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Web2.0 Project: Convert Software Introduction
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- 4. Conve! Conversion Marketing &Web Analytics
- 5. Conversion Marketing &Web Analytics
- 6. Current Online Marketing
- 7. Current Online Marketing
- 8. Current Online Marketing • Google Analytics are in depth but not actionable. • What about the people that came to your site and left? How do we get them back?
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- 11. Actionable Analytics • Thereis a process to converting visitors into buyers. • Don’t squander the investment in online visibility by neglecting the consumer experience.
- 12. Plug The Holes& Increase Conversions
- 13. Plug The Holes& Increase Conversions
- 14. Plug The Holes& Increase Conversions • Convert can help you plug the holes in the funnel and increase your conversion rates! • Actionable analytics that help create the Amazon experience for your website.
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- 20. • Visit History • Search Term • Geography • Demographics Right • Real-Time Behavior Person • Historical Behavior or Transactions • Past Engagement Preferences
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- 24. • Dynamic HTML • Special Marketing Officers & Promos • Dynamic & Static Forms Right • Proactive Chat & Invitations Way • Click-to-Call • Page Push • E-Mail Marketing
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- 28. • Contextual BasedUpon Location on the Web Site Right • In Transaction Process Place • In Research Process
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- 32. • Immediate Delivery • Time Delay • Conditional Based Upon Response (“If-Then-Else”) Right • Conditional Based Upon Time History (Unique of Multiple Deliveries)
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- 36. • Technology (Java,AJAX, HTML) • Floating • Animated (Moving on Screen) Right • Pop-Up Method • Inline • (Unique or Multiple Deliveries)
- 37. Profiles Zero in onyour Customers
- 38. Profiles Zero in onyour Customers
- 39. Profiles Zero in on your Customers Search Engine and Keywords Demographics & Personality Information Historical Website Behavior Custom variables Lead Generation Source Shopping Cart & E-Commerce Purchasing History Page and Site Time Engagement Preferences (Historical) Engagement results or other promo
- 40. Profiles Zero in on your Customers Not every Search Engine and Keywords visitor Demographics & Personality Information needs 10% Historical Website Behavior Custom variables off to Lead Generation Source purchase Shopping Cart & E-Commerce Purchasing History Page and Site Time Engagement Preferences (Historical) Engagement results or other promo
- 41. Profiles Zero in on your Customers Not every Search Engine and Keywords visitor Demographics & Personality Information needs 10% Historical Website Behavior Custom variables off to Lead Generation Source purchase Shopping Cart & E-Commerce With Convert Purchasing History Page and Site Time you can offer Engagement Preferences (Historical) discounts to Engagement results only those who or other promo require it.
- 42. Engagements Engage Visitors Deeply.Intelligently. Automatically
- 43. Engagements Engage Visitors Deeply.Intelligently. Automatically
- 44. Engagements Engage Visitors Deeply. Intelligently. Automatically Integrated Split (A/B) Testing Engine Marketing Offers Dynamic Site Personalization Chat Invitations Dynamic Landing Pages Click-to-Call Browser Push Convert allows marketers to send any Web accessible content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.
- 45. Engagements Engage Visitors Deeply. Intelligently. Automatically Integrated Split (A/B) Testing Engine With many ways Marketing Offers to engage visitors, Dynamic Site Personalization Convert can tailor Chat Invitations Dynamic Landing Pages the message based Click-to-Call on a profile Browser Push Convert allows marketers to send any Web accessible segmentation. content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.
- 46. Engagements Engage Visitors Deeply. Intelligently. Automatically Integrated Split (A/B) Testing Engine With many ways Marketing Offers to engage visitors, Dynamic Site Personalization All visitors Convert can tailor Chat Invitations Dynamic Landing Pages are not the the message based Click-to-Call same, why on a profile Browser Push Convert allows marketers to send any Web accessible engage the segmentation. content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of same? static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.
