The document discusses using surveys to gather insights for content projects. It provides tips for conducting effective user surveys, including focusing research questions, choosing an appropriate sample, designing effective survey questions, distributing the survey, and analyzing and communicating results. The key benefits highlighted are that surveys allow quick, easy and affordable research that gives audiences a voice and aligns stakeholders to streamline decision-making for content projects.
Mapping Content to Customer Journeys - Kathy Wagner, Design and Content Confe...Content Strategy Inc.
You’ve defined your customer journey, but where does content fit in? What do you need to think about?
In this presentation, we’ll show you how to use customer journeys to identify user-focused content requirements and communicate how content can support a larger user experience. We’ll share our process and examples of how we go about mapping content considerations to customer journeys.
We’ll look at how to use customer journeys to identify and communicate insights about:
Content purposes
Content topics
Content types
Content formats
Content messages
Content is an important part of the customer experience. This presentation shows how you can improve customer experience design by mapping content to customer journeys. It outlines the content elements you should consider and the steps to take to create and get sign-off on useful, usable content maps. Finally, we share some approaches to get quick wins and an exercise to start you on the way to successful content mapping.
Content is a big part of customer experience design. How can you integrate content considerations into your existing customer and user experience design processes? This presentation shows you how you content can be considered in all experience activities, at all design stages.
Semantic SEO: 5 Ways to Future Proof Your Search Rankingssemrush_webinars
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
Mapping Content to Customer Journeys - Kathy Wagner, Design and Content Confe...Content Strategy Inc.
You’ve defined your customer journey, but where does content fit in? What do you need to think about?
In this presentation, we’ll show you how to use customer journeys to identify user-focused content requirements and communicate how content can support a larger user experience. We’ll share our process and examples of how we go about mapping content considerations to customer journeys.
We’ll look at how to use customer journeys to identify and communicate insights about:
Content purposes
Content topics
Content types
Content formats
Content messages
Content is an important part of the customer experience. This presentation shows how you can improve customer experience design by mapping content to customer journeys. It outlines the content elements you should consider and the steps to take to create and get sign-off on useful, usable content maps. Finally, we share some approaches to get quick wins and an exercise to start you on the way to successful content mapping.
Content is a big part of customer experience design. How can you integrate content considerations into your existing customer and user experience design processes? This presentation shows you how you content can be considered in all experience activities, at all design stages.
Semantic SEO: 5 Ways to Future Proof Your Search Rankingssemrush_webinars
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? This presentation covers five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Find clues into what topics are semantically linked to each other (Research)
Target topics, not just phrases, through writing (Semantic Search)
Incorporate natural language into your content (Voice Search)
Make visitors happy in ways that make Google happy (User Interaction Signals)
You're about to learn the step-by-step process for each of the specific actions that will future-proof your search engine rankings.
How To Create Blog Posts Your Readers Will Want To ShareScripted.com
On January 21, Scripted's Chief Revenue Officer — J.D. Peterson — and InboundWriter's CEO, Skip Besthoff, teamed up to talk about how marketers can make their articles more shareable. From discussing idea generation to debunking common content myths, the two provided actionable ways marketers can get their content ready for their readers to share today.
You are launching a new content marketing program ...or you’ve already been doing this for years. Either way, it’s a new year and a good time to check in with your content strategy. In this session, Andy will do a deep dive into driving leads, from action to outcome.
Who are we talking to and why do they care?
What do we publish?
And how will it be promoted?
Who are we collaborating with?
And where are we active? ...and finally, goals and measurement
There’s more than one way to generate demand. This is one of them.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.
With over eight years of experience as a journalist and writer, I'll be giving actionable advice and tips on how to improve your outreach skills, as well as debunking myths and explaining what editors really want from pitches.
Case Study 2016: When Content Marketing Meets SEOSemrush
Learn techniques you can apply to your own online marketing efforts. This presentation will focus on the step-by-step application of a process to develop, optimise and syndicate content. It’s suitable for business owners and digital agencies looking for a smarter SEO strategy that will stand the test of time.
Here are a few of the things you’ll discover:
- An efficient method for creating up to 4 months of high-quality content in one day.
- How to share content the ‘right way’ and earn quality backlinks.
