was presented to employees of mainly multinationals living in Paris who don't necessarily spend all of their time keeping up to date on web 2.0.
Enjoy!
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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2. THE NEED FOR A CULTURAL ASSESMENT
We launched the ‘truth’ anti-tobacco brand in 1998 and have been
operating from the same positioning and brief (industry
manipulation) since its inception. But the expression of that
positioning has taken many executional shapes and forms to keep
the brand fresh and top-of-mind among teens…
Brands that innovate and change their expression seem to be in
constant motion. Brands that express themselves in the same
way over time seem inert.
3. BACKGROUND
The truth brand was born of the insight that teen brands are tools
for expression and identity.
We’ve focused on positioning truth as a brand that taps into the
need states of sensation-seeking teens.
These needs include the need to rebel, to take risks, to fit in, to be
independent, and to feel respected. All of these need states
represent the needs for self-expression and control.
4. BACKGROUND
We hit the nail on the head with Connect Truth, Seek Truth, and
now Fair Enough.
Much of this was due to our ability to stay current in the constantly
evolving culture of teens.
Technology and media are rapidly evolving - as quickly young
people grow out of our 11-18 year old target.
5. OBJECTIVES
We decided to go back into the field to take a temperature of our
target in order to:
Take a look at the overall culture of teens now
Gauge the evolution of technology in their lives
Understand the current relationship teens have with media and
technology
6. WHAT WE DID
We recruited 11-18 year olds with diverse backgrounds and
lifestyles from around the country:
Angelica, 16
Chicago Karrah, 17 Molly, 15
Rochester NY
Rebekka, 17, Boston
Janeile, 17
Arcadia, CA Queens
Sheeva, 16, Spencer, 16
Long Island
Laguna, CA
Kayla, 11,
Amira, 18, Texarkana TX
San Diego
Nikki, 18 Michael, 13
Houston Southwest Florida
7. WHAT WE DID
We sent them a plain mead composition book, a camera, and a
photo assignment packet and off they went on a 7 day journey to
get inside the lives of their peers:
8. WHAT WE DID
In their journals, each reporter recorded their own day to day
media and tech activities as well as the activities of a few of their
friends.
9. WHAT WE DID
We asked them to decorate their journals in a manner that best
described their world.
Nikki, 18, Houston
10. WHAT WE DID
Each journal was a unique, well thought out - and well produced -
expression of themselves.
Karrah, 17, Rochester NY Michael, 13, Fl
I play guitar and write music, so my I like DBZ (above) because it is the Angelica, 17, Chicago
music stuff is really important to coolest action cartoon anime in the style is really important in my
me. world. culture.
11. WHAT WE DID
Rebekka, 17, Arcadia, CA
I love colorful patterns and Kayla, 11, Texarkana, TX Janeile, 17, NYC
imagery, hence the lollipop. We have access to more Throughout the course of this journal, you
There were fewer problems technology than our parents did will see the words cell phone, television,
when I was young. didn't at our age and we learn how to radio, AOL Instant Messenger, and text
know much about the world, I use new things quicker. message repeated constantly because
guess. quite frankly, they are my life!
12. WHAT WE DID
We sent them photo packets, instructing them to take snapshots
and describe the significance and stories behind the artifacts that
make up their every day lives.
prized favorite bags
possessions outfits
cars rooms lockers
We wanted to get an unfiltered, unadulterated peek - and see
how technology and media fit into the bigger picture.
15. It’s a part of development
Kids become fluent in the language and customs of technology,
just like they learn how to walk and talk.
