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A new generation of games is emerging:
games that start at a set time, that have
episodes, even seasons. Games that will
be played by tens if not hundreds of thousands
simultaneously. Games that are becoming like a service and less like a product.
This presentation by Jeroen Elfferich shows that games, especially online ones, should perhaps focus more on TV that the traditional obsession that videogame developers have had with cinema. And given the incredible amount of pioneering that has always taken place in Holland, this provides tremendous opportunties to companies based or partnering there.