Introduction to Analytics

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Are you measuring your Digital Advertising campaigns in Google Analytics? If not, then this is a great introduction on how to use Google Analytics for Auto Dealers. This introduction will teach you how to use GA in your everyday role and ensure that your campaigns are accomplishing your objectives.

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Introduction to Analytics

  1. 1. WHO IS TORQUE DIGITAL MARKETING? • A collection of Digital Advertising Consultants that want the best for your business. • Mike Bloom - Founder & Partner- Torque Digital Marketing • MarketMotive Certified Web Analytics Professional
  2. 2. ANALYTICS IS THE FOUNDATION • Use of Analytics to measure what is effective and what isn’t • Optimize campaigns with your vendors to ensure that KPI’s are being met • Ensure that campaigns are meeting your ROI
  3. 3. INTRO TO ANALYTICS
  4. 4. OVERVIEW • Analytics 101 • Why Use Google Analytics over your web provider’s Analytics program? • Using Google Analytics • How to Create Trackable URL’s
  5. 5. ANALYTICS 101 • Analytics programs are critical in measuring and understanding your digital presence. • Without using any type of analytics program, you are virtually flying blind.
  6. 6. ANALYTICS 101 • Web Provider Analytics - Provided with your website. Good at measuring leads/Poor at showing raw data. • 3rd Party Analytics - Becoming more abundant. Usually have flashy graphics/Usually high cost associated with it. • Google Analytics - The standard for all Analysis. Provides ability to create custom segments and dashboards and is FREE/Takes time and patience to understand how to use it.
  7. 7. WHY USE GOOGLE ANALYTICS • Data measurement • Understand your consumers • Evaluate digital advertising campaigns and your vendor’s performance • It’s FREE!
  8. 8. USING GOOGLE ANALYTICS • If you don’t have it, your first step would be asking your website provider to install it. • Log in to your Google Analytics account • Click on Your Website • Look at the Overview
  9. 9. AUDIENCE OVERVIEW
  10. 10. AGE DEMOGRAPHICS
  11. 11. VDP FILTER • Filter data and show how consumers accessed your Vehicle Detail Pages (VDP) • Create a VDP filter • Contact us for detailed instructions
  12. 12. AGE OF ALL VISITS/VDP SHOPPERS
  13. 13. AGE BREAKDOWN
  14. 14. CUSTOMER AFFINITY
  15. 15. CUSTOMER LOYALTY
  16. 16. TRAFFIC TYPE
  17. 17. CHANNELS OVERVIEW
  18. 18. INCOMING CHANNELS
  19. 19. ORGANIC SEARCHES
  20. 20. REFERRALS
  21. 21. CAMPAIGNS TAB
  22. 22. CAMPAIGN MEASUREMENT
  23. 23. CREATE A CAMPAIGN URL
  24. 24. CREATE A CAMPAIGN URL
  25. 25. VIEW THE CAMPAIGN
  26. 26. ADWORDS MEASUREMENT
  27. 27. ADWORDS WITHOUT ANALYTICS CONNECTION
  28. 28. CONNECTED ADWORDS & ANALYTICS
  29. 29. KEYWORD PERFORMANCE
  30. 30. SOCIAL MEDIA REFERRALS
  31. 31. SOCIAL REFERRALS
  32. 32. MEASURE YOUR GOALS
  33. 33. REVIEW • Intro to Google Analytics • Measure your marketing campaigns • Watch out for future series
  34. 34. HOW CAN WE HELP YOU? • www.torquedigitalmarketing.com • mikeb@torquedigitalmarketing.com • 248-396-7183

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