This document provides instructions for creating a profitable video product. It discusses choosing a target market and subject, visualizing the complete product, writing a script and obtaining graphics. It also covers choosing and learning video editing software, recording audio, assembling the video, supplying samples to make it viral, and launching the final product. The overall aim is to provide guidance on developing a video product to promote a business and generate sales or awareness.
The New Requirements for Building a Modern B2B Customer ExperienceAcquia
People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.
To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personlization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”
Join our webinar on Wednesday, 8/28 @ 10:00AM ET to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
In this webinar, we'll cover:
-The essential elements of B2B personalization
-Best practices for building programs that map to the buyer's journey
-Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
-How you can leverage technology to meet your personalization and multichannel marketing demands
Sony: Scaling Big Data for Stronger Marketing CampaignsAMASanDiego
Track: Insights & Analytics
Topic: CRM
Title: Data-Driven Digital Marketing: Making Big Data Practical at Sony Electronics
Speakers: JENNIFER GEDDY, Director of Marketing Operations, Sony & MICHAELA ION, Senior Manager of Marketing and CRM, Sony
Big data is alluring to everyone; however, its power is difficult to harness by most marketers. In this session, we’ll learn how Sony is leveraging big data to generate revenue from its existing customers and find new customers in innovative ways. The session content will enable participants to optimize campaigns before they even start and to adjust strategy on the spot using new technologies.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
This document discusses search engine optimization (SEO). It begins by explaining why SEO is important, such as having better competitors or poor website design. It then defines SEO as optimizing a website to increase organic search traffic. The document outlines important on-page SEO factors like keywords, titles, URLs, and metadata. It also discusses off-page optimization through link building. Finally, it covers keyword research, noting the importance of search volume, competition, relevancy, and commercial intent when selecting keywords.
Persona-based marketing helps companies identify, attract, educate, and support key decision makers in the target account's purchase process. It involves creating buyer personas for different roles like IT and finance, mapping their customer journey and content needs. Companies can then engage the right personas with relevant content at each stage, from awareness to purchase. Tracking engagement and optimizing content helps improve the process. Persona-based marketing provides a personalized approach when combined with account-based marketing.
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
Account Based Marketing - SiriusDecisions - January TCOMCUGRon Corbisier
This document summarizes a presentation about account-based marketing (ABM) given by SiriusDecisions. It discusses what ABM is, different ABM models, how ABM supports sales and marketing alignment, and how to measure ABM success. It also covers focusing marketing efforts on customers through initiatives like customer marketing, customer experience, and customer advocacy programs.
The New Requirements for Building a Modern B2B Customer ExperienceAcquia
People are picky. They are hard to please. They can be indifferent to your brand. It's your job to make sure they aren't.
To compete, all marketers know they need to deliver the right content, at the right time, on the right channel. But unifying data across sources and delivering personalized experiences across multiple channels is far easier said than done. Meanwhile, the marketers that do manage to collect actionable data for personlization run the risk of scaring away prospects when “personalized” misses the mark, or worse, turns into “creepy.”
Join our webinar on Wednesday, 8/28 @ 10:00AM ET to hear how Acquia, Mautic & Sirius Decisions define personalization and detail what it takes to successfully execute campaigns that actually deliver business results.
In this webinar, we'll cover:
-The essential elements of B2B personalization
-Best practices for building programs that map to the buyer's journey
-Why a strong digital foundation is critical for scaling customized experiences with prospects and customers
-How you can leverage technology to meet your personalization and multichannel marketing demands
Sony: Scaling Big Data for Stronger Marketing CampaignsAMASanDiego
Track: Insights & Analytics
Topic: CRM
Title: Data-Driven Digital Marketing: Making Big Data Practical at Sony Electronics
Speakers: JENNIFER GEDDY, Director of Marketing Operations, Sony & MICHAELA ION, Senior Manager of Marketing and CRM, Sony
Big data is alluring to everyone; however, its power is difficult to harness by most marketers. In this session, we’ll learn how Sony is leveraging big data to generate revenue from its existing customers and find new customers in innovative ways. The session content will enable participants to optimize campaigns before they even start and to adjust strategy on the spot using new technologies.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
IBM & Sirius Decisions: Transforming Marketing Through Buyer Profiles and Per...AMASanDiego
Track: Brand Management & Integrated Communications
Topic: PERSONAS
Title: Transforming Marketing Through Buyer Profiles and Personas
Speakers: JACQUES PAVLENYI, Portfolio Marketing Director, IBM & RACHEL YOUNG, Research Director, Sirius Decisions
The convergence of social and data technologies continues to cause disruption in many industries and professions. Marketing is certainly not immune. Customers have very different expectations now, including strong personalization and customization. If the message and offers aren’t tailored specifically to me, the message is tuned out or ignored. This is increasingly true in B2B as well as B2C marketing. And that’s where personas can help.
IBM and Sirius Decisions will discuss practical rationales and methods for applying buyer profiles and personas, and how IBM is transforming not just Marketing, but also Sales, Product Management, and other functions with data-driven, robust buyer profiles.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
This document discusses search engine optimization (SEO). It begins by explaining why SEO is important, such as having better competitors or poor website design. It then defines SEO as optimizing a website to increase organic search traffic. The document outlines important on-page SEO factors like keywords, titles, URLs, and metadata. It also discusses off-page optimization through link building. Finally, it covers keyword research, noting the importance of search volume, competition, relevancy, and commercial intent when selecting keywords.
Persona-based marketing helps companies identify, attract, educate, and support key decision makers in the target account's purchase process. It involves creating buyer personas for different roles like IT and finance, mapping their customer journey and content needs. Companies can then engage the right personas with relevant content at each stage, from awareness to purchase. Tracking engagement and optimizing content helps improve the process. Persona-based marketing provides a personalized approach when combined with account-based marketing.
The Five Elements of a Best-in-Class Integrated CampaignG3 Communications
View the full webcast on demand here: https://dg-r.co/2GvQMtj
Many marketing organizations claim they’re running integrated campaigns, but what they’re often doing is running a series of tactics that are loosely connected at best, and working against each other at worst.
