This was the deck used during the 15-min Lightning Talk on Gamification delivered by Leo Abdala on May 23rd 2014 to his fellow colleagues at CI&T. The presentation consists of studies, examples and cases from experts such as G. Zichermann, J. McGonigal, K. Werbach, R. Bartle, M. Csikszentmihalyi, M. Wu, K. Richardson, P. Lawrence and N. Nohria.

1. Lightning Talk
Gamification: Introduction
2014-05-23
Leonardo Abdala | Lead Digital Strategist | https://goo.gl/u9494
This was the deck used during the 15-
min Lightning Talk on Gamification
delivered by Leo Abdala on May 23rd
2014 to his fellow colleagues at CI&T.
The presentation consists of studies,
examples and cases from experts such
as G. Zichermann, J. McGonigal, K.
Werbach, R. Bartle, M.
Csikszentmihalyi, M. Wu, K.
Richardson, P. Lawrence and N. Nohria.

2. Gamification is the process of using
game thinking & mechanics to
engage audiences & solve problems
Gabe Zichermann
1

3. GAMES ?
1. Goal
2. Rules
3. Feedback system
4. Voluntary participation
Jane McGonigal
2

4. “A game is an opportunity to
focus our energy, with relentless
optimism, at something we’re good at
(or getting better at) and enjoy.”
― Jane McGonigal
Gamification
makes things more FUN!
3

5. FUN
Traveling,
Going to the movies,
Hanging out with friends,
Playing games,
Spending time with family,
Eating food,
Having sex...
Not FUN
Working,
Doing taxes,
Going to the gym,
Dieting,
Doing laundry,
Diaper changing,
Eating vegetables...
4

6. Fun vs. Not Fun…? Says who?
5
photo (c) http://www.humboldt.edu/explore/living.html

7. It's possible to make anything FUN
― or make them work ―
depending on its design6
Video-game: Air Traffic Controller 3
http://en.wikipedia.org/wiki/Air_Traffic_Controller_(video_game)

8. But... what does it mean to have FUN?
7

9. Drive to...
Acquire material goods and experiences that improve one's status relative to others, influence, power
Defendidentifying threats, seeking safety, protecting themselves and loved ones as well as one's beliefs
and resources from getting damaged
Bond feeling of belonging, communicating, forming social relationships and establishing mutually caring
commitment
Learnsatisfying curiosity, exploring new areas of knowledge, questioning, practicing new skills, pushing
boundaries
LAWRENCE, Paul R.; NOHRIA, Nitin.
Driven: How Human Nature Shapes our Choices. San Francisco: Jossey-Bass, 2001.8

10. 9
https://www.youtube.com/watch?v=8cuQ9mhvQCs

11. Flow
Csikszentmihalyi, M., Finding Flow, 1997.
Fiero
10

12. Player types
Richard Bartle, 1996.
Bartle Test of Gamer
Psychology:
https://goo.gl/jUdXbI
11

13. Player types
Michael Wu - 2011 GSummit
YouTube: http://goo.gl/HJfmZ5
12

14. Speed Camera Lottery
By Kevin Richardson

15. https://www.youtube.com/watch?v=iynzHWwJXaA

16. 13

17. Takeaways
First:
Define
your
GOALS
(SMART)
Not just
PBL
FUN
14

18. Questions?

19. Thank you!
@leonardoabdala