Joe Leech works in user experience and does things like user testing, information architecture, wireframing, task analysis, and persuasion design to help make products and services easier to use. While he doesn't design websites directly, his work informs the design process. He encourages the person to read blogs and articles on user experience topics and provides his contact information to stay in touch or learn more about his services.
A summary of the first TransitCamp, held in Toronto in February 2006. This was exported from Keynote and originally had videos in it — and my witty banter accompanying it — so apologies if it makes less sense now.
Talk to Frank is a service that provides drug information to young adults. We were asked to redesign it by exploring their needs when looking for information about illegal drugs.
At the heart of this project was inclusive design.
This session will reflect on what this meant in practice for research, UX, design and development.
We will share what we learned and give you the tools you need to ensure your next project has inclusive design at its core.
A tutorial session on UXD hacks I gave at O'Reilly Etech in 2004.
Original context here: http://conferences.oreillynet.com/cs/et2004/view/e_sess/4767
"User-Centered Design and participatory product development are established, proven techniques for making interfaces and information understandable. But how is it possible to use them when your knowledge, the technology, and the possible markets are moving so quickly? Is it possible to create alpha-tech that defines a new market and is a joy to use? UI Design for Alien Cowboys is a three-hour tutorial and workshop that proposes that it is."
A summary of the first TransitCamp, held in Toronto in February 2006. This was exported from Keynote and originally had videos in it — and my witty banter accompanying it — so apologies if it makes less sense now.
Talk to Frank is a service that provides drug information to young adults. We were asked to redesign it by exploring their needs when looking for information about illegal drugs.
At the heart of this project was inclusive design.
This session will reflect on what this meant in practice for research, UX, design and development.
We will share what we learned and give you the tools you need to ensure your next project has inclusive design at its core.
A tutorial session on UXD hacks I gave at O'Reilly Etech in 2004.
Original context here: http://conferences.oreillynet.com/cs/et2004/view/e_sess/4767
"User-Centered Design and participatory product development are established, proven techniques for making interfaces and information understandable. But how is it possible to use them when your knowledge, the technology, and the possible markets are moving so quickly? Is it possible to create alpha-tech that defines a new market and is a joy to use? UI Design for Alien Cowboys is a three-hour tutorial and workshop that proposes that it is."
American University - American Observer Class - WordPress PortfoliosAaron Brazell
Slide Deck for Oct 18, 2011 guest lecture at AU School of Communication's American Observer class. Students learn how to implement and successfully message via web sites and social integration.
This guest lecture is directly about using WordPress as a portfolio tool, but addresses the questions of what makes a successful portfolio and how it is fundamentally used to convert new business.
The What, Why & How of the Minimum Viable Product (MVP)Matter Solutions
Presented at the Essential Design event at the State Library of Queensland in Brisbane Australia on 22nd of September 2013
http://www.southbank.qm.qld.gov.au/Events+and+Exhibitions/Events/2013/09/Essential+Design+The+Essentials
Why we are addicted to our electronic devices from a looking from a historical, evolutionary and personal perspective.
A class given by me at the Delft University of Technology, Faculty of Design Engineering on March 19, 2012 for the Interaction & Electronics class.
Designing Mobile Solutions for Social & Economic ContextsJonny Schneider
Technology should help solve problems for people, but all people (and their problems) are unique - there is no one size fits all. This is especially true of Mobile, where environments and user needs are much more diverse than in other computing platforms. For instance, building mobile applications for the widest reach in India requires thinking about feature phones, non-English interfaces, the 'language' of missed calls, low-bandwidth situations, cultural nuances and numerous other unique conditions.
Jonny Schneider and Nagarjun Kandukuru argue that the practice of design thinking helps mobile developers solve the most important problems in context-appropriate ways. They demonstrate how the best mobile applications lie at the intersection of technical feasibility, business viability and crucially, user delight.
https://hbr.org/2012/04/the-real-leadership-lessons-of-steve-jobs
The Real Leadership Lessons of Steve Jobs
Walter Isaacson
From the April 2012 Issue
His saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in his
parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997,
and by the time he died, in October 2011, had built it into the world’s most valuable company.
Along the way he helped to transform seven industries: personal computing, animated movies,
music, phones, tablet computing, retail stores, and digital publishing. He thus belongs in the
pantheon of America’s great innovators, along with Thomas Edison, Henry Ford, and Walt
Disney. None of these men was a saint, but long after their personalities are forgotten, history
will remember how they applied imagination to technology and business.
“The people who are crazy enough to think they can change the world are the ones who do.”