In this Webcast, SiriusDecisions service director Craig Moore will share the five elements of an integrated campaign and how best-in-class companies approach the planning, implementation and execution of their campaigns. Craig will also:
• Define what a campaign is and isn't;
• Discuss the programs and job families that make up a campaign;
• Provide a step-by-step approach to campaign planning; and
• Offer guidance on how to adjust campaign structure for an ABM approach.
Account Based Marketing - SiriusDecisions - January TCOMCUGRon Corbisier
This document summarizes a presentation about account-based marketing (ABM) given by SiriusDecisions. It discusses what ABM is, different ABM models, how ABM supports sales and marketing alignment, and how to measure ABM success. It also covers focusing marketing efforts on customers through initiatives like customer marketing, customer experience, and customer advocacy programs.
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
SiriusDecisions provides research and advisory services focused on operational intelligence for sales and marketing executives. It was founded in 2001 to address a lack of fact-based research on sales and marketing effectiveness in business-to-business organizations. SiriusDecisions conducts primary research and analysis and provides benchmarking and advisory services through research portals and analyst inquiries to help clients make better business decisions.
Starting from Scratch: 10 Steps To Launch A Content Marketing StrategyG3 Communications
The document provides a 10 step process for launching a content marketing strategy. It discusses gaining buy-in from executives by highlighting case studies of companies that have succeeded with content marketing. It also covers picking a priority project, assessing your customer database, building buyer personas, and developing a question and answer framework to address buyers' concerns. The overall goal is to convince executives that content marketing deserves budget by demonstrating how it can achieve business objectives.
Digital marketing is the marketing of products or services using digital technologies. It involves building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services. Key components of digital marketing include search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. The objectives are typically to reach the right audience, engage customers, motivate them to take action, and achieve an efficient return on investment. Measurement of digital marketing effectiveness can be done through calculating ROI and using analytics tools to track key metrics.
This document discusses strategies for consulting firms to engage clients through their corporate websites. It recommends focusing on understanding the client's needs and buying lifecycle to provide contextual and personalized experiences. Key aspects include developing thought leadership content, optimizing the user experience, adopting responsive design for mobile, improving search and social media integration, measuring engagement, and leveraging technologies like CRM to track engagement across channels. The overall approach is to move websites beyond just information sharing to truly engaging clients through the online experience.
Sirius Decisions presentation ROI Award Winner. Cisco Case StudyJoseph Puthussery
The Cisco Case Study in winning the ROI Award at Sirius Decisions Conference, Orlando. Please contact me, if you have any questions or would like to discuss
The document summarizes a startup called e-VENTS that aims to improve the event experience for attendees and organizers. Over 5 days, the founders refined their business model, focusing on collegiate sports initially. They learned various industries may not work and simplified their revenue model. The document describes the company's ecosystem, a customer archetype, the competitive landscape, and their sales funnel of attracting organizers and attendees.
The document discusses the benefits and best practices for implementing a vertical go-to-market (GTM) strategy. Some key points include:
1. More companies are adopting vertical GTM approaches to better address the specific needs of different industries and gain competitive advantages like increased trust and loyalty.
2. There are varying levels of verticalization from generic content to fully dedicated plans and resources for each industry. Companies must determine the right approach for their business.
3. Success requires cross-functional alignment, prioritizing key verticals, developing industry insights, compelling stories and messaging, and enabling sales and marketing teams with sector-specific training and materials. Measurement of KPIs is also important.
Persona Marketing and Lead Nurturing- Simon Morris, AdobeLinkedIn
This document discusses persona marketing and lead nurturing. It describes building personas to better understand target customers and their needs. The document provides examples of personas like Digital Marketer, Digital Analyst, and Social Marketer. It emphasizes the importance of knowing customers and their challenges in order to effectively market to different personas. Building personas involves defining who they are, their goals, pain points and preferred methods of interaction to align marketing strategies.
Strategic roadmap for digital marketing an e-book-for-chief-marketing-officersDung Tri
This document provides a strategic roadmap for digital marketing. It includes sections on digital channels, marketing techniques, and optimization. The introduction provides an overview and framework for developing a coherent multi-channel digital marketing strategy. Subsequent articles from experts provide advice on topics like advertising, search marketing, social media, content marketing, and improving ROI and accountability. The goal is to help marketers design an effective digital strategy to engage customers and create value.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
Webinar: Crate and Barrel Accelerates Their Personalization Program with Opti...Optimizely
A New, More Relevant Way to Personalize
Personalization is a difficult concept to bring to life at scale as it can require large data purchasing and building rigid rules, or taking an automated approach that doesn’t always feel human. In the end, you can be left with more questions than answers. Optimizely’s new approach to personalization, Adaptive Audiences, is powered by natural language processing, and blends machine learning with human expertise to deliver the most relevant experiences to users.
Join Christine Garvey, Senior Manager of Personalization and Optimization at Crate and Barrel, to learn how they have improved their personalization program. Using Adaptive Audiences, Crate and Barrel has been able to increase homepage conversion rates by 20%+ while reducing bounce rates by up to 30%.
Tune into this webinar to learn how:
- Adaptive Audiences decreases the time it takes to target visitors on your website with relevant content
- Crate and Barrel scales their website reach and drives substantial business impact through personalization
- To develop strategies for new personas and segments in your business today
Rethink B2B Marketing: A Case Study in Digital OptimizationMichelle Killebrew
Take a look under the hood of the creation and execution strategy for the IBM Smarter Commerce digital demand generation initiative featuring thought-leader webinars and custom content. Understand the considerations made to bring the messaging and strategy of over 7 different acquired companies reaching 11 different audience roles together into a single consistent experience, all while preserving the unique messaging to each specific audience. Learn how IBM has integrated and applied Smarter Marketing best practices into the design of the Rethink Business campaign and how IBM Digital Analytics and Digital Data Exchange (DDX) are architected into the lead flow strategy, and see how social media is integrally woven into every visitor touch point within the campaign.
