The document discusses website personalization and how Selligent can help identify visitors and personalize their experience. Selligent can identify known contacts and create behavioral profiles for unknown visitors to tailor content. It then provides examples of how Selligent improves the visitor journey and targeting across owned and paid channels. Selligent allows creating, planning, and prioritizing offers on the website without coding and supports A/B testing and retargeting scenarios to increase audience engagement and digital revenue.

1. Website Personalization

2. Is your website a true 1-to-1 CRM channel?
?

3. Looks like your business needs
Selligent!
“We don’t know who is online…”
“We don’t have the tools to personalize
our website…”

4. Selligent solves your problem!
• Identification
• Identification of your contacts
• Behavioral profile for unknown visitors
• Personalization

5. What about generating 1,500 new leads
in 2 weeks without any campaign?
?

6. 1. Home
2. Product Detail
The Retail
visitor journey

7. 1. Home
2. Product Detail
3. Product Detail
The Retail
visitor journey

8. 1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
The Retail
visitor journey

9. 1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
5. Delivery Information
The Retail
visitor journey

10. 1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
5. Delivery Information
The Retail
visitor journey

11. 1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
5. Delivery Information
Pop-up
Register now to get
exclusive invitations to
outlet sales.
The Retail
visitor journey

12. x 2.5
More identified visitors via email

13. Personalized regional news for any visitor
CRM
Based on
postal code
Send / Show
relevant
information

14. Use cases for targeting in your OWNED CHANNELS
Relationship Marketing
IDENTIFIED
Own media
ANONYMOUS
1 to 1
GROWDB
RE-TARGET
External media
Digital Marketing
PROFILE
website

15. Use cases for optimizing your PAID CHANNELS
Relationship Marketing
IDENTIFIED
Own media
ANONYMOUS
1 to 1 website
GROWDB
RE-TARGET
External media
Digital Marketing
PROFILE
RE-TARGET
AMPLIFY
RE-ACTIVATE
Data on-boarding

16. Every relationship
starts with a first click…
In today’s digital world
INTERACTION vs. TRANSACTION

17. More insight
drives better marketing
Long term interest vs. Intent right now
Combined behavior + CRM data

18. Omnichannel connected experiences
Cross-device tracking
30%

19. Result:
increase
audience engagement
and digital revenue

20. Thanks to Selligent:
• Create, plan and prioritize offers on the website without
coding
• Define for each offer
– Audience
– Content
– Planning & priority
– Goal & activities

21. Thanks to Selligent:
• ABn testing and rotation are
supported
• Automated retargeting
scenarios from Selligent
Marketing

22. Selligent integrates completely in cross-
channel campaign management

23. Simple and affordable pricing

24. Selligent is CMS independent

25. Selligent identifies people based
on a click in an email

26. Selligent executes (not only data)

27. What else do you need to know?

28. The pricing remains the same
€ $ £ ¥

29. Selligent Target
enables you to

30. Extend your audience !

31. Build rich behavioral profiles of
anonymous visitors and enrich your
360° customer profiles

32. Make your Big-Data actionable in real-time to
• Create personalized digital experiences
• Have consistent content across channels on multiple
devices
• Short time to market

33. Questions?