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ENGAGE OVERVIEW




Silverpop Engage
On-demand Marketing Automation and Email Marketing for Today’s Savvy Marketer

S   ilverpop is the only marketing technology provider that
    offers a powerful marketing automation solution built
atop a scalable email marketing platform. The company has
                                                                                             prospect relationships from interest to conversion and beyond.

                                                                                             Experience the benefits of Silverpop’s Engage platform
more than a decade of experience empowering marketers to                                     by easily developing dynamic, repeatable and measurable
deliver highly relevant communications that efficiently drive                                marketing programs. Generate, score and nurture your
revenue while also building brand loyalty. Companies rely on                                 contacts. Increase response rates, route only qualified leads to
Silverpop’s Engage platform to create and manage sophisticated                               sales and finally have the insight into marketing’s bottom line
multichannel marketing campaigns that nurture customer and                                   contribution to revenue – all from one solution.


   Multichannel Marketing Built by Marketers for Marketers




                                          EMAIL                            SOCIAL                     MOBILE                          WEB
    INTEGRATIONS




                                   COLLECT                            CREATE                      AUTOMATE & EXECUTE                     ANALYZE & MEASURE




                                                                                                                                                                              SERVICES
                          • Web Forms                     • WYSIWYG Email editor                • Automated Multi-Track                  • Revenue Reporting
                          • Web Tracking                  • Landing Pages                         Communication Programs                 • Campaign Metrics
                          • Robust Administrator And      • Drag and Drop                       • Lead Nurturing Campaigns               • Email Metrics
                            Permission Controls             Form Builder                        • Lead Generation Campaigns
                          • International Character       • Surveys                             • CRM Integration
                            Support                       • Dynamic Content                     • Centralized Lead Scoring
                          • Large Number Of DB Fields     • Progressive Web Forms               • Multiple Lead Scoring Models
                                                                                                • Lead Management
                                                                                                • Social Media Marketing
                                                                                                • Send Time Optimization




                                             SECURITY                          DELIVERABILITY                          SCALABILITY


                   • Harness the effectiveness of multichannel, behavioral marketing        • Score leads throughout the sales cycle until they reach a “qualified”
                     within one powerful automation engine                                    sales-ready status
                   • Easily create landing pages and Web forms that can effectively         • Shorten the time to realize return-on-investment by getting
                     capture and generate more business leads                                 results-generating campaigns out the door quickly
                   • Create automated lead generation and lead nurturing                    • Make informed decisions on marketing strategy and provide
                     campaigns                                                                substantiated metrics reports to key company stakeholders




                                www.silverpop.com   © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc.              1
ENGAGE OVERVIEW




The Silverpop Difference
With its unique combination of marketing automation and email
marketing capabilities, Silverpop’s Engage solution is designed
for those who want powerful tools, time-tested best practices,
sophisticated techniques and want to be “up and running”
quickly - without the need for third-party or even IT support.

  • Experience the benefit of true behavioral marketing
    • Reactively respond to historical interactions
    • Proactively respond with relevant targeted messaging
  • Increase your marketing outputs without straining existing
    resources
  • Benefit from deep automation capabilities without the stress                                                                                 Silverpop Engage Programs
    of complexity
  • Receive unparalleled training and 24x7 support
  • Receive the most value for your dollar with our all inclu-
    sive pricing structure



     Silverpop Engage Solution Highlights

      Scalable Email Marketing
      Automated Lead Generation                                                                                    Silverpop Engage Lead Management

      Automated Lead Nurture
      Lead Scoring
      Lead Management
      CRM Integration
      Drag And Drop Builders
      Progressive Web Forms
      Multiple Lead Score Models                                                                     Share-to-Social
      Web Tracking
      Share to Social
      Send Time Optimization
      Dynamic Content
      Survey
      Transact
      Web Tracking


                                                                                                     Send Time Optimization




                         www.silverpop.com   © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc.         2

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Engage product overview pfd

  • 1. ENGAGE OVERVIEW Silverpop Engage On-demand Marketing Automation and Email Marketing for Today’s Savvy Marketer S ilverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has prospect relationships from interest to conversion and beyond. Experience the benefits of Silverpop’s Engage platform more than a decade of experience empowering marketers to by easily developing dynamic, repeatable and measurable deliver highly relevant communications that efficiently drive marketing programs. Generate, score and nurture your revenue while also building brand loyalty. Companies rely on contacts. Increase response rates, route only qualified leads to Silverpop’s Engage platform to create and manage sophisticated sales and finally have the insight into marketing’s bottom line multichannel marketing campaigns that nurture customer and contribution to revenue – all from one solution. Multichannel Marketing Built by Marketers for Marketers EMAIL SOCIAL MOBILE WEB INTEGRATIONS COLLECT CREATE AUTOMATE & EXECUTE ANALYZE & MEASURE SERVICES • Web Forms • WYSIWYG Email editor • Automated Multi-Track • Revenue Reporting • Web Tracking • Landing Pages Communication Programs • Campaign Metrics • Robust Administrator And • Drag and Drop • Lead Nurturing Campaigns • Email Metrics Permission Controls Form Builder • Lead Generation Campaigns • International Character • Surveys • CRM Integration Support • Dynamic Content • Centralized Lead Scoring • Large Number Of DB Fields • Progressive Web Forms • Multiple Lead Scoring Models • Lead Management • Social Media Marketing • Send Time Optimization SECURITY DELIVERABILITY SCALABILITY • Harness the effectiveness of multichannel, behavioral marketing • Score leads throughout the sales cycle until they reach a “qualified” within one powerful automation engine sales-ready status • Easily create landing pages and Web forms that can effectively • Shorten the time to realize return-on-investment by getting capture and generate more business leads results-generating campaigns out the door quickly • Create automated lead generation and lead nurturing • Make informed decisions on marketing strategy and provide campaigns substantiated metrics reports to key company stakeholders www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 1
  • 2. ENGAGE OVERVIEW The Silverpop Difference With its unique combination of marketing automation and email marketing capabilities, Silverpop’s Engage solution is designed for those who want powerful tools, time-tested best practices, sophisticated techniques and want to be “up and running” quickly - without the need for third-party or even IT support. • Experience the benefit of true behavioral marketing • Reactively respond to historical interactions • Proactively respond with relevant targeted messaging • Increase your marketing outputs without straining existing resources • Benefit from deep automation capabilities without the stress Silverpop Engage Programs of complexity • Receive unparalleled training and 24x7 support • Receive the most value for your dollar with our all inclu- sive pricing structure Silverpop Engage Solution Highlights  Scalable Email Marketing  Automated Lead Generation Silverpop Engage Lead Management  Automated Lead Nurture  Lead Scoring  Lead Management  CRM Integration  Drag And Drop Builders  Progressive Web Forms  Multiple Lead Score Models Share-to-Social  Web Tracking  Share to Social  Send Time Optimization  Dynamic Content  Survey  Transact  Web Tracking Send Time Optimization www.silverpop.com © 2011 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. 2