Topics covered:
• Content strategy – 11 difference audience roles
• Globalization – international campaign, translated into German, French, Italian, leveraged globally in English
• Design principles – parallax design
• Mobile – designed w mobile in mind
• Standards – html 5
• Digital publishing – coded to send custom docs to kindle
• Social – interaction designed to maximize social interaction
• Metrics and Analytics – IBM Digital Analytics, digital data exchange (DDX)
SearchCon 2015: Digital Strategy Elevating Your PerspectiveConcise Path
Marketers are unclear as to what works for them digitally because of gaps in strategy, execution, skills, and technology. Here is how you can help elevate your perspective to connect Digital to reality.
Performance Branding: Making Branding Accountable[x+1]
Digitally Centric Performance Marketing outlines how performance marketing optimizes campaigns based on measurable consumer responses and behaviors. It discusses how search marketing has changed consumers' purchase funnels and how all marketing can now be response marketing. The document provides an example of how Kraft implemented a performance branding campaign around recipe downloading that was optimized for return on behavior and led to measurable sales increases. It emphasizes integrating direct marketing, brand marketing, and digital skills; using new technologies like online ad exchanges; and creating simple, trackable metrics to continuously optimize campaigns.
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionReadyTalk
Learn how to set the stage for marketing success and the FUEL that powers B2B marketing from lead generation to sales conversion. Also find out how to build a foundation for lead generation and nurturing programs, create superior content and learn effective lead generation tactics and strategies.
How to create a b2 b resource hub for maximizing qualified b2b sales leads. B2B Resource Hubs are customer-centric with the quality problem/solution only content that is meant to help buyers find solutions immediately and accessible in various format choices all in one place. Best of all there sole purpose is to generate qualified b2b sales leads.
This document provides instructions for creating and launching a video product. It discusses visualizing the complete product, writing a script, obtaining graphics, choosing editing software, recording audio, assembling the video, supplying samples to make it viral, and launching the final product. The goal is to use video as a way to promote a business or product through creating visual content that can be shared online or through various media platforms. Effective marketing strategies like finding the right target audience and subject matter are also covered.
How to Turn Your Webinar into a Revenue GeneratorReadyTalk
Have you ever thought about turning your webinar series into a revenue stream? What about creating a series to generate additional revenue for your company? Paid webinars are becoming more and more popular as production values increase and organizations look for additional sources of revenue.
Join our panel of experts as they talk in detail about their webinar programs and how they generate revenue using a variety of tactics. In this webinar, you will learn:
-How to create a webinar series people will want to pay for
-How to replace physical events with a paid webinar
-How to successfully promote your paid event to increase registration and attendance
-The essential tools needed for any paid for webinar program
SiriusDecisions provides research and advisory services focused on operational intelligence for sales and marketing executives. It was founded in 2001 to address a lack of fact-based research on sales and marketing effectiveness in business-to-business organizations. SiriusDecisions conducts primary research and analysis and provides benchmarking and advisory services through research portals and analyst inquiries to help clients make better business decisions.
Starting from Scratch: 10 Steps To Launch A Content Marketing StrategyG3 Communications
The document provides a 10 step process for launching a content marketing strategy. It discusses gaining buy-in from executives by highlighting case studies of companies that have succeeded with content marketing. It also covers picking a priority project, assessing your customer database, building buyer personas, and developing a question and answer framework to address buyers' concerns. The overall goal is to convince executives that content marketing deserves budget by demonstrating how it can achieve business objectives.
Digital marketing is the marketing of products or services using digital technologies. It involves building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services. Key components of digital marketing include search engine optimization, pay-per-click advertising, social media marketing, email marketing, and content marketing. The objectives are typically to reach the right audience, engage customers, motivate them to take action, and achieve an efficient return on investment. Measurement of digital marketing effectiveness can be done through calculating ROI and using analytics tools to track key metrics.
This document discusses strategies for consulting firms to engage clients through their corporate websites. It recommends focusing on understanding the client's needs and buying lifecycle to provide contextual and personalized experiences. Key aspects include developing thought leadership content, optimizing the user experience, adopting responsive design for mobile, improving search and social media integration, measuring engagement, and leveraging technologies like CRM to track engagement across channels. The overall approach is to move websites beyond just information sharing to truly engaging clients through the online experience.
Sirius Decisions presentation ROI Award Winner. Cisco Case StudyJoseph Puthussery
The Cisco Case Study in winning the ROI Award at Sirius Decisions Conference, Orlando. Please contact me, if you have any questions or would like to discuss
The document summarizes a startup called e-VENTS that aims to improve the event experience for attendees and organizers. Over 5 days, the founders refined their business model, focusing on collegiate sports initially. They learned various industries may not work and simplified their revenue model. The document describes the company's ecosystem, a customer archetype, the competitive landscape, and their sales funnel of attracting organizers and attendees.
The document discusses the benefits and best practices for implementing a vertical go-to-market (GTM) strategy. Some key points include:
1. More companies are adopting vertical GTM approaches to better address the specific needs of different industries and gain competitive advantages like increased trust and loyalty.
2. There are varying levels of verticalization from generic content to fully dedicated plans and resources for each industry. Companies must determine the right approach for their business.
3. Success requires cross-functional alignment, prioritizing key verticals, developing industry insights, compelling stories and messaging, and enabling sales and marketing teams with sector-specific training and materials. Measurement of KPIs is also important.
Persona Marketing and Lead Nurturing- Simon Morris, AdobeLinkedIn
This document discusses persona marketing and lead nurturing. It describes building personas to better understand target customers and their needs. The document provides examples of personas like Digital Marketer, Digital Analyst, and Social Marketer. It emphasizes the importance of knowing customers and their challenges in order to effectively market to different personas. Building personas involves defining who they are, their goals, pain points and preferred methods of interaction to align marketing strategies.
