Next Generation Content Creation, Delivery and Consumption at MediaLive, Abu Dhabi
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The document discusses future trends in media content creation, delivery, and consumption across multiple screens. It notes the rise of personal devices like smartphones and tablets and explores how users are interacting with and discovering content through social media, search, and artificial intelligence. New forms of interaction like touch, gesture, and voice are changing how people engage with media. The challenges ahead include issues around fragmentation across devices and platforms, and determining the roles of technology companies, operators, and content creators in the emerging media ecosystem.
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Next Generation Content Creation, Delivery and Consumption at MediaLive, Abu Dhabi
- 1. Next Generation Content Creation, Delivery and Consumption MediaLive Abu Dhabi Jeroen Elfferich @jeroen020 jeroen@exmachinagames.com www.exmachinagames.com @exmachinagames
- 2. We like Games, TV & People Amsterdam HQ, London, San Francisco Entertainment & Advertising
- 3. Build it And they will come
- 5. Screens Everywhere โข Public, shared: outdoors, stadium etc โข Private, shared: TV โข Personal, productive: PC, laptop โข Personal, consumption: tablet โข Personal, digital swiss army knife: smartphone
- 7. Feel, watch, listen โข Remote Control โข Mouse โข Keyboard โข Touchscreen โข Waving arms & stomping feet โข Voice
- 9. Cross-platform and online viewers skew Cross-platform viewing significantly younger 18- 52% 37% 11% 34 35- 4% 73% 22% 49 85% 13% 2% 50 + Base sizes: Total=2833 TV Only TV and Online Online Only TV Only=1921 Online Only=189 Both TV/Online=723 โHow do you typically watch [original series TV]?โ Research study conducted among online consumers by comScore in May 2011 US, Comscore, 2011
- 10. Content Discovery โข Advertise โข Guide (newspaper, TV EPG, online guide) โข Social (watercooler, mail, IM, facebook, Twitter, check-in apps) โข Search (Google, Net๏ฌix, piracy) โข Arti๏ฌcial intelligence (oh dear)
- 11. How much media does a 20 year old consumes per day?
- 12. 9 hours
- 13. How much time does this take?
- 14. 6 hours
- 15. Media Multitaskers UK, Deloitte, 2011
- 17. Building Blocks โข Social (inside or outside of facebook?) โข Touch, gesture, voice โข Media multitasking โข Screens everywhere โข Broadband everywhere โข Game mechanics
- 18. Technology vs Media โข Technology is global โข Culture is local โข Media is culture โข Future media depends on technology
- 19. Challenges โข Shovelware โข Fragmentation โข Synchronization โข TV producers vs broadcasters โข Operatorโs and manufacturerโs roles โข Twitter, Facebook, Apple, Google?
- 20. Content Ecosystem โข Content value chain diversi๏ฌcation โข More power to content creators, consumers โข Pressure on operators and non-exclusive distributors and retailers to add more value โข Advertising money will be spend wiser โข Interaction, participation = business
- 22. Content & Interaction โข Movie, drama: lean back, ambient data โข Documentary: background, โdid you knowโ โข Reality: chat, gossip, poll, prediction โข Game show: play along, compete โข Talent contest: vote, rate, chat โข Sport: predict, stats, replay, fan trivia
- 23. Video Conver- Game sation Sweet spot Interaction Communication Com- munity
- 24. Future Media โข Utilizes technology โข Re๏ฌects culture โข Multi-screen optimized โข Often based on live, communal events โข Involves, rewards, excites