This document discusses a controversy over an advertisement on a Target billboard in Times Square that some felt was suggestive. While the photo received over 19,000 views on Flickr, Target's response that they do not engage with non-traditional media outlets helped spread the outrage further online. The document notes that more people now get their news from social media rather than traditional sources, so one online post can now create PR problems for a company. It also provides statistics on social media usage among different age groups.