On Israel's recent Independence day, we launched the trivia game "Atzmaut le'Israel,” together with the Israel Democracy Institute and the news portal, Walla. The game was featured on IDI's and on Walla's Facebook pages for four consecutive days. The game was planned by the IDI Facebook page promotion, with the intent of reaching a young audience. The results of the campaign were astonishing. In 4 days, 3300 players played the game a total of 12,000 times. Via a fun game with no reward except for the prestige of reaching the "hall of fame," the IDI succeeded in creating a buzz and reaching 11,000 followers within several months. If you are interested, you are welcome to download the IDI's trivia game case study slideshow.

1. Israel Democratic Institute
Trivia Game - Case Study

2. Objectives
 Recruit new fans the Israel Democratic Institute ( IDI)
Facebook page
 Lead the democratic conversation in Social Media
 Appeal to young people who avoid serious issues

3. The Trivia Game
 Before you start we ask you to LIKE the page
 And allow us to write on your wall

4. The Trivia Game
 There is a bank of questions with 150-300 questions
 Objective to answer maximum number of questions

5. The Trivia Game
 A question with 4 answers , from which one is right
 If you answer it right’ you can pass to the next question.
 If you select 7 wrong answers in total, the game is over
 Follow the answer the right answer will be presented with
explanation (key issue to convey the right message)

6. It is about the message
 Follow the answer the right answer will be presented with
explanation (key issue to convey the right message)

7. Hall of Fame
 Top 40 players appear in the Hall of Fame

8. Some data
 We played two rounds of Trivia: Elections and
Independence day.
 Total 6300 players.
 In the second game we had 3200 players that played
the game 11,250 times
 2/3 of players finished the game, with average of 1.7
games per players
 12% played more than 10 times.
 5 answered right all questions
 1 player played 109 times !!!

9. Multi site game
 We played the same game in two fan pages:
• The IDI’s page and Walla Portal’s page. Same game but
each page collect its LIKE
• The promotion was done buy the news site Walla

10. LIKES
 Before the Trivia game we had 2700 LIKES
 After the first Trivia we reached 7000 LIKES
 After the second game we reached 10,970

11. Support Visual Question

12. Other style

15. LETS PLAY