Ex Machina is a Dutch company based in Amsterdam that is a leader in community gaming technology, enabling multiplayer games on the web and mobile since 1998. They introduced Julius 4.0, a community layer that supports games across devices including PC, console, mobile phone and more. They see trends in gaming moving from hardcore to accessible, closed platforms to open social APIs, physical to online distribution, and singleplayer to shared multiplayer experiences.

1. BCI for the Games Industry Jeroen Elfferich Ex Machina Social Gaming Technology www.exmachina.nl [email_address] +31 20 617 26 85 www.exmachina.nl

3. Introducing Julius 4.0 www.exmachina.nl Deus Deus Station Portal Portal Mobile Phone TV/Radio Broadcast Quiz Engine Game Module Game Module Game Module Julius Community Layer Julius Community Layer Quiz Engine ID Billing MIDP Game BREW Game Flash Browser PC / Console / PDA Browser Downl. Game Flash J2SE WAP Web ISP Operator Network Device Backend Game Module Quiz Engine Game Module Game Show Quiz Show External CMS, identity, personalisation, billing and provisioning products and services

4. Partners & Customers www.exmachina.nl

5. A Short History of Video Games

11. 2006-2010

13. Trends in Games: Device & Distributie www.exmachina.nl Van Naar Game-only devices (console) Web, mobile, console, IM gaan naadloos in elkaar over Gesloten platforms Open, sociale API’s Rigide structuur Episodes, syndicatie, mash-ups Vaste plekken en momenten Anytime, anywhere, any device

14. Trends in Games: Business Model www.exmachina.nl Van Naar Eenmalige aanschaf Abonnement Fysieke winkel Online distributie Banners Sponsoring, freemiums, in-game ads, cross-game community ads

15. Trends in Games: Gameplay www.exmachina.nl Van Naar Username Avatar Lange sessies ‘ Game snacks’ Stand-alone Connected, online Lineair Free roaming Op zichzelf staand ‘ Alles is een game’

16. Trends in Games: Social Gaming www.exmachina.nl Van Naar Anoniem Identiteit Identiteit Rijk profiel Solo Groep / clan / team Highscore (Social) network ranking Individueel Community Community (Casual) MMO Singleplayer Multiplayer Top-down gameplay Gedeeld, gevoed door spelers Vrienden per game Game overstijgend

17. Game Controllers www.exmachina.nl

18. Wii Fit www.exmachina.nl Wii Fit @ Youtube

19. Trends in Game Controllers www.exmachina.nl Van Naar Digital Analog Wired Wireless Proprietary wireless Bluetooth Buttons-only Motion-sensing Controller-only input Multi-modal (camera, microphone, touch) Niche-controllers Niche-controllers

20. Game Controllers www.exmachina.nl Device Controller Arcade Custom Console Button-based; motion-sensor; niche/custom PC & web Mouse/keyboard; niche/custom; BCI Handheld console Buttons; microphone; touch Mobile phone Buttons; motion-sensor; touch

22. www.exmachina.nl

23. Console Games Development Developer Publisher Manufacturer Consumer Retail Licenses Develops Sells Sells Markets Buys console

24. PC Games Development Developer Publisher Manufacturer Consumer Retail Develops Sells Sells Markets Buys PC

25. Web Games Development Developer Website Consumer Advertiser Develops Pays Advertises Downloads Purchases

26. Mobile Games Development Developer Publisher Manufacturer Consumer Operator Develops Aggregates Sells Markets Buys Mobile Phone