The document discusses website personalization and how Selligent can help identify visitors and personalize their experience. Selligent can identify known contacts and create behavioral profiles for unknown visitors to tailor content. It then provides examples of how Selligent improves the visitor journey and targeting across owned and paid channels. Selligent allows creating, planning, and prioritizing offers on the website without coding and supports A/B testing and retargeting scenarios to increase audience engagement and digital revenue.
Met Selligent Interactive Marketing kunnen, binnen Microsoft Dynamics CRM, krachtige marketingfuncties worden geopend waardoor organisaties de beschikking krijgen over een 360°-beeld van hun klanten. Door de naadloze integratie van de twee systemen worden marketinglijsten probleemloos gesynchroniseerd, acties geautomatiseerd en closed loop campagnes gecreëerd. Maar er is meer…
Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...Selligent
Selligent together with (customer) Audi and (partner agency) Emakina presented a Thought Leadership Session during DMA14, the global event for data-driven marketers in San Diego (25-30 October 2014). The topic of the day was "Customers Choose their Own Journeys:
How Omnichannel Audience Engagement Allows You
to Nurture Them Anywhere They Lead"
Brochure selligent interactive marketing Alex Wang
Selligent is a software solution for marketers. Its SIM (Selligent Interactive Marketing) system provides brands with the ability to truly conduct 1 on 1 marketing with their customers.
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)Maarten Bekaert
Presentation at Digital Marketing First #DMF2013
The Road towards Customer Engagement at De Lijn
with MS Dynamics CRM and Selligent Interactive Marketing
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
Met Selligent Interactive Marketing kunnen, binnen Microsoft Dynamics CRM, krachtige marketingfuncties worden geopend waardoor organisaties de beschikking krijgen over een 360°-beeld van hun klanten. Door de naadloze integratie van de twee systemen worden marketinglijsten probleemloos gesynchroniseerd, acties geautomatiseerd en closed loop campagnes gecreëerd. Maar er is meer…
Selligent - Audi - Emakina at DMA14: Omnichannel Audience Engagement to Nurtu...Selligent
Selligent together with (customer) Audi and (partner agency) Emakina presented a Thought Leadership Session during DMA14, the global event for data-driven marketers in San Diego (25-30 October 2014). The topic of the day was "Customers Choose their Own Journeys:
How Omnichannel Audience Engagement Allows You
to Nurture Them Anywhere They Lead"
Brochure selligent interactive marketing Alex Wang
Selligent is a software solution for marketers. Its SIM (Selligent Interactive Marketing) system provides brands with the ability to truly conduct 1 on 1 marketing with their customers.
Interactive Marketing: Selligent and MS Dynamics CRM at De Lijn (#DMF2013)Maarten Bekaert
Presentation at Digital Marketing First #DMF2013
The Road towards Customer Engagement at De Lijn
with MS Dynamics CRM and Selligent Interactive Marketing
As marketers, we are all feeling the pressure to measure the impact of every dollar we spend on marketing, and today, there is mounting focus put on the direct revenue impact of marketing on revenue. During this webinar we will showcase a framework for revenue marketers to maximize ROI through their digital marketing efforts.
How IoT is revolutionizing Customer Experience & Customer AnalyticsComarch
The revolution of IoT applied to different sectors such as Retail, FMCG, and even cities. Concrete examples by Comarch on how to optimize the customer experience with new technologies.
How to build an effective omni-channel CRM & Marketing Strategy & 360 custome...Comarch
How to tackle current market trends regarding CRM & Loyalty strategies? How to be relevant, make a difference, synchronize marketing channels and profile customers. Demo screens of Comarch CRM & Marketing platform and introduction to the Loyalty 3.0 approach. How to engage and retain customers these days?
How to engage and retain Customers with Innovative Technology?Comarch
How to integrate your business in the digital world. A new, omnichannel approach to Loyalty in the digital era. How to attract different customer segments with Loyalty solutions.
