E-commerce has already greatly influenced the fashion industry and will continue to do so in the future. As online shopping becomes more fundamental to modern life, trends spread instantly and consumer expectations have increased, pushing industries towards "faster fashion" that is unsustainable. However, e-commerce has also empowered consumers to demand more ethics and sustainability from brands. In the future, e-commerce trends could lead the industry towards more collaborative and experimental design or a proliferation of mediocre brands, but physical stores will still play an important role in brand experience. New technologies like virtual and augmented reality may further transform how consumers shop both online and in-stores.
Cannibalisation! Anti-competition! High street under siege! We look past such ‘catastrophising’ and reveal some far more down-to-earth truths about the power of multi-channel retailing.
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
Wearable technology may be niche now, but it offers big opportunities for retailers to improve customer experience and boost sales conversions. Here’s why it must be taken seriously NOW.
Cannibalisation! Anti-competition! High street under siege! We look past such ‘catastrophising’ and reveal some far more down-to-earth truths about the power of multi-channel retailing.
The key is digitally retooling the store experience to deliver on consumers’ social shopping preferences and desire to feel valued across every touchpoint.
Wearable technology may be niche now, but it offers big opportunities for retailers to improve customer experience and boost sales conversions. Here’s why it must be taken seriously NOW.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Historically cities emerged around centralised marketplaces on the intersection of supply infrastructures.
But as most transactions are shifting online and our perception of value changes, these infrastructures become obsolete. What will shape the city of the future? How will our buying choices, whether we buy from Amazon or we visit farmers markets impact the city of the future?
This talk explores three urban scenarios based on existing trends and discusses what we can anticipate from each one.
The One-Line City - A place where people live exclusively through online lives at home. All transactions take place online, physical meeting places and the high street have disappeared, there is limited requirement for mobility, augmented reality reduces the need for furniture and fashion; we are left with a city built along the connectors between hubs for distributing the few remaining physical goods.
The HyperLocal City - Where people live and thrive in their local communities which are enhanced through social and sensor based networked technologies. The city becomes a collection of neighbourhoods, booming in themselves, but isolated from each other.
The Aspirational City - A global network of city zones that are identical despite being geographically distant. Lifestyle and opinion, and the amplification of those via global social networks create environments of identically branded communities thriving on shared experiences.
The future city is up to you; the choices between your day to day online and offline transactions, not a master plan, will shape the cities to come.
presented at TEDx London, City 2.0
6 December 2013
http://tedxlondon.com/portfolio/alexander-grunsteidl/
http://youtu.be/xhn8kdg3Rg8
The Future of Fashion Stores & Virtual Retail- ELSE Corp visionELSE CORP
ELSE Corp brings a new solution for retail stores. ELSE Corp presents and introduce "The Future of Fashion Stores and Virtual Retail"
A new solution for retail store. http://www.else-corp.com/
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of November, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
Historically cities emerged around centralised marketplaces on the intersection of supply infrastructures.
But as most transactions are shifting online and our perception of value changes, these infrastructures become obsolete. What will shape the city of the future? How will our buying choices, whether we buy from Amazon or we visit farmers markets impact the city of the future?
This talk explores three urban scenarios based on existing trends and discusses what we can anticipate from each one.
The One-Line City - A place where people live exclusively through online lives at home. All transactions take place online, physical meeting places and the high street have disappeared, there is limited requirement for mobility, augmented reality reduces the need for furniture and fashion; we are left with a city built along the connectors between hubs for distributing the few remaining physical goods.
The HyperLocal City - Where people live and thrive in their local communities which are enhanced through social and sensor based networked technologies. The city becomes a collection of neighbourhoods, booming in themselves, but isolated from each other.
The Aspirational City - A global network of city zones that are identical despite being geographically distant. Lifestyle and opinion, and the amplification of those via global social networks create environments of identically branded communities thriving on shared experiences.