—Apple’s “Think Different” commercial, 1997
In the months since my biography of Jobs came out, countless commentators have tried to draw
management lessons from it. Some of those readers have been insightful, but I think that many of
them (especially those with no experience in entrepreneurship) fixate too much on the rough
edges of his personality. The essence of Jobs, I think, is that his personality was integral to his
way of doing business. He acted as if the normal rules didn’t apply to him, and the passion,
intensity, and extreme emotionalism he brought to everyday life were things he also poured into
the products he made. His petulance and impatience were part and parcel of his perfectionism.
One of the last times I saw him, after I had finished writing most of the book, I asked him again
about his tendency to be rough on people. “Look at the results,” he replied. “These are all smart
people I work with, and any of them could get a top job at another place if they were truly
feeling brutalized. But they don’t.” Then he paused for a few moments and said, almost
wistfully, “And we got some amazing things done.” Indeed, he and Apple had had a string of hits
over the past dozen years that was greater than that of any other innovative company in modern
times: iMac, iPod, iPod nano, iTunes Store, Apple Stores, MacBook, iPhone, iPad, App Store,
OS X Lion—not to mention every Pixar film. And as he battled his final illness, Jobs was
surrounded by an intensely loyal cadre of colleagues who had been inspired by him for years and
a very loving wife, sister, and four children.
So I think the real lessons from Steve Jobs have to be drawn from looking at what he actually
accomplished. I once asked him what he thought was his most important creation, thinking he
would answer the iPad or the Macintosh. Instead he said it was Apple the company. Making an
enduring company, he said, was both far harder and more important than making ...
Apple will create a new car industry. Here is my visual overview of the rumors, the facts, the naysayers, and -- very possibly -- the design of the iCar. For more on how to make presentations like this, please visit www.napkinacademy.com
Video is here: http://bit.ly/ac0jSA
Slides from a presentation I gave at WordCamp Boulder 2010. It's all about no-excuse usability testing - how to do it yourself and on the cheap. Because, if it's worth putting on the web, it's worth testing.
Now, super-sized with NOTES!!
How to design with science and not destroy the magicJoe Leech
By @mrjoe http://mrjoe.uk
The poet John Keats famously blamed scientists experimenting with light for 'unweaving the magic of the rainbow'.
Joe will look at applying science to design to make our apps and websites better.
We'll look at different types of data, from user research and analytics, to psychology. How to research, collect, source, asses and most importantly design using data without losing the magic.
More Related Content
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American University - American Observer Class - WordPress PortfoliosAaron Brazell
Slide Deck for Oct 18, 2011 guest lecture at AU School of Communication's American Observer class. Students learn how to implement and successfully message via web sites and social integration.
This guest lecture is directly about using WordPress as a portfolio tool, but addresses the questions of what makes a successful portfolio and how it is fundamentally used to convert new business.
The What, Why & How of the Minimum Viable Product (MVP)Matter Solutions
Presented at the Essential Design event at the State Library of Queensland in Brisbane Australia on 22nd of September 2013
http://www.southbank.qm.qld.gov.au/Events+and+Exhibitions/Events/2013/09/Essential+Design+The+Essentials
Why we are addicted to our electronic devices from a looking from a historical, evolutionary and personal perspective.
A class given by me at the Delft University of Technology, Faculty of Design Engineering on March 19, 2012 for the Interaction & Electronics class.
Designing Mobile Solutions for Social & Economic ContextsJonny Schneider
Technology should help solve problems for people, but all people (and their problems) are unique - there is no one size fits all. This is especially true of Mobile, where environments and user needs are much more diverse than in other computing platforms. For instance, building mobile applications for the widest reach in India requires thinking about feature phones, non-English interfaces, the 'language' of missed calls, low-bandwidth situations, cultural nuances and numerous other unique conditions.
Jonny Schneider and Nagarjun Kandukuru argue that the practice of design thinking helps mobile developers solve the most important problems in context-appropriate ways. They demonstrate how the best mobile applications lie at the intersection of technical feasibility, business viability and crucially, user delight.
https://hbr.org/2012/04/the-real-leadership-lessons-of-steve-jobs
The Real Leadership Lessons of Steve Jobs
Walter Isaacson
From the April 2012 Issue
His saga is the entrepreneurial creation myth writ large: Steve Jobs cofounded Apple in his
parents’ garage in 1976, was ousted in 1985, returned to rescue it from near bankruptcy in 1997,
and by the time he died, in October 2011, had built it into the world’s most valuable company.
Along the way he helped to transform seven industries: personal computing, animated movies,
music, phones, tablet computing, retail stores, and digital publishing. He thus belongs in the
pantheon of America’s great innovators, along with Thomas Edison, Henry Ford, and Walt
Disney. None of these men was a saint, but long after their personalities are forgotten, history
will remember how they applied imagination to technology and business.