Cross-Channel Digital Strategies Every IT Executive Should KnowDaniel Russell
Go Fish Digital's Daniel Russell breaks down the top cross-channel digital strategies every IT executive should know, impacting local web presence, online reviews, and customer feedback.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
Dynamics Day 2012: Driving Campaign ROI with Email Marketing, Social Engageme...Intergen
Measuring the success of your marketing campaigns has always been a combination of art and science. In this presentation, find out how you can measure the true return on investment (ROI) for your social media and email marketing campaigns and how these marketing initiatives tie in with activity on your website. Find out how Dynamics CRM in combination with the top-rated add-on ClickDimensions can deliver the complete ROI picture on campaigns.
The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies. Retailers have more customer data than ever, but few are using it effectively. Tune in to How To Leverage Your Own Data To Amplify Your Brand and learn how to use Facebook and Google to drive repeat buyers. The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies: http://ow.ly/mWuG3049vzu
Plumb Lead Intelligence works for website administrators to automate messages or conversations to interact with website visitors. The web admin can customize the rules based on behavior or any other tracking variable
To get started, visit www.plumb5.com
Optimizing Distribution Channels for Independent HotelsNancy Huang
Webinar with OTA Insight and Travel Tripper. Video available at https://youtu.be/W7Zv07XO7Ys
----
The increasing complexity of the online distribution landscape and the ever-changing behavior of consumers presents new challenges to hotel revenue managers every year, especially for independent hotels. How do you find the optimal channel mix for your hotel? How can you ensure that you're making the most out of each channel? And what data should be driving your decision making?
In this webinar, experts from Travel Tripper and OTA Insight will do a deep dive into optimizing the independent hotel’s distribution mix, including important strategies for managing OTA, metasearch, and direct booking channels. You’ll learn about:
- Driving bookings more effectively through price monitoring and management
- Using smarter analytics to optimize channel performance across OTAs and metasearch sites
- Optimizing your website to compete effectively for direct bookings
- Developing geographic marketing strategies
- The importance of content parity as well as rate parity
- Being competitive on metasearch and deciding on budgets, channels, and markets for your property
- Developing the right attribution models to measure success
Slidedeck used for an interactive OneCafé at Orbit One Ghent.
The presentation touches on four important ingredients of a marketing automation solution. The solution presented is Microsoft Dynamics CRM combined with ClickDimensions.
http://www.orbitone.com
http://www.clickdimensions.com
Webinar slides on how to improve your online lead conversion by using an online engagement tool as Blueconic: listen to the behaviour of your target and improve your (online) lead conversion.
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization WebinarsAvishai Sharon
Especially for the overwhelmed marketer - a summary of the key slides from our joint webinars with Tenable, AudioCodes, an the Cyber Marketing communities.
How IoT is revolutionizing Customer Experience & Customer AnalyticsComarch
The revolution of IoT applied to different sectors such as Retail, FMCG, and even cities. Concrete examples by Comarch on how to optimize the customer experience with new technologies.
How to build an effective omni-channel CRM & Marketing Strategy & 360 custome...Comarch
How to tackle current market trends regarding CRM & Loyalty strategies? How to be relevant, make a difference, synchronize marketing channels and profile customers. Demo screens of Comarch CRM & Marketing platform and introduction to the Loyalty 3.0 approach. How to engage and retain customers these days?
How to engage and retain Customers with Innovative Technology?Comarch
How to integrate your business in the digital world. A new, omnichannel approach to Loyalty in the digital era. How to attract different customer segments with Loyalty solutions.
Cross-Channel Digital Strategies Every IT Executive Should KnowDaniel Russell
Go Fish Digital's Daniel Russell breaks down the top cross-channel digital strategies every IT executive should know, impacting local web presence, online reviews, and customer feedback.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
Dynamics Day 2012: Driving Campaign ROI with Email Marketing, Social Engageme...Intergen
Measuring the success of your marketing campaigns has always been a combination of art and science. In this presentation, find out how you can measure the true return on investment (ROI) for your social media and email marketing campaigns and how these marketing initiatives tie in with activity on your website. Find out how Dynamics CRM in combination with the top-rated add-on ClickDimensions can deliver the complete ROI picture on campaigns.