The future city is up to you; the choices between your day to day online and offline transactions, not a master plan, will shape the cities to come.
presented at TEDx London, City 2.0
6 December 2013
http://tedxlondon.com/portfolio/alexander-grunsteidl/
http://youtu.be/xhn8kdg3Rg8
The Future of Fashion Stores & Virtual Retail- ELSE Corp visionELSE CORP
ELSE Corp brings a new solution for retail stores. ELSE Corp presents and introduce "The Future of Fashion Stores and Virtual Retail"
A new solution for retail store. http://www.else-corp.com/
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of November, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHIONJoseph Man
THE ASOS STRATEGY : THE AMAZING GROWTH OF ONLINE FAST FASHION
Study on ASOS.com and the Fashion Industry, about the strategy behind the success of this UK online fashion retailer.
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
Rise of Omni-commerce and Its Reflections on Supply Chain ManagementLA Software Group
The evolution of retail from a channels point of view can be examined in 4 different groups. These groups represent the variety of channels and also how channels are treated as a whole. These groups are Single Channel, Multi-Channel, Cross-Channel and Omni-Channel.
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
What a year it promises to be! The digital revolution continues and is opening a world of options for shoppers, brands and retailers. Coupled with an increasingly positive economic outlook and a couple of massive sporting events, we can expect an increasingly positive year in the shopper world. Look into the Mars crystal ball and let's follow some shopper trends we have our eye on.
Digital Survivors—Death of the Retail CultureAccenture
The landscape of retail players and consumers has been drastically reshaped and the end-to-end consumer value chain is expected to transform beyond recognition in just two to five years. With online commerce growing at four times the rate of the overall industry, many traditional retail giants have made significant investments—upwards of $70 billion USD—in digital channels.So, why do their market caps continue to decline?
Founded in 2012, Purple provides the industry’s most comprehensive, flexible and proven indoor location services platform. With our solutions in over 60k venues worldwide, Purple specializes in delivering indoor location services solutions for healthcare, retail, hospitality, attractions and transport. We do this to help businesses grow, increase customer loyalty, and enhance visitor experience.
At Purple we believe that the real future is neither purely physical nor purely digital; it’s a complex hybrid of both. To prove this, we ran a survey to gain insights into consumer behaviors across multiple retail markets. Coupled with Purple data, this whitepaper identifies the preferences and expectations of consumers, as well as the steps required for retail businesses to survive and thrive.
Online to offline (O2O) is a business strategy that attracts potential customers from online channels to make purchases offline in physical stores.
O2O commerce companies are employing various techniques to attract the potential customers from online into the store.
O2O commerce with proper strategy can make the purchasing at mall much more convenient and personalized that optimize customer experience and make them feel it’s so enjoyable to buy something.
The retail industry has shifted into this new concept of Online to Offline (O2O) in which online and offline channels share the same importance in achieving success.
It’s obvious that O2O business is now one of the most popular strategies throughout the retail industry and no one wants to be the outsider of this race.
The future lies in a convergence between online and offline sales.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Explore the trends that will shape the state of retail tech in 2021 and what could be coming next. Take a deep dive into global retail tech investment trends, top initiatives, and more.
With the launch of The Art of the trench, Burberry certainly became the first truly digital luxury brand. The first luxury brand to really understand and adopt digital behaviours to conceive and support its brand online communications. There are many reasons why it became a clear success and digital is certainly one piece of a bigger picture.
However, I’d like to share some thoughts with you on what they’ve done rights and where they might go. All comments are welcomed!
Ascent – Thought leadership from Atos Promises of a converging worldAscent Atos
A magazine into the future of our ever-more connected planet
This new Ascent magazine is the latest edition of the ascent thought leadership program from Atos and sets out how the years ahead will see era-defining change in the global technology landscape, further impacting the way we all connect, live and do business.