Strategic roadmap for digital marketing an e-book-for-chief-marketing-officersDung Tri
This document provides a strategic roadmap for digital marketing. It includes sections on digital channels, marketing techniques, and optimization. The introduction provides an overview and framework for developing a coherent multi-channel digital marketing strategy. Subsequent articles from experts provide advice on topics like advertising, search marketing, social media, content marketing, and improving ROI and accountability. The goal is to help marketers design an effective digital strategy to engage customers and create value.
10 Best Practices For Informational Webinar Productionbretwebattract
The document provides best practices for producing informational webinars. It discusses:
[1] Identifying the target audience and developing a compelling message tailored to their interests to recruit attendees. This includes delivering multiple invitation touchpoints over email.
[2] Creating a detailed work plan with business objectives, roles, deliverables and an 8 week planning horizon.
[3] Using registration questions and analytics to gain insights into attendees' interests and goals to refine messaging and content. Tracking daily registration counts helps optimize the process.
Webinar: Crate and Barrel Accelerates Their Personalization Program with Opti...Optimizely
A New, More Relevant Way to Personalize
Personalization is a difficult concept to bring to life at scale as it can require large data purchasing and building rigid rules, or taking an automated approach that doesn’t always feel human. In the end, you can be left with more questions than answers. Optimizely’s new approach to personalization, Adaptive Audiences, is powered by natural language processing, and blends machine learning with human expertise to deliver the most relevant experiences to users.
Join Christine Garvey, Senior Manager of Personalization and Optimization at Crate and Barrel, to learn how they have improved their personalization program. Using Adaptive Audiences, Crate and Barrel has been able to increase homepage conversion rates by 20%+ while reducing bounce rates by up to 30%.
Tune into this webinar to learn how:
- Adaptive Audiences decreases the time it takes to target visitors on your website with relevant content
- Crate and Barrel scales their website reach and drives substantial business impact through personalization
- To develop strategies for new personas and segments in your business today
Rethink B2B Marketing: A Case Study in Digital OptimizationMichelle Killebrew
Take a look under the hood of the creation and execution strategy for the IBM Smarter Commerce digital demand generation initiative featuring thought-leader webinars and custom content. Understand the considerations made to bring the messaging and strategy of over 7 different acquired companies reaching 11 different audience roles together into a single consistent experience, all while preserving the unique messaging to each specific audience. Learn how IBM has integrated and applied Smarter Marketing best practices into the design of the Rethink Business campaign and how IBM Digital Analytics and Digital Data Exchange (DDX) are architected into the lead flow strategy, and see how social media is integrally woven into every visitor touch point within the campaign.
Topics covered:
• Content strategy – 11 difference audience roles
• Globalization – international campaign, translated into German, French, Italian, leveraged globally in English
• Design principles – parallax design
• Mobile – designed w mobile in mind
• Standards – html 5
• Digital publishing – coded to send custom docs to kindle
• Social – interaction designed to maximize social interaction
• Metrics and Analytics – IBM Digital Analytics, digital data exchange (DDX)
SearchCon 2015: Digital Strategy Elevating Your PerspectiveConcise Path
Marketers are unclear as to what works for them digitally because of gaps in strategy, execution, skills, and technology. Here is how you can help elevate your perspective to connect Digital to reality.
Performance Branding: Making Branding Accountable[x+1]
Digitally Centric Performance Marketing outlines how performance marketing optimizes campaigns based on measurable consumer responses and behaviors. It discusses how search marketing has changed consumers' purchase funnels and how all marketing can now be response marketing. The document provides an example of how Kraft implemented a performance branding campaign around recipe downloading that was optimized for return on behavior and led to measurable sales increases. It emphasizes integrating direct marketing, brand marketing, and digital skills; using new technologies like online ad exchanges; and creating simple, trackable metrics to continuously optimize campaigns.
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionReadyTalk
Learn how to set the stage for marketing success and the FUEL that powers B2B marketing from lead generation to sales conversion. Also find out how to build a foundation for lead generation and nurturing programs, create superior content and learn effective lead generation tactics and strategies.
How to create a b2 b resource hub for maximizing qualified b2b sales leads. B2B Resource Hubs are customer-centric with the quality problem/solution only content that is meant to help buyers find solutions immediately and accessible in various format choices all in one place. Best of all there sole purpose is to generate qualified b2b sales leads.
This document provides instructions for creating and launching a video product. It discusses visualizing the complete product, writing a script, obtaining graphics, choosing editing software, recording audio, assembling the video, supplying samples to make it viral, and launching the final product. The goal is to use video as a way to promote a business or product through creating visual content that can be shared online or through various media platforms. Effective marketing strategies like finding the right target audience and subject matter are also covered.
The document provides guidance on creating video products. It discusses visualizing the complete product, writing a script, obtaining graphics, choosing editing software, and recording audio. The key steps outlined are to have a clear vision of the final product, write an effective script, include engaging graphics, select editing software with the right features, and properly record audio. Following these steps will help ensure the video product is of high quality and achieves its promotional goals.
Video Vigilante : Rank No.1 on YouTube and Google MichaelWebsterII
In this eBook, you will discover the topics about getting started with video, what works for marketing, some beginning steps, what about your audience, what about length and mistakes to avoid.
Introducing video economy Discover the Secrets to using YouTube Snapchat and Other Video
Platforms to reach a wider audience. Inside this Ebook, you will discover the topics about why
is sharing video content so popular social media and video marketing get younger customer
by using snapchat why you shouldn't ignore instagram using video for describing and reviewing
your products why your business needs a YouTube channel encouraging video sharing and
so much more.
This document discusses the rising popularity of video marketing and provides tips for businesses to utilize video content across various social media platforms. It explains that video is more memorable and engaging for customers than other forms of content. It also highlights that businesses should use video to connect with customers, improve their online presence, and generate interest in their products through video descriptions and reviews. The document recommends that businesses use platforms like YouTube, Facebook, Instagram, and Snapchat to share different types of video content and provide a positive customer experience.