- Where most SEOs go wrong and why Google penalize them.
- How to use data to amplify only your best content.
- A holistic approach to successful online marketing.
You can also watch video version here: www.semrush.com/webinars/case-study-2016-when-content-marketing-meets-seo/
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
Fantastic Content & How to Optimize It @MERGE!Danny Goodwin
How to create and optimize content so it helps you achieve goals (business, SEO, and conversions) and reaches its target audience. Presented by Danny Goodwin at MERGE in Orlando, FL on Oct. 15, 2017.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
Having trouble building links? Now’s the perfect time to start getting the results you truly desire! This sponsored webinar featuring Nicole De Leon of NorthStar Inbound will cover that and more!
Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization.
• Common Issues with Basic Setup
• Overview of the Most Important Reports
• Which sources of traffic and social networks are most effective?
• Which topics are connecting with your visitors?
• How can you get more value from the same traffic?
• How to use digital measurement to enhance influence and impact
• Learn the latest methods for digital measurement and sharing comprehensive results
• Translate ROI results into corporate objectives support
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
Best of SEJ Summit: How to Identify Lost & Missed Content OpportunitiesSearch Engine Journal
Join Rhea Drysdale, CEO of Outspoken Media, as she covers how to identify lost and missed content opportunities that will attract engaged users and build your site’s expertise, authority, and trust.
Staying on top of fast moving industry of link building and content marketing is the only way to stay competitive. Loren Baker, the founder of SEJ, and Brent Csutoras, SEJ's Chief Social Media Strategist, discuss the changing trends and explain how you should be approaching these strategies.
Linkbuilding in 2016: New Strategies & Resources with Loren BakerSearch Engine Journal
There are many ways to build links, but once you build up authority to your site, how do you keep it?
SEJ Founder Loren Baker joins our SEJ ThinkTank webinar to provide tips and techniques in growing (and revolutionizing) link building strategies.
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019 Zazzle Media
In his BrightonSEO debut, Alex Jones discusses why supporting content is key for PR success. Using different angles to support your main asset is the key to unlocking insane amounts of coverage!
This was a group presentation to discuss the contextual inquiry work we did for our client the Jackson District LIbrary, and how that work informed our information flow as a diversity multi-disciplinary group.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Google Analytics Fundamentals: How to Measure What Matters Most and Be a Data...Orbit Media Studios
What are your visitors doing? What aren’t they doing? Where are they coming from? Which marketing activities are making a difference?
If you have Analytics, you have insights waiting to be discovered. This is the session where Andy Crestodina shows you step-by-step how to set things up, find insights and take action. Be prepared to level-up your digital marketing expertise.
You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.
With over eight years of experience as a journalist and writer, I'll be giving actionable advice and tips on how to improve your outreach skills, as well as debunking myths and explaining what editors really want from pitches.
Case Study 2016: When Content Marketing Meets SEOSemrush
Learn techniques you can apply to your own online marketing efforts. This presentation will focus on the step-by-step application of a process to develop, optimise and syndicate content. It’s suitable for business owners and digital agencies looking for a smarter SEO strategy that will stand the test of time.
Here are a few of the things you’ll discover:
- An efficient method for creating up to 4 months of high-quality content in one day.
- How to share content the ‘right way’ and earn quality backlinks.
- Where most SEOs go wrong and why Google penalize them.
- How to use data to amplify only your best content.
- A holistic approach to successful online marketing.
You can also watch video version here: www.semrush.com/webinars/case-study-2016-when-content-marketing-meets-seo/
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
Prashant Puri, CEO & Co-Founder of AdLift Inc gives an in-depth webinar about how to master profitable content marketing. These slides from his SEJ ThinkTank webinar cover effective strategies and key metrics that make for a successful content marketing campaign. With updates to the SEO algorithm, the location, activity, quality, and context of content is more important now than ever before.
Fantastic Content & How to Optimize It @MERGE!Danny Goodwin
How to create and optimize content so it helps you achieve goals (business, SEO, and conversions) and reaches its target audience. Presented by Danny Goodwin at MERGE in Orlando, FL on Oct. 15, 2017.