“The people who are crazy enough to think they can change the world are the ones who do.”
—Apple’s “Think Different” commercial, 1997
In the months since my biography of Jobs came out, countless commentators have tried to draw
management lessons from it. Some of those readers have been insightful, but I think that many of
them (especially those with no experience in entrepreneurship) fixate too much on the rough
edges of his personality. The essence of Jobs, I think, is that his personality was integral to his
way of doing business. He acted as if the normal rules didn’t apply to him, and the passion,
intensity, and extreme emotionalism he brought to everyday life were things he also poured into
the products he made. His petulance and impatience were part and parcel of his perfectionism.
One of the last times I saw him, after I had finished writing most of the book, I asked him again
about his tendency to be rough on people. “Look at the results,” he replied. “These are all smart
people I work with, and any of them could get a top job at another place if they were truly
feeling brutalized. But they don’t.” Then he paused for a few moments and said, almost
wistfully, “And we got some amazing things done.” Indeed, he and Apple had had a string of hits
over the past dozen years that was greater than that of any other innovative company in modern
times: iMac, iPod, iPod nano, iTunes Store, Apple Stores, MacBook, iPhone, iPad, App Store,
OS X Lion—not to mention every Pixar film. And as he battled his final illness, Jobs was
surrounded by an intensely loyal cadre of colleagues who had been inspired by him for years and
a very loving wife, sister, and four children.
So I think the real lessons from Steve Jobs have to be drawn from looking at what he actually
accomplished. I once asked him what he thought was his most important creation, thinking he
would answer the iPad or the Macintosh. Instead he said it was Apple the company. Making an
enduring company, he said, was both far harder and more important than making ...
Apple will create a new car industry. Here is my visual overview of the rumors, the facts, the naysayers, and -- very possibly -- the design of the iCar. For more on how to make presentations like this, please visit www.napkinacademy.com
Video is here: http://bit.ly/ac0jSA
Slides from a presentation I gave at WordCamp Boulder 2010. It's all about no-excuse usability testing - how to do it yourself and on the cheap. Because, if it's worth putting on the web, it's worth testing.
Now, super-sized with NOTES!!
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By @mrjoe http://mrjoe.uk
The poet John Keats famously blamed scientists experimenting with light for 'unweaving the magic of the rainbow'.
Joe will look at applying science to design to make our apps and websites better.
We'll look at different types of data, from user research and analytics, to psychology. How to research, collect, source, asses and most importantly design using data without losing the magic.
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What exactly is the perfect design? Well, that's what you will find out in the session. We'll look at the three aspects that define the perfect design
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3. joe leech made this 2006
So what do
you do?
Learn the rules so you know how to break them properly - Dali Lama
4. joe leech made this 2006
So what do you
do?
I work for an
internet company
So you build
websites?
Well, no,
not really
So you design
websites? Umm, sort of
Make it as simple as possible. But no simpler. - Albert Einstein
5. joe leech made this 2006
What do you do
then?
I make things, um,
easier to use, like
websites
mobile phones,
interactive TV,
paper stuff
like bills
and you know
Easy is Hard - Peter Lewis, NY Times
6. joe leech made this 2006
Oh ok, like that, guy,
what was his name, Nielsen?
Design without the ego. - Anon
7. joe leech made this 2006
Nielsen’s
heuristics
For every problem, there is one solution which is simple, neat and wrong. - H. L. Mencken.
8. joe leech made this 2006
Flash 99% Bad
Encourages design abuse,
gratuitous animations, non-standard GUIs
Since our problems have been our own creation, they also can be overcome. - George Harrison
9. joe leech made this 2006
We know very little, and most of what we know is wrong. - George Casaday
Our main conclusion is that our simple
assumption that we are all doing the same and
getting the same results in a usability test is
plainly wrong
http://tinyurl.com/yoskwr
Rolf Molich
10. joe leech made this 2006
Oh ok, like that, guy,
what was his name, Nielsen?
Yeah, I do that…
…but lots more as
well
If the user can't use it, it doesn't work. - Susan Dray
11. joe leech made this 2006
User testing
I didn’t see them [the asterisks]. There’s
nothing that explains what they mean.
The user is NOT a lower life form - Ken Becker
12. joe leech made this 2006
User testing
Glad I bought my glasses!
Know thy user, and YOU are not thy user. – Anon
13. joe leech made this 2006
User testing
What’s that?
Every time we get it idiot-proofed, Ma Nature produces cleverer idiots. - Robin Kinkead
Next of kin
14. joe leech made this 2006
User testing
If I had asked my customers what they wanted, they would have asked for a faster horse. - Henry Ford
http://en.wikipedia.org/wiki/Hawthorne_effect
15. joe leech made this 2006
User testing
If I had asked my customers what they wanted, they would have asked for a faster horse. - Henry Ford
http://en.wikipedia.org/wiki/Hawthorne_effect
Let people try and do what they want with a
design, not what you tell them they must do.
