Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Videogames:  raising interactive digital entertainment industry Marlin Sugama IGDA Indonesia Chapter www.inaigda.org www.i...
Section 1- Introduction to Videogames <ul><li>Wider understanding of videogames </li></ul><ul><li>Definitions in Videogame...
What is video game <ul><li>A  video game  is a game that involves interaction with a user interface to generate visual fee...
Playing Video Games Can Take Away Your Life
Wider Understanding of Games Universal Fun Competitive New Media Interactivity Relationship
Platforms and Genres <ul><li>The term  &quot;platform&quot;  refers to the specific combination of electronic or computer ...
Platform <ul><li>Arcade </li></ul><ul><li>PC </li></ul><ul><li>Consoles (Nintendo, Playstation, Xbox) </li></ul><ul><li>Ha...
Arcades
Consoles
Handhelds
Market Research: <ul><li>DFC Intelligence Estimates Worldwide Portable Game Market to Exceed $10 Billion in 2007 </li></ul...
Other Handhelds <ul><li>MP4, iPhone, whatever…… </li></ul>
Genres <ul><li>Action </li></ul><ul><li>Action Adventures </li></ul><ul><li>Adventures </li></ul><ul><li>Construction and ...
 
Who is this?
SIM City, The Sims, Sims Theme Park, etc SIMS <ul><li>Will Wright </li></ul>
Wright’s Unified Grand Theory, 2004
Spore
Types <ul><li>Advergames </li></ul><ul><li>Edutainment </li></ul><ul><li>Propaganda Games (Militainment) </li></ul><ul><li...
There are a lot more than just MMORPG MAIN STREAM GAMES (MMO, Actions) Mobile Community  Games Casual  Games Advergames Mo...
Advertising + Games <ul><li>Advergames Example </li></ul>
InGame Product Placement <ul><li>Sponsor Logo </li></ul>
Edugames
Casual Games
Market Research <ul><li>2007: The Year the Video Game Industry Went Casual? </li></ul><ul><li>January 30, 2008 </li></ul><...
Community Games
Section 2- Game Industry <ul><li>Business Model </li></ul><ul><li>Options to enter the industry </li></ul><ul><li>Closer l...
Industry Overview <ul><li>Business Model </li></ul>Developers Publishers Gamers Distributors/ Retailers
Options <ul><li>Start a career </li></ul><ul><ul><li>Developer </li></ul></ul><ul><ul><li>Publisher </li></ul></ul><ul><li...
Developers Overview <ul><li>Profession </li></ul><ul><li>Engine Programmer </li></ul><ul><li>Tools Programmer </li></ul><u...
Careers in Game Development <ul><li>Business </li></ul><ul><ul><li>Executive producer </li></ul></ul><ul><ul><li>Line prod...
Careers in Game Development <ul><li>Art </li></ul><ul><ul><li>Character designer </li></ul></ul><ul><ul><li>Environment de...
Careers in Game Development <ul><li>Technical </li></ul><ul><ul><li>Lead programmer </li></ul></ul><ul><ul><li>UI programm...
Challenge <ul><li>The art of making game </li></ul><ul><li>The business of making game </li></ul>
Art of Making Games <ul><li>Several issues to address: </li></ul><ul><li>Talents </li></ul><ul><li>Relevance in the global...
Culture of Gaming?
Culture of Gaming
Culture of Gaming
 
 
Business of Making Game <ul><li>Episodic contents (make more money) </li></ul><ul><li>Additional feature IP: adding compet...
Section 3- A Closer Look to the Market <ul><li>Market Survey Exercise </li></ul><ul><li>Questions: </li></ul><ul><li>What ...
 
