Theory

1. G325 QUESTION 1A
Amy Myers

2. DIGITAL TECHNOLOGY
 Definition: It is used to describe the use of digital resources to
find, analyse, create, communicate, and use information in a
digital context. This makes use of the web, digital media,
programming tool and different software applications.
 Coursework:
 - cameras (cannon 550D) – this was able to give me
professional looking photos.
 - software's (photoshop, indesign)
 - prezi
 - blogger
 Using the different software's allowed me to get an
understanding in how to use the software's and to use the
software to make a professional looking software.
“Many people see technology as the problem behind the so-called digital divide.
Others see it as the solution. Technology is neither. It must operate in conjunction
with business, economic, political and social system."
Carly Fiorina

3. CREATIVITY
 Definition: The use of imagination or original ideas to
create something; inventiveness
 Matching the debate to an area.
 A process needed for problem solving
 “the making of the new and the re arranging of the old
 Coursework:
 - magazine – colours, layout, images
 - being able to link my work to suit the need of the target
market, as well as meeting the design brief.

4. RESEARCH AND PLANNING
 Definition of research: research in media is the systematic
investigation into the materials and sources which are found
and used in order to gain information and facts. The research
which is collected would be studied in order to find out the
possible facts and new information.
 Definition of planning: A detailed proposal for doing or
achieving something. An intention or decision about what one is
going to do in the future.
 Within the early stages of planning the possible ideas are
gathered and thought about. Existing products would be looked
at and analysed.
 Coursework:
 - gathering information about how the magazine should be
made to be suitable for the target audience.
 - planning the timings for making the magazine so I had enough
time to finish it.

5. POST PRODUCTION
 Definition: Post production is the work which takes place
once the filming of the film has finished. Within the post
production stages work will be done on the film such as
editing, sound and writing.

6. 4 MOST IMPORTANT THINGS IN AS COURSEWORK
1) Professional looking photos: within my magazine I was able to get professional photos
by using digital technology. Firstly I used a high quality professional camera which was
the Canon 550D. I got a range of different camera shots and different camera angles
which made the photos look interesting and appealing to look at. I then used the
software on the computer Photoshop which allowed me to edit the photos to have a
professional looking photos. Firstly my front cover was important to me as this is what
would make readers want to read the magazine. In addition I used a close up shot for
this image to follow the conventions of a pop music magazine. Once I had taken this
photo I edited it using Photoshop where I removed the background and edited the
model by adding eyelashes and edited the skin of the model. Secondly one of my
images within the magazine was of my model and I had cut it up into different sections.
This made the image look unique as well as making the magazine more appealing for
the target market to read.
2) I also used digital technology to make the magazine where I used Indesign and
photoshop. By using Indesign to create the magazine this meant that I was able to
learn a large range of different skills within the programme and use them to make my
magazine. This made my magazine look professional and appealing. Using Indesign
also meant that my magazine had structure to it and I could make sure that everything
was in the correct place easily. Within Indesign I was able to learn skills such as how to
layout the magazine, import images, and add different effects such as to the text. In
addition to this I also use Photoshop which is a digital software. Using this meant that I
was able to edit my images which I had taken for my magazine and make them look
even more appealing and professional. Photoshop also allowed me to edited the
colour of the image for example one of my images I made black and white. When
learning to use Photoshop I was able to widen my experience of the software, which
helped to ensure I was making a professional looking magazine.

7. 4 MOST IMPORTANT THINGS IN AS COURSEWORK
3) The next thing which I believe was an important thing within my magazine was
learning about how to apply the genre of music to the magazine. As the magazine
which I made was a pop magazine I ensured that I aimed it towards teenagers. I
made it suitable to this age category through the model which I used and the
clothing which she wore. The model clearly highlighted the genre of pop
reinforced by the girly clothing and bright clothing. If I had not learnt about this I
would not know how to make the magazine suitable for the pop genre but also the
target market
4) The final thing which I think was important to learn through my coursework was
the conventions of pop magazines. When learning this it meant that when I made
my magazine it would look professional and like a typical pop magazine. For
example I made sure that on my contents page I included a large range of
images. This is because a convention of a pop magazine is to have more images
on the contents page. Furthermore learning the conventions of a pop magazine I
was able to get a better understanding of the magazine industry.