The document summarizes the Future of Web Apps conference which covered topics around designing, developing, planning and running successful web applications. It discussed presentations from companies like Google, Facebook, Digg and others on topics such as iterative design, encouraging user participation, scaling development teams, and creating engaging content. The conference emphasized testing ideas with users, focusing on success, and being passionate about creating your own content.

2. What is the Future of Web Apps Conference Where the business of the internet meets the people who build the internet’s coolest apps. Covers: Design, Development, Planning & Running your Business

3. Who was there? Google • Mozilla • Digg • 37signals • Yahoo Facebook • Joel Spolsky • Virgin • Wufoo Six Apart • Freshbooks • CSC • 280 North Gary Vaynerchuck Hosted by: Carsonified - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com - thinkvitamin.com

4. Your web app is a business... run it like one. Test, watch, evaluate and implement. Stand on the shoulders of giants. Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass! Get off your ass!

5. First Day: Workshops Mike McDermentCEO - Freshbooks• Is your app aspirin or a crayon?• Users have all the answers• Home Page needs 3 things • What is it? • Who’s it for? • Why does it matter? Mike McDermentCEO - Freshbooks• Is your app aspirin or a crayon?• Users have all the answers• Home Page needs 3 things • What is it? • Who’s it for? • Why does it matter? Mike McDermentCEO - Freshbooks• Is your app aspirin or a crayon?• Users have all the answers• Home Page needs 3 things • What is it? • Who’s it for? • Why does it matter?

6. First Day: Workshops Kevin HaleFounder - WufooTurning free users into paying ones No secret formula. Watch data, measure reactions & React organically to your customers’/users’ needs React organically to your customers’/users’ needs React organically to your customers’/users’ needs

7. First Day: Workshops Daniel BurkaCreative Director - Digg• Your design sucks.• Iterative Design• Encouraging user participation • Reduce barrier to entry • Simplify signup • Increase benefit (ego) Daniel BurkaCreative Director - Digg• Your design sucks.• Iterative Design• Encouraging user participation • Reduce barrier to entry • Simplify signup • Increase benefit (ego) Daniel BurkaCreative Director - Digg• Your design sucks.• Iterative Design• Encouraging user participation • Reduce barrier to entry • Simplify signup • Increase benefit (ego)

14. Thanks! :)