егодня становится все сложнее провести четкое разделение между различными ключевыми аспектами бизнеса. С чего начинается маркетинг и где он заканчивается? Какие операции и методы имеют напрямую связаны с монетизацией и маркетинговыми стратегиями? В докладе освещены основополагающие принципы аффилиейтного маркетинга, а также рассматривается зависимость между привлечением траффика на сайт и превращением его в постоянных игроков. Описанные стратегии могут помочь любому издателю или команде разработчиков при небольшой доработке значительно увеличить продажи.

1. Agenda
About G2S
The eCommerce Industry
Needs to sell online
Case Studies
Our clients
Any Questions
Sell. More.

2. Agenda
About G2S
The eCommerce Industry
Needs to sell online
Case Studies
Our clients
Any Questions
Sell. More.

3. Gate2Shop Business Model
• Established in 2007
• Gate2Shop is an authorized reseller of digital goods
• Expand your customer base with more than 85
payment options
• Full customization and optimization of your payment
page
• Innovative billing models
• Affiliation and online MKT

4. Agenda
About G2S
The eCommerce Industry
Needs to sell online
Case Studies
Our clients
Any Questions
Sell. More.

5. The eCommerce Industry
• Growth Figures
• 08 to 11 – 14.05%
• 09 to 10 – 19.17%
• 10 to 11 – 14.26%

6. MMO Revenue 2010

7. Playing vs Paying I MMOs 2010

8. Playing vs Paying I Game Portals 2010

9. Payment Methods
Online Payment Distribution 2009 to 2012
2009 2012

10. Market Share in EU7
EU7 UK FR DE SP IT NL SW
Credit Cards 40% 60% 35% 26% 51% 51% 19% 34%
Debit Cards 24% 43% 57% 3% 14% 10% 14% 17%
RTB 26% 3% 3% 56% 20% 14% 43% 43%
PayPal 23% 35% 16% 22% 14% 26% 11% 11%
Cheque Giro 19% 5% 17% 31% 2% 19% 37% 13%
Cash 10% 3% 3% 10% 32% 19% 16% 24%

11. Agenda
About G2S
The eCommerce Industry
Needs to sell online
Case Studies
Our clients
Any Questions
Sell. More.

12. Ecommerce cycle
Shops and
shopping
experience
Complete
Payout and Traffic and
Back office Ecommerce online MKT
Cycle
Localization
and
payment
options

13. Shopping Experience
• Configure the best Online shop :
• Correct product management
• Easy to integrate and change
• Full product management – MKT and Inventory wise
• Payment Page Must
• Look and feel- customization.
• Correct and local payment options
• Local language according to IP
• Correct FX conversion
• Security and secure feeling
• Cross sales/up sale
• One click up sale.
• Local regulations

14. MKT And Traffic to your Site
MarketNetwork owns its own media properties.
Our contextual platform has over 600 million monthly impressions of
targeted pop unders, including CPM bidding.
Our portals www.plusgames.com and www.plusfun.com have over 100
million monthly impressions.
Our search site www.plusnetwork.com has over 60 million search queries.
Our toolbar has over 1 million installations with 25,000 daily clicks sold on a
CPC model.
Our affiliate network platform together with our in-house media properties
has over a billion of monthly impressions and clicks.

15. Localization and Payment options
• The right Language and currency
• The right Mix of payment options:85 methods in G2S:
• Credit cards/Debit cards
• Online/Offline transfers
• SMS/IVR
• Prepaid cards
• Alternative options: i.e: Ideal, Giropay,Sofortuberwisen
• Wallets : Paypal, ClickandBuy, Moneybookers, Moneta, Web-
money
• Local alternatives to cover world wide

16. Right Mix of Payment Options
+3
+2
+1
CC

17. Payout And Back Office
• Frequency of Payout:
• Flexibility
• No Delays
• Methods of Payout:
• Flexibility
• World wide
• Back office capabilities :
• Online reporter
• Integration to your back office with DMN
• Weekly reports
• New back office launched with daily balance and updates per
transaction of your payout needs.

18. Agenda
About G2S
The eCommerce Industry
Needs to sell online
Case Studies
Our clients
Any Questions
Sell. More.

19. Have the Right Payment Page
Increased Sales by
30%?

20. Cases and Results
• Active Customer Retention
• Payment Option Portfolio
• Promotional Features
• Remittance Cycles
• Billing Models - PayInAFlash

21. Active Customer Retention
• Designated Customer Retention Manager
• Constant monitoring of transactions
• Complete understanding of the business model
• Pro-active approach
• Close communication with end-customers

22. One Click Up-Sale
• A one-click promotional feature
• Adds a complementary product with a single click
• Completely secure and PCI compliant
• An easy and quick integration
• No additional costs

23. PayInAFlash
• An innovative payment module based on Flash
• Payments are made without any redirection
• Easy and fast integration
• A highly secure innovative billing model
• User-friendly interface and intuitive to use
• Multiple integration types

24. PayInAFlasht – How Does it Work
• Increase the convenience of your customers
• Increase your conversion with up to 20%
• Immediate impact on the customer satisafaction level
• Can be integrated to any game

25. Remittance Cycles
• Weekly remittances
• Speed up the investment process
• Allows you to plan promotional activities ahead
• Multi currency payouts => reduced conversion costs
• Single currency payout for exotic currencies

26. Payment Option Portfolio

27. Payment Option Portfolio
• Country specific cultures
• Adding payment options increases your customer base
• Right mix of payment vehicles => high conversion rate
• Mobile Payments and Prepaid cards open potentially
untapped shoppers
• Real-time Bank Transfers – Instant payments and no
reversals

28. Agenda
About G2S
G2S Features
The eCommerce Industry
Global Solutions
Reporting & Remittance
Our clients
Sell. More.

29. Yuval Ziv
Sell. More. sales@g2s.com
@gate2shop
LinkedIn: Gate2Shop
www.g2s.com
Thank you!