Lady Gaga's music video for "Telephone" incorporates elements of postmodernism and hyperreality. She maintains control over her public image through the use of a stage persona that separates her private and public lives. The video references other works through allusions to movies like Pulp Fiction and Kill Bill. It challenges 1950s gender stereotypes by portraying Lady Gaga as a housewife who poisons the people around her, subverting expectations through bricolage.

1. POSTMODERNISM
LADY GAGA -TELEPHONE
Amy Myers

2. HYPERREALITY
• “Baudrillard claims that our current society has replaced all reality and meaning wit symbols
and signs and that human experience is of a simulation of reality.”
• “he believes we cannot separate the image from reality”
• Applying to lady gaga:
• She has a stage name she has created for her image, rarely referred to as Stefani Germanotta.
• She keeps her personal life and her superstar status separate this gives her the ability to
control her image, and get away with different things for example the meat dress.
• “I have mastered the art of fame”. She has kept her hyper-real version of herself with the
outrageous fashion, she is able to keep the public and press attention away from her personal
life.

3. INTERTEXTUAL REFERENCING
• When the opening of the music video telephone begins it looks like a movie
before we actually see lady gaga. This is the typical conventions of movies and TV
shows and incorporating it into her work.
• Tarantino reference comes from the “pussy wagon” used in “Kill Bill” that Lady
Gaga and Beyoncé drive. Tarant lent gaga the car when they were filming.
• Gaga refers to Beyoncé as Honey Bee similar to the character in Pulp Fiction
“Honey Bunny” although this may seem coincidental, a scene in a café show
Beyoncé sitting opposite another male character, the framing and scene is very
similar to the to the opening scene in Pulp Fiction.

4. BRICOLAGE
• Warhol's exploration of mass consumer culture and advertising through
his Campbell's soup studies. Gaga and akerlund challenge the gender
stereotype of the perfect housewife portrayed in 1950s pop culture
• Gaga plays the stereotypical 50s housewife in the scene but she uses
bricolage to create a new meaning to show how she felt about the 50s
house if by adding poison to the food she makes and it ends up killing
everyone.