Mobile Gaming History . 1997 : The first mobile gaming embedded on Nokia  6110 – Snake (400 milion units) 1999 : Wap games...
Market Figures TODAY : Mobile Data Services $180bilion 2008 (20% contents) TOMORROW : Mobile Data Services $340bilion by 2...
Mobile Games Revenues by Regional In Italia il mercato del mobile gaming ha generato circa 71 milioni di euro nel 2007
Player Demographic
Mobile Games Genre EUROPE
The Past <ul><li>Fragmentation </li></ul><ul><li>Lack of innovation  </li></ul><ul><li>Low Revenue share </li></ul><ul><li...
The Present ANDROID MARKET BB APPLICATION CENTER APP STORE AD-FUNDED BIZ MODEL MOBILE TELECOMS APP STORE PALM STORE WINDOW...
E No Brand, More Party
E THE FUTURE: MMMO Ancient Legion is the first italian MMMORPG, and one of the first european based <ul><li>- Cross platfo...
E THE FUTURE: SOCIAL Social Experiences have always been more fun….  <ul><li>Games Emotions: joy, fear, fruStration, achie...
E THE FUTURE: 3D + 3D Gamers are high-spender  + Console/PC/Arcade perfect + Hardcore users + Ecosystems and high end devi...
E THE FUTURE: CONNECTED <ul><li>GUITAR HERO MOBILE  by Hands On Mobile/Activision  </li></ul><ul><li>Release Date: Decembe...
E THE FUTURE: ENTERTAINMENT GAMES <ul><li>Ocarina  by Smule </li></ul><ul><li>+700k downloads at 0.99 dollars </li></ul><u...
E THE FUTURE: ADVERGAMES <ul><li>Wolkswagen Polo Challenge  by Fishlabs </li></ul><ul><li>350k downloads in the first 6 da...
THANKS FOR YOUR ATTENTION Fabio Viola , Founder of  Mobile Idea s.r.l.  and  DigitalFun s.r.l.
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Digital Entertainment Jam 25 April2009

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From Telecoms to open ecosystem, the mobile gaming market is changing!

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Digital Entertainment Jam 25 April2009

  1. 2. Mobile Gaming History . 1997 : The first mobile gaming embedded on Nokia 6110 – Snake (400 milion units) 1999 : Wap games launched across telcoms (Nokia 7110s). I-Mode -DoCoMo propretary standard in Japan! 2001 : Downloadable mobile games (java enabled phone Nokia 3410 and Siemens M50 colour screen) 2002 : Italian telcoms launch gaming area on the decks 2003 : Color phone/ Nokia N-Gage 2004-2005 : First Multiplayer turn based/real time 2006 : The Year of 3D Games 2008 : Apple change the mobile gaming world
  2. 3. Market Figures TODAY : Mobile Data Services $180bilion 2008 (20% contents) TOMORROW : Mobile Data Services $340bilion by 2013 TODAY: Mobile gaming $3 bilion 2008 TOMORROW : Mobile gaming $6.8 bilion by 2013 (In-Stat) $26.8bilion Film Industry 2007 $41.9 bilion Videogames Industry 2007 $30-40 bilion Music Industry 2007
  3. 4. Mobile Games Revenues by Regional In Italia il mercato del mobile gaming ha generato circa 71 milioni di euro nel 2007
  4. 5. Player Demographic
  5. 6. Mobile Games Genre EUROPE
  6. 7. The Past <ul><li>Fragmentation </li></ul><ul><li>Lack of innovation </li></ul><ul><li>Low Revenue share </li></ul><ul><li>No direct deals for small/medium company </li></ul>
  7. 8. The Present ANDROID MARKET BB APPLICATION CENTER APP STORE AD-FUNDED BIZ MODEL MOBILE TELECOMS APP STORE PALM STORE WINDOWS MARKETPLACE
  8. 9. E No Brand, More Party
  9. 10. E THE FUTURE: MMMO Ancient Legion is the first italian MMMORPG, and one of the first european based <ul><li>- Cross platform gameplay: Wap, I-Mode, sms, mms, Facebook, iPhone, Android </li></ul><ul><li>Community: Chat 1to1 and 1toMany, forum, clan infrastucture </li></ul><ul><li>Flexible Business Model: advertising, data traffic revenue share, subscription, micro-transactions… </li></ul><ul><li>Full Time experience: @school, work, public transport </li></ul><ul><li>Socialization : female 30% CB </li></ul>
  10. 11. E THE FUTURE: SOCIAL Social Experiences have always been more fun…. <ul><li>Games Emotions: joy, fear, fruStration, achievement… </li></ul><ul><li>+ </li></ul><ul><li>Social Emotions: friendship, love, envy, anger… </li></ul><ul><li>= </li></ul><ul><li>SOCIAL GAMING </li></ul><ul><li>+ 60m registered players </li></ul><ul><li>+ 40 milioni daily active users </li></ul><ul><li>- W.H.T.B.B. has over 15m customers </li></ul>PlayFish Stats – March 08 – March 09
  11. 12. E THE FUTURE: 3D + 3D Gamers are high-spender + Console/PC/Arcade perfect + Hardcore users + Ecosystems and high end devices 3D powered - Old mobile phones off - Expansive - N-GAGE NOKIA JAVA Real Football 2009 by Gameloft
  12. 13. E THE FUTURE: CONNECTED <ul><li>GUITAR HERO MOBILE by Hands On Mobile/Activision </li></ul><ul><li>Release Date: December 07 on Verizon Wireless (followed other mobile versions) </li></ul><ul><li>15 songs embedded and a subscription plan with 3 new songs-month </li></ul><ul><li>+1milion downloads and over 250k songs are played each month </li></ul><ul><li>POPEYE by Namco Networks </li></ul><ul><li>+100k Popeye comics downloaded in 6 months </li></ul><ul><li>Comics are downloaded directly to a player's mobile phone in exchange for points earned by successfully playing the game . </li></ul>
  13. 14. E THE FUTURE: ENTERTAINMENT GAMES <ul><li>Ocarina by Smule </li></ul><ul><li>+700k downloads at 0.99 dollars </li></ul><ul><li>+1200 songs UGC </li></ul><ul><li>people’s song have been listened +40 milioni times </li></ul><ul><li>PARTY ISLAND by Digital Chocolate </li></ul><ul><li>Community meets Gaming </li></ul><ul><li>Cross platform mini games shared by mobile and social network users </li></ul>
  14. 15. E THE FUTURE: ADVERGAMES <ul><li>Wolkswagen Polo Challenge by Fishlabs </li></ul><ul><li>350k downloads in the first 6 days of availability </li></ul><ul><li>Top Game in 21 country </li></ul>
  15. 16. THANKS FOR YOUR ATTENTION Fabio Viola , Founder of Mobile Idea s.r.l. and DigitalFun s.r.l.

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