The retail fashion industry is increasingly moving online, with e-retail spending projected to rise 62% by 2016. Personalized shopping experiences, flexible shipping options, and flash deals are some of the leading online retail trends. Emerging technologies like motion tracking and seamless social media integration are also transforming the industry. Many fashion brands and retailers are leveraging social media and group buying platforms to engage customers and drive sales. Over 1 billion people worldwide now use social media, mostly on mobile devices, and social media is influencing purchase decisions for many consumers.

1. The Future of Retail Fashion
Kyle Werstein, MCAD

2. The Industry

3. The Industry - What is the state of the retail industry?
Increasingly in the cloud

4. The Industry - What is the state of the retail industry?
E-retail spending to increase
62% by 2016
http://www.internetretailer.com/2012/02/27/e-retail-spending-increase-45-2016

5. The Industry - What is the state of the retail industry?
Bounced back 9% in sales
since this time last year
http://www.census.gov/retail/marts/www/marts_current.pdf

6. The Industry - What is the state of the retail industry?
Online now accounts for almost
6 percent of total retail sales.
http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

7. The Industry - What is the state of the retail industry?
Mobile shopping rose, but
social media sales fell in Q1 2012
http://www-03.ibm.com/press/us/en/pressrelease/38349.wss

8. The Industry - What is the state of the retail industry?
Small is the new big.
http://www.guardian.co.uk/sustainable-business/blog/fashion-industry-trends-innovation-small-business

9. The Industry - Leading Industry Trends for Online Shopping
Leading Trends:

10. The Industry - Leading Industry Trends for Online Shopping
Personalized shopping
experiences.
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

11. The Industry - Leading Industry Trends for Online Shopping
Flexible Shipping Models
(site to store, store to home)
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

12. The Industry - Leading Industry Trends for Online Shopping
Brick and Mortar in the cloud.
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

13. The Industry - Leading Industry Trends for Online Shopping
Flash deals.
http://www.digitalstrategyconsulting.com/intelligence/2012/01/top_6_online_retail_trends_for.php

14. The Industry - The Next Big Thing for Online Retail
The next big thing:

15. The Industry - The Next Big Thing for Online Retail
Increased social media
integration
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

16. The Industry - The Next Big Thing for Online Retail
Social shopping
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

17. The Industry - The Next Big Thing for Online Retail
User Generated Content
http://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/

18. The Industry - The Next Big Thing for Online Retail
International commerce
http://infospace.ischool.syr.edu/2012/04/17/social-media-the-fashion-industrys-hottest-trend/

19. The Industry - The Next Big Thing for Online Retail
Retail-based social networks
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

20. The Industry - The Next Big Thing for Online Retail
Deal Aggregators
http://www.forbes.com/sites/lauraheller/2011/04/20/the-future-of-online-shopping-10-trends-to-watch/

21. The Industry - Technology Trends and Innovations
New technology:

22. The Industry - Technology Trends and Innovations
Motion Tracking/Capture
http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

23. The Industry - Technology Trends and Innovations
Shopping on iPad/touchscreens
http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

24. The Industry - Technology Trends and Innovations
Seamless social media
integration
http://thenextweb.com/insider/2012/06/30/6-hot-digital-trends-transforming-the-fashion-industry/

25. The Industry - Group Shopping as a Platform
Group Shopping

26. The Industry - Group Shopping as a Platform
“provides a very compelling
advertising product for them to
[gain access to] largely untapped
local markets,” - Lee Helman
http://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars

27. The Industry - Group Shopping as a Platform
With Groupon, Gap took in $1mil
in one day.
http://www.cnbc.com/id/40495538/The_Other_Contenders_in_the_Group_Buying_Clone_Wars

28. The Industry - Sites using Social Media in Exciting Ways
Sites using social media in
exciting ways:

30. The Industry - Sites using Social Media in Exciting Ways
On Modcloth, users share, vote
on and submit custom clothes
http://www.modcloth.com/storefront/products/be_the_buyer

32. The Industry - Sites using Social Media in Exciting Ways
Threadless is famous for its
crowdsourced approach to t’s
http://www.threadless.com

34. The Industry - Sites using Social Media in Exciting Ways
FAB integrates with Twitter and
Facebook and grows virally
http://www.fab.com

36. The Industry - Sites using Social Media in Exciting Ways
Polyvore lets users share fashion
mood boards
http://www.polyvore.com

38. The Industry - Sites using Social Media in Exciting Ways
Snapette’s Instagram integration
lets users share accessory finds
http://www.snapette.com

40. The Industry - Sites using Social Media in Exciting Ways
Wanelo integrates with Chrome
and Firefox as browser extensions
http://www.snapette.com

42. The Industry - Sites using Social Media in Exciting Ways
Stylmee lets users share and sell
in virtual shop spaces for rewards
http://www.stylmee.com

44. The Industry - Sites using Social Media in Exciting Ways
Shopholler lets users create
opinion polls to share with friends
http://www.shopholler.com

45. Fashion Retail

46. Fashion Retail - Leading Online Brands
Leading Online Brands

47. Fashion Retail - Leading Online Brands
JC Penney:
-Free site to store shipping
-Easy to navigate site
-Name brands at low prices
http://www.jcpenney.com

48. Fashion Retail - Leading Online Brands
Gap:
-Exclusive online colors
-Great user experience
-Partnerships with outside brands (GQ)
http://www.gap.com

49. Fashion Retail - Leading Online Brands
Nordstrom:
-Free shipping both ways
-Attractive site design
-Social media integration with apps
http://www.shop.nordstrom.com

50. Fashion Retail - Leading Online Brands
Urban Outfitters:
-Aggressive online sales strategy
-Almost all direct-to-consumer sales come from online
-Free shipping to home if ordered in store
http://www.shop.nordstrom.com

51. Audience

52. Audience - What is a Fashionista?
What is a Fashionista?

53. Audience - What is a Fashionista?
Couture warriors, bloggers, haul
video creators, fashion conscious
men and women

54. Audience - Leading Fashion Blogs/Bloggers
Leading Fashion Blogs/Bloggers

55. Audience - Leading Fashion Blogs/Bloggers
- Honestly WTF http://honestlywtf.com/
- Atlantic Pacific http://www.atlantic-pacific.blogspot.com/
- Style Bubble http://www.stylebubble.co.uk/
- Wendy’s Lookbook http://www.wendyslookbook.com/
- The Style Rookie http://www.thestylerookie.com/

56. Audience - What is the Role of Social Media in our Lives?
The Role of Social Media

57. Audience - What is the Role of Social Media in our Lives?
Over 1 Billion users of social
media worldwide, mostly on mobile
http://techcrunch.com/2012/05/14/itu-there-are-now-over-1-billion-users-of-social-media-worldwide-most-on-mobile/

58. Audience - What is the Role of Social Media in our Lives?
It’s changing our day-to-day lives
http://mashable.com/2009/10/16/social-media-changing-lives/

59. Audience - What is the Role of Social Media in our Lives?
It helps 87% of Millennials to
decide to make a purchase
http://www.bazaarvoice.com/files/whitepapers/BV_whitepaper_millenials.pdf