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A Comparative Study of Internet Marketing and Traditional Marketing with a special focus on Search Engine Marketing
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Digital marketing is marketing products or services using digital technologies on the internet and mobile phones. It consists of SEO, PPC, SMM, and content writing. SEO involves optimizing websites to rank higher in organic search results. PPC is pay-per-click advertising where advertisers pay to display ads to targeted audiences. SMM uses social media as a marketing tool to increase brand exposure and customer reach. Content writing provides relevant content for websites to attract and engage target audiences. Digital marketing allows targeting the right audiences, engaging with them to motivate actions, and maximizing return on investment.
Digital Marketing
This document provides an overview of digital marketing, including definitions, key components, and tools. Digital marketing is marketing using digital technologies on the internet and mobile devices. It consists of search engine optimization (SEO) to increase search engine rankings, pay-per-click (PPC) advertising, social media marketing (SMM) to engage audiences, and content writing for websites. Measurement of digital marketing efforts and maximizing return on investment are also covered. The benefits of digital marketing are its ability to precisely target audiences while only paying for successful interactions like clicks or shares.
DIGITAL MARKETING (1).pptx
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