What device are you play games on? <ul><li>Asia Pacific  still </li></ul><ul><li>very PC focused </li></ul>Mobile phones s...
Game Market Overview- Regional <ul><li>Compared to North America and Europe, Asia remains mostly a PC gaming, rather than ...
What do gamers looking for in games? <ul><li>Challenge </li></ul><ul><li>Competition </li></ul><ul><li>Emotional </li></ul...
Asian Market Implications <ul><li>Online is the “key feature” for games in Asia </li></ul><ul><li>Early signs of where onl...
The Crims
Serious Games
Asian Market Implications <ul><li>Platforms </li></ul><ul><li>PCs by far dominate over consoles- but mobiles are key emerg...
Asian Market Implications <ul><li>There are alternatives </li></ul><ul><li>Advertising (in-game, pre-game, post-game, bran...
Recap <ul><li>There are a lot more games genres besides MMO </li></ul><ul><li>It takes art, tech and biz to create a game ...
Refferences <ul><li>http://gambit.mit.edu </li></ul><ul><li>www.orisinal.com  </li></ul><ul><li>http://www.dfcint.com </li...
<ul><li>Stay Creative, Have Fun </li></ul>
Upcoming SlideShare
Loading in …5
×

of

Videogames: Raising Interactive Digital Entertainment Industry Slide 1 Videogames: Raising Interactive Digital Entertainment Industry Slide 2 Videogames: Raising Interactive Digital Entertainment Industry Slide 3 Videogames: Raising Interactive Digital Entertainment Industry Slide 4 Videogames: Raising Interactive Digital Entertainment Industry Slide 5 Videogames: Raising Interactive Digital Entertainment Industry Slide 6 Videogames: Raising Interactive Digital Entertainment Industry Slide 7 Videogames: Raising Interactive Digital Entertainment Industry Slide 8 Videogames: Raising Interactive Digital Entertainment Industry Slide 9 Videogames: Raising Interactive Digital Entertainment Industry Slide 10 Videogames: Raising Interactive Digital Entertainment Industry Slide 11 Videogames: Raising Interactive Digital Entertainment Industry Slide 12 Videogames: Raising Interactive Digital Entertainment Industry Slide 13 Videogames: Raising Interactive Digital Entertainment Industry Slide 14 Videogames: Raising Interactive Digital Entertainment Industry Slide 15 Videogames: Raising Interactive Digital Entertainment Industry Slide 16 Videogames: Raising Interactive Digital Entertainment Industry Slide 17 Videogames: Raising Interactive Digital Entertainment Industry Slide 18 Videogames: Raising Interactive Digital Entertainment Industry Slide 19 Videogames: Raising Interactive Digital Entertainment Industry Slide 20 Videogames: Raising Interactive Digital Entertainment Industry Slide 21 Videogames: Raising Interactive Digital Entertainment Industry Slide 22 Videogames: Raising Interactive Digital Entertainment Industry Slide 23 Videogames: Raising Interactive Digital Entertainment Industry Slide 24 Videogames: Raising Interactive Digital Entertainment Industry Slide 25 Videogames: Raising Interactive Digital Entertainment Industry Slide 26 Videogames: Raising Interactive Digital Entertainment Industry Slide 27 Videogames: Raising Interactive Digital Entertainment Industry Slide 28 Videogames: Raising Interactive Digital Entertainment Industry Slide 29 Videogames: Raising Interactive Digital Entertainment Industry Slide 30 Videogames: Raising Interactive Digital Entertainment Industry Slide 31 Videogames: Raising Interactive Digital Entertainment Industry Slide 32 Videogames: Raising Interactive Digital Entertainment Industry Slide 33 Videogames: Raising Interactive Digital Entertainment Industry Slide 34 Videogames: Raising Interactive Digital Entertainment Industry Slide 35 Videogames: Raising Interactive Digital Entertainment Industry Slide 36 Videogames: Raising Interactive Digital Entertainment Industry Slide 37 Videogames: Raising Interactive Digital Entertainment Industry Slide 38 Videogames: Raising Interactive Digital Entertainment Industry Slide 39 Videogames: Raising Interactive Digital Entertainment Industry Slide 40 Videogames: Raising Interactive Digital Entertainment Industry Slide 41 Videogames: Raising Interactive Digital Entertainment Industry Slide 42 Videogames: Raising Interactive Digital Entertainment Industry Slide 43 Videogames: Raising Interactive Digital Entertainment Industry Slide 44 Videogames: Raising Interactive Digital Entertainment Industry Slide 45 Videogames: Raising Interactive Digital Entertainment Industry Slide 46 Videogames: Raising Interactive Digital Entertainment Industry Slide 47 Videogames: Raising Interactive Digital Entertainment Industry Slide 48 Videogames: Raising Interactive Digital Entertainment Industry Slide 49 Videogames: Raising Interactive Digital Entertainment Industry Slide 50 Videogames: Raising Interactive Digital Entertainment Industry Slide 51 Videogames: Raising Interactive Digital Entertainment Industry Slide 52 Videogames: Raising Interactive Digital Entertainment Industry Slide 53 Videogames: Raising Interactive Digital Entertainment Industry Slide 54
Upcoming SlideShare
Company Picnic Games and Rides
Next