Revealed: NEW, Artificially Intelligent Web-App Will Write, Create, Host, Publish AND Syndicate Profit-Producing Videos FOR YOU In ANY Language and ANY Niche In 3 Minutes or Less!
How to create a video Be paid for commenting on YouTube videos to sell for cl...Tarri1
Wanna make 840 bucks per week just by commenting on YouTube videos?
Yes? : )
Then, apply for today's job of the day.
We're currently working with an educational startup that has a youtube channel.
And those people need some helping hands to handle it as they get numerous comments daily, from their students, asking doubts and questions. And they can't handle it by themselves.
And that's why they're hiring 3 ordinary people from [COUNTRY] to answer those comments on behalf of them.
Don't worry, they'll provide you with a complete solution script containing all the answers to those questions.
You just have to copy and paste those answers while replying to their comments.
That's it.
And the best thing is that you don't need anything more than a reliable internet connection and a smartphone.
Hit this blue line to apply. https://2698agopz6cx7ocpx9s7vmk9kj.hop.clickbank.net/
This document provides tips and best practices for video marketing. It discusses keeping video messages short at 60 seconds or less to maintain viewer attention. It also recommends measuring video analytics to understand viewer engagement and determine effective content. Additional tips include leveraging existing marketing assets to reduce video production costs and promoting branding by displaying the company logo prominently in videos.
Expert interview is an innovative way of producing and sharing information. In the ever changing interest and lifestyles of people today there are a lot of different ways of reaching an individual with the intention of sharing information
How to create_a_video_product_to_sell_for_click_bankFlora Runyenje
The document provides instructions for creating an outline and script for a video product. It recommends beginning with choosing a scene or step outline approach and creating index cards for each scene or step. The cards should include the scene heading, overview of action, characters, and notes connecting scenes. Outlining helps tell the story efficiently and prepare the script. Software can also assist with outlining to organize ideas before writing the script.
Video marketing can powerfully promote brands and drive people to take action. Creating high-quality videos requires the right tools to add elements like sound, editing, and calls to action. Distributing videos across sites like YouTube and Google Video is important for exposure, and automation tools can help. Enhancing response involves compelling calls to action and optimizing videos for searchability through keywords, tags, and descriptions.
Expert interview is an innovative way of producing and sharing information. In the ever changing interest and lifestyles of people today there are a lot of different ways of reaching an individual with the intention of sharing information.
These expert interview scenarios can successfully achieve some percentage of exposure on products, individuals, services and many more.
With this ebook you will get basic information about benefits using the expert interview as a tool for business revenue. Also, you will find out how to use this tool correctly and much more!
This document provides guidelines for using expert interviews effectively. It discusses how to structure expert interviews into a book that establishes the author as an industry leader. Some key points include:
1. Determine a clear goal and benefit for readers before conducting interviews to ensure the content has value.
2. Carefully select experts that fit the theme of each chapter and can uniquely contribute to the overall message.
3. Design interview questions and structure in a way that tells a coherent story for readers.
4. Add the author's own perspective and expertise to each chapter to position themselves, not just the experts, as authorities.
Avoid simply transcribing interviews or using poor production quality, as this risks losing
Expert Interviews for Extra Traffic.pdfrohit bhoyar
This document outlines terms and conditions for a publication. It states that the publisher has tried to be accurate but does not guarantee all information is correct due to the changing nature of the internet. It also says the publisher is not responsible for errors, omissions, or interpretations. The document is not intended as a source of legal, business, or financial advice. Readers should consult professionals for services in those fields.
Expert Interviews for Extra Traffic.pdfssuser8a51a81
This document provides guidelines for using expert interviews effectively. It discusses how to avoid common mistakes like having no clear goal for the interviews, failing to select experts that fit the intended message, and not adding any of your own commentary or analysis to the interviews. It also recommends designing interview questions in advance and recording multiple takes to ensure quality. The overall message is that expert interviews can be a useful marketing tool if done properly by framing the discussion, choosing experts strategically, and positioning yourself as the authoritative source that brings valuable insights from the interviews.
How to use video content-and marketing automationHamlet B2B
It’s probably no surprise to you that video is a preferred content medium. Just look back at how you spent your day online yesterday—chances are that you watched at least one video. How could you resist that play button? And you’re not alone: Cisco predicts that more than 84% of all internet traffic will be video by 2018.
Videos are a great communication tool that convey and transmit large amounts of information in a short period of time. Video files have been extensively used in the marketing field to create brand awareness and build a strong customer base.
This document provides information about video marketing software and tips for using YouTube effectively. It discusses 15 different tools for marketing videos on YouTube, including Tube SEO Commando, Tube Toolbox, Tube Launch, mTurk, Fiverr, Tube Naire, My PYTA, AVS, Tube Nitro, Latte, Cappuccino, Espresso, and Caffeine. It then lists 6 tips for video marketing on YouTube, such as using your company logo, including your URL in videos, writing effective titles, providing valuable content, always including an HTML link in descriptions, and embedding videos on your own website.
This document provides tips for improving video marketing in 2014. It recommends collecting feedback on videos before releasing them, using email gates to capture leads from videos, and using the first 8 seconds of a video to qualify the audience. It also suggests spicing up B2B videos with creative content, implementing a process to measure video performance using analytics, and combining video data with marketing automation.
The 7 Habits of Highly Effective People.pdfFlora Runyenje
The document summarizes Stephen R. Covey's book "The 7 Habits of Highly Effective People" which outlines seven core habits that build upon each other to foster a more proactive and fulfilling approach to life. The first three habits focus on independence and taking responsibility for your choices, having clear values and goals, and prioritizing effectively. The next three habits focus on interdependence, seeking mutually beneficial solutions, understanding others' perspectives, and collaborating. The final habit is about self-renewal through continuous learning, well-being, and relationships. Covey argues internalizing these sequential habits can make one a more effective leader and create a more fulfilling life.
The One Mistake You Can't Afford to Make While Job Searching on Social Media.pdfFlora Runyenje
Don't hesitate to seek feedback from trusted friends, mentors, or colleagues on your social media presence. They can offer valuable insights and help identify areas for improvement that you may have overlooked.
