The document discusses how organizations often fail to realize the anticipated returns on their investments in software asset management (SAM) and license optimization projects due to lack of proper preparation. It describes Flexera Software's SAM Business Planning and Design Workshop which helps companies identify gaps, requirements, stakeholders and risks to develop a detailed project plan and ensure a successful SAM implementation. The workshop focuses on requirements gathering, analyzing current processes and tools, and producing deliverables such as a statement of work and project plan.