7 Likes

Share

Videogames: Raising Interactive Digital Entertainment Industry

Videogames: Raising Interactive Digital Entertainment Industry

  1. 1. Videogames: raising interactive digital entertainment industry Marlin Sugama IGDA Indonesia Chapter www.inaigda.org www.igda.org
  2. 2. Section 1- Introduction to Videogames <ul><li>Wider understanding of videogames </li></ul><ul><li>Definitions in Videogames </li></ul><ul><li>Opportunities in developing games </li></ul>
  3. 3. What is video game <ul><li>A  video game  is a game that involves interaction with a user interface to generate visual feedback on a video device. </li></ul>
  4. 4. Playing Video Games Can Take Away Your Life
  5. 5. Wider Understanding of Games Universal Fun Competitive New Media Interactivity Relationship
  6. 6. Platforms and Genres <ul><li>The term &quot;platform&quot; refers to the specific combination of electronic or computer hardware which, in conjunction with low-level software, allows a video game to operate. The term &quot;system&quot; is also commonly used. </li></ul><ul><li>Genres are dependent on content for definition, genres have changed and evolved as newer styles of video games are created (ex MMORPG) </li></ul>
  7. 7. Platform <ul><li>Arcade </li></ul><ul><li>PC </li></ul><ul><li>Consoles (Nintendo, Playstation, Xbox) </li></ul><ul><li>Handheld Devices (Mobile phone, PDA, MP4 player, etc) </li></ul><ul><li>Customized Hardware (machine in amusement center) </li></ul>
  8. 8. Arcades
  9. 9. Consoles
  10. 10. Handhelds
  11. 11. Market Research: <ul><li>DFC Intelligence Estimates Worldwide Portable Game Market to Exceed $10 Billion in 2007 </li></ul><ul><li>March 21, 2007 </li></ul><ul><li>http://www.dfcint.com </li></ul>
  12. 12. Other Handhelds <ul><li>MP4, iPhone, whatever…… </li></ul>
  13. 13. Genres <ul><li>Action </li></ul><ul><li>Action Adventures </li></ul><ul><li>Adventures </li></ul><ul><li>Construction and Management Simulation </li></ul><ul><li>Life Simulation </li></ul><ul><li>Role Playing </li></ul><ul><li>Strategy </li></ul><ul><li>Vehicle Simulation </li></ul><ul><li>Music, Party, Programming, Puzzle, Sport, Traditional </li></ul>
  14. 15. Who is this?
  15. 16. SIM City, The Sims, Sims Theme Park, etc SIMS <ul><li>Will Wright </li></ul>
  16. 17. Wright’s Unified Grand Theory, 2004
  17. 18. Spore
  18. 19. Types <ul><li>Advergames </li></ul><ul><li>Edutainment </li></ul><ul><li>Propaganda Games (Militainment) </li></ul><ul><li>Games for Change (Social) </li></ul><ul><li>Games for Health (Health Care Application) </li></ul><ul><li>Exergaming (non entertainment purposes) </li></ul>
  19. 20. There are a lot more than just MMORPG MAIN STREAM GAMES (MMO, Actions) Mobile Community Games Casual Games Advergames Mods Serious Games Edugames
  20. 21. Advertising + Games <ul><li>Advergames Example </li></ul>
  21. 22. InGame Product Placement <ul><li>Sponsor Logo </li></ul>
  22. 23. Edugames
  23. 24. Casual Games
  24. 25. Market Research <ul><li>2007: The Year the Video Game Industry Went Casual? </li></ul><ul><li>January 30, 2008 </li></ul><ul><li>http://www.dfcint.com/wp/?p=204 </li></ul>