Easy $850_Day CANVA YouTube Shorts Tutorial for Beginners (2024).pdfFlora Runyenje
The prospect of earning $850 per day through a CANVA YouTube Shorts tutorial presents an exciting opportunity for beginners in 2024. By harnessing the creative potential of CANVA and leveraging the reach of YouTube Shorts,
_Achieving Optimal Health_ The Importance of a Balanced Diet.pdfFlora Runyenje
In the quick moving current world, where comfort frequently bests sustenance, the idea of a reasonable eating regimen assumes a urgent part in keeping up with by and large wellbeing and prosperity. A fair eating regimen isn't simply an in vogue state yet a principal part of a solid way of life. It includes devouring different food sources in fitting extents to meet the body's dietary necessities. In this far reaching article, we will dig into the meaning of a decent eating routine, investigating its parts, advantages, and how people can settle on informed dietary decisions to enhance their wellbeing
Releasing the Force of CPA Projects with High CommissionsFlora Runyenje
In the unique scene of partner promoting, Cost Per Activity (CPA) programs have arisen as strong income producing systems for the two publicists and members. Among the bunch of CPA programs accessible, those offering high commissions stand apart as worthwhile open doors for member advertisers hoping to amplify their income. In this article, we will dive into the universe of CPA programs with high commissions, investigating their advantages, key elements, and how members can use them to make monetary progress.
"In three words I can sum up everything I've learned about life: it goes on." - Robert Frost
This quote by Robert Frost is a reminder that life is a journey, and no matter what happens, it will continue. It's a great reminder to keep moving forward, even when we face setbacks and challenges. This quote is particularly relevant in times of crisis, when we need to find the strength to keep going.
This document provides 4 links to motivation resources for the year 2022. The links are intended to provide inspiration and encouragement to help achieve goals and improve oneself in the new year. Overall the document points to online motivation sources for personal growth and positive change.
The 8 secrets_to_marketing_success_with_tik_tokFlora Runyenje
TikTok is a social media platform that has grown significantly over the last two years to 500 million daily active users. The document provides 8 secrets to marketing success on TikTok, including creating visually appealing and entertaining videos, using engaging hashtags, collaborating with influencers, and analyzing video performance through TikTok analytics. Marketers are advised to focus on fun, challenges, and building a community to achieve success on the platform.
This document promotes a product or service that promises instant access and earnings through clicking a link. However, it acknowledges that the earnings advertised are not realistic for average users, who are likely to earn less or no money at all. The document provides legal terms, a privacy policy, and contact information for its company.
Parental control -_how_to_check_your_kids!Flora Runyenje
Attention! Please Forget Everything You've Been Told About Potty Training In The Past...
Discover a Proven Method For Quickly & Easily Potty Training Even The Most Stubborn Child in a very short time...
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Attention! Please Forget Everything You've Been Told About Potty Training In The Past...
Discover a Proven Method For Quickly & Easily Potty Training Even The Most Stubborn Child in a very short time...
This document provides an overview of learning the Chinese language. It discusses the importance and growth of learning Chinese. It then covers 7 chapters that give tips and techniques for learning Chinese including ways to learn, basic skills required, and easy methods like using flashcards, studying with a partner, and reviewing lessons. The document emphasizes that learning Chinese requires commitment and practicing pronunciation of tones is especially important. It aims to provide useful information to help readers learn Chinese.
This document provides tips for decorating one's home on a budget. It discusses budget-friendly ways to decorate various rooms, such as using paint, accessories, and rearranging furniture to refresh rooms without much spending. Specific tips include painting walls or cabinets, using thrifted items, making wall hangings, and focusing on focal points to transform spaces on a limited budget.
Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
HijackLoader Evolution: Interactive Process HollowingDonato Onofri
CrowdStrike researchers have identified a HijackLoader (aka IDAT Loader) sample that employs sophisticated evasion techniques to enhance the complexity of the threat. HijackLoader, an increasingly popular tool among adversaries for deploying additional payloads and tooling, continues to evolve as its developers experiment and enhance its capabilities.
In their analysis of a recent HijackLoader sample, CrowdStrike researchers discovered new techniques designed to increase the defense evasion capabilities of the loader. The malware developer used a standard process hollowing technique coupled with an additional trigger that was activated by the parent process writing to a pipe. This new approach, called "Interactive Process Hollowing", has the potential to make defense evasion stealthier.
Discover the benefits of outsourcing SEO to Indiadavidjhones387
"Discover the benefits of outsourcing SEO to India! From cost-effective services and expert professionals to round-the-clock work advantages, learn how your business can achieve digital success with Indian SEO solutions.
Ready to Unlock the Power of Blockchain!Toptal Tech
Imagine a world where data flows freely, yet remains secure. A world where trust is built into the fabric of every transaction. This is the promise of blockchain, a revolutionary technology poised to reshape our digital landscape.
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1. - 1 -
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Terms and Conditions
LEGAL NOTICE
The Publisher has strived to be as accurate and complete as possible
in the creation of this report, notwithstanding the fact that he does
not warrant or represent at any time that the contents within are
accurate due to the rapidly changing nature of the Internet.
While all attempts have been made to verify information provided in
this publication, the Publisher assumes no responsibility for errors,
omissions, or contrary interpretation of the subject matter herein.
Any perceived slights of specific persons, peoples, or organizations
are unintentional.
In practical advice books, like anything else in life, there are no
guarantees of income made. Readers are cautioned to reply on their
own judgment about their individual circumstances to act
accordingly.
This book is not intended for use as a source of legal, business,
accounting or financial advice. All readers are advised to seek services
of competent professionals in legal, business, accounting and finance
fields.
You are encouraged to print this book for easy reading.
