2. MOORE’S INNOVATION ADOPTION
RATE
Definition: “Innovations go through a gradual
change of being accepted by early adapters,
early majority, late majority and then lastly the
laggards.”
Moore’s Innovation Adoption Rate. (n.d.).
Retrieved April 21, 2015.
3. MOORE’S INNOVATION ADOPTION
RATE CONT…
When cell phones first came out they were not
that popular and could only be afforded by rich
people. Then, as years went on more and
more people could afford phones and started
using them.
Phones will continue to be popular and grow
in the future because they will become more
and more available to everyone.
4. MOORE’S INNOVATION ADOPTION
RATE CONT…
The same was true for televisions, people would
go places to watch shows because they did not
have televisions at home and they became more
popular and affordable and began buying them. As
time continued, people began buying multiple
televisions for every room in their house.
In the future televisions will be in every room of
everyone’s house. People already have a lot of
television in their house but there are still some
people that have a couple tv’s but they will soon
have one in every room
5. MOORE’S INNOVATION ADOPTION
RATE CONT…
When video games first came out people could
only play in arcades. As time went on the video
games got smaller and people could have
consoles at home and play wherever they
wanted to.
In the future every child will have video
games because they will be more available.
6. USES AND GRATIFICATION
THEORY
Definition: “explains how people use media for
their needs and gratification.”
Uses and gratification theory. (n.d.). Retrieved
April 22, 2015.
7. USES AND GRATIFICATION THEORY
CONT…
Cell phones began being used for used to be
used for work but it has become a necessity
for almost everyone. Cell phones have now
become more of a need because of people’s
dependency on it.
In the future cell phones will continued to be
used for gratification and stay attached to
people’s hands. People are so dependent
on phones I cannot imagine them not using
phones.
8. USES AND GRATIFICATION THEORY
CONT…
Televisions have always been used for
entertainment and as time went on people
made it more of a must have in their house. If
someone does not have a television in their
house it is seen as a rarity.
In the future I can see televisions being
used more because they are used in
everything. People watch television on their
iPads and tablets and can take them with
them wherever they go.
9. USES AND GRATIFICATION THEORY
CONT…
Video games are the way people have fun and
their whole use is for gratification.
In the future I do not see that changing.
There are new video games coming out
everyday and there is a game for everyone
to enjoy.
10. SOCIAL LEARNING THEORY
Definition: “behavior is learned from the
environment through the process of
observation learning”
Albert Bandura | Social Learning Theory |
Simply Psychology. (n.d.). Retrieved April 22,
2015.
11. SOCIAL LEARNING THEORY
CONT…
Cell phones had not ever been something that
was a necessity. As time goes on younger and
younger people start using cell phones and it is
because it is a learned behavior. They started
seeing how people were using phone and
were interested. People could even see
toddlers using phones because they learn from
their parents.
In the future people will continue to do the
same thing. Younger and younger kids will
continue to learn how to use them.
12. SOCIAL LEARNING THEORY
CONT…
Televisions are a socially learned behavior
because when people are children their
parents sit them in front of the tv. As they
begin to grow up they continue to watch
television and it becomes a part their everyday
life forever.
People will continue to learn the behavior of
using television because parents sit their
children in front of the television and they
will continue this behavior for their life.
13. SOCIAL LEARNING THEORY
CONT…
Video games are a socially learned behavior
because kids start using video games for fun
at a young age. Now parents give their
children iPads to play learning games and as
they get older they use game consoles. It
becomes apart of their make up.
Video games will continue to be a learned
behavior because they will start using them
at a young age.