This magazine includes articles and views from business leaders, academia and the Atos Scientific Community. Each of the stories in this magazine can tell us something about the world that awaits us all.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
1. How will e-commerce influence the fashion industry in the future?
From sharing invoices, order forms and shipping confirmation between businesses in
the 1960’s to the life changing (yes, life changing) platform it has become today, e-
commerce by definition refers to the buying or selling of [commercial] goods and
services over the Internet. According to sites like eMarketer and Lemonstand, it is
‘the only trillion-dollar market expected to grow at double digit rates for the
foreseeable future’ – yet it is a market that is still in its infancy. So for an industry as
big as fashion to already be affected by it so much, it begs the question ‘what next?’.
Well for starters, there is no going back. Online shopping has become a fundamental
part of 21st
Century life and for many, it is what can only be described as a savior in a
world filled with ever busier lifestyles. The consumer is no longer constrained by the
aspect of time, nor are they limited by the physical barriers of the [geographical]
border. The fact that people can ‘e-shop’ in their pants, free from the judge-y eyes of
the [INSERT SHOP OF CHOICE HERE] que and empowered by the gift that is the
Internet to ‘shop around’ without getting blisters or arguments at the end of the day,
are just a bonus. Who knew the introduction of Amazon and eBay in the 1990’s were
just the beginnings of a new consumption era which, thanks to the rapid
development of technology, has continued to evolve and, ironically, consume us.
From fashion buyer L. V. Leeuwen’s perspective, e-commerce will definitely continue
to have ‘a large influence in terms of fast fashion and meeting the increasing
demands of the customer’. With 70% of the global population predicted to own a
smartphone by 2020, according to the 2015 Ericsson report, it is no surprise that e-
commerce is gaining speed. When it comes to fashion, the consumer is faced with a
constant feed of images; whether it be Kylie Jenner’s new thigh high, camel boots or
a piece streamed live from the catwalk, we see it almost, if not, instantly and expect
it to be available in stores the next day. It is an expectation that has been fulfilled for
the last several years by fast fashion chains like Primark and Topshop, but it has also
lead to the unsustainable process that takes place in order to meet this unrealistic
and growing demand for more. The time it takes for a trend to reach the high street
from the catwalk is already extremely short, so this notion of ‘faster fashion’ is
something that should not be taken lightly. According to sustainability charity WRAP,
350,000 tons of fast fashion pieces goes into landfill each year. This does not include
the increasing amount of usable yet disregarded material that is left on factory
floors. A world that incorporates ‘faster fashion’ within it could make situations like
severe drought, species extinction and rising emissions a reality a lot sooner than
anticipated.
However, with changes like the ‘see now, buy now’ approach being adopted by the
likes of Balmain and Paco Rabane, it is clear now more than ever that trends in e-
commerce are quickly reflected in the industry. Brands are much more aware of
2. consumer behavior and are able to react accordingly. This shows just how powerful
e-commerce has allowed the consumer to become, but, as the saying goes, ‘with all
great power comes great responsibility’. With growing interest in the ethics of
fashion amongst the likes of Millennials and Gen Z, movements like #Who Made My
Clothes (#WMMC), which is a part of Fashion Revolution Day, are becoming
increasingly popular. Social networking apps like Instagram and Snapchat are just a
few of the tools enabling the consumer to create dialogues with the Industry and
challenge its practices, e.g. Armani’s decision to ditch the use of real fur as the need
to lead a more considerate and eco-friendly lifestyle becomes more embedded in the
consumer.
In a recent talk at Ravensbourne, Orsola De Castro, the co-founder of Fashion
Revolution Day, said that the #WMMC ‘is about reclaiming the industry’ and
‘changing the buying habits’ of both current and future generations. She stated
that ‘we [the consumer] are the solution to the problems of the old world’, before
going on to reference [cultural anthropologist] Margaret Meade and the idea that
the ‘fashion Industry is young and has so much potential we just have to take it
now’. So far, her cause has gained the attention of fashion designer Stella
McCartney, model/actress Lily Cole and has also been the force behind the new
‘haul-ternative’ vlogger trend. So maybe the buying patterns that brands pick up
on from the e-commerce market will lead to a re-defined fashion industry, where
both buyer and seller alike are more ethically conscious – not hard to imagine in a
time where brands like Burberry and Public School are deciding to merge men’s
and women’s collections, and big designers like RAF Simmons are opting out of the
hectic fashion calendar in order to have more time to spend on designing. This
could mean a return to more creative and experimental fashion, possibly more
influenced by colour and texture as in the same talk with Orsola De Castro, she
mentioned the possibility of fashion becoming more colourful in the wake of e-
commerce as black doesn't sell very well online.