3. - 3 -
Table Of Contents
Foreword
Chapter 1:
Video Product Basics
Chapter 2:
Choosing Your Target Market And Subject
Chapter 3:
Visualize Your Complete Product, Write Your
Script And Obtain Graphics
Chapter 4:
Choose And Learn Your Editing Software
Chapter 5:
Record Audio
Chapter 6:
Assemble Video
Chapter 7:
Supply A Sample And Make It Viral
Chapter8:
Launch Your Final Product
Wrapping Up
4. - 4 -
Foreword
Video products are another way of creating product awareness and
promoting one’s business through the product. The video production
is meant to showcase moving images to be done on electronic media.
Similar to film making it only defer in the images being recoded
electronically rather than on film stock. Get all the info you need here.
Video Product Perfection
Insider Tips On Launching Profit Getting Video Products
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5. - 5 -
Chapter 1:
Video Product Basics
Synopsis
Using this innovative tool there is a platform available to creating
content, video editing and delivering a finished video product for
various mediums of exposure.
For the online marketer who cost concerns are high on the priority
list, this form of creating material to promote the intended item can
be quite a welcomed respite. In almost all cases the video product can
be competitively cost effective and definitely cheaper that other tools
for promotional use.
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6. - 6 -
The Basics
There are several mediums that can be used to promote an
organization, a product or a service and video production is just one
of them. Creating the awareness for the product is the primary reason
this tool is chosen.
Being an accessible feature that can be used from television
advertisements to internet commercials and viral videos this tool is
innovative enough in its makeup to cater to all mediums of sourcing
the relevant information.
Mainly designed for internet home based businesses it is a tool where
interaction with the audience through visual presentations is its key
feature.
Broken into two significantly different types of video production are
the transactional and the reference style. The transactional video
production style is mostly meant to promote a product with the
intention of making a sale. For the reference based video product the
idea is to get the viewer to navigate further into the website to view
more information.
Videos are also great search engine avenues thus using these tools
would ensure the site is prominently feature when connective or
similar subjects are keyed into the system.
7. - 7 -
Chapter 2:
Choosing Your Target Market And Subject
Synopsis
Using the video production style the individual can effectively
promote the business endeavor planned. This method though
comparatively new to the online internet market it is fast proving its
worth in terms of being extremely beneficial in creating the
awareness of the product towards its target audience.
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8. - 8 -
Your Market
One of the biggest and most effective advantage of the video
production is that it allows the content to be visually presented
therefore making a clearer impact on the target audience when
compared to other tools available for online marketing.
The subject matter is also very important as this should be
something that the target audience would be interested in being a
part of.
Visual explanations accompanied by visual effect is always more
impactful in delivering any message designed especially if it is for
marketing purposes.
Being able to get the video product to the end target audience can
ideally be done with proper assistance from established companies
handling such business promotion styles.
These entities usually are very apt in being able to get the video
product to the distributorships that will help further the exposure
for the product.
If the video product is suitable as an exhibition tool for the
business entity then the companies promoting them will target
businesses that priorities such promotional styles.
9. - 9 -
Video product have been able to successfully pitch revenue earning
prospects for various type of business styles and it usually gets the
desired attention faster than other more conventional tool can.
Tapping into the target audience segment that spends most of their
time in the comforts of their home, through the various different
media platforms available, is also another way to get the video
products content to the masses.
When it comes to subject matter there would be a very wide choice
base to choose from as the possible target audience varies greatly.
10. - 10 -
Chapter 3:
Visualize Your Complete Product, Write Your Script And
Obtain Graphics
Synopsis
Every business venture has to start with a basic idea and video
products are no different. Before a video product is launched there
are a lot of connecting issues that should be addressed to ensure the
prime target audience is reached and the material used to reach them
is suitable and effectively designed.
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11. - 11 -
Visualize
In order to successfully design and create the contents of a video
product, the individual has to first have an idea of the end results
expected.
With this firmly in mind it would be easier to source for and apply
the right tools to start making the video product itself. When the
video outline has been decided the next step would be to start
writing the script for the video content.
Script writing can be done by almost anyone even a novice but if
the individual is serious about getting the best possible exposure
for the product perhaps considering more professional expertise
maybe more beneficial.
Those with the expertise will be able to better design script content
that would directly impact the viewer and this should be the ideal
impact sought.
Depending on the type of product, business or service being
featured in the video product, the script designed should be able to
reflect the idea behind the product clearly and effectively. The style
of the design would have to suit the content and message intended
for the viewing prospects.
12. - 12 -
Making use of graphics to enhance the content style of the video
product is another way of creating as exciting product. Whenever
there is extensive use of graphics the end product is usually more
exciting and visually attractive.
This is why most well designed video product makes it a point to
include good graphics into their designs. Besides being attention
grabbing it is also a great interactive style tool that gets the senses
of the viewer alerted to the intended message.
13. - 13 -
Chapter 4:
Choose And Learn Your Editing Software
Synopsis
There are several reasons why there is a need to understand the
various aspects of choosing and learning about editing software.
Choosing the best editing software to assist in editing exercises will
ensure the end video content will be fit for viewing and promotional
purposes.
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14. - 14 -
The Tools
Elements like ensuring the editing software chosen should be able to
convert the imported video material into other formats that are
available to the particular target audience for portable devices that
are used to read the video material.
Being able to edit material such as cutting and merging parts of the
original material to custom fit the requirements should be explored
for its merits.
Not all viewers would need the same content thus the need to edit to
custom fit the needs of the niche target audience. There are also
editing software that allow for the export and import of video files
that can be directly linked to the computer for easy access.
This then becomes a good advantage as there is no further need for
any other kinds of plug-ins and downloads. Being able to add in extra
effects can also be facilitated with editing software that provides for
this feature.
Improving the quality of the video can also be done with the use of
good and compatible editing software.
Choosing editing software that allow for size adjustments and
graphics to create material that is suitable for smaller screens such as
mobile phones should also be seriously explored.
This is mainly due to the fact that mobile phones are a fast and
effective tool for advertising anything and everything instantaneously.
15. - 15 -
Remembering to watermark anywhere to ensure protection for the
video copy write ownership is important.