Boost Your Content Reach and Engagement: Why, Where, When & HowSearch Engine Journal
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
Having trouble building links? Now’s the perfect time to start getting the results you truly desire! This sponsored webinar featuring Nicole De Leon of NorthStar Inbound will cover that and more!
Why should PR people use analytics? Learn which communications initiatives are most effective, traffic patterns, trends and which customer segments are most valuable to your organization.
• Common Issues with Basic Setup
• Overview of the Most Important Reports
• Which sources of traffic and social networks are most effective?
• Which topics are connecting with your visitors?
• How can you get more value from the same traffic?
• How to use digital measurement to enhance influence and impact
• Learn the latest methods for digital measurement and sharing comprehensive results
• Translate ROI results into corporate objectives support
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
Best of SEJ Summit: How to Identify Lost & Missed Content OpportunitiesSearch Engine Journal
Join Rhea Drysdale, CEO of Outspoken Media, as she covers how to identify lost and missed content opportunities that will attract engaged users and build your site’s expertise, authority, and trust.
Staying on top of fast moving industry of link building and content marketing is the only way to stay competitive. Loren Baker, the founder of SEJ, and Brent Csutoras, SEJ's Chief Social Media Strategist, discuss the changing trends and explain how you should be approaching these strategies.
Linkbuilding in 2016: New Strategies & Resources with Loren BakerSearch Engine Journal
There are many ways to build links, but once you build up authority to your site, how do you keep it?
SEJ Founder Loren Baker joins our SEJ ThinkTank webinar to provide tips and techniques in growing (and revolutionizing) link building strategies.
Supporting Content: The Secret to Campaign Success - BrightonSEO September 2019 Zazzle Media
In his BrightonSEO debut, Alex Jones discusses why supporting content is key for PR success. Using different angles to support your main asset is the key to unlocking insane amounts of coverage!
This was a group presentation to discuss the contextual inquiry work we did for our client the Jackson District LIbrary, and how that work informed our information flow as a diversity multi-disciplinary group.
Stop by for some super awesome deals on jewelry, supplies, flower and vegetable seeds, and much, much more!
Starts at 10am CST on Sunday, February 16th!
https://www.anymeeting.com/929-804-679 - Click on the link about 5 minutes before auction start to join.
Video: https://www.youtube.com/watch?v=JNMWi7Z0Ssg
Let us bring back the days where we could write declarative representations of how we want our UI components to work. We should be able to read our code from top to bottom and intuitively know what the output will be, just like the good old HTML, but with the power of functional programming. In this talk we'll explore bringing functional programming into views. Instead of moving logic to markup through weird DSLs we bring expressive views into the programming language. We'll see how to create a UI where we have composable, pure and referentially transparent components; components with no side-effects and predictable output. We couple this with immutable data and components with single responsibilities, and we can get a fast and smart way to build UIs with a unidirectional flow and a simpler static mental model.
This is a presentation of my user experience internship working for the NGO Fundacion Paraguaya in the summer of 2014. I conducted usability analyses on their website, created a prototype of a mobile business plan application, and gave recommendations on security.
By studying the current presentation, you will learn more about the requirements and specifications of the second of the ISE components: The Controlled Written Exam.
Ecompass Nutrients is the healthcare supplementation resource but the very main thing which differentiates the company from others is the cause on which the Ecompass Nutrients has been working. This cause is related to the healthcare of the people especially those who are needy. Moerover, this company donates its 80% of the profit for the charity.
Gaya gravitasi antara dua benda merupakan gaya tarik-menarik yang besarnya berbanding lurus dengan massa masing-masing benda dan berbanding terbalik dengan kuadrat jarak antara keduanya
Neraca Cavendish terdiri dari dua buah bola kecil bermassa m yang ditempatkan pada ujung-ujung sebuah batang horizontal yang ringan. Batang tersebut digantung di tengah-tengahnya dengan serat yang halus. Sebuah cermin kecil diletakkan pada serat penggantung yang memantulkan berkas cahaya ke sebuah mistar untuk mengamati puntiran serat. Dua bola besar bermassa M didekatkan pada bola kecil m. Adanya gaya gravitasi antara kedua bola tersebut menyebabkan serat terpuntir. Puntiran ini menggeser berkas cahaya pada mistar. Dengan mengukur gaya antara dua massa, serta massa masing-masing bola, Cavendish mendapatkan nilai G sebesar:
G= 6,67 x 10-11 Nm2/Kg2
Medan yang menyebar dari benda bermassa dan memenuhi ruang disebut medan gravitasi.
