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Learning in leisure time
C4’s educational remit
TV wasn’t working for education
Now maybe ½ our spend is on games
Why   do we    games?  5  reasons.
# Because  our audience   loves  games.
[object Object],[object Object],[object Object],[object Object],US data = UK data
UK data = US data
# Because games can teach  anything
(Games  aren’t like school ) “ Games teach that  failure isn’t bad ,  and that  collaboration isn’t cheating. ”  (Henry Jenkins)
# Because games are  still  evolving
# Because games can print money
# Because games are  TV time
C4 Education’s game plan:
Perennial teen-centric topics +
… annual zeitgeisty themes.
Work 100% with UK indies
Go for the interesting price range
Bow Street Runner , game #1 (done)
Collaborative partnerships =
(The Great Sperm Race)
Routes , game #2 (done)
Routes  data
Episode: FAT Episode: BOOZE Routes  audience types  ,[object Object],[object Object],[object Object],[object Object]
1066 , game #3 (done)
Smokescreen , game #4 (September)
Privates , game #5 (Feb ’10)
The Curfew , game #6 (April ’10)
Unnamed science , game #7 (May ’10)
Cover Girl , game #8 (May ’10) This lady is 44 years old.
How do we measure success?
Social trends coming up
[object Object],[object Object],[object Object],[object Object],[object Object],Thank you!

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Games:EDU 09 Alice Taylor

Editor's Notes

  1. UK-based teenagers 14 – 19 (14-15, 16-17, 18-19) Less curriculum-oriented (but there is some) More life-skills oriented (how to get from 14 to 19 in one piece) Fun, connected, useful .
  2. C4 education history
  3. http://www.macfound.org/site/apps/nlnet/content2.aspx?c=lkLXJ8MQKrH&b=4192109&content_id={CF9B933A-8261-4FE5-B9AD-AD751CDEEFC6}&notoc=1
  4. http://open.bbc.co.uk/newmediaresearch/2006/01/bbc_uk_games_research.html
  5. http://www.gametrailers.com/video/e3-09-project-natal/50014
  6. In WoW households, TV-watching drops from av. 28 hours a week to 7, and the game is played for 24 hours a week. Direct replacement.
  7. Sex Drugs, alcohol Mental health Careers Money
  8. Science (needs women) Evolution Depression Happiness Entrepreneurship Death
  9. Genetics game to coincide with Darwin’s bicentennial; with Wellcome Trust Flash-based, minigames, ARG Televisual, with documentary & drama 600,000 to site, 500-900,000 viewers on TV, 20+m plays on minigames, majority teens
  10. 1066 Historically-accurate military strategy game Play the three battles of 1066 Multiplayer 750,000 plays in ONE MONTH (global)
  11. Numbers & % UK teens Analysis/Qual research Industry/Educational reception Awards Vs How Much It Cost
  12. Facebook & twitter & tv to consoles BUT! Games dropping in Japan