SlideShare a Scribd company logo
From Divided to United –
Aligning Technical & Business Teams
@dominicad
ddegrandis.com
@dominicad
Dominica DeGrandis
Director, Learning
& Development
www.leankit.com
Alignment: a position of agreement/alliance
@dominicad
improving alignment with clarity
@dominicad
Customers pleased?
Work transparent?
Team structure/measures?
Communication effective?
Nashville, TN August 2015
@dominicad
Katie
Sr. Product Marketing Manager
What do you do
when you are unable
to do what you were hired to do?
system limits + delayed delivery =
@dominicad
high demand on
application impacts
architecture
and
features not delivered as
expected,
results in sad panda
@dominicad
a move closer to the core changes the game
Customers pleased?
Work transparent?
Team structure & measures ok?
Communication effective?
@dominicad
Customers determine business goals
After innovation of
a new tool,
what are the
priorities based
on customer
demand?
feature
#1
feature
#2
feature
#3
@dominicad
capacity limits provoked priority convo
collective
agreement by
leadership
reached after
energetic
discussion
✔ prioritize top
3 features
@dominicad
large customer affirms good experience
“you were a
huge part of
moving > 90%
of our projects
from waterfall
to agile.”
Not everyone was happy
@dominicad
more please
• ux enhancements
• new features
• better integrations
• faster loading
@dominicad
internal customers determine biz goals
@dominicad
marketing coordination cost is high
Will product feature
be released in
the timeframe
Marketing team
expects?
@dominicad
the need for change was self-evident
Become more
predictable
Allow Sales &
Marketing to
influence the
roadmap
@dominicad
Ops team sacrifices go unoticed
Business exec
investigates new
technology
promising zero
impact on tech
teams, but
guess what
happens?
@dominicad
Let’s talk about IT like it’s part of the business
Apologies only
go so far.
need actions
to improve
the mindset
Customers pleased?
Work transparent?
Team structure & measures ok?
Communication effective?
@dominicad
transparency is the necessary factor
donenext
up
work-in-progresstheme
From Divided to United - Aligning Technical and Business Teams
Optimize your workflow –
Avoid starting new projects until
done with current project.
@dominicad
All team boards roll up to the roadmap
Each team has a team board
where work is broken down into smaller chunks.
roadmap team board
From theme to working software
A3
the most valuable thing that fits within a
sweep
(≤ 5 weeks)
DIV: Deployed, Iterative, Value
(≤ 5 days)
Task
DIV
Task Task
Task
A3
DIV
Task
DIV
Task Task
Task
Sequence of DIVs add up to A3 value
DIVs deployed
to prod
donein production
@dominicad
Ops Team board Current DIVs
MKT MKTFIN
UXMKT
MKT MKT
SLS DEVUXUX
SLS CSS
QAUX
DEVOPS SLS
SLS
1
2
3
4
6
5
DEV
DEV
OPS
How the A3 is populated
Cost of Delay?
Impact to users?What benefits who?
What does feature do?
Sustainability impact? fine print /misc?
From Divided to United - Aligning Technical and Business Teams
What? So what? What now?
Demo DIV – Each squad has 5 min to demo their DIV*
*DIV – Deployable Iterative Value
Customers pleased?
Work transparent?
Team structure & measures ok?
Communication effective?
@dominicad
team organization & measures
Web DevCore DevOperations Mobile
Product Development team structure 2015
FSGD as a company wide thinking tool
Web2 - Rocket
Web1 - Groot
Platform Ops
Mobile
Product Development team structure 2016
Analytics
Automation & Tools
Business Enablement
@dominicad
conversation on
number of
deployments
metric
• What does it mean to deploy to prod?
• concerns with this measurement?
• What was learned during experiment?
• What counts?
• What doesn’t count?
@dominicad
Vanity metric?
Does metric pass “so what?" test?
Does it:
1) Matter to my customer?
2) Help me make a decision?
@dominicad
Number of deployments
is easy to game?
Not so easy when
the qualification of a
deployment is that it must be
related to a DIV*, on the
roadmap.
DIV – Deployable Iterative Value
Team metric morphed to dept metric
Deployments this Sweep
@dominicad
Cycle Time metrics
@dominicad
Prod issues impacting cycle time on feature work
@dominicad
“Be approximately right instead
of exactly wrong”
~John Tukey
Customers pleased?
Work transparent?
Team structure & measures ok?
Communication effective?
@dominicad
team communication protocols
@dominicad
Demo DIV feedback from Biz teams
* DIV - deployed iterative value
“I just want to learn about the things I can sell.
“I don’t want to listen to the technical stuff.”
@dominicad
Forum for discussing A3’s
A3 reviews
A3 Wall
• all invited
• context provided
• user perspective
• why’s addressed
• goals explained
• concerns heard
• opinions aired
• feedback welcome
@dominicad http://leancoffee.org
Forum for retrospectives
@dominicad
Forum for raising & solving problems
@dominicad
What makes a great team?
Google two year study results:
Who is on a team matters less than
how team members interact.
The willingness to talk about errors is
by far the most important factor for a team
Amy Edmonson TED talk:
https://www.youtube.com/watch?v=LhoLuui9gX8
Alignment requires absolute clarity
@dominicad
Customers pleased?
Work transparent?
Team structure/measures?
Communication effective?
@dominicad
For the innovators
Generate ideas to
increase transparency
@dominicad
For the doers
Investigate and study customer recommendation levels
Net Promoter Score = % promoters - detractors
@dominicad
For those with budgets
Offer teams the tools
and training they
need to do their job
well.
@dominicad
For the influencers
Acknowledge
perceptions
- then shift
incentives toward
transparency,
safe measures,
& listening.
Wired article - The science of why no one agrees on the color of this dress
@dominicad www.ddegrandis.com Dominica DeGrandis www.leankit.com
Questions
@dominicad www.ddegrandis.com Dominica DeGrandis www.leankit.com
tech stack
@dominicad
.net webservers and SQL DB Servers
Docker hosts node services
Redis for caching and volatile storage
Rabbit MQ for messaging hosted off linux
Puppet for managing infrastructure configuration automation
Tableau for Analytics
yes - relational data model limits, but
@dominicad
does the way the
code consumes
the data
factor in?
strangler pattern
in play to tackle
architecture
@dominicad
metrics on individuals avoided
From Divided to United - Aligning Technical and Business Teams

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