Medan gravitasi dapat didefinisikan sebagai ruang disekitar suatu benda bermassa, di mana benda bermassa lainnya dalam ruang ini akan mengalami gaya gravitasi.
What Do Users Really Think? Surveying Users About Your Help Contentpatricia_gale
You explore the product. You interview SMEs. You write until your fingers cramp. You polish. You publish. And…then what?
Do users use your beautiful documentation? Do they like it? Do they find it useful? How do you know? Ask them! Learn how to conduct a user survey to understand customer satisfaction with your learning content. Who should attend: Technical communicators of all stripes who want to understand what users think of their content, with the goal of improving the content, its findability, and/or usability.
This project was assigned to students in my communication research class. It combines several techniques to offer students a chance to learn a variety of different ways of doing social media analytics, social listening and some basic social network analysis.
You can learn more at: MattKushin.com
Webinar - The Ultimate Guide to Effective Online SurveysQuestionPro
Creating effective online surveys is a both a delicate art and a science. Great surveys are the foundation for actionable results, but getting there can be extremely difficult. Fortunately, to be effective with surveys, you don't have to be a statistician or a seasoned market research professional. In this webinar, we discuss Setting Research Objectives, Understanding Your Target Audience, Optimal Survey Design, Optimal Survey Length, Optimal Survey Questions, Survey Branching, Survey Distribution, Analyzing Surveys, and Creating Actionable Survey Data!
Looking for feedback? Trying to gauge interest in a new service? "Let's create a survey" is often the default response to these and other questions. Surveys are "easy" to throw together, but they're not always the answer. Let's discuss thinking critically about whether or not a survey is the appropriate methodology to answer your research question. This presentation will also cover essentials around survey design including thinking about what types of questions to use, determining what to ask, and tips for writing questions.
A presentation outlining what primary research is and how to conduct and analyze it. The presentation compares primary and secondary research. It walks the audience through selecting research objectives and methods, how to draft a study, and how to recruit appropriate respondents. It discusses interview techniques and provides some basics on analyzing data and drawing conclusions. This presentation is aimed at start-ups and entrepreneurs looking to conduct their own research on modest budgets and timelines.
Do you want to teach your students how to conduct research, write a speech, and present information using a visual aid? This is the first presentation in a series of lessons on this topic
How Survey Wording Makes All The Difference | SoGoSurveySogolytics
What's in a word? The importance of survey wording might seem small, but the wrong word can transform your results from invaluable to invalid. Avoid wasting time, confusing participants, and collecting useless data -- put your words to work in your next survey!
This webinar will show schools how to apply the inbound methodology to various digital marketing channels in order to generate more inquiries and applications online.
Actve learning in the science communication classroomMark A. Sarvary
Session at PCST 2021 conference on May 27th, 2021. Presenters are Kitty Gifford and Mark Sarvary, discussing the course HTTP://marksarvary.com/scicommcourse
Similar to Gathering content insights from user surveys confab2014 (20)
Learn how to write web content that lowers barriers for people with disabilities, and in the process, benefits everyone.
Presented at Vancouver Experience Meetup Group (VanUE) in May 2021 by Farah Hirani.
Gc let's put some strategy in our content strategy - van ue may 2019Content Strategy Inc.
Vancouver Experience Meetup Group (VanUE) presenation, May 2019. Learn how to make sure that your content strategy is strategic, by following a strategic canvas framework.
Process to the people: How content governance can power content teamsContent Strategy Inc.
Content processes make sure that everyone involved with content, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done.
In this presentation, CSI senior strategist Blaine Kyllo shares a suite of content process models for each phase of the content life cycle that can be used—immediately—by anyone, in any company, in any industry.
It’s kind of ironic that there’s often very little strategy in what many people refer to as “content strategy”. The work being done is either tactical or applied best practice. Now, there’s nothing wrong with either of those things — they’re both quite necessary at times.