A realistic test scenario gives realistic results.
A scenario that no one would ever think of doing
is not worth testing... unless you want the
practice.
16. joe leech made this 2006
User testing
Not sure I understand
If there's a 'trick' to it, the UI is broken. - Douglas Anderson
17. joe leech made this 2006
Yeah, I do user
testing…
Not sure I understand
If there's a 'trick' to it, the UI is broken. - Douglas Anderson
…if you find yourself explaining how
a screen works, record your
explanation while they sit there.
Feel stupid when they go "oh right".
Use that explanation to redesign the
page
18. joe leech made this 2006
User testing
People are not logical – Anon
Version A:
- Interior
--- Trim
--- Engine
- Exterior
--- Colour
Version B:
- Trim & Colour
- Interior
- Exterior
- Engine
19. joe leech made this 2006
Like what?
…but lots more as
well
If the user can't use it, it doesn't work. - Susan Dray
Information
Architecture
what?
20. joe leech made this 2006 If the user can't find it, it doesn't exist - HFI button
Information
Architecture
Home
FAQs ResourcesDiscover
21. joe leech made this 2006 If the user can't find it, it doesn't exist - HFI button
Information
Architecture
Home
FAQs ResourcesDiscover
IA without getting your hands dirty:
•Stats and server logs
•Internal search engine queries
•Search referrals
22. joe leech made this 2006
Just because nobody complains doesn't mean all parachutes are perfect. - Benny Hill
Information
Architecture
23. joe leech made this 2006
Ohhhhh, okay, what other
kinds of stuff do you do?
Wireframing
The chief cause of problems is solutions. - Eric Severeid
Wire-whating?
24. joe leech made this 2006
Wireframing
Coding is long. Design is short. Paper is cheap - Anon
25. joe leech made this 2006
Wireframing
You can use an eraser on the drafting table or a sledge hammer on the construction site. - Frank Lloyd Wright
You can use an eraser on the drafting
table or a sledge hammer on the
construction site.
Frank Lloyd
Wright
26. joe leech made this 2006
Wireframing
We see what we look for, not what we look at - Ulrich Neissert
27. joe leech made this 2006
Wireframing
We see what we look for, not what we look at - Ulrich Neissert
28. joe leech made this 2006
Cool, but why wireframe?
Why not just design?
Good question.
I’m not a designer.
There are other
things I know
about
Even experts are novices at some point – Anon
Like what?
29. joe leech made this 2006
Task Analysis
Supposing is good, but finding out is better. - Samuel Clemens
30. joe leech made this 2006
Persuasion in
design
Today most products and services are bought, not sold. - AL & Laura Reis
31. joe leech made this 2006For a successful technology, reality must take precedence over public relations, for Nature cannot be
fooled. - Richard Feynman
32. joe leech made this 2006
Brand is important
For a successful technology, reality must take precedence over public relations, for Nature cannot be
fooled. - Richard Feynman
33. joe leech made this 2006
… I think I get it, you
build websites?
Great, my brother’s girlfriend’s
cousin sells jewellery and
wants to set up a website -
shall I give her your number?
yeah…
A common mistake people make when trying to design something completely
foolproof is to underestimate the ingenuity of complete fools. - Douglas Adams
34. joe leech made this 2006
Read more!
sethgodin.typepad.com/seths_blog/
headrush.typepad.com/creating_passionate_users/
www.uxmag.com
www.lukew.com/ff/
www.37signals.com/svn
www.bokardo.com
Joeleech.net
www.cxpartners.co.uk
Stay in touch
joe.leech@cxpartners.co.uk
+447905 334163
Nine independent organisations evaluated the usability of the same website, Microsoft Hotmail. The results document a wide difference in selection and application of methodology, resources applied, and problems reported. The organizations reported 310 different usability problems. Only two problems were reported by six or more organizations, while 232 problems (75%) were uniquely reported, that is, no two teams reported the same problem
There were many types of experiments conducted on the employees, but the purpose of the original ones was to study the effect of lighting on workers’ productivity. When researchers found that productivity almost always increased after a change in illumination, no matter what the level of illumination was, a second set of experiments began, supervised by Harvard University professors Elton Mayo, Fritz Roethlisberger and William J. Dickson.
Which performed better A or B? Version B – Information Architecture should not be dogmatic. Just because technically the engine is inside the car does mean we should order the website that way.
A proposed customer journey in black and grey and overlaid actually what happens.