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Road to Success (July 1st) - Mobile Game Development Alternatives - Andrew Burgert

This is the presentation slide used during YetiZen's Road to Success event on Mobile Game Development Alternatives. Presented by Andrew Burgert, GM Mobile of Globant.

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YetiZen
Mobile Game Development
Alternatives
Road to Success (July 1st) - Mobile Game Development Alternatives - Andrew Burgert
Our Practices
Graphics
Engineering
Digital PlatformsGaming
Experience
Game Engineering
We provide services to develop
products and tools to bring to life
the artists designs. This includes
Animation, Lighting, Shading,
Visualization Tools and Rendering.
We combine Game Design
with User Experience to create
experiences across multiple
platforms. We take these
experiences to non-gaming and
gaming contexts, seeking to
engage users and achieve
business goals through fun and
play.
We create and expand
centralized platforms for cross
platform developments.
A digital platform consists of a
coherent technical offer to
access a universe of distant,
interactive or non-interactive
services which can be
broadcasted or supplied on-line.
We develop full games and
features for multiple platforms:
(Social, PC, Mobile, Console).
We streamline the development
process creating feature-rich
products around the core IP.
We co-develop AAA games
working directly for world-class
video game developers.
.
Clients
Agenda
• Mobile Market Overview
• Development Alternatives
• Frameworks Comparison
• Other Dev Frameworks
Mobile Market Overview

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Road to Success (July 1st) - Mobile Game Development Alternatives - Andrew Burgert