But a strategy needs provide a solution to a significant problem by identifying specific obstacles and opportunities, outlining a guiding vision, and planning for how an organisation will achieve that vision. A content strategy, simply does the same thing but uses content and content practices to achieve the goal.
In this webinar, Kathy breaks out the essential parts of good strategy and provides hands-on, practical advice for making sure your content strategy is strategic.
Improving the content and experience for agents reduces call time and cuts cost
CSI's Blaine Kyllo and BC Hydro's Ken Bell share the successful process of merging several of BC Hydro’s internal information repositories for frontline agents into one central Knowledge Centre. This case study was presented at E Source Forum 2018 as part of a panel on customer experience called Back to CX Basics: Getting Great at What Matters Most.
This presentation walks you through the content assess and progress (CAaP) methodology for identifying content initiatives that will have the most impact on your business and audience.
Content Assess & Progress: How to identify high-impact content initiatives an...Content Strategy Inc.
With so many competing content needs within a large organization, you can’t do everything at once. So how do you know where to begin making content improvements? Now, there’s a better answer than, “Wherever you can!”
In this interactive webinar, we’ll introduce you to our “Content Assess and Progress” methodology. It helps you hone in on the specific aspects of your content, or content practices, that need the most work and will have the biggest impact on your organisation.
We all know how important it is to manage content through its lifecycle. Streamlined and efficient content teams do this by articulating content processes to make sure that everyone involved, from stakeholders to subject matter experts to content creators, have a shared understanding of the work being done.
As a senior strategist with Content Strategy Inc., Blaine has facilitated workshops with numerous companies from different sectors to help them discover the processes that will improve how they work with content.
In this presentation, Blaine shares the suite of common process models for each phase of the life cycle that can be used by any company in any industry sector. He'll articulate the differences, and explain why they exist.
Learn how Tourism Saskatchewan and Content Strategy Inc (CSI) partnered on a new content strategy initiative for the tourism industry. Includes what they did, why they did it, what came out of it, and lessons learned along the way. May be of particular interest to government and public-sector organizations.
As a tourism provider, it is easy to talk about what you do. But is that really what your audience wants to hear? Does it inspire your customers to spend their vacation time with you? In this presentation, Kathy Wagner shares five simple questions to ask your customers that will help you target content to their needs, and some easy tools for keeping your messaging focused on your customer. She also shares a quick trick for improving the odds that customers will provide positive online reviews. Throughout the presentation, Kathy share's illustrative examples from Tourism Saskatchewan’s recently adopted consumer-focused content framework.
This presentation was part of the 2017 HOST Saskatchewan Conference for tourism providers.
How determine your organization's readiness for change, and bring teams together to create a shared organizational vision around content. Identify gaps in content, and learn to map opportunities to build a content mix that meets both business and audience goals.
On June 8, 2016, Content Strategy Inc's Melissa Breker and Kathy Wagner presented their #CSITeamwork content strategy governance presentation at Collective Conference in Atlanta, Georgia.
A New Model for Content Strategy [Confab Central 2016 Session Slides]Content Strategy Inc.
Content Strategy Inc's Kathy Wagner and Melissa Breker reveal a new visual model that captures breadth and impact of content strategy within a simple, memorable framework that is easily understood by people outside of our industry.
Apples and Oranges, Lions and Tigers: Understanding taxonomies and how you ca...Content Strategy Inc.
Don't let the word throw you. Taxonomies are all around us. And we start playing with them from a very young age, when we sorted crayons into colours and separated our space Lego from standard bricks. Taxonomies are fundamental to how we think about and make sense of the world. And they have a special connection to content and to customers. This presentation was delivered to members of the IA/CS Meetup in Vancouver on May 16, 2016.
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016Content Strategy Inc.
It’s hard work getting people to change. The challenge is how to convince your team to work with content in a new way. It almost always boils down to the same thing.
It’s this:
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.
Like all strategic conversations, understanding your current situation and determining the readiness for change in your organisation is an important first step in getting things done.
This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content.
Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.
Defining the content strategy is the easy part. But how do you actually make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
In this introductory workshop, we’ll use group discussions and debates, thought-provoking exercises, and real-world client stories to build your knowledge and awareness of content governance.