The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies. Retailers have more customer data than ever, but few are using it effectively. Tune in to How To Leverage Your Own Data To Amplify Your Brand and learn how to use Facebook and Google to drive repeat buyers. The Retail Strategy and Planning Series is designed to provide retail executives with the tactical tips, insights, metrics and trend data needed to guide 2017 strategies: http://ow.ly/mWuG3049vzu
Plumb Lead Intelligence works for website administrators to automate messages or conversations to interact with website visitors. The web admin can customize the rules based on behavior or any other tracking variable
To get started, visit www.plumb5.com
Optimizing Distribution Channels for Independent HotelsNancy Huang
Webinar with OTA Insight and Travel Tripper. Video available at https://youtu.be/W7Zv07XO7Ys
----
The increasing complexity of the online distribution landscape and the ever-changing behavior of consumers presents new challenges to hotel revenue managers every year, especially for independent hotels. How do you find the optimal channel mix for your hotel? How can you ensure that you're making the most out of each channel? And what data should be driving your decision making?
In this webinar, experts from Travel Tripper and OTA Insight will do a deep dive into optimizing the independent hotel’s distribution mix, including important strategies for managing OTA, metasearch, and direct booking channels. You’ll learn about:
- Driving bookings more effectively through price monitoring and management
- Using smarter analytics to optimize channel performance across OTAs and metasearch sites
- Optimizing your website to compete effectively for direct bookings
- Developing geographic marketing strategies
- The importance of content parity as well as rate parity
- Being competitive on metasearch and deciding on budgets, channels, and markets for your property
- Developing the right attribution models to measure success
Slidedeck used for an interactive OneCafé at Orbit One Ghent.
The presentation touches on four important ingredients of a marketing automation solution. The solution presented is Microsoft Dynamics CRM combined with ClickDimensions.
http://www.orbitone.com
http://www.clickdimensions.com
Webinar slides on how to improve your online lead conversion by using an online engagement tool as Blueconic: listen to the behaviour of your target and improve your (online) lead conversion.
TLDW - Key Slides, stats and takeaways from our 2020-21 Personalization WebinarsAvishai Sharon
Especially for the overwhelmed marketer - a summary of the key slides from our joint webinars with Tenable, AudioCodes, an the Cyber Marketing communities.
Banking is about relations. Relations between savers and investors. Read more about building and deepen the relationship with clients and stakeholders. Integrated and consistent customer experience throughout all contacts and channels.
European Youth Trend Report: Bright UndergroundTom Palmaerts
European Youth Trend Report (Bright Underground) by Trendwolves is the reference par excellence when it comes to youth trends. Bundling a plethora of future youth trends and its influence on markets and business opportunities, this book tells the story of consumers and markets. In unveiling the drivers and innovators, it offers a captivating glimpse into today's and tomorrow's future. Jam-packed with inspiration, this report is an absolute must-read for every future-oriented company.
Buy our trend report on http://trendwolves.com/trendwolves-trend-report
Jugendstudie 2015 des Bankenverbandes. Die aktuelle Studie zur Digitalisierung, zum Wirtschaftsverständnis und zur Finanzkultur von Jugendlichen und jungen Erwachsenen hat die GfK Marktforschung im Auftrag des BdB durchgeführt.
Data Driven Channel Management | San Francisco Digital Marketing HubAlison Waldron
We all have a view on how to manage our marketing channels, but how do you ensure your approach is the right one and - crucially - that it drives incremental sales? We explain how to use analytics, third party data and a little growth hacking flair to manage channels and get the most out of your budget.
How to Deliver Powerful Personalized ExperiencesDynamic Yield
Learn how to plan and orchestrate your marketing personalization and optimization strategy. Orchestrate your strategy wisely and serve customers effectively across all channels.
A. E-letters for your customers.You can send announcements, campaigns, informational or transactional letters for your brands & products.
B. Use Analytics and analyse your customers needs through advanced segmentation,Audience Data & Reporting.
C. Use Visilabs Option:
1. Online + Offline Reporting system
2.Retention System (The act or power of remembering things: The amount of precipitation on a drainage area that does not escape as runoff it is the difference between total precipitation and total runoff)
3.You can get real time reports- (in 1 Hour)
D. Use Autopilot to send welcome emails. Cart abandon programs for hesitated customers. We miss you programs for non loyal customers. Win back your customers with the use of Autopilot.
