Silverpop offers a powerful marketing automation solution called Engage that is built on an email marketing platform. Engage allows marketers to efficiently drive revenue and build brand loyalty by delivering highly relevant communications that nurture customer relationships from initial interest through conversion and beyond. The platform enables marketers to create and manage sophisticated multichannel marketing campaigns, generate and score leads, and increase response rates. Marketers can also gain insights into marketing's contribution to revenue from one integrated solution.

1. ENGAGE OVERVIEW
Silverpop Engage
On-demand Marketing Automation and Email Marketing for Today’s Savvy Marketer
S ilverpop is the only marketing technology provider that
offers a powerful marketing automation solution built
atop a scalable email marketing platform. The company has
prospect relationships from interest to conversion and beyond.
Experience the benefits of Silverpop’s Engage platform
more than a decade of experience empowering marketers to by easily developing dynamic, repeatable and measurable
deliver highly relevant communications that efficiently drive marketing programs. Generate, score and nurture your
revenue while also building brand loyalty. Companies rely on contacts. Increase response rates, route only qualified leads to
Silverpop’s Engage platform to create and manage sophisticated sales and finally have the insight into marketing’s bottom line
multichannel marketing campaigns that nurture customer and contribution to revenue – all from one solution.
Multichannel Marketing Built by Marketers for Marketers
EMAIL SOCIAL MOBILE WEB
INTEGRATIONS
COLLECT CREATE AUTOMATE & EXECUTE ANALYZE & MEASURE
SERVICES
• Web Forms • WYSIWYG Email editor • Automated Multi-Track • Revenue Reporting
• Web Tracking • Landing Pages Communication Programs • Campaign Metrics
• Robust Administrator And • Drag and Drop • Lead Nurturing Campaigns • Email Metrics
Permission Controls Form Builder • Lead Generation Campaigns
• International Character • Surveys • CRM Integration
Support • Dynamic Content • Centralized Lead Scoring
• Large Number Of DB Fields • Progressive Web Forms • Multiple Lead Scoring Models
• Lead Management
• Social Media Marketing
• Send Time Optimization
SECURITY DELIVERABILITY SCALABILITY
• Harness the effectiveness of multichannel, behavioral marketing • Score leads throughout the sales cycle until they reach a “qualified”
within one powerful automation engine sales-ready status
• Easily create landing pages and Web forms that can effectively • Shorten the time to realize return-on-investment by getting
capture and generate more business leads results-generating campaigns out the door quickly
• Create automated lead generation and lead nurturing • Make informed decisions on marketing strategy and provide
campaigns substantiated metrics reports to key company stakeholders
www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 1

2. ENGAGE OVERVIEW
The Silverpop Difference
With its unique combination of marketing automation and email
marketing capabilities, Silverpop’s Engage solution is designed
for those who want powerful tools, time-tested best practices,
sophisticated techniques and want to be “up and running”
quickly - without the need for third-party or even IT support.
• Experience the benefit of true behavioral marketing
• Reactively respond to historical interactions
• Proactively respond with relevant targeted messaging
• Increase your marketing outputs without straining existing
resources
• Benefit from deep automation capabilities without the stress Silverpop Engage Programs
of complexity
• Receive unparalleled training and 24x7 support
• Receive the most value for your dollar with our all inclu-
sive pricing structure
Silverpop Engage Solution Highlights
 Scalable Email Marketing
 Automated Lead Generation Silverpop Engage Lead Management
 Automated Lead Nurture
 Lead Scoring
 Lead Management
 CRM Integration
 Drag And Drop Builders
 Progressive Web Forms
 Multiple Lead Score Models Share-to-Social
 Web Tracking
 Share to Social
 Send Time Optimization
 Dynamic Content
 Survey
 Transact
 Web Tracking
Send Time Optimization
www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 2