Here’s what you’ll learn:
How to identify where your organization fits in the content maturity model, and how to progress
Different options for content governance within an organization
The five pillars on which you need to build your content governance
How to advocate and influence for content governance changes
The steps to take to get you started towards better governance
Defining the content strategy is the easy part. But how are you actually going to make it work? Not just today, but tomorrow, and next year, and the year after that? How can you continually evolve and mature your internal content practices, create rock-star content teams, and produce better content faster? Sound magical? Nope, it’s just good content governance.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
4. “We cannot solve our problems with the
same kind of thinking we used to create
them.”
~ Albert Einstein
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
5. Why use surveys for content projects?
Conduct research quickly, easily, and affordably
Gives your audience a voice
Aligns stakeholders and streamlines decision-making
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
6. Why use surveys for content projects?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
It’s your
responsibility too
Content
Strategy
Customer
Experience
7. Why use surveys for content projects?
Audience Attitudes + Content Insights
Goals Topics
Priorities Formats
Likes & dislikes Channels
Comparisons Terminology
t: @ Kathy_CS_Inc #ContentSurvey #ConfabMN
Surveys are GOOD for
gathering insights to
make better content
decisions based on user
need and interest.
8. 1. Focus your research questions
2. Choose your sample population
3. Choose your incentive
4. Design the survey
5. Distribute the survey
6. Analyse & communicate the results
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
6 Steps to Effective User Surveys
9. “Focusing is about saying ‘No’.”
~ Steve Jobs
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
10. Don’t begin your survey until you know:
1. Exactly what you want to find out.
2. From who.
3. How you’re going to use the information.
Focus your research questions
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
11. Don’t begin your survey
until you know:
1. Exactly what you want
to find out.
2. From who.
3. How you’re going to
use the information.
Focus your research questions
Do you want to find out:
What terminology to use?
What topics to cover?
What formats to publish?
Or…?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
12. Don’t begin your survey
until you know:
1. Exactly what you want
to find out.
2. From who.
3. How you’re going to
use the information.
Focus your research questions
Do you want information
about:
All your audiences?
Specific audiences?
Sub-set of an audience?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
13. Don’t begin your survey
until you know:
1. Exactly what you want
to find out.
2. From who.
3. How you’re going to
use the information.
Focus your research questions
How are you going to use the
information?
Don’t gather any information
that you don’t have a clear and
immediate use for!
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
14. Focus your research questions
What kind of content do our
web users want?
Example:
Which news article topics and
formats do our alumni audience
want to see on our homepage?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
15. “‘Stalking’ is such a strong word. I prefer
‘intense research of an individual.’”
~ Sandrine, in Girl From Paris
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
17. Choose your survey sample
Tips for choosing your survey sample:
Random sampling is better.
Don’t survey people more than 4 times per year.
Target 400 responses, or as many as possible.
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
18. “Nobody made a greater mistake than
he who did nothing because he could
only do a little.”
~ Edmund Burke
t: @ Kathy_CS_Inc #ContentSurvey #ConfabMN
19. Choose your incentive
Ideas for budget-conscious incentives:
$5 or $10 Starbucks gift cards.
Enter names into a draw for an iPad or ?
Free or discounted product or service.
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
20. “If I had an hour to solve a problem and
my life depended on it, I would use the
first 55 minutes determining the proper
questions to ask.”
~ Albert Einstein
t: @ Kathy_CS_Inc #ContentSurvey #ConfabMN
21. Design your survey: Structure
Tips for structuring surveys:
Include opening and exit text.
Divide the survey questions into categories.
Organize the questions strategically.
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
22. Design your survey: Structure
Tips for structuring surveys:
Include opening and exit text.
Divide the survey questions
into categories.
Organize the questions
strategically.
Opening text should include:
Name of your organization
Confidentiality of data
Estimated time to complete
Information about incentive
Why their feedback is important
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
23. Design your survey: Structure
Tips for structuring surveys:
Include opening and exit text.
Divide the survey questions
into categories.
Organize the questions
strategically.
Exit text:
Thank people for their time
Reiterate importance of feedback
Remind them about incentive
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
24. Design your survey: Structure
Tips for structuring surveys:
Include opening and exit text.