  25. 26. Community Games
  26. 27. Section 2- Game Industry <ul><li>Business Model </li></ul><ul><li>Options to enter the industry </li></ul><ul><li>Closer look to Game Developers </li></ul><ul><li>Challenge in developing games </li></ul>
  27. 28. Industry Overview <ul><li>Business Model </li></ul>Developers Publishers Gamers Distributors/ Retailers
  28. 29. Options <ul><li>Start a career </li></ul><ul><ul><li>Developer </li></ul></ul><ul><ul><li>Publisher </li></ul></ul><ul><li>Start a new company </li></ul><ul><ul><li>Developer </li></ul></ul><ul><ul><li>Publisher </li></ul></ul><ul><ul><li>Aggregator </li></ul></ul>
  29. 30. Developers Overview <ul><li>Profession </li></ul><ul><li>Engine Programmer </li></ul><ul><li>Tools Programmer </li></ul><ul><li>Graphic Programmer </li></ul><ul><li>AI Programmer </li></ul><ul><li>Game Play Programmer </li></ul><ul><li>UI Programmer </li></ul><ul><li>Network Programmer </li></ul><ul><li>Porting Programmer </li></ul><ul><li>Character Concept </li></ul><ul><li>Background/Level Concept </li></ul><ul><li>Digital Painters </li></ul><ul><li>3D Modeler </li></ul><ul><li>2D/3D Animator </li></ul><ul><li>Compositor </li></ul><ul><li>Audio </li></ul><ul><li>Executive Producers </li></ul><ul><li>Line Producers </li></ul><ul><li>Producers </li></ul><ul><li>Studio Head </li></ul>TECH ART BIZ
  30. 31. Careers in Game Development <ul><li>Business </li></ul><ul><ul><li>Executive producer </li></ul></ul><ul><ul><li>Line producer </li></ul></ul><ul><ul><li>Licensing Producer </li></ul></ul><ul><ul><li>Project Manager </li></ul></ul>
  31. 32. Careers in Game Development <ul><li>Art </li></ul><ul><ul><li>Character designer </li></ul></ul><ul><ul><li>Environment designer </li></ul></ul><ul><ul><li>Sound engineer </li></ul></ul><ul><ul><li>UI Designer </li></ul></ul><ul><ul><li>2D Digital Artist </li></ul></ul><ul><ul><li>3D Modeler </li></ul></ul><ul><ul><li>3D Animator </li></ul></ul>
  32. 33. Careers in Game Development <ul><li>Technical </li></ul><ul><ul><li>Lead programmer </li></ul></ul><ul><ul><li>UI programmer </li></ul></ul><ul><ul><li>Database programmer </li></ul></ul><ul><ul><li>Game mechanic programmer </li></ul></ul><ul><ul><li>VFX programmer </li></ul></ul>
  33. 34. Challenge <ul><li>The art of making game </li></ul><ul><li>The business of making game </li></ul>
  34. 35. Art of Making Games <ul><li>Several issues to address: </li></ul><ul><li>Talents </li></ul><ul><li>Relevance in the global market </li></ul><ul><li>Culture of gaming </li></ul><ul><li>Collaboration and Network </li></ul>
  35. 36. Culture of Gaming?
  36. 37. Culture of Gaming
  37. 38. Culture of Gaming
  38. 41. Business of Making Game <ul><li>Episodic contents (make more money) </li></ul><ul><li>Additional feature IP: adding competitive advantage </li></ul><ul><li>Licensing </li></ul><ul><li>Merchandising </li></ul><ul><li>Ability to “bootstrapping” (earn revenue and grow at the same time ) </li></ul>
