The document discusses upcoming changes to the GCDP (Global Customer Delivery Process) that will impact how opportunities are marketed, applications are processed, experts are matched to projects, and projects are realized, completed, and experts reintegrated. Key changes include higher marketing importance, virtual testing and interviews, faster customer response times, opportunity transparency, improved matching and expectations setting, and tracking of standards alignment. The changes will require analyzing how the customer flow and roles of various departments will be affected.