Divide the survey questions
into categories.
Organize the questions
strategically.
Example categories:
1. Audience tasks and goals
2. Topics of interest
3. Formats of interest
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
25. Design your survey: Structure
Tips for structuring surveys:
Include opening and exit text.
Divide the survey questions
into categories.
Organize the questions
strategically.
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
Broad & Easy
Specific & Sensitive
1. Screening questions
2. Easy questions
3. Difficult questions
4. Sensitive questions
26. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
27. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
Open-ended questions allow
participants to answer freely.
Example:
What are two ways that we
could improve our videos?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
28. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
Multiple choice questions force
participants to choose one or
more answers from a predefined
list.
Example:
Are you a US Citizen? (Y/N)
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
29. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
Ranking order questions ask
participants to rank answers in
priority against each other.
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
30. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
Example:
Please rank the following kinds
of articles, from least important
to most important:
Personal profiles
Brief news articles
Detailed research articles
1st 2nd 3rd
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
31. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
Rating scale questions ask
participants to rate the
importance of various options.
To consider:
Numbered scales
Word scales
Using neutral scores
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
32. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
Example numbered scale:
On a scale of 1 – 7, with 1 being
awful and 7 being amazing, how
would you rate your overall
experience with our knowledge
base articles?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
33. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
Example word scale:
How satisfied are you with our
knowledge base articles?
o Very satisfied
o Satisfied
o Neither satisfied nor dissatisfied
o Dissatisfied
o Very dissatisfied
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
34. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
Understanding neutral scores:
#1) I would rather watch a real-life
video than an animated video.
o Strongly agree (5)
o Agree (4)
o Neither agree nor disagree (3)
o Disagree (2)
o Strongly disagree (1)
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
35. Design your survey: Question types
Question types to consider:
Open-ended questions
Multiple choice
Ranking order
Rating scale
Understanding neutral scores:
#2) I would rather watch a real-life
video than an animated video.
o Strongly agree (4)
o Agree (3)
o Disagree (2)
o Strongly disagree (1)
o No opinion (void)
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
36. Design your survey: Question types
This question type Is best for
Open-ended Attitudes and opinions or when options are unknown.
Multiple choice Demographic info, or all feedback with a limited set of options.
Ranking Comparing importance between up to five options.
Rating number scale
Rate the
importance of
items within a
limited set of
options.
Global or ESL audiences when survey can’t be translated.
Rating word scale Most rating questions and audiences.
Rating w/o neutral score Gathering insights to make decision between two options.
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
37. Design your survey: Phrasing questions
Do not:
Lead respondents to an answer
Use emotional language
Use double-barrelled questions
Use extreme absolutes
Provide vague or subjective options
Do:
Be brief
Be grammatically simple
Use simple, familiar terms
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
38. Design your survey: Phrasing questions
Do not:
Lead respondents to an answer
Bad
Staying involved in your professional
society is important. How often would
you like to receive news updates?
Better
How often would you like to receive
news updates?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
Hey,You:
What’s a better
question?
Do:
39. Design your survey: Phrasing questions
Do not:
Lead respondents to an answer
Do:
Bad
Staying involved in your professional
society is important. How often would
you like to receive news updates?
Better
How often would you like to receive
news updates?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
40. Design your survey: Phrasing questions
Do not:
Use emotional language
Bad
How likely are you to share life-saving
safety information with your loved ones?
Better
How likely are you to share safety
information with your family
members?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
Do:
What’s a better
question?
41. Design your survey: Phrasing questions
Do not:
Use emotional language
Bad
How likely are you to share life-saving
safety information with your loved ones?
Better
How likely are you to share safety
information with your family
members?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
Do:
42. Design your survey: Phrasing questions
Do not:
Use double-barreled questions
Bad
Would you like to be notified about new
articles through Facebook andTwitter?
Better
Would you like to be notified about new
articles? (Y/N)
Choose how you’d like to receive
notifications:
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
Do:
What’s a better
question?
43. Design your survey: Phrasing questions
Do not:
Use double-barreled questions
Bad
Would you like to be notified about new
articles through Facebook andTwitter?