On the other end of the spectrum, e-commerce could bring about an age of
mediocracy. For up and coming designers, it is extremely hard to get their collections
noticed in an industry where the bigger names take precedence on the agenda of the
fashion buyer, thus leaving less money to invest in new brands, and less room for
new brands instore. E-commerce has allowed for design graduates and struggling
designers to overcome issues like these (as well as production costs and finances),
by showcasing themselves in online spaces which can be put together fairly quickly
and, thanks to social media, promoted very easily. Leaving university with an e-
commerce website is something that is becoming increasingly normal and, to some
extent, expected. In a rising sea of online shops, it could be time to consider the
prospect of an e-commerce peak, where brands and sites begin to blur into one. But,
in true ‘find the silver lining’ style, an e-commerce peak could also see creative
thinkers forced to think outside the box in terms of web design and graphics in order
to rise above the rest. In fact, this kind of creativity is already evident with brands like
Machine A launching their online store in collaboration with SHOWstudio. On the
3. site, a 3D scanned, virtual version of the shop itself is available and can be navigated
around by viewers, who are also able to browse through and buy limited edition
‘SHOWstudio x Machine A’ pieces. Viewers are also able to watch interviews going on
in different rooms and listen to music played in the store itself.
As for the old brick and mortar store, it is safe to say that its future remains bright.
Parallel to the growth of the e-commerce market has been the concern over the
existence of the physical shop. However, with the birth of things like the concept
store and the idea of the brand experience, brick and mortar stores are a necessity
for e-commerce methods to succeed. The store is essential for brands when it comes
to monitoring the changes in their market, from identifying new customers to
keeping track of current ones, and it also allows consumers to touch and feel the
product as well as absorb the history or vibe of the brand without the pressure of
buying straight away. As more buying is taking place online, brands also have an
opportunity to transform their shop floors into more immersive, and maybe more
imaginative, environments. In Venice, shoe brand TOMS offers yoga classes, coffee,
and craft nights instore - an approach which has been extended to their branches in
Asia and the US, so the sky really is the limit.
The prospect of virtual reality in the future is also an exciting one. It is still in its early
days but already it has opened up another avenue for brands; with the likes of North
Face and, again, TOMS incorporating the technology into their store experience,
brick and mortar has another reason to be visited. Over time, the virtual reality
headset will undoubtedly become more and more refined and maybe even a
household item. According to recent annual trend report by Ericsson ConsumerLab,
this increased use and interest in artificial intelligence could mean that the
smartphone may become extinct in the western world within five years. By this point
it could very well be ‘v-commerce’, where the store experience takes place in the
comfort of your own home, that will be in use rather than e-commerce. Moreover, it
will also be interesting to see how the ‘phygital’ aspects of e-commerce will develop
in the future combined with this new technology. We have already seen the launch of
popular fashion magazine Porter, created by the online store Net-a-Porter as a rival
to Vogue, so maybe the future of e-commerce lies beyond that of the digital world
and in the world of the physical. Who knows, it may even lie even further than that.
E-comm’ café anyone?
But even after contemplating all of these options, to determine any one outlook for
e-commerce in the future of the fashion industry would be to limit its potential
greatly. At such an early stage in the game, the possibilities surrounding e-
commerce, as well as technology for that matter, are endless. There is an infinite
amount of room for change to happen and also a lot of time to make things a whole
lot more interesting in the industry. Anything is possible - it just takes one idea to get
the ball rolling.