Want to converting the contact between brands and consumers
into a valuable dialogue? WYZ.be is your dialogue marketing agency, specialized in digital 1 to 1 communication.
WYZ is a dialogue marketing agency, specialized in 1:1 communication. We converting the contact between brands and consumers into a valuable dialogue.
https://wyz.be
Let's Get Personal: Unlock the Power of the Personalized Web with Data & Tes...Optimizely
Today’s buyers interacts with your brand across a variety of digital touchpoints giving you a wealth of data about what they want. Savvy marketers are finding ways to leverage that data to create a more personal and engaging customer experience on the web. By creating a more relevant buyer experience you build stronger connections with your customers and increase their propensity to buy from you.
In these slides you'll learn how to leverage behavioral data to create targeted audiences; best practices for using testing to create personalized experiences and learn from a a real example of how eRetailer, The Clymb, targets shoppers with a personalized experience.
Libra OnDemand LLC is a leading Software-as-a-Service (SaaS) provider of hospitality solutions natively built using Cloud technologies. The comprehensive Libra OnDemand Hospitality Management System provides a suite of affordable, easy to use, web-based applications: CRM & Email Marketing; Concierge Desk; Sales, Groups & Events; and, Loyalty & Rewards. Additionally, Libra Portals offers Libra Customer Portal (custom designed, consumer-facing websites) and Libra HMS Portal (mobile device accessible, employee collaboration tools).
Presentation from SalesFUSION Lunch and learn program. This presentation focuses on new b2b marketing techniques and technologies that help marketers improve their lead generation capabilities
A Common Sense Approach to Account-Based Analytics & PersonalizationSaasMQL
It’s tough to know where to start when it comes to understanding how your website experience fits within an Account Based Marketing strategy. ABM and personalization might seem like a natural fit, but how do you actually do it in a way that improves your customers’ experience and your KPIs?
Let’s end the guesswork. In this webinar Arun Sivashankaran, CEO of FunnelEnvy, will share the good, bad and ugly from years of experience helping B2B demand generation teams tackling account based analytics & personalization. Instead of ineffective “vanity experiences” that consume time and resources, we’ll share a framework and tools to develop a data-driven understanding of your customers’ revenue journey. Then we’ll address how to accelerate that journey through common-sense campaigns that actually help your customers and deliver revenue.
Bridging the gap between digital and relationship marketing - DMA 2013 Though...Lars Crama
Bridging the Gap Between Digital and Relationship Marketing: The Next Big Thing for Data-Driven Marketers. Presentation by Selligent and 2organize at DMA2013 in Chicago
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
8. 1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
The Retail
visitor journey
9. 1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
5. Delivery Information
The Retail
visitor journey
10. 1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
5. Delivery Information
The Retail
visitor journey
11. 1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
5. Delivery Information
Pop-up
Register now to get
exclusive invitations to
outlet sales.
The Retail
visitor journey
14. Use cases for targeting in your OWNED CHANNELS
Relationship Marketing
IDENTIFIED
Own media
ANONYMOUS
1 to 1
GROWDB
RE-TARGET
External media
Digital Marketing
PROFILE
website
15. Use cases for optimizing your PAID CHANNELS
Relationship Marketing
IDENTIFIED
Own media
ANONYMOUS
1 to 1 website
GROWDB
RE-TARGET
External media
Digital Marketing
PROFILE
RE-TARGET
AMPLIFY
RE-ACTIVATE
Data on-boarding
20. Thanks to Selligent:
• Create, plan and prioritize offers on the website without
coding
• Define for each offer
– Audience
– Content
– Planning & priority
– Goal & activities
21. Thanks to Selligent:
• ABn testing and rotation are
supported
• Automated retargeting
scenarios from Selligent
Marketing
31. Build rich behavioral profiles of
anonymous visitors and enrich your
360° customer profiles
32. Make your Big-Data actionable in real-time to
• Create personalized digital experiences
• Have consistent content across channels on multiple
devices
• Short time to market