Better
Would you like to be notified about new
articles? (Y/N)
Choose how you’d like to receive
notifications:
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
Do:
44. Design your survey: Phrasing questions
Do not:
Use extreme absolutes
Bad
Do you always read articles from
beginning to end?
Better
Do you read articles from beginning
to end?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
Do:
What’s a better
question?
45. Design your survey: Phrasing questions
Do not:
Use extreme absolutes
Bad
Do you always read articles from
beginning to end?
Better
Do you read articles from beginning
to end?
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
Do:
46. Design your survey: Phrasing questions
Do not:
Provide vague or subjective options
Bad rating scale
o Frequently
o Sometimes
o Rarely
Better rating scale
o Daily
o A few times per week
o Once a week or less
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
What’s a better
rating scale?
Do:
47. Design your survey: Phrasing questions
Do not:
Provide vague or subjective options
Bad rating scale
o Frequently
o Sometimes
o Rarely
Better rating scale
o Daily
o A few times per week
o Once a week or less
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
Do:
48. Design your survey: Phrasing questions
Question 5 4 3 2 1
Satisfaction How satisfied are you with… Very satisfied Satisfied
Neither satisfied nor
dissatisfied
Dissatisfied Very dissatisfied
Agreement State your level of agreement
with…
Strongly agree Agree
Neither agree nor
disagree
Disagree
Strongly
disagree
Extent To what extent do you… To a large extent
To a moderate
extent
To some extent To little extent Not at all
Helpfulness How helpful is… Very helpful
Somewhat
helpful
Neither Not so helpful Not at all helpful
Interest Indicate your degree of interest
in…
Considerable
interest
Moderate
interest
Some interest Little interest No interest
Importance How important to you is… Very important
Somewhat
important
Neither important
nor unimportant
Somewhat
unimportant
Very
unimportant
Quality Please rate the quality of… Excellent Above average Average Below average Poor
Tips for phrasing questions using a 5-point scale
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
49. Tips for minimizing survey bias:
Provide list options in random order.
Keep questions and answer options short and simple.
Allow respondents to answer anonymously.
Allow respondents to skip questions.
Design your survey: Minimize bias
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
50. Tips for maximizing response rate:
Pre-notify survey sample of an upcoming survey.
Pilot test your survey for clarity and functionality.
Keep the survey short. Aim for 5 – 10 minutes.
Offer incentives.
Schedule reminder messages.
Design your survey: Maximize response
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
51. “You’ve got to kiss a lot of toads before
you find your prince.”
~ Proverb
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
52. Distribute the survey through:
Email lists (Monday mornings work best)
Your website
Company newsletters
Social network channels
Relevant industry, professional, or social networks or clubs
Printed announcements that staff can hand to customers
Distribute your survey
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
53. “They’ve done studies, you know.
60% of the time, it works every time.”
~ Brian Fantana, in Anchorman
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
54. Tips for analysing and communicating survey results:
Remove invalid responses
Choose the best chart type
Filter to compare responses between audience segments
Provide context
Analyse and communicate the results
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
55. Analyse and communicate the results
This chart type Is best for
Vertical bar chart Comparing percentages of 2 – 7 different groups.
Horizontal bar chart Comparing percentages of 8 or more different groups
Pie chart Illustrating a sample breakdown.
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
56. Analyse and communicate the results
Example:Vertical bar chart
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
57. Analyse and communicate the results
Example: Horizontal bar chart
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
58. Analyse and communicate the results
Example: Pie chart
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
59. Analyse and communicate the results
Provide context. Example:
People want to find specific information
All target audiences identified finding
information quickly as the most important
priority for them on the website.
Having engaging and entertaining editorial
content is a “nice to have”.
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
60. 1. Focus your research questions
2. Choose your sample population
3. Choose your incentive
4. Design the survey
5. Distribute the survey
6. Analyse & communicate the results
t: @Kathy_CS_Inc #ContentSurvey #ConfabMN
6 Steps to Effective User Surveys
61. Questions?
Get more content tips at
ContentStrategyInc.com
Find me on
Twitter: @Kathy_CS_Inc
Linkedin: ca.linkedin.com/in/kathywagnercs
Slideshare: Content_Strategy_Inc