- 47. Messaging Deliver Demand throughPersonalized,, Contextual Messaging Campaigns Convert’s integrated messaging and demand generation marketing system is integral to any multi-touch marketing campaign: Dynamic (“triggered”) e-mails based upon a real-time profile match, query e-mails (all visitors that have purchased $100 in goods in the last 90 days), subscription e-mail campaigns (i.e. newsletters, specials lists, etc.), and trickle (drip) e-mail campaigns. Convert also is including a real-time messaging system to communicate over public instant messaging networks.
- 48. Messaging Deliver Demand throughPersonalized,, Contextual Messaging Campaigns Convert’s integrated messaging and demand generation marketing system is integral to any multi-touch marketing campaign: Dynamic (“triggered”) e-mails based upon a real-time profile match, query e-mails (all visitors that have purchased $100 in goods in the last 90 days), subscription e-mail campaigns (i.e. newsletters, specials lists, etc.), and trickle (drip) e-mail campaigns. Convert also is including a real-time messaging system to communicate over public instant messaging networks.
- 49. Messaging Deliver Demand through Personalized,, Contextual Messaging Campaigns Convert’s integrated messaging and Instant Messaging (Triggered) demand generation marketing system is Query Email Marketing integral to any multi-touch marketing Subscription Email Marketing campaign: Dynamic (“triggered”) e-mails based upon a real-time profile match, Dynamic (Triggered) Email Marketing query e-mails (all visitors that have Trickle Email Marketing purchased $100 in goods in the last 90 days), subscription e-mail campaigns (i.e. newsletters, specials lists, etc.), and trickle (drip) e-mail campaigns. Convert also is including a real-time messaging system to communicate over public instant messaging networks.
- 50. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
- 51. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
- 52. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
- 53. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
- 54. Insightalytics Answer the Who,What,When,Why and How - Right Now! Convert not only provides valuable visitor data but it also features various analytics that will give a unique insight into the marketing of your online business.
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- 58. Network Architecture Simple Secure
- 59. Network Architecture Simple Secure Reliable
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- 61. E-Commerce Solutions Sell MoreEffectively w/ Convert 360º
- 62. E-Commerce Solutions Sell MoreEffectively w/ Convert 360º Directly Measure Uplift and ROI
- 63. E-Commerce Solutions Sell MoreEffectively w/ Convert 360º Directly Measure Uplift and ROI Cross Sell - Upsell
- 64. E-Commerce Solutions Sell MoreEffectively w/ Convert 360º Directly Measure Uplift and ROI Cross Sell - Upsell E-Mail Marketing
- 65. E-Commerce Solutions Sell MoreEffectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Cross Sell - Upsell E-Mail Marketing
- 66. E-Commerce Solutions Sell MoreEffectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Reduce Abandoned Transactions Cross Sell - Upsell E-Mail Marketing
- 67. E-Commerce Solutions Sell MoreEffectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Reduce Abandoned Transactions Cross Sell - Upsell Microtarget Visitors E-Mail Marketing
- 68. E-Commerce Solutions Sell MoreEffectively w/ Convert 360º Recover Abandoned Shopping Carts Directly Measure Uplift and ROI Reduce Abandoned Transactions Cross Sell - Upsell Microtarget Visitors E-Mail Marketing Split Test Promotions
- 69. Convert for Lead Generation
- 70. Convert for Lead Generation Insightalytics Zeros in on Site Abandonment
- 71. Convert for Lead Generation Insightalytics Zeros in on Site Abandonment Demand Generate
- 72. Convert for Lead Generation Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Demand Generate
- 73. Convert for Lead Generation Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Demand Generate
- 74. Convert for Lead Generation Contextual Marketing Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Demand Generate
- 75. Convert for Lead Generation Contextual Marketing Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
- 76. Convert for Lead Generation Contextual Marketing Landing Page Optimization Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
- 77. Convert for Lead Generation Contextual Marketing Landing Page Optimization Richer Leads Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
- 78. Convert for Lead Generation Contextual Marketing More Leads, No Additional Spend Landing Page Optimization Richer Leads Microconversions + Convert 360˚ Visitor DB Add Conversion Points in Minutes Insightalytics Zeros in on Site Abandonment Convert Leads Across Conversion Points Demand Generate
- 79. Credits • Director -Naimish Patel • Audio - Provided by The Free Music Archive • Images - Copyright Convert Marketing