Privacy is a fluid concept that is shaped by technology and society. The internet enables vast data collection but also challenges notions of privacy. While governments and companies collect data, there are tensions between privacy, security, and economic interests. Stakeholders should work to strengthen legal frameworks for data access, incentivize business models that respect user consent and ownership, and promote technical standards that enhance privacy and security online. International cooperation is needed to balance an open internet with privacy protections that apply both online and offline.