Understanding all these important points will certainly help the
individual to keep an informed grasp on every aspect of the video
product’s creation.
16. - 16 -
Chapter 5:
Record Audio
Synopsis
The process of learning how to record audio is really not very difficult.
However one must be equip with the right tool and some knowledge
of how it’s done. The items that would be needed are a good quality
microphone or input device, a computer with a sound card and an
audio recording software. With these tools, one should be able to
commence the audio recording session.
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17. - 17 -
The Audio
One of the more popular software used by most people trying to
design their own audio presentation is the Record ForAll screen. This
is mainly divided into three main sections.
First one will be given access to the library tool where all storage and
organizing of the audio clips are done. Here the individual can import
songs, sound effects or other audio files by simply clicking on the plus
button.
The red button facilitates the recording directly from the microphone
or from another live audio feed. All this can then be added to the
library already created. The clips can be sorted by title, artist or any
other chosen criteria which can then be accessed by clicking on the
column headings.
Then the next area to deal with is called the play list and here is where
the list of clips is in the current show state. Adding this material to
the playlist can be done by dragging the intended item in from the
library.
This method can also be used to change the order of items on the
playlist. To view the presentation content there is a timeline at the
bottom of the screen which shows the same clips but in much more
detail.
18. - 18 -
Each line on the timeline shows a visual representation of how the
clip sounds and any part can be accessed by pressing the play button.
When the overall content and presentation has reached the
satisfactory level then the show sounds can be sent out with the
export button at the top of the screen to export in MP3, WAV or WMA
format.
19. - 19 -
Chapter 6:
Assemble Video
Synopsis
Assembling a video for enhancement of the business awareness
exercise is another effective way of getting the product to the
attention of the target audience intended. This can be done with a
few simple ideas that should be incorporated into the video
presentation design.
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20. - 20 -
The Visuals
First a decision should be made on what kind of video presentation is
to be created. Details such as the type of target audience it is targeted
for. Such information will rank in more relevant searches and provide
relevant information fields on the page posted.
The tools needed would include digital photos and music, video
slideshow software such as DVD slideshow builder for windows or
Fantashow for Mac and YouTube or Facebook accounts where
registration is free. The following are some step to help in the process
of making a video slide show:
Adding photos and music - Download and install DVD slide show
builder deluxe software and when this has been launcher enter
advance mode and start from organize tab. Then import favorite
photos, videos, music to the story board and any other displays to be
included in the presentation. If there is any need for it, click media
sources for edit purposes.
Changing photo transitions – after importing the photo and video
material, random transitions will automatically be applied. However
changes can be made to the photo transition by clicking the transition
thumb on the story board and selecting the desired transition for the
eventual dialog phase. An auto system can also be accessed if the
individual does not fancy setting the transitions personally.
21. - 21 -
Save video to MP4 – go to the create tab and in the output formats
drop down list, select MP4 as the prevailing video format. Upon
accessing this click start and this will save the video for the chosen
platform. If there is a need to customize the video the options button
can be clicked thus giving the individual other options.
22. - 22 -
Chapter 7:
Supply A Sample And Make It Viral
Synopsis
After designing and working on the video the end result that is ready
for viewing should now be made available to the target audience as
efficiently and as quickly as possible. There are various ways to
achieve this and one of them is by going viral.
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23. - 23 -
The Buzz
If the intention is to use affiliates and other supporting help to get
the video to a target audience that cannot be reached by the
individual’s own efforts then supplying a sample to each of these
potential assisting avenues needs to be done.
When this has been done, then the receiving parties can use other
supporting tools individually to make the video viral. Sometimes
by using this system there is a higher percentage of making the
video go viral as there is more than one source putting the video
out for the masses to view it. The more exposure gained the more
chances of it going viral.
Creating videos that automatically seed themselves within certain
platforms of communities and fan bases will also facilitate the viral
factor and ensure its success.
The recipient of such video who are fascinated or attracted to the
content will automatically be inclined to share the said content
with others thus again creating the viral circumstances.
Designing and posting videos that are unique yet attention
grabbing will also get anyone and everyone excited and wanting to
view the material for themselves.
24. - 24 -
It will also ensure more people will share the said video with
others. The basic idea behind going viral is that the video becomes
a property so hot that everyone wants to be privy to its content at
all cost.
Therefore one should always keep in mind this fact when designing
the content. Some may think this would mean that there is a need
for being bizarre in the style or content but it really means the
video needs to stand out if the massive attention is to be engaged.
25. - 25 -
Chapter 8:
Launch Your Final Product
Synopsis
Being able to successfully launch a product does not necessarily
means having a lot of fanfare or a big budget. There are ways to be
able to do this especially online with comparatively minimal cost and
definite just as effectively. Therefore it is possible to launch a product
with a small budget and the knowledge of tools that could assist and
enhance the exercise.
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26. - 26 -
Getting It Going
Understanding that the purpose of the launch is to build the
momentum of the sales positioning and eventual revenue earned is
important.
Thus working within this understanding should ideally yield the
desired results. The following are tips to consider while working
within the above mentioned mindset:
The important point of matching product capabilities to the market
needs is perhaps one that should be given due consideration.
Identifying the ideal market positioning will create the advantage of
being able to tap into the target audience with a higher percentage of
success. Ensure the launch is designed around a clear positioning and
messaging platform.
Setting clear launch goals will help the individual or team work with
tangible tactics on how to tackle and constantly evaluate the progress.
At this point ensuring all the complimenting tools are also used to
optimization would help enhance the launch.
27. - 27 -
Wrapping Up
Creating the perception of adequate leverage and capitalizing on it is
another way to ensure optimal launch results. The leverage used
should ideally be based on the concept of using little to gain much,
which is possible through the use of some internet marketing tools.
Getting help from all sources available, especially from within the
extended circle working on the launch would effectively contribute to
the agenda being conveniently publicized. Publicity especially when it
is of the positive nature is always a great crowd puller.
Setting the pace for the interest for the product featured in the video
would generally yield good results.
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