16. Technology is part of their daily routine
“am: Woke up to alarm on phone” - Amira, 18
“I ate breakfast while watching the Bad Boys II DVD” - Rachel, 16
“Everyone bought their CD players to school today. I brought my iPod and I listened
to gangsta music.”- Angie, 16
“2-3pm: IMd with Joel and did SAT prep on collegeboard.com” - Karrah, 17
“I played Final Fantasy for HOURS.” - Rachel
“At 9:34pm, I went and made a PowerPoint presentation on snakes and other
reptiles.” - Michael, 13
“Ali fell asleep to Pirate of the Caribbean” - Molly, 15
17. Teens soak up pop culture a million different ways with
technology
“My favorite movie..The Shins are on the soundtrack” - Karrah
“I’m a glossy mag pro. I even subscribe to men’s mags. It’s out of control.” - NP
“Game Boy Advance in my bag” - Rachel
“Game Cube! Yeah!! played for 3 hours…Mario Cart for 30 minutes…Robots
again for 45…went to bed at 11:30” - Kayla
“…Jay-Z, Terror Squad.. I’m a hardcore hip hop girl”- JT
“The box! It’s the ultimate game playing machine, and it holds lots of
music.” -Sandy
19. Teens use technology as a way to express their
identity
In the past, cars, clothing and music were the main ways
teens expressed identity.
Now they use their cell phone and the Internet.
Age is no longer a barrier.
13 year olds participate as much as older teens.
The technology they use reflects their individuality:
ringtones, ‘wallpaper,’ screen names, itune song lists, blogs.
smartphones
20. They create a digital shorthand for themselves.
An ‘emoticon’ of who they are.
“This sidekick might as well come with a belt loop attachment.”
- Sandy, 16
“I love my computer, I’m on it every day. What makes it even better is that
Pharrell is my screensaver!” - Nikki, 18
More quotes about identity
21. Teens use technology to expand their world
Teens have a new kind of mobility and freedom. They use technology
to go beyond the physical boundaries of their teen existence - their
parents house, their neighborhood, their school and their town.
“I met Matt while playing Halo on my Digital “I keep in touch with my Spanish speaking friends in
X-Box. With the Digital X-Box, you can go the Dominican Republic through email.” – Nikki
against people from all over the world.” –
Sandy
“The world sure is getting smaller.” Janeille,
Queens
I hop on the computer and check my friends‚
Myspaces and Livejournals. I read my close
friends blogs so that I can keep updated on
their lives.
- Amira, San Diego
22. Technology is a springboard that catapults them onto
a much bigger stage.
23. Broadcast
Their use of technology is allowing them to make a bigger
impact and therefore have more autonomy and control
The more opportunities teens
have for interacting and the
farther the reach, the more
impact they have.
There is more potential, more at
stake, and more avenues than
ever before
*figure 3.2
*Jensen (1999) has constructed a graphical illustration of Laurel’s continuum of interactivity, presented in figure 3.2.
24. The merging of technology and media is closing the gap
between producer and consumer.
The byproduct of evolving technology and increased communications is
access to an arsenal of tools to participate in the production of culture.
“This is where I spend most of my time making music and editing.”
“Most of my friends are in tune with pop culture, technology, and the media, and
enjoy starting trends” -Janeile
This is my DJ console. I use this at parties and stuff to mix music. - Spencer
“I went home to download some Spanish Reggae songs for my IPOD. I gotta
represent what I am!” - Angie
“I like to play Club World on PS2, a game based on just creating any type of
music. It’s fun to be creative.”
Kayla’s highly produced
culture DVD
25. Technology gives teens the reach to put their stamp on the
world
The Internet puts the power in the hands of your average teen with a
modem and the right software, leveling the media playing field.
They have a potential audience of infinity for whatever they want to
communicate.
"It seems I'm famous. I really don't know how it happened. The Internet is
a mighty place. Obviously nothing too interesting must be happening
because my stupid video debuted on CNN during a financial talk …not to
mention, the ONLY place I uploaded it was Newgrounds.com, and now 3
months later it's everywhere.”-Gary Brolsma, Internet Star
blogs
26. The freedom offered by technology is an increasingly
significant tool for fulfilling teens’ need for control and
autonomy
They know what they want and they know - better than past
generations - how to get it.
I always tape up posters from
magazines and articles that
talk about the lives of buyers
and fashion merchandisers.
-Nikki, talking about her
collages
27. Truth was based on the insight that teens have a need for control
and autonomy.
The options teens have for gaining autonomy and control are
expanding because of the evolution of media and technology.
New advanced tools are accessible to them. Tools that can help
them express identity, expand their world, and make a statement.
The possibilities are endless.
Truth needs to tap into these evolved tools of control and make
them work to empower teens to reject tobacco.