  • 3. Our Practices Graphics Engineering Digital PlatformsGaming Experience Game Engineering We provide services to develop products and tools to bring to life the artists designs. This includes Animation, Lighting, Shading, Visualization Tools and Rendering. We combine Game Design with User Experience to create experiences across multiple platforms. We take these experiences to non-gaming and gaming contexts, seeking to engage users and achieve business goals through fun and play. We create and expand centralized platforms for cross platform developments. A digital platform consists of a coherent technical offer to access a universe of distant, interactive or non-interactive services which can be broadcasted or supplied on-line. We develop full games and features for multiple platforms: (Social, PC, Mobile, Console). We streamline the development process creating feature-rich products around the core IP. We co-develop AAA games working directly for world-class video game developers. .
  • 5. Agenda • Mobile Market Overview • Development Alternatives • Frameworks Comparison • Other Dev Frameworks
  • 7. Top Smartphone Platforms - US 1Q2103 Android iOS Windows Blackberry Linux Symbian Others 1Q2012 Android iOs Windows Blackberry Linux Symbian Others Operating System 1Q 2012 Market Share 1Q 2013 Market Share Growth Android 59.10% 75.00% 79.50% iOS 23.00% 17.30% 6.60% Windows Phone 2.00% 3.20% 133.30% Blackberry OS 6.40% 2.90% -35.10% Linux 2.40% 1.00% -41.70% Symbian 6.80% 0.60% -88.50% Others 0.40% 0.00% -83.30% Total 100.00% 100.00% 41.60%
  • 8. Android Versions Distribution Version Code Name Release date API level Distribution (jun 2013) 4.3.x Jelly Bean To be released 18 N/A 4.2.x Jelly Bean 13-Nov-2012 17 4.0% 4.1.x Jelly Bean 9-Jul-2012 16 29.0% 4.0.X Ice Cream Sandwich 16-Dec-2011 15 25.6% 3.2 Honeycomb 15-Jul-2011 13 0.1% 3.1 Honeycomb 10-May-2011 12 0.0% 2.3.3-2.3.7 Gingerbread 9-Feb-2011 10 36.4% 2.3-2.3.2 Gingerbread 6-Dec-2010 9 0.1% 2.2 Froyo 20-May-2010 8 3.2% 2.0-2.1 Éclair 26-Oct-2009 7 1.5% 1.6 Donut 15-Sep-2009 4 0.1% 1.5 Cupcake 30-Apr-2009 3 0.0%
  • 9. Why Using a Cross Platform Framework? Reduces costs and development time Leverage existing game codebase
  • 10. OSX, Windows, iOS, Android • C# - Large talent pool • Strong Flexible Editor • Large Community • Expensive Licenses per Platform • You can't make leverage of existing game code if it's not made with Unity • Extra platform features like IAPs require native code Dead Trigger, Temple Run, Shadow Run $1500 Unity Pro +$1500 iOS +$1500 Android
  • 11. 2 weeks 16 weeks 3 weeks iOS, Android, BlackBerry PlayBook, Windows, Mac OSX, LG Smart TV • Makes leverage of existing C++ game codebase • Proprietary IDE • Compiles to native code Cut the Rope, Plants vs Zombies, Call of Duty: Black Ops $499 to $3499 per seat per year • C++ has a steep ramp up • No game editor (IDE)
  • 12. • Free (but Xamarin needed for iOS) • Makes leverage of existing C# game code • Smooth porting pipeline with XNA • XNA is sunsetting iOS, Android, Mac OSX, Linux and Windows 8 , TBR PS3 Bastion, Skulls of the Shogun Free + Xamarin $999 per seat
  • 13. Supports: iOS, Android, Kindle, Nook • LUA - HTML5 • OpenGL, OpenAL, Google Maps, Box2D, Facebook, Game Center, in-app purchases • Can also be used to develop Hybrid apps • No 3D ShaqDown, Major Magnet $599 to $2499 per seat per year
  • 14. • Free! • Huge community, large talent pool • C++ (LUA and JS bindings) • Only 2D • Poor documentation • Difficult to debug in Android Tap Zoo, Zombie Farm, Tap Pets Free iOS, Android, Windows Phone 8, Blackberry, Win32, Linux, Windows 8 Metro, Mac OSX
  • 15. • Simple yet powerful • Easy to learn by non developers • Great for indies • IDE, In-App Purchases, Analytics, Advertising, Box2D • Proprietary scripting language • A little too simple for professional studios Aces of the Luftwaffe, Grave Maker $499.99 Mac OS, Windows, iOS, Android, Windows Phone 8, HTML5
  • 16. I have a game already developed and I want it to be multi-platform... Leverage your codebase using frameworks that compile to native code... Marmalade Licensed Monogame Free, Requires Xamarin Leverage your code: •C++ to iOS or Android •Objective C to Android Includes support for IAPs, Metrics, etc. Leverage your code: •C# to iOS or Android •Port XNA games to multiple platforms: iOS, Android, Windows 8 and Linux.
  • 17. I want to start from scratch a new multi-platform development... Start your new project with a strong engine that handles cross-platform from the get go... Unity Licensed Corona Licensed • Code once in C# and port effortlessly to iOS and Android • AAA 3D Art Quality thanks to a robust engine that performs. • Physx and Beast included • 2D Game engine prepared for Cross-Platform • Supports: • iOS, Android, Kindle Fire and NOOK • Offers a starter kit Marmalade Licensed Leverage your code: •C++ to iOS or Android •Objective C to Android Includes support for IAPs, Metrics, etc.
  • 18. I am an Indie developer and I want my app to be Cross Platform There are simpler alternatives that are accessible to indie devs... Cocos 2D X Free GameMaker Studio Licensed • Supports Windows 8, iOS, Android • Huge community with lots of learning resources • Supports Android, iOS and HTML5 • Simple yet deep scripting language • Powerful IDE that allows even non programmers to create games
  • 19. Framework Comparison Framework Programming Language Platform Support Tools License cost Unity C# - JavaScript iOS - Android - OSX - Windows - Linux - Web - PS3 - Xbox - Wii Complete IDE with a really powerful editor - Physx - Fmod - XCode & Eclipse Pipeline, etc. $1500 Unity Pro + $1500 iOS + $1500 Android Corona LUA, HTML5 iOS, Android, Kindle, Nook Corona SDK, including mobile simulator w/ changes reflected real time. $599 to $2499 per seat per year Marmalade C / C++, Obj-C, HTML5 iOS, Android, BlackBerry PlayBook, Windows, OSX, LG Smart TV   $499 to $3499 per seat per year Monogame C# iOS, Android, Mac OS X, Linux, Windows 8 Metro   Free + Xamarin (From $300 to $1900) Cocos2D-X C++, LUA, JavaScript iOS, Android, Windows Phone 8, Blackberry, Windows, Mac OSX, Linux Several 3rd . party Free GameMaker Studio Proprietary script language Mac OS, Windows, iOS, Android, Windows Phone 8, HTML5 Complete yet simple IDE $499.99
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Editor's Notes

  1. Android, more market penetration but less monetization than iOS Device diversity and fragmentation, although in tablet space iOS leads Two Android stores, Google Play and Amazon store
  2. Specialized tools
  3. Asset Store, AirPlay
  4. Play Station 3, Ousha
  5. Only mobile, no 3D, deployment mobile to test
  6. GameSalad for RAD
  7. Marmalade Juice from Obj-C port to other platforms, Box2D
  8. Marmalade Quick, better than Corona
  9. 2D X requires more engineering effort