  39. 42. Section 3- A Closer Look to the Market <ul><li>Market Survey Exercise </li></ul><ul><li>Questions: </li></ul><ul><li>What device are “IN” now? </li></ul><ul><li>What is the regional market focus? </li></ul><ul><li>What gamers looking for in games? </li></ul><ul><li>Answers </li></ul><ul><li>What are the implications ? </li></ul>
  40. 44. What device are you play games on? <ul><li>Asia Pacific still </li></ul><ul><li>very PC focused </li></ul>Mobile phones started to appear as gaming platform DCI- Sept 2008
  41. 45. Game Market Overview- Regional <ul><li>Compared to North America and Europe, Asia remains mostly a PC gaming, rather than console market </li></ul>DCI- Sept 2008
  42. 46. What do gamers looking for in games? <ul><li>Challenge </li></ul><ul><li>Competition </li></ul><ul><li>Emotional </li></ul><ul><li>Fantasy </li></ul><ul><li>Social </li></ul>
  43. 47. Asian Market Implications <ul><li>Online is the “key feature” for games in Asia </li></ul><ul><li>Early signs of where online games are going </li></ul><ul><li>Social and Communicate </li></ul><ul><li>Virtual Ecosystem </li></ul><ul><li>Mobile </li></ul><ul><li>Signs of potential problems </li></ul><ul><li>Rudeness and Bullying </li></ul><ul><li>Poor connections and networks hindering game play </li></ul><ul><li>HW/SW divide in emerging markets </li></ul>
  44. 48. The Crims
  45. 49. Serious Games
  46. 50. Asian Market Implications <ul><li>Platforms </li></ul><ul><li>PCs by far dominate over consoles- but mobiles are key emerging platform </li></ul><ul><li>Games sales </li></ul><ul><li>… but piracy minimizes that lead when it come to game SW sales </li></ul><ul><li>More affluent and developed markets are not more willing to pay based on subscriptions, but, </li></ul>
  47. 51. Asian Market Implications <ul><li>There are alternatives </li></ul><ul><li>Advertising (in-game, pre-game, post-game, brand building) </li></ul><ul><li>Virtual items </li></ul><ul><li>And there are also (so far) largely untapped eyeballs </li></ul><ul><li>The long tail of casual gamers </li></ul>
  48. 52. Recap <ul><li>There are a lot more games genres besides MMO </li></ul><ul><li>It takes art, tech and biz to create a game </li></ul><ul><li>Videogame is all about technology, but selling is all about the market </li></ul><ul><li>Do what others think they can do next year, TODAY </li></ul>
  49. 53. Refferences <ul><li>http://gambit.mit.edu </li></ul><ul><li>www.orisinal.com </li></ul><ul><li>http://www.dfcint.com </li></ul><ul><li>www.gamasutra.com </li></ul><ul><li>www.gamedev-id.org </li></ul><ul><li>www.inaigda.org </li></ul><ul><li>www.igda.org </li></ul>
  50. 54. <ul><li>Stay Creative, Have Fun </li></ul>
  • YangMaoSF

    Apr. 15, 2013
  • chandraws

    Oct. 11, 2012
  • dwiperdana

    May. 8, 2012
  • digigaia

    Feb. 6, 2011
  • AlanSon

    Nov. 20, 2010
  • jhuber11

    Jul. 29, 2010
  • aauer85991

    Nov. 4, 2009

Views

Total views

4,079

On Slideshare

0

From embeds

0

Number of embeds

17

Actions

Downloads

0

Shares

0

Comments

0

Likes

7

×