Mobile advertising spending is projected to increase significantly as more consumers switch to smartphones and mobile apps, with networks like 7searchppc becoming alternatives to Google Adsense. The document outlines the importance of choosing the right mobile ad networks based on specific advertising goals while highlighting the challenges in tracking mobile app campaigns. It emphasizes the emerging nature of mobile advertising and encourages marketers to embrace this burgeoning sector.

1. An Introduction to Mobile Ad Networking
Platforms for Beginners
By 20227, it's anticipated that mobile advertising spending will increase
from $5.3 billion to $25.6 billion. The rising number of people switching
to smartphones and swiftly becoming accustomed to mobile apps and
mobile surfing is a key factor in this assumption.

2. Platform like 7searchppc has emerged as one of the best alternative to
Google Adsense as the top companies prefer 7searchppc as their
alternative to Google Adsense.
The ideal approach for advertisers to reach these users now that they are
spending more time on their mobile devices is by using mobile ad networks.
Mobile has given rise to a new crop of large firms, such as InMobi, Jumptap,
Millennial Media, Tapjoy, and others. These players are similar to the web's
advertising behemoths like Yahoo Network, Real Media, AdBrite, and Google
Ad Network. Of course, we've also seen the major players enter the fray, such
as Microsoft with the creation of Microsoft Mobile Advertising and Google
with the acquisition of AdMob.
The two main reasons mobile advertising is emerging are:
Mobile ads are highly targetable — Smartphone users are the subject of a
wealth of data, which may be used to pinpoint precisely the demographics
you should target.
You can reach customers at the point of purchase — Marketers have a
fantastic opportunity to convert customers by interacting with them when
they are actively making purchases.
However, it's crucial to keep in mind that mobile advertising is still rather
young, and nobody really knows where it's going. Is it more effective, for
instance, to encourage customers to download your mobile app or to direct
them to your shopping cart on the mobile version of your website? Is a
person still valuable to me if they click my ad because it's necessary for them
to get a badge or advance in a game? Marketers around the world are still
attempting to tackle challenges like these, and it’s vital to keep in mind that
we are still in a very early stage of mobile advertising.

3. Finding the Right Mobile Ad Networks
What kind of traffic you're searching for should be the first consideration
when determining whether to collaborate with any ad network, mobile or
otherwise. Are you just starting to grow your brand and need more
exposure? Perhaps you need more visitors to your website or more people to
download your mobile app or make a purchase. Although each ad network
now has distinct advantages and disadvantages, you may categorize the
majority of them into a few groups.
Blind networks
These networks frequently have access to a significant amount of smaller
publisher sites and applications. They don't actually provide you with
information on each publisher you work with. Blind networks can be a great
way to increase volume, depending on how qualified your new customers
must be (e.g. 7searchppc, AdMob, InMobi, Adfonic, BuzzCity).
Premium blind networks
These networks concentrate on medium-sized publications and above,
although they still conceal your business partners. These networks function
incredibly effectively if it doesn't matter which websites are sending you
traffic as long as they are premium websites. These networks frequently
provide pay per install (CPI) and pay per click (CPC) alternatives (e.g.,
7searchppc, Millennial Media, Jumptap).
Premium networks
just a few, extremely high-quality publications are partners with mobile ad
networks. You will frequently need to pay like you would a display network
(CPM) because these are frequently enormous destination sites or even
mobile carriers (e.g., Microsoft, AOL, Nokia).

4. Incentivized networks
Incentivized ad networks persuade users to download a mobile application or
carry out an action specified by the advertiser in exchange for some kind of
virtual money. The traffic from these networks may be transparent or blind.
Performance-based, this type of advertising typically uses a cost per install
or cost per action (CPA) model (e.g. 7searchppc, OfferMobi, SponsorPay,
Tapjoy).
There isn't really a definite victor among mobile ad networks right now. In
reality, new networks are launching every month with astounding statistics,
and there is no surefire method to judge a network's caliber without using it
with your particular company model. In the meantime, it's crucial to choose
the network design that seems most comfortable to you while we wait for a
study that can provide more information.
After deciding on your overarching business goal for mobile, if you're still
unsure of your precise needs, you can distribute your advertising budget
around many significant ad networks while keeping an eye on the results.
You must follow the same procedures when using new web-based
advertising platforms like Facebook and Twitter, but I can nearly promise
that with mobile ad networks, you'll gain more value overall.
Mobile Web or Mobile App
Many of our clients only consider mobile advertising for mobile apps, but
mobile websites (websites created specifically for mobile devices) can also be
promoted on mobile ad networks. The majority of mobile ad networks let you
promote either mobile apps or mobile websites and let you create advertising
campaigns in line with that.

5. Since the majority of conventional tracking techniques, such client-based
cookies and server-to-server tracking, are compatible with smartphones,
tracking advertising campaigns for mobile websites on mobile ad networks is
quite straightforward.
However, because conventional tracking techniques don't function with
mobile apps, tracking advertising campaigns for those apps on mobile ad
networks can become very challenging very rapidly. When it comes to mobile
apps, consumers exit their web browsers and enter app stores and
marketplaces. Once they've downloaded and opened a mobile app on their
device, they carry on using it without using a web browser. For some of our
biggest clients, we have been resolving these tracking issues. You'll start to
see a growing necessity to estimate the worth of mobile app advertising in
the upcoming months.
Monitoring Your Mobile Advertising
You must keep track of both the performance of your adverts and the worth
of the incoming traffic, just like with web advertising. It is not necessarily the
ad network's responsibility that customers are not downloading your app,
and vice versa. You really have no way to improve your efforts and make the
most out of every dollar if you don't keep track of your successes and
failures.
Although they are still in their very early phases, the majority of the better
mobile ad networks provide some tools for tracking performance. Even
Google Analytics can offer some information for Android apps and mobile
web, and certain networks link with other analytics systems like DART and
Omniture (if you're at the enterprise level).

6. Moving Mobile Forward
There is no need for hesitation because mobile advertising isn't all that
different from conventional online advertising. You'll actually be an expert on
mobile in no time if you're already familiar with the main web advertising
channels and ad networks. You have the opportunity to join the fastest
expanding and most progressive advertising sector, and I strongly advise you
to seize it. Your advertising will be more effective and you'll establish closer
bonds with ad networks as they expand the more you understand.
Consider mobile advertising as a limitless, thrilling new possibility. Observe
as brand-new mobile ad networks, marketing techniques, and analytics tools
proliferate all around you.