This document presents the GE Nine-Cell Matrix, which is used to evaluate different business units across multiple dimensions in order to determine strategic priorities and directions. The matrix evaluates units based on their industry attractiveness and competitive strength. Units in the upper left receive top investment priority, while those in the lower right are candidates for harvesting or divestiture. The matrix allows for intermediate rankings and incorporates various strategic factors to help allocate resources to units with the greatest potential for competitive advantage and performance.